Google Posts are going to kill (at) local SEO

Columnist Andrew Shotland discusses the impact Google Local Business Cards may have on local businesses and local SEO. Will they help, or will they hurt?

The post Google Posts are going to kill (at) local SEO appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Reblogged 2 years ago from feeds.searchengineland.com

Simple Steps for Conducting Creative Content Research

Posted by Hannah_Smith

Most frequently, the content we create at Distilled is designed to attract press coverage, social shares, and exposure (and links) on sites our clients’ target audience reads. That’s a tall order.

Over the years we’ve had our hits and misses, and through this we’ve recognised the value of learning about what makes a piece of content successful. Coming up with a great idea is difficult, and it can be tough to figure out where to begin. Today, rather than leaping headlong into brainstorming sessions, we start with creative content research.

What is creative content research?

Creative content research enables you to answer the questions:

“What are websites publishing, and what are people sharing?”

From this, you’ll then have a clearer view on what might be successful for your client.

A few years ago this required quite an amount of work to figure out. Today, happily, it’s much quicker and easier. In this post I’ll share the process and tools we use.

Whoa there… Why do I need to do this?

I think that the value in this sort of activity lies in a couple of directions:

a) You can learn a lot by deconstructing the success of others…

I’ve been taking stuff apart to try to figure out how it works for about as long as I can remember, so applying this process to content research felt pretty natural to me. Perhaps more importantly though, I think that deconstructing content is actually easier when it isn’t your own. You’re not involved, invested, or in love with the piece so viewing it objectively and learning from it is much easier.

b) Your research will give you a clear overview of the competitive landscape…

As soon as a company elects to start creating content, they gain a whole raft of new competitors. In addition to their commercial competitors (i.e. those who offer similar products or services), the company also gains content competitors. For example, if you’re a sports betting company and plan to create content related to the sports events that you’re offering betting markets on; then you’re competing not just with other betting companies, but every other publisher who creates content about these events. That means major news outlets, sports news site, fan sites, etc. To make matters even more complicated, it’s likely that you’ll actually be seeking coverage from those same content competitors. As such, you need to understand what’s already being created in the space before creating content of your own.

c) You’re giving yourself the data to create a more compelling pitch…

At some point you’re going to need to pitch your ideas to your client (or your boss if you’re working in-house). At Distilled, we’ve found that getting ideas signed off can be really tough. Ultimately, a great idea is worthless if we can’t persuade our client to give us the green light. This research can be used to make a more compelling case to your client and get those ideas signed off. (Incidentally, if getting ideas signed off is proving to be an issue you might find this framework for pitching creative ideas useful).

Where to start

Good ideas start with a good brief, however it can be tough to pin clients down to get answers to a long list of questions.

As a minimum you’ll need to know the following:

  • Who are they looking to target?
    • Age, sex, demographic
    • What’s their core focus? What do they care about? What problems are they looking to solve?
    • Who influences them?
    • What else are they interested in?
    • Where do they shop and which brands do they buy?
    • What do they read?
    • What do they watch on TV?
    • Where do they spend their time online?
  • Where do they want to get coverage?
    • We typically ask our clients to give us a wishlist of 10 or so sites they’d love to get coverage on
  • Which topics are they comfortable covering?
    • This question is often the toughest, particularly if a client hasn’t created content specifically for links and shares before. Often clients are uncomfortable about drifting too far away from their core business—for example, if they sell insurance, they’ll typically say that they really want to create a piece of content about insurance. Whilst this is understandable from the clients’ perspective it can severely limit their chances of success. It’s definitely worth offering up a gentle challenge at this stage—I’ll often cite Red Bull, who are a great example of a company who create content based on what their consumers love, not what they sell (i.e. Red Bull sell soft drinks, but create content about extreme sports because that’s the sort of content their audience love to consume). It’s worth planting this idea early, but don’t get dragged into a fierce debate at this stage—you’ll be able to make a far more compelling argument once you’ve done your research and are pitching concrete ideas.

Processes, useful tools and sites

Now you have your brief, it’s time to begin your research.

Given that we’re looking to uncover “what websites are publishing and what’s being shared,” It won’t surprise you to learn that I pay particular attention to pieces of content and the coverage they receive. For each piece that I think is interesting I’ll note down the following:

  • The title/headline
  • A link to the coverage (and to the original piece if applicable)
  • How many social shares the coverage earned (and the original piece earned)
  • The number of linking root domains the original piece earned
  • Some notes about the piece itself: why it’s interesting, why I think it got shares/coverage
  • Any gaps in the content, whether or not it’s been executed well
  • How we might do something similar (if applicable)

Whilst I’m doing this I’ll also make a note of specific sites I see being frequently shared (I tend to check these out separately later on), any interesting bits of research (particularly if I think there might be an opportunity to do something different with the data), interesting threads on forums etc.

When it comes to kicking off your research, you can start wherever you like, but I’d recommend that you cover off each of the areas below:

What does your target audience share?

Whilst this activity might not uncover specific pieces of successful content, it’s a great way of getting a clearer understanding of your target audience, and getting a handle on the sites they read and the topics which interest them.

  • Review social profiles / feeds
    • If the company you’re working for has a Facebook page, it shouldn’t be too difficult to find some people who’ve liked the company page and have a public profile. It’s even easier on Twitter where most profiles are public. Whilst this won’t give you quantitative data, it does put a human face to your audience data and gives you a feel for what these people care about and share. In addition to uncovering specific pieces of content, this can also provide inspiration in terms of other sites you might want to investigate further and ideas for topics you might want to explore.
  • Demographics Pro
    • This service infers demographic data from your clients’ Twitter followers. I find it particularly useful if the client doesn’t know too much about their audience. In addition to demographic data, you get a breakdown of professions, interests, brand affiliations, and the other Twitter accounts they follow and who they’re most influenced by. This is a paid-for service, but there are pay-as-you-go options in addition to pay monthly plans.

