The 2015 #MozCon Video Bundle Has Arrived!

Posted by EricaMcGillivray

The bird has landed, and by bird, I mean the MozCon 2015 Video Bundle! That’s right, 27 sessions and over 15 hours of knowledge from our top notch speakers right at your fingertips. Watch presentations about SEO, personalization, content strategy, local SEO, Facebook graph search, and more to level up your online marketing expertise.

If these videos were already on your wish list, skip ahead:

If you attended MozCon, the videos are included with your ticket. You should have an email in your inbox (sent to the address you registered for MozCon with) containing your unique URL for a free “purchase.”

MozCon 2015 was fantastic! This year, we opened up the room for a few more attendees and to fit our growing staff, which meant 1,600 people showed up. Each year we work to bring our programming one step further with incredible speakers, diverse topics, and tons of tactics and tips for you.


What did attendees say?

We heard directly from 30% of MozCon attendees. Here’s what they had to say about the content:

Did you find the presentations to be advanced enough? 74% found them to be just perfect.

Wil Reynolds at MozCon 2015


What do I get in the bundle?

Our videos feature the presenter and their presentation side-by-side, so there’s no need to flip to another program to view a slide deck. You’ll have easy access to links and reference tools, and the videos even offer closed captioning for your enjoyment and ease of understanding.

For $299, the 2015 MozCon Video Bundle gives you instant access to:

  • 27 videos (over 15 hours) from MozCon 2015
  • Stream or download the videos to your computer, tablet, phone, phablet, or whatever you’ve got handy
  • Downloadable slide decks for all presentations


Bonus! A free full session from 2015!

Because some sessions are just too good to hide behind a paywall. Sample what the conference is all about with a full session from Cara Harshman about personalization on the web:


Surprised and excited to see these videos so early? Huge thanks is due to the Moz team for working hard to process, build, program, write, design, and do all the necessaries to make these happen. You’re the best!

Still not convinced you want the videos? Watch the preview for the Sherlock Christmas Special. Want to attend the live show? Buy your early bird ticket for MozCon 2016. We’ve sold out the conference for the last five years running, so grab your ticket now!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

Reblogged 4 years ago from tracking.feedpress.it

Your Daily SEO Fix: Week 5

Posted by Trevor-Klein

We’ve arrived, folks! This is the last installment of our short (< 2-minute) video tutorials that help you all get the most out of Moz’s tools. If you haven’t been following along, these are each designed to solve a use case that we regularly hear about from Moz community members.

Here’s a quick recap of the previous round-ups in case you missed them:

  • Week 1: Reclaim links using Open Site Explorer, build links using Fresh Web Explorer, and find the best time to tweet using Followerwonk.
  • Week 2: Analyze SERPs using new MozBar features, boost your rankings through on-page optimization, check your anchor text using Open Site Explorer, do keyword research with OSE and the keyword difficulty tool, and discover keyword opportunities in Moz Analytics.
  • Week 3: Compare link metrics in Open Site Explorer, find tweet topics with Followerwonk, create custom reports in Moz Analytics, use Spam Score to identify high-risk links, and get link building opportunities delivered to your inbox.
  • Week 4: Use Fresh Web Explorer to build links, analyze rank progress for a given keyword, use the MozBar to analyze your competitors’ site markup, use the Top Pages report to find content ideas, and find on-site errors with Crawl Test.

We’ve got five new fixes for you in this edition:

  • How to Use the Full SERP Report
  • How to Find Fresh Links and Manage Your Brand Online Using Open Site Explorer
  • How to Build Your Link Profile with Link Intersect
  • How to Find Local Citations Using the MozBar
  • Bloopers: How to Screw Up While Filming a Daily SEO Fix

Hope you enjoy them!


Fix 1: How to Use the Full SERP Report

Moz’s Full SERP Report is a detailed report that shows the top ten ranking URLs for a specific keyword and presents the potential ranking signals in an easy-to-view format. In this Daily SEO Fix, Meredith breaks down the report so you can see all the sections and how each are used.

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Fix 2: How to Find Fresh Links and Manage Your Brand Online Using Open Site Explorer

The Just-Discovered Links report in Open Site Explorer helps you discover recently created links within an hour of them being published. In this fix, Nick shows you how to use the report to view who is linking to you, how they’re doing it, and what they are saying, so you can capitalize on link opportunities while they’re still fresh and join the conversation about your brand.


