Google updates its mobile Test My Site tool with more competitive analysis

Google’s site speed tool now compares your site to your competitors’ and tells you how many visitors your site is losing because of your load time.

The post Google updates its mobile Test My Site tool with more competitive analysis appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Reblogged 16 hours ago from feeds.searchengineland.com

Can email newsletters be sexy?

Do you ever just open your mail app and think “what sexiness will I see today?” … no, I doubt you do. But think about this; there are specific reasons you’ve opened an email, clicked through to a website, or a completed an action – and that’s because the content is engaging and the email is visually stimulating.

So, what does make an email sexy? As above, content and appearance is key, but don’t forget about brand recognition. Keeping consistency between your newsletters will keep your customers loyal and of course get them talking to their friends; “Hey mate, you’ll never guess what I got emailed today, you’ll absolutely love it!”

Here are some of my recent favourites and why.

Brand: Paperchase

Why does it work?
Firstly, if you subscribe to Paperchase emails, you’ll know exactly why you like them: their subject lines! Secondly, if you aren’t a subscriber – do it now!

 

…. And the subject line for this email is *drumroll please*… Page Against the Machine – 20% off Notebooks.

Paperchase have fun subject lines throughout the year, often themed around seasonal events. And nine times out of then they tend to get a song stuck in your head!

So, what’s outstanding and sexy about this email? Besides the subject line, I absolutely love design; it’s like your very own notepad of things you want and are likely to buy – because you can never have too many notepads in my opinion (I have a huge soft spot for stationery). Paperchase doesn’t need to use large call-to-action buttons, because they’re heavily image-based newsletters and it’s easy to understand where you’ll be taken to when clicking on a product.

See the full email.

Brand: Daisy London

Why does it work?
Looking at the website, and looking back at this email, I don’t think I’d need to see the logo to recognise that this is Daisy London.

It’s one of the cleanest emails I’ve seen, and really utilises and makes the white space work for them.

I love the Instagram-style imagery which represents the type of audience they’re marketing to: think boho-chic / Coachella. It’s also obvious that this is a seasonal campaign – and it certainly makes me want to sit in the sunshine with a fruit cider while making daisy chains!

Next, onto the content. It’s short, friendly and readable, and all the key detail is held above fold (before you must to scroll to see the rest). There’s also a strong call to action (CTA) that you’re immediately drawn to because of the tonal contrast.

See the full email.

Brand: Grenson Shoes

Why does it work?
I really like the clean block imagery and centralised content in this email. I don’t feel bombarded with information, either – which is always a good start.

 

Grenson is a very unique brand within its industry, with all shoes being completely hand-made – and I feel that that comes across in the personality of the brand’s email creatives.

A few things in this email stand out for me. For starters, the subject line “Thank you [First Name]” is sweet and modest. Typically, key content and CTAs (call-to-actions) sit above fold – not in this case, because it’s a ‘Thank you’ message and Grenson has used a letter-style format that feels more personal. They thank [you] for [your] purchase, ask you to complete a one-minute survey (it’s very important to state an estimated completion time when asking someone to complete a survey). What’s more, they advise on aftercare for your brand-new shoes which is a fantastic customer experience.

See the full email.

Still needing some inspiration?

Check out our Hitting the Mark benchmark report – a free download featuring the hottest insights into 100 brands’ email marketing strategy.

The post Can email newsletters be sexy? appeared first on The Email Marketing Blog.

Reblogged 1 day ago from blog.dotmailer.com

5 of the best landing page designs I’ve seen (and why)

Let’s take length, for example. When it comes to landing page best practice, we know that both short and long forms perform well; it all depends on whether you want to generate a lot of (potentially) lower quality form submissions, or a smaller number of higher quality submissions.

Every page on your website needs to have a strategy, quantitative goals and a very specific business orientation to help your site to be found and to drive leads for your company.  Each of these pages needs to have a role in the prospect’s buyer journey. You want to have pages for people in the awareness stage, in the consideration stage and in the decision-making stage. This is where your landing pages come into play…

So, what is the difference between a landing page and a website? Landing pages are a form of a web page. They are usually intended for a very specific purpose such as a sign-up. The key difference is that they are simplified and have no distractions like websites do.

What makes a successful landing page?

I’ve listed 5 examples of the companies I consider having nailed their landing page design and the reasons why. If you want to improve upon your landing page design and strategy, it’s helpful to know what makes a great one and I’ve scoured the internet to devise this shortlist.

