Last November dotdigital Group acquired Comapi as a strategic move to bring omnichannel messaging to the dotmailer platform. In the past 100 days since the acquisition, you will have seen the start of this omnichannel innvoation with new features being added to our marketing automation platform. For those of you attending our dotmailer summit on April 19, we will be revealing a lot more!
So, that’s a big tick in the marketing automation box. However, we also know that many of our customers have a requirement to use these messaging channels in different ways, outside of marketing.
As part of the dotdigital Group, Comapi is breaking new ground, helping businesses and tech platforms harness the power of messaging on channels such as Facebook Messenger, SMS, Web Chat, Push and Social. This ensures brands maximize their engagement with customers.
Hooking up these channels into your own systems and utilizing a powerful Application Programing Interface (API) allows you to supercharge your customer engagement; for instance, you can drive two-way conversational communications and real-time customer messages such as alerts, appointment reminders, payment confirmations, click-and-collect notifications and one-time passcodes for verification.
We understand that this may not always form part of the marketer’s role, per se. All we ask is that you share this news internally with your teams who may be responsible, and help our Comapi team connect with them to learn how the dotdigital group is changing the messaging landscape.
Or if this is your remit, reach out to them using the details below and see how they can help you deliver API and conversational messaging to support your customer engagement strategy.
We will be giving away one of our highly prized ‘Winston’ toys to the first 100 introductions – so get in early
With over 16 years of experience and knowledge, Comapi already powers the messaging experience of many brands, so you’re in safe hands.
This is an exciting time for the dotdigital group as we expand our technology to cover both marketing and business communications, help our customers grow and win big. If you’d like to find out more, follow this link and get in touch with the Comapi team; we’d love to see how we can help.
The post dotdigital Group unlocks customer messaging potential appeared first on The Marketing Automation Blog.Reblogged 2 weeks ago from blog.dotmailer.com