Fix 3: How to Build Your Link Profile with Link Intersect

The quantity and (more importantly) quality of backlinks to your website make up your link profile, one of the most important elements in SEO and an incredibly important factor in search engine rankings. In this Daily SEO Fix, Tori shows you how to use Moz’s Link Intersect tool to analyze the competitions’ backlinks. Plus, learn how to find opportunities to build links and strengthen your own link profile.


Fix 4: How to Find Local Citations Using the MozBar

Citations are mentions of your business and address on webpages other than your own such as an online yellow pages directory or a local business association page. They are a key component in search engine ranking algorithms so building consistent and accurate citations for your local business(s) is a key Local SEO tactic. In today’s Daily SEO Fix, Tori shows you how to use MozBar to find local citations around the web


Bloopers: How to Screw Up While Filming a Daily SEO Fix

We had a lot of fun filming this series, and there were plenty of laughs along the way. Like these ones. =)


Looking for more?

We’ve got more videos in the previous four weeks’ round-ups!

Your Daily SEO Fix: Week 1

Your Daily SEO Fix: Week 2

Your Daily SEO Fix: Week 3

Your Daily SEO Fix: Week 4


Don’t have a Pro subscription? No problem. Everything we cover in these Daily SEO Fix videos is available with a free 30-day trial.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

Reblogged 4 years ago from tracking.feedpress.it

Support 4.0: Using Snapchat for all of Moz’s Support

Posted by Nick_Sayers

Innovation. Mobile. Community. Social. All words that come to mind when I think of Snapchat. Well, now a new word is creeping in… a word so disruptive to the Snapchat ecosphere that I’m going to bold it, then repeat it.
Support. Yes, support.

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Moz has always been a customer-centric company. We innovate, and you enjoy. Moz is ready to take it further than ever.
Support+Snapchat is going to change how you talk to us and learn about the Moz products. Now read the following emotionally driven marketing copy to get a better sense of our new (industry-changing) means of support

Move the needle on the go. Using Moz on the go with a desktop-based browser and have a question about Local Rankings? Just hold your phone up to your other screen and send us a snap of your issue. Make sure to shout loud enough. We love to hear you.

Why boil the ocean? This is easy. Sleek. And, dare we say, innovative. It’s like chat, but it completely disappears. You just need your phone and a crippling support issue.

A team of unicorns. We’ve “transitioned” the zebras and horses to unemployment. We now only have unicorns. They will be blowing you away while helping with your support needs. Get ready to puke rainbows, folks.

Game-changing privacy. NSA. FBI. CIA. NYPD. Google. Illuminati. They’re all watching. Feel secure that your in-depth support explanations will disappear soon after you receive them. You won’t have to worry about anyone knowing that you couldn’t find an export button without our help.

Don’t open the kimono. Keep it clean. Unicorns are sensitive. Think of Moz’s Snapchat as your sweet old grandmother’s mailbox. The one those old Scholastic books she ordered for you always arrived in. Don’t tell her you didn’t read them.

Now reach out. Feel the disruption in the
Support Force. Send a Snapchat to moz_help. And welcome to Support 4.0.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

Reblogged 4 years ago from tracking.feedpress.it

Welcoming French speaking Alex to the team

I’m a French 2nd year Business school student that has just arrived in the amazing city of Birmingham. I have been given the chance to work in the Majestic marketing team for a three month placement. It is for me the opportunity to be immersed in the English lifestyle, and to be faced and learn…

The post Welcoming French speaking Alex to the team appeared first on Majestic Blog.

Reblogged 4 years ago from blog.majestic.com

The 2014 #MozCon Video Bundle Has Arrived!

Posted by EricaMcGillivray

Your advanced course, the videos from MozCon 2014, is finally here. Whether you’re looking for the latest dive into SEO, wondering what you should be doing with mobile, or figuring out how to step up your PR, the MozCon videos have a bit of everything from leading industry experts.

For MozCon 2014 attendees, you should’ve received an email with your unique URL for a “free” copy of the videos, included in your ticket cost.

MozCon 2014 was the best ever! I know, we say that every year, but I swear on Roger’s antenna that it really was. We’ve settled into our new home at the Washington State Convention Center, and hosted 1,400 people at this year’s gathering (a sellout crowd!). There were 28 future-focused sessions, cram-packed with advice and actionable recommendations from some of the industry’s most innovative minds. Topics ranged from SEO and A/B testing to analytics and content marketing. Here’s a taste:

How did attendees like the sessions?

This year, 43% of attendees took our post-MozCon survey, and here’s what they had to say about the content:


56.3% said 80%+ were perfect and 36.6% said 50%+ were interesting.