Zendesk

I like Zendesk’s Free Trial landing page because it’s simple in both copy and design. The two things that really stand out on the page are the CTA buttons and the egg drawing at the top; I like the way it wiggles as though it’s about to crack open. The form itself is simple and only requires a work email address and a password to create an account.

H.Bloom

This landing page is simply stunning and is a perfect example of just standing back and enjoying the simplicity and beauty. H.Bloom uses high-resolution photography and lots of white space, making it a pleasure to look at.

Beauty aside, the page has some great conversion elements; an ATF form, a clear and concise description of what will happen when you fill out the form, and a bright orange “submit” button.

Shopify

Shopify’s trial landing page keeps it simple. The user-oriented headline is just a few words and the page relies on simple bullets, not paragraphs, to communicate the trial’s details and benefits. There are only a few fields you need to fill out before you get started; all of this makes it easier for you to get to the point – selling online with their tool.

To top it off, this landing page looks gorgeous on any device you’re using. Responsive design for the win!

Barbour

Beachcomber Competition – May 2017

I loved the high-end photography and simple layout of this Barbour landing page, which was part of a competition the brand ran during May 2017. They were not afraid of using white space and followed a very structured grid system. The logo took a prominent position of top centre, with the image and text sitting side by side. The instruction is clear and the form is short so not to detract the end user. And who wouldn’t want to be in with a chance of winning Barbour products?

Harley Davidson

Harley Davidson is one of the most evocative brands in the world and I’m proud that they’ve made my top 5. The combination of interactive imagery, dropdown answer fields and checkboxes make the landing page succinct and provides a slick UX, thus giving users more time to tinker with their Harley. What I love most about this landing page is the edgy black and white styling; it’s striking and totally on brand.

Want some more landing page guidance?

Get a copy of our free landing pages guide which is full of best practice tips and inspiration.

The post 5 of the best landing page designs I’ve seen (and why) appeared first on The Email Marketing Blog.

Reblogged 1 week ago from blog.dotmailer.com

IRCE 2017: 4 Key Session Takeaways for Brands

The annual Internet Retailer Commerce & Expo (IRCE) show came to a close last week in Chicago. We had so much fun seeing our customers, partners and industry friends at one of the largest e-commerce trade shows of the year. We were inspired by some great sessions with some very common themes that e-commerce brands should consider right now to grow their business…use innovative technologies but be human, have fun – be authentic, get personal with your customers and think of one more creative idea to make it work.

Here are a few session takeaways that inspired us.

  • Shark Investor, “Shark Tank” TV Series, Barbara Corcoran – Barbara Corcoran shared her personal journey in creating her empire and $66 million dollar sale of her real estate business. Getting past failure, having more fun at work, “dress in your PJ’s, dress as nuns,” was threaded throughout her presentation. Corcoran’s message to e-commerce entrepreneurs, “Fun is good for business. If you have more fun at work you build more teams.” Corcoran also shared how all of the best things that happened to her happened on the heels of rejection and that setbacks are “the seeds to creativity and innovation.”
  • Mary Beth Laughton, SVP, Digital, Sephora“Feed her mobile addiction” with “teach, inspire and play” experiences was the theme of Mary Beth Laughton’s presentation. Laughton shared how mobile is Sephora’s fastest growing channel. Embedding “addictive mobile experiences” along the consumer journey, drawing on customer insights and following up quickly with personalized communications (personalized emails with tips on how that product looks, exclusives, early access experiences, etc) are all opportunities to get the customer to come back again.
  • Nicole Gardner, COO, Dormify – dotmailer’s featured customer Nicole Gardner, COO of Dormify, shared best marketing practices for converting tech-savvy Millennial and Gen Z shoppers. As an e-commerce business that is growing 50% year-over-year, Dormify continues to focus on fresh SEO techniques and layering great content and guidance at every touch-point of the customer journey. Gardner wrapped up the session by sharing the following advice, “Know your customer and know they will change. Be where they are (but don’t force it). Be useful. Help them build the ultimate _____. Be modular, not prescriptive. Provide choices and tools to help them make their own experience.”
  • George Hanson, VP, North America E-Commerce and Brand House Stores, Under Armour – This session gave an awesome look at wearables today and plans in the works. According to George Hanson, “data is the key to unlocking more personalization and product innovation.” Under Armour has a community of more than 200 million connected fitness consumers. This community informs Under Armour’s digital marketing experiences. Hanson emphasized that personalization needs to be connected and many brands have siloed solutions.