Finding successful pieces of content on specific sites

If you’ve a list of sites you know your target audience read, and/or you know your client wants to get coverage on, there are a bunch of ways you can uncover interesting content:

  • Using your link research tool of choice (e.g. Open Site Explorer, Majestic, ahrefs) you can run a domain level report to see which pages have attracted the most links. This can also be useful if you want to check out commercial competitors to see which pieces of content they’ve created have attracted the most links.
  • There are also tools which enable you to uncover the most shared content on individual sites. You can use Buzzsumo to run content analysis reports on individual domains which provide data on average social shares per post, social shares by network, and social shares by content type.
  • If you just want to see the most shared content for a given domain you can run a simple search on Buzzsumo using the domain; and there’s also the option to refine by topic. For example a search like [guardian.com big data] will return the most shared content on the Guardian related to big data. You can also run similar reports using ahrefs’ Content Explorer tool.

Both Buzzsumo and ahrefs are paid tools, but both offer free trials. If you need to explore the most shared content without using a paid tool, there are other alternatives. Check out Social Crawlytics which will crawl domains and return social share data, or alternatively, you can crawl a site (or section of a site) and then run the URLs through SharedCount‘s bulk upload feature.

Finding successful pieces of content by topic

When searching by topic, I find it best to begin with a broad search and then drill down into more specific areas. For example, if I had a client in the financial services space, I’d start out looking at a broad topic like “money” rather than shooting straight to topics like loans or credit cards.

As mentioned above, both Buzzsumo and ahrefs allow you to search for the most shared content by topic and both offer advanced search options.

Further inspiration

There are also several sites I like to look at for inspiration. Whilst these sites don’t give you a great steer on whether or not a particular piece of content was actually successful, with a little digging you can quickly find the original source and pull link and social share data:

  • Visually has a community area where users can upload creative content. You can search by topic to uncover examples.
  • TrendHunter have a searchable archive of creative ideas, they feature products, creative campaigns, marketing campaigns, advertising and more. It’s best to keep your searches broad if you’re looking at this site.
  • Check out Niice (a moodboard app) which also has a searchable archive of handpicked design inspiration.
  • Searching Pinterest can allow you to unearth some interesting bits and pieces as can Google image searches and regular Google searches around particular topics.
  • Reviewing relevant sections of discussion sites like Quora can provide insight into what people are asking about particular topics which may spark a creative idea.

Moving from data to insight

By this point you’ve (hopefully) got a long list of content examples. Whilst this is a great start, effectively what you’ve got here is just data, now you need to convert this to insight.

Remember, we’re trying to answer the questions: “What are websites publishing, and what are people sharing?”

Ordinarily as I go through the creative content research process, I start to see patterns or themes emerge. For example, across a variety of topics areas you’ll see that the most shared content tends to be news. Whilst this is good to know, it’s not necessarily something that’s going to be particularly actionable. You’ll need to dig a little deeper—what else (aside from news) is given coverage? Can you split those things into categories or themes?

This is tough to explain in the abstract, so let me give you an example. We’d identified a set of music sites (e.g. Rolling Stone, NME, CoS, Stereogum, Pitchfork) as target publishers for a client.

Here’s a summary of what I concluded following my research:

The most-shared content on these music publications is news: album launches, new singles, videos of performances etc. As such, if we can work a news hook into whatever we create, this could positively influence our chances of gaining coverage.

Aside from news, the content which gains traction tends to fall into one of the following categories:

Earlier in this post I mentioned that it can be particularly tough to create content which attracts coverage and shares if clients feel strongly that they want to do something directly related to their product or service. The example I gave at the outset was a client who sold insurance and was really keen to create something about insurance. You’re now in a great position to win an argument with data, as thanks to your research you’ll be able to cite several pieces of insurance-related content which have struggled to gain traction. But it’s not all bad news as you’ll also be able to cite other topics which are relevant to the client’s target audience and stand a better chance of gaining coverage and shares.

Avoiding the pitfalls

There are potential pitfalls when it comes to creative content research in that it’s easy to leap to erroneous conclusions. Here’s some things to watch out for:

Make sure you’re identifying outliers…

When seeking out successful pieces of content you need to be certain that what you’re looking at is actually an outlier. For example, the average post on BuzzFeed gets over 30k social shares. As such, that post you found with just 10k shares is not an outlier. It’s done significantly worse than average. It’s therefore not the best post to be holding up as a fabulous example of what to create to get shares.

Don’t get distracted by formats…

Pay more attention to the idea than the format. For example, the folks at Mashable, kindly covered an infographic about Instagram which we created for a client. However, the takeaway here is not that Instagram infographics get coverage on Mashable. Mashable didn’t cover this because we created an infographic. They covered the piece because it told a story in a compelling and unusual way.

You probably shouldn’t create a listicle…

This point is related to the point above. In my experience, unless you’re a publisher with a huge, engaged social following, that listicle of yours is unlikely to gain traction. Listicles on huge publisher sites get shares, listicles on client sites typically don’t. This is doubly important if you’re also seeking coverage, as listicles on clients sites don’t typically get links or coverage on other sites.

How we use the research to inform our ideation process

At Distilled, we typically take a creative brief and complete creative content research and then move into the ideation process. A summary of the research is included within the creative brief, and this, along with a copy of the full creative content research is shared with the team.

The research acts as inspiration and direction and is particularly useful in terms of identifying potential topics to explore but doesn’t mean team members don’t still do further research of their own.

This process by no means acts as a silver bullet, but it definitely helps us come up with ideas.


Thanks for sticking with me to the end!

I’d love to hear more about your creative content research processes and any tips you have for finding inspirational content. Do let me know via the comments.

Image credits: Research, typing, audience, inspiration, kitteh.

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Reblogged 3 years ago from tracking.feedpress.it

How to Create Boring-Industry Content that Gets Shared

Posted by ronell-smith

If you think creating content for boring industries is tough, try creating content for an expensive product that’ll be sold in a so-called boring industry. Such was the problem faced by Mike Jackson, head of sales for a large Denver-based company that was debuting a line of new high-end products for the fishing industry in 2009.