Were the presentations advanced enough? Over 70% said yes

Marshall Simmonds at MozCon 2014

Tell me more about these videos

If you’re wondering why it takes two months to produce and perfect these videos post-MozCon, it’s because we go the extra mile to create something easy-to-digest for you. Our videos show both the presenter and their presentation, so you don’t have to hide the presenter’s face to flip through a slide deck. You can also download each deck, so you’ve got easy access to links and reference tools.

For $299 for Moz Pro subscribers ($399 for non-subscribers), the 2014 MozCon Video Bundle gives you instant access to:
  • 28 videos (over 17 hours) from MozCon 2014
  • Stream or download the videos to your computer, tablet, phone, phablet, or whatever you’ve got handy
  • Downloadable slide decks for all presentations

Non-subscribers: Save $100 by signing up for a free 30-day trial of Moz Pro!

The 2014 free presentation

Each year, we release one of the top presentations for everyone to watch for free. Last year, we gave away 
Kyle Rush’s on CRO, and the year before, Wil Reynold’s #RCS.

This year, check out “Prove Your Value” with Dana DiTomaso, partner at Kick Point; she talks you through the best ways of reporting your work to your client or boss.

Still not convinced? Enjoy our cat Pinterest board. Or, if you’re super-excited about MozCon and interested in the live show, buy your early bird ticket for MozCon 2015. We sold out this year, and expect to do so again, so get ’em while they last!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

Reblogged 5 years ago from feedproxy.google.com

Google Webmaster Tools Just Got a Lot More Important for Link Discovery and Cleanup

Posted by RobertFisher

What if you owned a paid directory site and every day you received emails upon emails stating that someone wants links removed. As they stacked up in your inbox, whether they were pleasant or they were sternly demanding you cease and desist, would you just want to give up?
What would you do to stop the barrage of emails if you thought the requests were just too overwhelming? How could you make it all go away, or at least the majority of it?

First, a bit of background

We had a new, important client come aboard on April 1, 2013 with a lot of work needed going forward. They had been losing rankings for some time and wanted help. With new clients, we want as much baseline data as possible so that we can measure progress going forward, so we do a lot of monitoring. On April 17th, one of our team members noticed something quite interesting. Using Ahrefs for link tracking, we saw there was a big spike in the number of external links coming to our new client’s site. 

When the client came on board on two weeks prior, the site had about 5,500 links coming in and many of those were less than quality. Likely half or more were comment links from sites with no relevance to the client and they used the domain as the anchor text. Now, overnight they were at 6,100 links and the next day even more. Each day the links kept increasing. We saw they were coming from a paid directory called Netwerker.com. Within a month to six weeks, they were at over 30,000 new links from that site.

We sent a couple of emails asking that they please stop the linking, and we watched Google Webmaster Tools (GWT) every day like hawks waiting for the first link from Netwerker to show. The emails got no response, but in late May we saw the first links from there show up in GWT and we submitted a domain disavow immediately.

We launched their new site in late June and watched as they climbed in the rankings; that is a great feeling. Because the site was rising in the rankings rather well, we assumed the disavow tool had worked on Netwerker. Unfortunately, there was a cloud on the horizon concerning all of the link building that had been done for the client prior to our engagement. October arrived with a Penguin attack
(Penguin 2.1, Oct. 4, 2013) and they fell considerably in the SERPs. I mean, they disappeared for many of the best terms they had again began to rank for. They had fallen to page five or deeper for key terms. (NOTE: This was all algorithmic and they had no manual penalty.)

While telling the client that their new drop was a Penguin issue related to the October Penguin update (and the large ratio of really bad links), we also looked for anything else that would cause the issue or might be affecting the results. We are constantly monitoring and changing things with our clients. As a result, there are times we do not make a good change and we have to move things back. (We always tell the client if we have caused a negative impact on their rankings, etc. This is one of the most important things we ever do in building trust over time and we have never lost a client because we made a mistake.) We went through everything thoroughly and eliminated any other potential causative factors. At every turn there was a Penguin staring back at us!

When we had launched the new site in late June 2013, we had seen them rise back to page one for key terms in a competitive vertical. Now, they were missing for the majority of their most important terms. In mid-March of 2014, nearly a year after engagement, they agreed to do a severe link clean up and we began immediately. There would be roughly 45,000 – 50,000 links to clean up, but with 30,000 from the one domain already appropriately disavowed, it was a bit less daunting. I have to say here that I believe their reticence to do the link cleanup was due to really bad SEO in the past. They had, over time, had several SEO people/firms and at every turn, they were given poor advice. I believe they were misinformed into believing that high rankings were easy to get and there were “tricks” that would fool Google so you could pull it off. So, it really isn’t a client’s fault when they believe things are easy in the world of SEO.