We look forward to continuing the discussion and hearing about your favorite takeaways. Fill out our dedicated survey to provide your feedback.

Please keep the conversation going at @dotmailer, #IRCE17!

 

 

The post IRCE 2017: 4 Key Session Takeaways for Brands appeared first on The Email Marketing Blog.

Reblogged 2 weeks ago from blog.dotmailer.com

Deliverability: it doesn’t have to be the Pandora’s Box of email marketing

Email marketers should not be scared of Deliverability – it’s an essential part of email marketing that needs to be understood in order to drive best-of-breed sending practices.

What is Deliverability?

Deliverability is quite literally the ability for your email campaign to reach the inbox of the recipient. It is crucial not to confuse “Deliverability” with “Delivery”. According to Return Path, Delivery measures emails that have not received a hard or soft bounce – i.e. that haven not been rejected – but it does not measure where the email has landed. Deliverability on the other hand refers to the placement of your emails, be that in the inbox, the spam folder or a black hole in some galaxy far, far away.

How can I – as an e-marketer – maximise the deliverability of my email campaigns? Here are my top 5 tips:

  1. Get permission!

Make sure that the contacts you are emailing have given permission to receive emails from you and are expecting what you send. Getting consent from your contacts and setting the right expectations from the beginning helps build a strong sending reputation.

  1. Listen to your contacts

Target your engaged contacts; this helps you to maintain a healthy sender reputation which helps maximise your delivery to the email client (i.e. Hotmail) and placement in the inbox. The contacts that are continually engaging are showing you that they want to hear from you. Be strategic when emailing your un-engaged contacts; it is recommended not to email subscribers that have not historically engaged with your brand. This depends on your recipients – when does it make sense to remove them? Different product/service/email lifecycles will dictate different engagement strategies. As said in tip #1, this is a conversation. If the recipient isn’t interested in continuing, it’s time to change what you are saying to them. At this point, create a strategy that will target unengaged recipients with the purpose of wining them back. If they don’t respond to your “win-back” strategy, stop emailing them. Continually emailing unengaged subscribers weakens your sender reputation, causing lower inbox placement and response rates.

  1. Maintain your list hygiene

This will help you with targeting content to specific subscribers. Ensure that you are utilising the folder system within your account in order to manage address books. This will help you identify contacts and organise them in a way that best fits your sending strategy.

  1. Segment based on suitability and email behaviour

Look at contact interactions such as opens, clicks and conversions. Remember, a conversion does not necessarily mean a purchase, but rather a positive action in response to a call-to-action. This will give you more visibility of your contacts, helping you to target and engage with them further.

  1. Use in-built deliverability tools

Use the dotmailer-provided tools to help you maintain a strong reputation. Run your contacts against the Global Suppression list: this will help remove any hard bouncers/known unknown users (recipients that don’t exist). This tool is in place to help maintain your sender reputation.

As a last note, it is worth mentioning that the Email Marketing Industry – in terms of regulation – is becoming very focused on anti-abuse. With the GDPR coming in to effect in 2018, it is essential that email marketers enforce best sending practices. Conforming to these practices doesn’t just help with compliance, but it also protects your business interests. From a deliverability perspective, reaching your customers’ inboxes is a pre-requisite of driving ROI through the email channel.

Get a free copy of our deliverability myths guide, written by our Chief Privacy Officer.

The post Deliverability: it doesn’t have to be the Pandora’s Box of email marketing appeared first on The Email Marketing Blog.

Reblogged 2 weeks ago from blog.dotmailer.com

GDPR – 12 months to go, 12 things to think about (Part 2 of 4)

In Part 1, we covered raising awareness, data audits and privacy notices.

4.    Individuals’ Rights

Just ‘getting ready’ for GDPR is not going to be good enough because you may also have to prove to the regulator that you are ready for GDPR. One critical proof point will be the decisions you make in getting ready for GDPR, as well as what you will do going forward after its implementation. Get in the habit now of documenting all of your decisions and the deliberations that went into them (more on this under the Protection by Design section). You will also have clearly defined and documented policies and procedures to comply with GDPR. These cannot be the kind of documents that are written and then live in a cupboard just in case something goes wrong, but rather they need to be distributed to staff in a useful format with comparable training so that the processes become habit within your organisation.

One area that is very well suited to this is protecting individuals’ rights. Most of the rights under GDPR are not that different than under the DPA, but now is a good time to ensure that you have your documentation in order. It is also a good time to ensure that your procedures will be compliant around things like correcting data and subject access requests.