After years of pestering the executives of his traditional, non-flashy company to create a line of products that could be sold to anglers looking to buy premium items, he finally had his wish: a product so expensive only a small percentage of anglers could afford them.

(image source)

What looked like being boxed into a corner was actually part of the plan.

When asked how he could ever put his neck on the line for a product he’d find tough to sell and even tougher to market, he revealed his brilliant plan.

“I don’t need to sell one million of [these products] a year,” he said. “All I need to do is sell a few hundred thousand, which won’t be hard. And as far as marketing, that’s easy: I’m ignoring the folks who’ll buy the items. I’m targeting professional anglers, the folks the buyers are influenced by. If the pros, the influencers, talk about and use the products, people will buy them.”

Such was my first introduction to how it’s often wise to ignore who’ll buy the product in favor of marketing to those who’ll help you market and sell the product.

These influencers are a sweet spot in product marketing and they are largely ignored by many brands

Looking at content for boring industries all wrong

A few months back, I received a message in Google Plus that really piqued my interest: “What’s the best way to create content for my boring business? Just kidding. No one will read it, nor share information from a painter anyway.”

I went from being dismayed to disheartened. Dismayed because the business owner hadn’t yet found a way to connect with his prospects through meaningful content. Disheartened because he seemed to have given up trying.

You can successfully create content for boring industries. Doing so requires nothing out of the ordinary from what you’d normally do to create content for any industry. That’s the good news.

The bad news: Creating successful content for boring industries requires you think beyond content and SEO, focusing heavily on content strategy and outreach.

Successfully creating content for boring industries—or any industry, for that matter—comes down to who’ll share it and who’ll link to it, not who’ll read it, a point nicely summed up in this tweet:

So when businesses struggle with creating content for their respective industries, the culprits are typically easy to find:

  • They lack clarity on who they are creating content for (e.g., content strategy, personas)
  • There are no specific goals (e.g., traffic, links, conversions, etc.) assigned regarding the content, so measuring its effectiveness is impossible
  • They’re stuck in neutral thinking viral content is the only option, while ignoring the value of content amplification (e.g., PR/outreach)

Alone, these three elements are bad; taken together, though, they spell doom for your brand.

content does not equal amplification

If you lack clarity on who you’re creating content for, the best you can hope for is that sometimes you’ll create and share information members of your audience find useful, but you likely won’t be able to reach or engage them with the needed frequency to make content marketing successful.

Goals, or lack thereof, are the real bugaboo of content creation. The problem is even worse for boring industries, where the pressure is on to deliver a content vehicle that meets the threshold of interest to simply gain attention, much less, earn engagement.

For all the hype about viral content, it’s dismaying that so few marketers aren’t being honest on the topic: it’s typically hard to create, impossible to predict and typically has very, very little connection to conversions for most businesses.

What I’ve found is that businesses, regardless of category, struggle to create worthwhile content, leading me to believe there is no boring industry content, only content that’s boring.

“Whenever we label content as ‘boring,’ we’re really admitting we have no idea how to approach marketing something,” says Builtvisible’s Richard Baxter.

Now that we know what the impediments are to producing content for any industry, including boring industries, it’s time to tackle the solution.

Develop a link earning mindset

There are lots of article on the web regarding how to create content for boring industries, some of which have appeared on this very blog.

But, to my mind, the one issue they all suffer from is they all focus on what content should be created, not (a) what content is worthy of promotion, (b) how to identify those who could help with promotion, and (c) how to earn links from boring industry content. (Remember, much of the content that’s read is never shared; much of what’s shared is never read in its entirety; and some of the most linked-to content is neither heavily shared nor heavily read.)

This is why content creators in boring industries should scrap their notions of having the most-read and most-shared content, shifting their focus to creating content that can earn links in addition to generating traffic and social signals to the site.

After all, links and conversions are the main priorities for most businesses sharing content online, including so-called local businesses.

ranking factors survey results

(Image courtesy of the 2014 Moz Local Search Ranking Factors Survey)

If you’re ready to create link-earning, traffic-generating content for your boring-industry business follow the tips from the fictitious example of RZ’s Auto Repair, a Dallas, Texas, automobile shop.

With the Dallas-Forth Worth market being large and competitive, RZ’s has narrowed their speciality to storm repair, mainly hail damage, which is huge in the area. Even with the narrowed focus, however, they still have stiff competition from the major players in the vertical, including MAACO.

What the brand does have in its favor, however, is a solid website and a strong freelance copywriter to help produce content.

Remember, those three problems we mentioned above—lack of goals, lack of clarity and lack of focus on amplification—we’ll now put them to good use to drive our main objectives of traffic, links and conversions.

Setting the right goals

For RZ, this is easy: He needs sales, business (e.g., qualified leads and conversions), but he knows he must be patient since using paid media is not in the cards.

Therefore, he sits down with his partner, and they come up with what seems like the top five workable, important goals:

  1. Increased traffic on the website – He’s noticed that when traffic increases, so does his business.
  2. More phone calls – If they get a customer on the phone, the chances of closing the sale are around 75%.
  3. One blog per week on the site – The more often he blogs, the more web traffic, visits and phone calls increase.
  4. Links from some of the businesses in the area – He’s no dummy. He knows the importance of links, which are that much better when they come from a large company that could send him business.
  5. Develop relationships with small and midsize non-competing businesses in the area for cross promotions, events and the like.

Know the audience

marketing group discussing personas

(image source)

Too many businesses create cute blogs that might generate traffic but do nothing for sales. RZ isn’t falling for this trap. He’s all about identifying the audience who’s likely to do business with him.

Luckily, his secretary is a meticulous record keeper, allowing him to build a reasonable profile of his target persona based on past clients.

  • 21-35 years old
  • Drives a truck that’s less than fours years old
  • Has an income of $45,000-$59,000
  • Employed by a corporation with greater than 500 employees
  • Active on social media, especially Facebook and Twitter
  • Consumes most of their information online
  • Typically referred by a friend or a co-worker

This information will prove invaluable as he goes about creating content. Most important, these nuggets create a clearer picture of how he should go about looking for people and/or businesses to amplify his content.

