It’s time Search Engine Optimisation gets integrated into your business strategy.
Without SEO all efforts to promote your website are wasted. To Google your website looks like this car – ancient, rusting and abandonned.
If your website is more than 2 years old, then it definitely needs to be reviewed.
Google has changed the game.
For high ranking, your website MUST be actively participating in the internet community. Google assesses the activity and recognition of your website as a knowledgeable source of information. This largely depends on quality backlinks that have credibility in your niche. Conversely, backlinks from unrelated sites will harm your rankings. Over time keywords can become obsolete or too competitive to get you indexed onto Page 1 of a Google search.