While some were intrigued by new tools and improved content structures, others seemed reluctant to join the bandwagon. After all, Magento 2 was a significant departure from the original version. Many weren’t prepared for such a big leap, which is why there are so many ecommerce websites still powered by an older version of this platform.
From today’s perspective, it’s safe to say that Magento 2 managed to push the entire ecommerce industry forward. This is one of the reasons why we wanted to engage the community of Magento experts and learn their opinions on this platform. If you continue reading, you will learn what top ecommerce experts have to say about Magento 2 when we asked them to tell us what they loved about Magento 2.
“More powerful than you think”
Many individuals believe that Magento 2 is overly complicated – at least until they try the platform themselves. Other ecommerce platforms are doing an excellent job of marketing their user-friendly features. As a result, inexperienced online store owners become overwhelmed once they decide to try one of those platforms. Magento seems to be doing the opposite. It appears overly complicated at first, especially since it involves working with highly-trained professionals, however anyone can master Magento 2 with a little bit of effort.
Here is what Ryan Street, a trainer at Magento Commerce, says:
Magento is a robust and complex platform. Many times, I receive questions about ‘Can Magento do this?’ More often than not, I am able to tell clients that Magento has their requested feature right out of the box. This usually comes as quite a surprise to many of them. Magento 2 is more powerful than you think.
“Magento has no competitors in the market”
Only a couple of years ago, there were a few powerful ecommerce platforms. However, the competition grew quickly and now there are currently more than a dozen heavily-marketed platforms battling over each and every online store owner. However, we often forget that Magento is one of the oldest platforms in the market.
The most significant limitation to ecommerce platforms is their flexibility. We believe that Magento is an example of freedom in design and development to other platforms. The truth is that you have unparalleled freedom with Magento 2 as you can design an online store of your own custom design and implement features found nowhere else.
Take a look at this quote from Miguel Balparda who is a senior Magento developer:
In my opinion, Magento has no competitors in the market. Shopify, for example, is a fine platform but it’s not as flexible as Magento. Other platforms are also easy to use, but the flexibility of Magento can’t be compared with any other platform at the moment.
“A Magento 2 website can grow with you”
When choosing between different ecommerce platforms, scalability is one of the most critical factors. This is easy to understand since every online store owner wants to know that their website can easily grow, but you might be surprised to know that scalability is one of the biggest strengths of Magento 2. The newest version of this platform brings dramatically improved performance while reducing server load. At any moment, online store owners can work within their website’s backend without affecting the performance. Powerful design features make this process as effortless as it can be.
Rebecca Brocton, a Magento 2 developer and project manager, recently spoke on this matter:
If you are serious about ecommerce, growing your business, and having a scalable website that can grow with you, then the first choice has always been Magento.
“Issues can be identified and fixed quickly”
Support is of the utmost importance when it comes to any ecommerce platform. Unlike traditional websites, technical difficulties can greatly impact any online store. Every second an online shop displays an error or becomes inaccessible means losing a potential customer, but this can be avoided by having a reliable support team or a dedicated community of users.
As you surely know, Magento 2 is drastically different from the original version. This change didn’t happen overnight. Instead, many developers all around the world have had prepared for this step. Today, there are armies of highly-skilled develops that can help you resolve technical issues in no time.
This is what Sean Breeden, a certified Magento developer, says:
So much effort has gone into the development of Magento 2 that I do recommend it for store owners. Magento 2 has a much larger community than Magento 1 in the beginning, which means that many of the problems that are encountered will be identified and fixed quickly.
“Great built-in functionalities of Magento 2”
Even though other ecommerce platforms can be a fantastic solution for small online stores, Magento is the only platform with incredibly capable functionalities that are built into the system. Different platforms offer premium-priced extensions to make up for this but Magento 2 brings it all at once, right out of the box.
Eugene Zubkov is a senior Magento develop with years of experience under his belt. Here is how he feels about built-in functionalities of Magento 2:
One of the most significant advantages of Magento are numerous helpful built-in functionalities of the platform. After installing the system, we get a fully-functional store with multi-currency, localization, a lot of store views, marketing, and reports.
“New improvements and new functionalities every few months”
Security and implementation of advanced features are what concerns every online store owner. Upgrading to Magento 2 is a complex process that takes meticulous planning and execution. However, this is also a vital and rewarding process. One of the most important reasons to make this leap is the constant and rapid development of this platform. After upgrading to Magento 2, you can be sure that you have access to the latest security patches and newly introduced features. Luckily, upgrading to a new incremental update within Magento 2 is as easy as it gets.
Check out what Nestor Gonzales, a developer with 12+ years of experience, says about applying updates within Magento 2:
The main selling point of Magento 2 is that it’s easy to upgrade because the upgrades are extremely simple with the new releases every quarter. It’s going to be like a new store with improvements and new functionalities every few months.
“Sheer amount of customization possibilities”
Online shoppers don’t care about the technology that is powering ecommerce websites. Instead, they are focused on visual design and user-oriented features. Magento 2 is diverse as it gets when it comes to visual design as this platform thrives on customization.
You will hardly find two Magento 2-powered online stores that look and work the same way – even if they use the same template. With a bit of effort, inexperienced online store owners can experiment with different layouts without sacrificing functionality and performance. The truth is that Magento 2 can be used to create an optimized website for just about any purpose and business model.
Josh Cameron, who is a Magento developer and consultant, recently stated:
Personally, I think the sheer amount of customization possibilities is a huge factor. Businesses can fine-tune Magento to fit their business model, instead of the other way around.
There isn’t a better way to learn about an ecommerce platform than to see what experts have to say. You can find thousands of Magento 2 experts in every corner of the world, which is the ultimate proof of this platform’s capabilities. Make sure to use their knowledge and to engage with the vibrant community of Magento developers and users.
Uwe Weinkauf is the CEO of MW2 Consulting, experts in Enterprise Application Development, eCommerce, IT Outsourcing, and IT Operations that delivers valuable solutions for global business needs.
You can learn more about MW2, discover dotmailer’s Magento integration, or follow Uwe on LinkedIn.
The post What top ecommerce experts love about Magento 2 appeared first on The Marketing Automation Blog.
Reblogged 6 months ago from blog.dotmailer.com