PR and outreach: Your amplification engines

Armed with his goals and the knowledge of his audience, RZ can now focus on outreach for amplification, thinking along the lines of…

  • Who/what influences his core audience?
  • What could he offer them by way of content to earn their help?
  • What content would they find valuable enough to share and link to?
  • What challenges do they face that he could help them with?
  • How could his brand set itself apart from any other business looking for help from these potential outreach partners?

Putting it all together

Being the savvy businessperson he is, RZ pulls his small staff together and they put their thinking caps on.

Late spring through early fall is prime hail storm season in Dallas. The season accounts for 80 percent of his yearly business. (The other 20% is fender benders.) Also, they realize, many of the storms happen in the late afternoon/early evening, when people are on their way home from work and are stuck in traffic, or when they duck into the grocery store or hit the gym after work.

What’s more, says one of the staffers, often a huge group of clients will come at once, owing to having been parked in the same lot when a storm hits.

Eureka!

lightbulb

(image source)

That’s when RZ bolts out of his chair with the idea that could put his business on the map: Let’s create content for businesses getting a high volume of after-work traffic—sit-down restaurants, gyms, grocery stores, etc.

The businesses would be offering something of value to their customers, who’ll learn about precautions to take in the event of a hail storm, and RZ would have willing amplifiers for his content.

Content is only as boring as your outlook

First—and this is a fatal mistake too many content creators make—RZ visits the handful of local businesses he’d like to partner with. The key here, however, is he smartly makes them aware that he’s done his homework and is eager to help their patrons while making them aware of his service.

This is an integral part of outreach: there must be a clear benefit to the would-be benefactor.

After RZ learns that several of the businesses are amenable to sharing his business’s helpful information, he takes the next step and asks what form the content should take. For now, all he can get them to promote is a glossy one-sheeter, “How To Protect Your Vehicle Against Extensive Hail Damage,” that the biggest gym in the area will promote via a small display at the check-in in return for a 10% coupon for customers.

Three of the five others he talked to also agreed to promote the one-sheeter, though each said they’d be willing to promote other content investments provided they added value for their customers.

The untold truth about creating content for boring industries

When business owners reach out to me about putting together a content strategy for their boring brand, I make two things clear from the start:

  1. There are no boring brands. Those two words are a cop out. No matter what industry you serve, there are hoards of people who use the products or services who are quite smitten.
  2. What they see as boring, I see as an opportunity.

In almost every case, they want to discuss some of another big content piece that’s sure to draw eyes, engagement, and that maybe even leads to a few links. Sure, I say, if you have tons of money to spend.

big content example

(Amazing piece of interactive content created by BuiltVisible)

Assuming you don’t have money to burn, and you want a plan you can replicate easily over time, try what I call the 1-2-1 approach for monthly blog content:

1: A strong piece of local content (goal: organic reach, topical relevance, local SEO)

2: Two pieces of evergreen content (goal: traffic)

1: A link-worthy asset (goal: links)

This plan is not very hard at all to pull off, provided you have your ear to the street in the local market; have done your keyword research, identifying several long-tail keywords you have the ability to rank for; and you’re willing to continue with outreach.

What it does is allow the brand to create content with enough frequency to attain significance with the search engines, while also developing the habit of sharing, promoting and amplifying content as well. For example, all of the posts would be shared on Twitter, Google Plus, and Facebook. (Don’t sleep on paid promotion via Facebook.)

Also, for the link-worthy asset, there would be outreach in advance of its creation, then amplification, and continued promotion from the company and those who’ve agreed to support the content.

Create a winning trifecta: Outreach, promotion and amplification

To RZ’s credit, he didn’t dawdle, getting right to work creating worthwhile content via the 1-2-1 method:

1: “The Worst Places in Dallas to be When a Hail Storm Hits”
2: “Can Hail Damage Cause Structural Damage to Your Car?” and “Should You Buy a Car Damaged by Hail?”
1: “Big as Hail!” contest

This contest idea came from the owner of a large local gym. RZ’s will give $500 to the local homeowner who sends in the largest piece of hail, as judged by Facebook fans, during the season. In return, the gym will promote the contest at its multiple locations, link to the content promotion page on RZ’s website, and share images of its fans holding large pieces of hail via social media.

What does the gym get in return: A catchy slogan (e.g., it’s similar to “big as hell,” popular gym parlance) to market around during the hail season.

It’s a win-win for everyone involved, especially RZ.

He gets a link, but most important he realizes how to create content to nail each one of his goals. You can do the same. All it takes is a change in mindset. Away from content creation. Toward outreach, promote and amplify.

Summary

While the story of RZ’s entirely fictional, it is based on techniques I’ve used with other small and midsize businesses. The keys, I’ve found, are to get away from thinking about your industry/brand as being boring, even if it is, and marshal the resources to find the audience who’ll benefit from from your content and, most important, identify the influencers who’ll promote and amplify it.

What are your thoughts?

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Reblogged 3 years ago from tracking.feedpress.it

Announcing the 2015 Online Marketing Industry Survey

Posted by Cyrus-Shepard

We’re very excited to announce the
2015 Online Marketing Industry Survey is ready. This is the fifth edition of the survey, which started in 2008 as the SEO Industry Survey, and has also been known as the Moz Industry Survey. Some of what we hope to learn and share:

  • Demographics: Who is practicing inbound marketing and SEO today? Where do we work and live?
  • Agencies vs. in-house vs. other: How are agencies growing? What’s the average size? Who is doing inbound marketing on their own?
  • Tactics and strategies: What’s working for people today? How have strategies and tactics evolved?
  • Tools and technology: What are marketers using to discover opportunities, promote themselves, and measure the results?
  • Budget and spending: What tools and platforms are marketers investing in?


This year’s survey was redesigned to be easier and only
take less than 10 minutes. When the results are in we’ll share the data freely with you and the rest of the world, along with the insights we’ve gleaned from it.