Finally, it begins to be fun

About two weeks in, we saw them start to pop up randomly in the rankings. We were regularly getting responses back from linking sites. Some responses were positive and some were requests for money to remove the links; the majority gave us the famous “no reply.” But, we were making progress and beginning to see a result. Around the first or second week of April their most precious term, geo location + product/service, was ranked number one and their rich snippets were beautiful. It came and went over the next week or two, staying longer each time.

To track links we use MajesticSEO, Ahrefs, Open Site Explorer, and Google Webmaster Tools. As the project progressed, our Director of Content and Media who was overseeing the project could not understand why so many links were falling off so quickly. Frankly, we were not getting that many agreeing to remove them.

Here is a screenshot of the lost links from Ahrefs.

Here are the lost links in MajesticSEO.

MajesticSEO Lost Links March to May

We were seeing links fall off as if the wording we had used in our emails to the sites was magical. This caused a bit of skepticism on our team’s part so they began to dig deeper. It took little time to realize the majority of the links that were falling off were from Netwerker! (Remember, a disavow does not keep the links from showing in the link research tools.) Were they suddenly good guys and willing to clear it all up? Had our changed wording caused a change of heart? No, the links from Netwerker still showed in GWT; Webmaster Tools had never shown all from Netwerker, only about 13,000, and it was still showing 13,000. But, was that just because Google was slower at showing the change? To check we did a couple of things. First, we just tried out the links that were “lost” and we saw they still resolved to the site, so we dug some more.

Using a bit of magic in the form of a
User-Agent Switcher extension and eSolutions, What’s my info? (to verify the correct user-agent was being presented), our head of development ran the user-agent string for Ahrefs and MajesticSEO. What he found was that Netwerker was now starting to block MajesticSEO and Ahrefs via a 406 response. We were unable to check Removeem, but the site was not yet blocking OSE. Here are some screenshots to show the results we are seeing. Notice in the first screenshot, all is well with Googlebot.


But A Different Story for Ahrefs


And a Different Story for MajesticSEO

We alerted both Ahrefs and MajesticSEO and neither responded beyond we will look into it canned response. We thought it important to let those dealing with link removal know to look even more carefully. Now August and three months in, both maintain the original response.

User-agents and how to run these tests

The user-agent or user-agent string is sent to the server along with any request. This allows the server to determine the best response to deliver based on conditions set up by its developers. It appears in the case of Netwerker’s servers that the response is to deny access to certain user-agents.

  1. We used the User-Agent Switcher extension for Chrome
  2. Next determine the user-agent string you would like to check (these can be found on various sites, one set of examples can be found at: http://www.useragentstring.com/. In most cases, the owner of the crawler or browser will have a webpage associated with them, for example the Ahrefs bot.)
  3. Within the User-Agent Switcher extension, open the options panel and add the new user-agent string.
  4. Browse to the site you would like to check.
  5. Using the User-Agent Switcher select the Agent you would like to view the site as, it will reload the page and you will be viewing it as the new user-agent string.
  6. We used eSolutions, What’s my info? to verify that the User-Agent Switcher was presenting the correct data to us.

A final summary

If you talk with anyone who is known for link removal (think people like Ryan Kent of Vitopian, an expert in Link cleanup), they will tell you to use every link report you can get your hands on to ensure you miss nothing. They always include Google Webmaster Tools as an important tool. Personally, while we always use GWT, early on I did not think GWT was important for other than checking to see if we missed anything due to them consistently showing less links than others and all of the links showing in GWT are usually showing in the other tools. My opinion has changed with this revelation.

Given we gather data on clients early on, we had something to refer back to with the link clean-up; today if someone comes in and we have no history of their links, we must assume they will have links from sites blocking major link discovery tools and we have a heightened sense of caution. We will not believe we have cleaned everything ever again; we can believe we cleaned everything in GWT.

If various directories and other sites with a lot of outbound links start blocking link discovery tools because they, “just don’t want to hear any more removal requests,” GWT just became your most important tool for catching the ones that block the tools. They would not want to block Google or Bing for the obvious reasons.

So, as you go forward and you look at links with your own site and/or with clients, I suggest that you go to GWT to make sure there is not something showing there which fails to show in the well-known link discovery tools.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

Reblogged 5 years ago from feedproxy.google.com