The holidays will be here before we know it, so it’s important you’re as prepared as possible. But what are you preparing for? Well, that depends on your audience and your market but here are just a few of the big days coming up:
- Halloween and Día de Muertos (Oct 31)
- Bonfire Night in the UK (Nov 5)
- Diwali (Nov 7)
- Singles Day in China (Nov 11)
- Thanksgiving (Nov 22)
- Black Friday (Nov 23)
- Small Business Saturday in the US (Nov 24)
- Cyber Monday (Nov 26)
- Small Business Saturday in the UK (Dec 1)
- Hanukkah (Dec 2-10)
- Green Monday (Dec 10)
- Free Shipping Day (Dec 14)
- Ugly Sweater Day (Dec 21)
- Panic Saturday (Dec 22)
- Christmas Eve (Dec 24)
- Christmas Day (Dec 25)
- Boxing Day and Kwanzaa (Dec 26)
- New Year’s Eve (Dec 31)
On top of all that, you’ve also got to make yourself stand out in overcrowded inboxes. But have no fear, we’ve got some handy tips to help make sure your customers sit up and take notice this season.
1.) Go all in
Our first tip: dive straight in the deep end.
Halloween, Thanksgiving or Ugly Sweater Day. Whichever it is, go all in if you’re planning on including them in your marketing plan.
M.A.C and Land’s End are perfect examples of brands fully embracing the day.
M.A.C aims to inspire its make-up loving followers with this ghost bride costume, just in time for the big day. The brand highlights all the products needed to recreate this ethereal look by breaking it down in the email. On the other side, the shopper’s journey is simple and quick to complete.
Lands’ End knows just how to make their emails jump out of the inbox. Getting into the spirit of things, it offers customers a spooktacular 31% off for one day only, October 31. The brand’s awesome combination of creepy elements is simply bewitching.
2.) Get creative
During the holidays it’s very easy to fall into the typical of tropes. Customers will be drowning in images of Christmas trees and falling snow and big sale signs. Try to think outside of the box.
Some of our favorite designs use the ordinary and make them extraordinary.
Australian shoe retailers, Spendless Shoes, did this to perfection last year. The beauty of this email lies in its simplicity. The brand’s focus is on the hottest trend of the year. It’s given a seasonal spin by organizing its products in the shape of a Christmas tree. Festive, without being stereotypical about it.
In this one, Alternative Apparel took its Cyber Monday email to a whole new dimension. Who wouldn’t be surprised and delighted to find a Space Invaders-themed email in their inbox? The brand also manages to showcase its Cyber Monday deal without having to say the word ‘sale. An all-round winner!
3) It’s not all or nothing
Tip number three: sales don’t have to be the center of your holiday campaign.
It’s true, a big, bold SALE sticker is going to catch the shoppers eye but that doesn’t guarantee their business. In fact, with so many sale emails flooding their inbox, they’re more likely to delete it than take notice.
That’s not to say don’t use deals, sales and special offers at all. Instead, break up these sends with other content. It’s important to consider what your audience might be doing. What angle are you taking to appeal to them?
In this email from Missguided, the brand’s chosen to focus on the party season over gift hunting. This guide lines up some perfect picks depending on the readers’ plans for the festive season. It’s copy if fun and the decision to go pink certainly helps it stand out amongst typical Christmas emails.
Jo Malone looks to last-minute shoppers instead. It’s all about delighting customers with its simple solution: find your closest boutique. To keep it festive, its included an ever-so-subtle champagne glass Christmas tree. We also love the bright pops of color which you don’t often see in the fall and winter. This one’s a real crowd pleaser, and all without talking about discounts anywhere!
4) Lend a helping hand
When your customers aren’t partying or visiting family or eating too much food, you’ll find them at the shops. They’re frantically shopping, weighed down with bags, still hunting for that perfect gift.
To have a massive impact with your subscribers, try to be as helpful as you can. For many, this can be a stressful time, so helping them out can make the world of difference.
This email from Brit+Co is certainly eye-catching. It perfectly sets the scene for its absurd, unexpected and delightful gift guide. It’s inspiring and perfect for those who still have no idea what to get someone. This guide has it covered, from the impossible-to-buy-for friend, to that brother who already has everything.
Tiffany take this further by creating personas for readers to browse. For the modernist, it’s curated a beautiful assortment of simple, elegant jewelry. The explorer focuses on men’s gifts and accessories in a perfectly thought through guide. We especially love the ‘Drop A Hint’ prompt at the end of the email. This makes the email perfect for the sender and the recipient.
5) Get some inspiration
For more inspiration, check out our holiday lookbook.
Get ahead of the game and start thinking about how you can make your emails stand out this season.
In the run up to the holidays, be sure to take advantage of the expertise our Professional Services team. With their help you can create beautiful, intelligent campaigns, just in time for the festive season. Get in touch with your Account Manager today to find out about the exclusive offers they have for you.
The post Get your holiday campaigns wrapped up early this year appeared first on The Marketing Automation Blog.Reblogged 10 months ago from blog.dotmailer.com