5.    Subject Access Requests

While we are on the topic of Subject Access requests, these are changing under GDPR. First, the down side; you will no longer be able to charge for these and you will have to reply within 30 rather than 40 days. You will also have to provide some metadata along with the data subject’s own data, such as your data retention periods and many of the other things covered under the notices provision.

The good news is that you can charge for or refuse excessive requests (too frequent) and you can ask the data subject to specify the data they are looking for if you process large amounts of data. You will also be able to provide the data electronically in many cases.

6.    Legal Basis

Under the GDPR, the legal basis for processing data is all-important because individuals’ rights can change depending on the legal basis you determine for processing the data. It will be important for businesses to balance the requirements of consent and the legitimate interests that the GDPR provides for. The other legal basis that many email marketers will rely on is processing the data with the subject’s consent.

That puts us half way through the twelve things you should be thinking about to prepare for GDPR. Check back soon for the next two installments.

Editor’s note: The materials and information above is not intended to convey or constitute legal advice. You should seek your own advice specific to your business’ requirements.

The post GDPR – 12 months to go, 12 things to think about (Part 2 of 4) appeared first on The Email Marketing Blog.

Reblogged 2 weeks ago from blog.dotmailer.com

The Votes Have Been Counted and the Winner is…

It would be hubris to think that these results are solely down to the email programs of the different parties but email surely played its part.

At the end of the day, political parties sell personalities. They talk about policies but those only matter if the voters have faith in the politicians who turn those policies into law. In other words, it is all about relationships. As we all know, email is the best channel for building relationships and the channel through which consumers want to build and maintain relationships with brands.

Both Labour and the Liberal Democrats did a better job of building these relationships. First, they sent more emails. It is always a fine balance of sending enough and sending too many but clearly the three or four emails sent by the Conservatives did not do the job. Similarly, the emails from Labour and the Liberal Democrats were a good mix of putting forth their policies and partisan campaigning with messages designed to motivate their supporters to get out and vote on the day.

Where all of the parties fell down was in nurturing undecided voters. They all assumed that people signing up to receive their emails were die-hard supporters. There was no attempt made to identify where we were on our journey to supporting their party. This caused issues right from the start. In many cases, we thought we were signing up to receive emails and we found ourselves on pages that talked about “membership,” “accounts” and “public profiles”. Instead, they should have asked to get to know us better with questions like:

  • What is your relationship with the party?
  • What issues interest you?
  • Are you planning to vote?

Email is the best marketing tool for building relationships and relationships are built on two-way communications. The political parties that actually bothered to send emails made little to no effort to build relationships with their email programs. Labour and the Liberal Democrats were both in the little effort camp and that effort paid off on polling day.

The post The Votes Have Been Counted and the Winner is… appeared first on The Email Marketing Blog.

Reblogged 2 weeks ago from blog.dotmailer.com

How to stop worrying about Google updates

Google is providing less information about algorithm updates these days, leaving SEOs scrambling for answers every time they experience a huge drop in traffic. But columnist Kristine Schachinger believes that all this panic is unnecessary. Read on to learn why.

The post How to stop worrying about…

Please visit Search Engine Land for the full article.

Reblogged 2 weeks ago from feeds.searchengineland.com

Labour Wins Shock Election and Forms Coalition with Lib Dems*

If this is front-page news on Friday morning, remember you read it here first.

Theresa May conveniently called the snap election right after we released our Hitting the Mark benchmarking report. We thought we would apply the same methodology to the election with some obvious modifications. First, unlike the ecommerce brands in Hitting the Mark, political parties don’t really sell anything (insert your own joke here), so we could not analyse the post purchase journey. Secondly, because the election was such a surprise, we only have about a month’s worth of emails.

We signed up for emails from all of the parties that were represented in Parliament after the 2015 General Election:

General Themes

Across all of these parties, some general themes emerged. First, not all of the parties sent us emails even after we had subscribed. In many cases, this makes sense. We used two London postcodes as part of our sign-up. Many of these parties are regional and therefore have no candidates running in our constituencies; there is no real need to send us emails. If that were the case however, a simple email saying that would have been the polite thing to do. Additionally, if they did not intend to use the data, why did they collect it? It would have been better to let us know at the point of data capture that they would not be emailing us and would not be storing our data.