Survey importance

By comparing answers and predictions from one year to the next, we can spot trends and gain insight not easily reported through any other source. This is our best chance to understand exactly where the future of our industry is headed.

Every year the Industry Survey delivers new insights and surprises. For example, the chart below (from the 2014 survey) lists
average reported salary by role.

One of the data points we hope to discover is if these numbers go up or down for 2015.

Prizes. Oh, fabulous prizes.

It wouldn’t be the Industry Survey without a few excellent prizes thrown in as an added incentive.

This year we’ve upped the game with prizes we feel are both exciting and perfect for the busy inbound marketer. To see the full sweepstakes terms and rules,
go to our sweepstakes rules page. The winners will be announced by June 15th. Follow us on Twitter to stay up to date.

Grand Prize: Attend MozCon 2015 in Seattle

Once again, the Grand Prize includes one ticket to
MozCon 2015 plus airfare and accommodations. This is your chance to see greats like Wil Reynolds, Cindy Krum, Rand Fishkin and more over 3 days in Seattle. Plus experience lots of networking and social events. Moz is also covering the cost of the flight plus hotel room.

2 First Prizes: Apple Watch

Shhhhhh! Because we’re giving away two Apple Watches. These aren’t available to the general public yet, which make them mysteriously awesome.

10 Second Prizes: $50 Amazon.com gift cards

Yep, 10 lucky people will win $50 Amazon.com gift cards. Why not buy yourself a
nice book? Maybe 
this one?

Help with sharing!

The number of people who take the survey is very important!
The more people who take the survey, the better and more accurate the data will be, and the more insight we can share with the industry.

So please share with your co-workers. Share on social media. Share with your email lists. You can use the buttons below this post to get you started, but remember
to take the survey first!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

Reblogged 3 years ago from tracking.feedpress.it

The Best of 2014: Top People and Posts from the Moz Blog

Posted by Trevor-Klein

At the end of every year, we compile a list of the very best posts and most popular and prolific people that have been published on the Moz Blog and YouMoz. It’s a really fun way to look back on what happened this year, and an insight-packed view of what really resonates with our readers.

Here’s what we’ve got in store:

  1. Top Moz Blog posts by 1Metric score
  2. Top Moz Blog posts by unique visits
  3. Top YouMoz Blog posts by unique visits
  4. Top Moz Blog posts by number of thumbs up
  5. Top Moz Blog posts by number of comments
  6. Top Moz Blog posts by number of linking root domains
  7. Top comments from our community by number of thumbs up
  8. Top commenters from our community by total number of thumbs up

A huge thanks goes to Dr. Pete Meyers and Cyrus Shepard; their help cut the amount of time creating this piece consumed in half.

We hope you enjoy the look back at the past year, and wish you a very happy start to 2015!

1. Top Moz Blog posts by 1Metric score

Earlier this year, we created a new metric to evaluate the success of our blog posts, calling it “the one metric” in a nod to The Lord of the Rings. We even
wrote about it on this blog. With the help and feedback of many folks in the community as well as some refinement of our own, we’ve now polished the metric, changed the spelling a bit, applied it retroactively to older posts, and are using it regularly in-house. The following posts are those with the highest scores, representing the 10 posts that saw the most overall success this year. In case there was any doubt, Cyrus really (really) knows what he’s doing.

1. More than Keywords: 7 Concepts of Advanced On-Page SEO
October 21 – Posted by Cyrus Shepard
As marketers, helping search engines understand what our content means is one of our most important tasks. Search engines can’t read pages like humans can, so we incorporate structure and clues as to what our content means. This post explores a series of on-page techniques that not only build upon one another, but can be combined in sophisticated ways.

Dr-Pete

2. New Title Tag Guidelines & Preview Tool
March 20 – Posted by Dr. Peter J. Meyers
Google’s 2014 redesign had a big impact on search result titles, cutting them off much sooner. This post includes a title preview tool and takes a data-driven approach to finding the new limit.

MarieHaynes

3. Your Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird
June 11 – Posted by Marie Haynes
Do you have questions about the Panda algorithm, the Penguin algorithm, or Hummingbird? This guide explains in lay terms what each of these Google algorithm changes is about and how to improve your site so that it looks better in the eyes of the big G.

4. 12 Ways to Increase Traffic From Google Without Building Links
March 11 – Posted by Cyrus Shepard
The job of the Technical SEO becomes more complex each year, but we also have more opportunities now than ever. Here are 12 ways you can improve your rankings without relying on link building.

OliGardner

5. The Most Entertaining Guide to Landing Page Optimization You’ll Ever Read
May 20 – Posted by Oli Gardner
If you’ve ever been bored while reading a blog post, your life just got better. If you’ve ever wanted to learn about conversion rate optimization, and how to design high-converting landing pages, without falling asleep, you’re in the right place. Buckle up, and prepare to be entertained in your learning regions.

6. Illustrated Guide to Advanced On-Page Topic Targeting for SEO
November 17 – Posted by Cyrus Shepard
The concepts of advanced on-page SEO are dizzying: LDA, co-occurrence, and entity salience. The question is “How can I easily incorporate these techniques into my content for higher rankings?” The truth is, you can create optimized pages that rank well without understanding complex algorithms.

josh_bachynski

7. Panda 4.1 Google Leaked Dos and Don’ts – Whiteboard Friday
December 05 – Posted by Josh Bachynski
Panda is about so much more than good content. Let Josh Bachynski give you the inside information on the highlights of what you should (and should not) be doing.

8. 10 Smart Tips to Leverage Google+ for Increased Web Traffic
April 15 – Posted by Cyrus Shepard
While not everyone has an audience active on Google+, the number of people who interact socially with any Google products on a monthly basis now reportedly exceeds 500 million.