The second theme is that interest in finding out more about your organisation does not necessarily mean I want to ‘join’ your party, but that was the base assumption across all of the parties. Some came right out and said that upfront, while others were happy to capture you email address and only talk about ‘membership’, ‘accounts’, and ‘public profiles’ as part of the post sign-up or welcome messaging. We found that very off-putting. We wanted to know what each party stands for and why we should support them. Then, and only then, would we consider joining or donating money and time to get that party’s candidates elected. Perhaps this is because the election was so near but there was no sense of lead nurture or customer journey:

  • Would you like more information?
  • Are you interested?
  • Are you going to vote?
  • Are you going to vote for us?
  • Would you like to donate time, give money or join the party?

In the end, we only received emails from:

  • The Conservative Party
  • The Labour Party
  • Liberal Democrats
  • UK Independence Party (UKIP)
  • The Green Party
  • Plaid Cymru

One interesting trend across all of these parties is that they did not fully embrace the use of HTML, which we found surprising for a couple of reasons. Not only is a picture worth a thousand words but some of the parties’ websites, such as the Liberal Democrats, follow a very image-heavy design ethos.

Another trend we saw across all of the parties was that email has clearly become more important to them as we get closer to Election Day. When we first signed up in early May, email capture was prominent but when we looked again earlier this week we found that many of the parties had implemented email capture pop-ups or homepage takeovers.

The Labour Party

As you have probably already guessed, Labour came out on top with a score of 35.5 out of a possible 58. While they won 27% of the total points awarded, they were still almost 40% away from a perfect. Where Labour did well was that they varied their communications strategy based on the constituency from which we registered. One of our addresses was in Hampstead and Kilburn, which currently has three Labour MPs versus the Richmond Park constituency, which is very definitely not Labour. The additional emails sent to the Hampstead and Kilburn constituency were primarily ‘get-out-and-vote’ emails to ensure their supports did not get complacent and to actually turn out to the polls on June 8th. It was also clear that Labour is testing subject lines and content.

Liberal Democrats

Next up was the Liberal Democrats with 31.5 points out of the possible 58. Not only were they testing both subject line content, they were the only party to use emojis in their subject lines. The other things that the Liberal Democrats did well were:

  • Integrating their emails with other channels
  • Surveyed recipients on the issues that matter to them in this election
  • Asked readers if each email was useful
  • Had a preference centre as part of the unsubscribe process
  • Used a tone of voice that really spoke to the voters

For all of the good things that they did, they were clearly not perfect. Their copywriting really let them down by including spelling mistakes, split infinitives and bad sentence structure.

Aside from a single Labour email, the Liberal Democrats were the only party to include any design elements other than a logo by trying to include buttons. Unfortunately, the buttons did not really look like buttons. They looked like coloured rectangles and it was not clear if we were supposed to press them or if they were there for emphasis.

While we are on the topic of design, they could have done so much more. The Liberal Democrats have the base website from a design perspective, but it is actually a little jarring when you click from their plain email to their heavily designed site.

The Conservative Party

The biggest failing in The Conservative’s email program was their failure to send a welcome email. All of the other parties that sent us something started with at least an email confirmation, and some had fully fledged two- or three-step welcome programs. The Conservatives had none. This failing not only left a potential 21 points on the table, but also did nothing to reinforce that they were a party that cares about voters. They also sent the fewest emails, with only three messages going to the Hampstead and Kilburn constituency versus the 20 that Labour sent. The Conservatives did send an extra email to the Richmond Park constituency, which specifically targeted the Liberal Democrats who won the seat in a by-election on December 1st.

The Conservatives, like many of the other parties, were also not consistent with their ‘friendly from’ name. The Conservatives preferred the names of the ‘sender’ as the from name. The first email came from Phillip Hammond twelve days after we registered and then we received two from Theresa May. The extra email to the Richmond Park constituency, however, came from Patrick McLoughlin who it turns out is the Chairman of The Conservative party, but we wondered would most people know that (especially those who are not Conservative die hards)? It would be easy to have skipped over this email if we were not being paid to read every one.

Other Parties

Interestingly, the Green Party, Plaid Cymru and UKIP were the only parties that used confirmed opt-in, clearly indicating that they have a higher regard for voter data and privacy. That said, none of these three parties executed this well.

The Green Party’s confirmation email was clearly generated from their website and did not include their organisational details. Once the confirmation link is clicked, there is a page confirming that their account is active which is followed by an email that has the exact same message. Clearly, this is overkill, which ironically is a waste of electricity.

Plaid Cymru sent a confirmation email and then did not honour the fact that we did not click the confirmation link by sending a further three emails. Perhaps the reason we did not click the confirmation email was that it was written only in Welsh when all of their other emails were bilingual.