9. The Rules of Link Building – Whiteboard Friday
April 04 – Posted by Cyrus Shepard
Google is increasingly playing the referee in the marketing game, and many marketers are simply leaving instead of playing by the rules. In today’s Whiteboard Friday, Cyrus Shepard takes a time-out to explain a winning strategy.

gfiorelli1

10. The Myth of Google’s 200 Ranking Factors
September 30 – Posted by Gianluca Fiorelli
Nothing like the “The 200 Google Ranking Factors” actually exists. It is a myth, and those who claim to be able to offer a final list are its prophets. This post explains how the myth was born and the importance of knowing the stages of search engines’ working process.

2. Top Moz Blog posts by unique visits

The heaviest-weighted ingredient in the 1Metric is unique visits, as one of our primary goals for the Moz Blog is to drive traffic to the rest of the site. With that in mind, we thought it interesting to break things down to just this metric and show you just how different this list is from the last one. Of note: Dr. Pete’s post on Google’s new design for title tags is a nod to the power of evergreen content. That post is one that folks can return to over and over as they fiddle with their own title tags, and amassed more than
twice the traffic of the post in the #2 slot.

Dr-Pete

1. New Title Tag Guidelines & Preview Tool
March 20 – Posted by Dr. Peter J. Meyers
Google’s 2014 redesign had a big impact on search result titles, cutting them off much sooner. This post includes a title preview tool and takes a data-driven approach to finding the new limit.

OliGardner

2. The Most Entertaining Guide to Landing Page Optimization You’ll Ever Read
May 20 – Posted by Oli Gardner
If you’ve ever been bored while reading a blog post, your life just got better. If you’ve ever wanted to learn about conversion rate optimization, and how to design high-converting landing pages, without falling asleep, you’re in the right place. Buckle up, and prepare to be entertained in your learning regions.

3. 12 Ways to Increase Traffic From Google Without Building Links
March 11 – Posted by Cyrus Shepard
The job of the Technical SEO becomes more complex each year, but we also have more opportunities now than ever. Here are 12 ways you can improve your rankings without relying on link building.

briancarter

4. Why Every Business Should Spend at Least $1 per Day on Facebook Ads
February 19 – Posted by Brian Carter
For the last three years I’ve constantly recommended Facebook ads. I recommend them to both B2C and B2B businesses. I recommend them to local theaters and comedians here in Charleston, SC. I recommend them to everyone who wants to grow awareness about anything they’re doing. Here’s why.

5. More than Keywords: 7 Concepts of Advanced On-Page SEO
October 21 – Posted by Cyrus Shepard
As marketers, helping search engines understand what our content means is one of our most important tasks. Search engines can’t read pages like humans can, so we incorporate structure and clues as to what our content means. This post explores a series of on-page techniques that not only build upon one another, but can be combined in sophisticated ways.

MarieHaynes

6. Your Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird
June 11 – Posted by Marie Haynes
Do you have questions about the Panda algorithm, the Penguin algorithm, or Hummingbird? This guide explains in lay terms what each of these Google algorithm changes is about and how to improve your site so that it looks better in the eyes of the big G.

Chad_Wittman

7. Make Facebook’s Algorithm Change Work For You, Not Against You
January 23 – Posted by Chad Wittman
Recently, many page admins have been experiencing a significant decrease in Total Reach—specifically, organic reach. For pages that want to keep their ad budget as low as possible, maximizing organic reach is vital. To best understand how to make a change like this work for you, and not against you, we need to examine what happened—and what you can do about it.

n8ngrimm

8. How to Rank Well in Amazon, the US’s Largest Product Search Engine
June 04 – Posted by Nathan Grimm
The eCommerce SEO community is ignoring a huge opportunity by focusing almost exclusively on Google. Amazon has roughly three times more search volume for products, and this post tells you all about how to rank.

iPullRank

9. Personas: The Art and Science of Understanding the Person Behind the Visit
January 29 – Posted by Michael King
With the erosion of keyword intelligence and the move to strings-not-things for the user, Google is pushing all marketers to focus more on their target audience. This post will teach you how to understand that audience, the future of Google, and how to build data-driven personas step by step.

Dr-Pete

10. Panda 4.0, Payday Loan 2.0 & eBay’s Very Bad Day
May 21 – Posted by Dr. Peter J. Meyers
Preliminary analysis of the Panda 4.0 and Payday Loan 2.0 updates, major algorithm flux on May 19th, and a big one-day rankings drop for eBay.

3. Top YouMoz Blog posts by unique visits

One of our favorite parts of the Moz community is the YouMoz Blog, where our community members can submit their own posts for potential publishing here on our site. We’re constantly impressed by what we’re sent. These 10 posts all received such high praise that they were promoted to the main Moz Blog, but they all started out as YouMoz posts. 

Chad_Wittman

1. Make Facebook’s Algorithm Change Work For You, Not Against You
January 23 – Posted by Chad Wittman
Recently, many page admins have been experiencing a significant decrease in Total Reach—specifically, organic reach. For pages that want to keep their ad budget as low as possible, maximizing organic reach is vital. To best understand how to make a change like this work for you, and not against you, we need to examine what happened—and what you can do about it.

Carla_Dawson

2. Parallax Scrolling Websites and SEO – A Collection of Solutions and Examples
April 01 – Posted by Carla Dawson
I have observed that there are many articles that say parallax scrolling is not ideal for search engines. Parallax Scrolling is a design technique and it is ideal for search engines if you know how to apply it. I have collected a list of great tutorials and real SEO-friendly parallax websites to help the community learn how to use both techniques together.

Jeffalytics

3. (Provided): 10 Ways to Prove SEO Value in Google Analytics
February 25 – Posted by Jeff Sauer
We and our clients have relied on keyword reports for so long that we’re now using (not provided) as a crutch. This post offers 10 ways you can use Google Analytics to prove your SEO value now that those keywords are gone.

danatanseo

4. How to Set Up and Use Twitter Lead Generation Cards in Your Tweets for Free!
May 07 – Posted by Dana Tan
Working as an in-house SEO strategist for a small business forces me to get “scrappy” every day with tools and techniques. I’m constantly on the lookout for an opportunity that can help my company market to broader audiences for less money. Here’s how to set up your Twitter Cards for free!