UKIP’s confirmation email turned out to be an account activation email. At no point thus far in the journey did they make it clear that we were setting up an account on the UKIP website. This was clear when we got to the confirmation page. Not only would we be setting up an account by completing the page but we would also have a public profile.

Conclusion

There have been so many articles written about how recent communications have been driven by the clever use of data. Based on the reported millions being spent on social media, this may be the case again on June 8th – but I cannot help but think that the UK’s political parties are missing a trick. Email is the most popular channel for consumers to maintain relationships with brands, but the parties are clearly not interested in building relationships or at least they have not been during this election season.

Email is the most effective marketing channel but only when used properly can organisations have human conversations at scale. The parties are getting some things right; personalisation, testing, location-based targeting. On the other hand, they are leaving a number of standard tools and techniques of the email marketer in the toolbox, such as automation, advanced segmentation and dynamic content.

*I cannot or will not make a prediction on the outcome of this election (I have gotten this horribly wrong over the past couple of years), but I can say that regardless of who wins it will not be based on the quality of their email programs.

The post Labour Wins Shock Election and Forms Coalition with Lib Dems* appeared first on The Email Marketing Blog.

Reblogged 3 weeks ago from blog.dotmailer.com

#thedotties – announcing the shortlist

Our fabulous line-up of judges spent a grueling day analyzing hundreds of entries (more than 350, in fact) for the 11 customer categories making up the 2017 awards.

This year we invited a wide range of industry experts – including ecommerce pro Chloë Thomas; founder of Action Rocket, Elliot Ross; and Sarah Courbet, JET Software’s Head of Marketing – to deliberate on everything from subject lines to use of data.

Some of the judges hard at work

The overall verdict was that the quality of entries was extremely high, of course making it difficult to draw up the shortlist (they left for home eventually!)

So, here goes…

Best subject line

WaterAid UK

Hawes & Curtis

Charlotte Tilbury

Beer Hawk

Montreal Associates

Field & Flower

Best email creative

We decided to combine ‘Best use of copywriting’ with ‘Best email creative’ as the two complement each other. Here’s the shortlist!

Cats Protection

Neal’s Yard Remedies Ltd.

Chinti & Parker

Charlotte Tilbury – Day & Night

Barbour

British Heart Foundation

Hawes & Curtis

icelolly.com

Stroke Association

Charlotte Tilbury – Signature 10

Best use of data

Shortlist Media

All Star Business Solutions

English Heritage

JoJo Maman Bébé

England Hockey

Big Green Smile

Best multichannel campaign

Shortlist Media

The Dune Group

Forest Holidays

Greene King

Barbour

Habitat

Best use of dotmailer

City and Guilds

Macmillan Cancer Support

Twinmar Ltd.

Action for Children

Allstar Business Solutions

Shortlist Media

Best B2B campaign

BP

City Sprint

City and Guilds

Nationwide

Fleetcor

Montreal Associates

Best B2C campaign

The Dune Group

Southampton FC

Stroke Association

Greene King

Cats Protection

Ladbrokes Cheltenham

Best ecommerce campaign

Interdirect Ltd.

Neal’s Yard Remedies Ltd.

The Dune Group

Monin

Alexandra

Hawes & Curtis

Best charity campaign

Disaster Emergency Committee

Stroke Association

Macmillan Cancer Support

British Heart Foundation

Cats Protection

Email marketing team of the year

Shortlist Media

British Heart Foundation

The National Gallery

Forest Holidays

Smith & Nephew

Sika Group

Marie Curie

Email marketer of the year

We’ve decided to combine ‘Rising star – Marketer of the year’ with this category. Here’s the shortlist:

One4all Gift Cards

Public Desire

City and Guilds

Daisy London

Montreal Associates

Forest Holidays

Action for Children

Shortlist Media

 

If you made the shortlist, congratulations! Don’t forget to tell everyone by using #thedotties. We can’t wait to celebrate with you on the 13th July. The glittering ceremony is taking place at The Troxy in London, with comedian Russell Kane announcing the winners and The Festival Foxes taking the stage.

If you’ve not yet RSVP’d, don’t miss out – spaces are limited! You can confirm your attendance here.

Please note that ‘Best use of dotmailer’ for APAC and the Americas will be announced soon.

The post #thedotties – announcing the shortlist appeared first on The Email Marketing Blog.

Reblogged 3 weeks ago from blog.dotmailer.com