Amanda_Gallucci

5. 75 Content Starters for Any Industry
February 06 – Posted by Amanda Gallucci
Suffering from blank page anxiety? Before you go on the hunt for inspiration all over the Internet and elsewhere, turn to the resources around you. Realize that you can create exceptional content with what you already have at hand.

nicoleckohler

6. The Hidden Power of Nofollow Links
June 08 – Posted by Nicole Kohler
For those of us who are trying to earn links for our clients, receiving a nofollow link can feel like a slap in the face. But these links have hidden powers that make them just as important as followed ones. Here’s why nofollow links are more powerful than you might think.

YonDotan

7. A Startling Case Study of Manual Penalties and Negative SEO
March 17 – Posted by Yonatan Dotan
One day in my inbox I found the dreaded notice from Google that our client had a site-wide manual penalty for unnatural inbound links. We quickly set up a call and went through the tooth-rattling ordeal of explaining to our client that they weren’t even ranked for their brand name. Organic traffic dropped by a whopping 94% – and that for a website that gets 66% of its traffic from Google-based organic search.

malditojavi

8. How PornHub Is Bringing its A-Game (SFW)
July 23 – Posted by Javier Sanz
Despite dealing with a sensitive subject, PornHub is doing a great job marketing itself. This (safe-for-work) post takes a closer look at what they are doing.

ajfried

9. Storytelling Through Data: A New Inbound Marketing & SEO Report Structure
January 07 – Posted by Aaron Friedman
No matter what business you are in, it’s a pretty sure thing that someone is going to want to monitor how efficiently and productively you are working. Being able to show these results over time is crucial to maintaining the health of the long term relationship.

robinparallax

10. The Art of Thinking Sideways: Content Marketing for “Boring” Businesses
April 08 – Posted by Robin Swire
In this article, I’ll examine the art of thinking sideways for one of the slightly more tricky marketing clients I’ve worked with. I hope that this will provide an insight for fellow content marketers and SEOs in similar scenarios.

4. Top Moz Blog posts by number of thumbs up

These 10 posts were well enough received that liked that quite a few readers took the time to engage with them, logging in to give their stamp of approval. Whiteboard Fridays are always a hit, and two of them managed to make this list after having been live for less than a month.

1. More than Keywords: 7 Concepts of Advanced On-Page SEO
October 21 – Posted by Cyrus Shepard
As marketers, helping search engines understand what our content means is one of our most important tasks. Search engines can’t read pages like humans can, so we incorporate structure and clues as to what our content means. This post explores a series of on-page techniques that not only build upon one another, but can be combined in sophisticated ways.

Dr-Pete

2. New Title Tag Guidelines & Preview Tool
March 20 – Posted by Dr. Peter J. Meyers
Google’s 2014 redesign had a big impact on search result titles, cutting them off much sooner. This post includes a title preview tool and takes a data-driven approach to finding the new limit.

randfish

3. Dear Google, Links from YouMoz Don’t Violate Your Quality Guidelines
July 23 – Posted by Rand Fishkin
Recently, Moz contributor Scott Wyden, a photographer in New Jersey, received a warning in his Google Webmaster Tools about some links that violated Google’s Quality Guidelines. One example was from moz.com.

MarieHaynes

4. Your Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird
June 11 – Posted by Marie Haynes
Do you have questions about the Panda algorithm, the Penguin algorithm, or Hummingbird? This guide explains in lay terms what each of these Google algorithm changes is about and how to improve your site so that it looks better in the eyes of the big G.

randfish

5. Thank You for 10 Incredible Years
October 06 – Posted by Rand Fishkin
It’s been 10 amazing years since Rand started the blog that would turn into SEOmoz and then Moz, and we never could have come this far without you all. You’ll find letters of appreciation from Rand and Sarah in this post (along with a super-cool video retrospective!), and from all of us at Moz, thank you!

6. Illustrated Guide to Advanced On-Page Topic Targeting for SEO
November 17 – Posted by Cyrus Shepard
The concepts of advanced on-page SEO are dizzying: LDA, co-occurrence, and entity salience. The question is “How can I easily incorporate these techniques into my content for higher rankings?” The truth is, you can create optimized pages that rank well without understanding complex algorithms.

josh_bachynski

7. Panda 4.1 Google Leaked Dos and Don’ts – Whiteboard Friday
December 05 – Posted by Josh Bachynski
Panda is about so much more than good content. Let Josh Bachynski give you the inside information on the highlights of what you should (and should not) be doing.

OliGardner

8. The Most Entertaining Guide to Landing Page Optimization You’ll Ever Read
May 20 – Posted by Oli Gardner
If you’ve ever been bored while reading a blog post, your life just got better. If you’ve ever wanted to learn about conversion rate optimization, and how to design high-converting landing pages, without falling asleep, you’re in the right place. Buckle up, and prepare to be entertained in your learning regions.

randfish

9. Does SEO Boil Down to Site Crawlability and Content Quality? – Whiteboard Friday
July 11 – Posted by Rand Fishkin
What does good SEO really mean these days? Rand takes us beyond crawlability and content quality for a peek inside the art and science of the practice.

randfish

10. How to Avoid the Unrealistic Expectations SEOs Often Create – Whiteboard Friday
December 12 – Posted by Rand Fishkin
Making promises about SEO results too often leads to broken dreams and shredded contracts. In today’s Whiteboard Friday, Rand shows us how to set expectations that lead to excitement but help prevent costly misunderstandings.

5. Top Moz Blog posts by number of comments

While the discussions can take a big chunk out of an already busy day, the conversations we get to have with our community members (and the conversations they have with each other) in the comments below our posts is absolutely one of our favorite parts of the blog. These 10 posts garnered quite a bit of discussion (some with a fair amount of controversy), and are fascinating to follow.

1. Take the SEO Expert Quiz and Rule the Internet
May 28 – Posted by Cyrus Shepard
You are master of the keyword. You create 1,000 links with a single tweet. Google engineers ask for your approval before updating their algorithm. You, my friend, are an SEO Expert. Prove it by taking our new SEO Expert Quiz.

2. The Rules of Link Building – Whiteboard Friday
April 04 – Posted by Cyrus Shepard
Google is increasingly playing the referee in the marketing game, and many marketers are simply leaving instead of playing by the rules. In today’s Whiteboard Friday, Cyrus Shepard takes a time-out to explain a winning strategy.

randfish

3. Dear Google, Links from YouMoz Don’t Violate Your Quality Guidelines
July 23 – Posted by Rand Fishkin
Recently, Moz contributor Scott Wyden, a photographer in New Jersey, received a warning in his Google Webmaster Tools about some links that violated Google’s Quality Guidelines. One example was from moz.com.

Dr-Pete

4. New Title Tag Guidelines & Preview Tool
March 20 – Posted by Dr. Peter J. Meyers
Google’s 2014 redesign had a big impact on search result titles, cutting them off much sooner. This post includes a title preview tool and takes a data-driven approach to finding the new limit.

Carla_Dawson

5. SEO Teaching: Should SEO Be Taught at Universities?
October 09 – Posted by Carla Dawson
Despite the popularity and importance of SEO, the field has yet to gain significant traction at the university level other than a few courses here and there offered as part of a broader digital marketing degree. The tide could be turning, however slowly.

6. 12 Ways to Increase Traffic From Google Without Building Links
March 11 – Posted by Cyrus Shepard
The job of the Technical SEO becomes more complex each year, but we also have more opportunities now than ever. Here are 12 ways you can improve your rankings without relying on link building.

evolvingSEO

7. The Broken Art of Company Blogging (and the Ignored Metric that Could Save Us All)
July 22 – Posted by Dan Shure
Company blogging is broken. We’re tricking ourselves into believing they’re successful while ignoring the one signal we have that tells us whether they’re actually working.

MichaelC

8. Real-World Panda Optimization – Whiteboard Friday
August 01 – Posted by Michael Cottam
From the originality of your content to top-heavy posts, there’s a lot that the Panda algorithm is looking for. In today’s Whiteboard Friday, Michael Cottam explains what these things are, and more importantly, what we can do to be sure we get the nod from this particular bear.

EricaMcGillivray

9. Ways to Proactively Welcome Women Into Online Marketing
September 17 – Posted by Erica McGillivray
SEO may be a male-dominated industry, but let’s step out of our biases and work hard to welcome women, and marketers of all stripes, into our community.

10. More than Keywords: 7 Concepts of Advanced On-Page SEO
October 21 – Posted by Cyrus Shepard
As marketers, helping search engines understand what our content means is one of our most important tasks. Search engines can’t read pages like humans can, so we incorporate structure and clues as to what our content means. This post explores a series of on-page techniques that not only build upon one another, but can be combined in sophisticated ways.

6. Top Moz Blog posts by number of linking root domains

What, you thought you’d get to the bottom of the post without seeing a traditional SEO metric? =)

Dr-Pete

1. New Title Tag Guidelines & Preview Tool
March 20 – Posted by Dr. Peter J. Meyers
Google’s 2014 redesign had a big impact on search result titles, cutting them off much sooner. This post includes a title preview tool and takes a data-driven approach to finding the new limit.

Dr-Pete

2. Panda 4.0, Payday Loan 2.0 & eBay’s Very Bad Day
May 21 – Posted by Dr. Peter J. Meyers
Preliminary analysis of the Panda 4.0 and Payday Loan 2.0 updates, major algorithm flux on May 19th, and a big one-day rankings drop for eBay.

iPullRank

3. Personas: The Art and Science of Understanding the Person Behind the Visit
January 29 – Posted by Michael King
With the erosion of keyword intelligence and the move to strings-not-things for the user, Google is pushing all marketers to focus more on their target audience. This post will teach you how to understand that audience, the future of Google, and how to build data-driven personas step by step.

briancarter

4. Why Every Business Should Spend at Least $1 per Day on Facebook Ads
February 19 – Posted by Brian Carter
For the last three years I’ve constantly recommended Facebook ads. I recommend them to both B2C and B2B businesses. I recommend them to local theaters and comedians here in Charleston, SC. I recommend them to everyone who wants to grow awareness about anything they’re doing. Here’s why.

JamesAgate

5. The New Link Building Survey 2014 – Results
July 16 – Posted by James Agate
How has the marketing industry changed its views of link building since last year? James Agate of Skyrocket SEO is back with the results of a brand new survey.

Dr-Pete

6. Google’s 2014 Redesign: Before and After
March 13 – Posted by Dr. Peter J. Meyers
Google’s SERP and ad format redesign may finally be rolling out, after months of testing. Before we lose the old version forever, here’s the before-and-after of every major vertical that’s changed.

7. Google Announces the End of Author Photos in Search: What You Should Know
June 26 – Posted by Cyrus Shepard
Many of us have been constantly advising webmasters to connect their content writers with Google authorship, and it came as a shock when John Mueller announced Google will soon drop authorship photos from regular search results. Let’s examine what this means.

randfish

8. The Greatest Misconception in Content Marketing – Whiteboard Friday
April 25 – Posted by Rand Fishkin
Great content certainly helps business, but it isn’t as simple as “publish, share, convert new customers.” In today’s Whiteboard Friday, Rand explains what’s really going on.

OliGardner

9. The Most Entertaining Guide to Landing Page Optimization You’ll Ever Read
May 20 – Posted by Oli Gardner
If you’ve ever been bored while reading a blog post, your life just got better. If you’ve ever wanted to learn about conversion rate optimization, and how to design high-converting landing pages, without falling asleep, you’re in the right place. Buckle up, and prepare to be entertained in your learning regions.

MarieHaynes

10. Your Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird
June 11 – Posted by Marie Haynes
Do you have questions about the Panda algorithm, the Penguin algorithm, or Hummingbird? This guide explains in lay terms what each of these Google algorithm changes is about and how to improve your site so that it looks better in the eyes of the big G.

7. Top comments from our community by number of thumbs up

These 10 comments were the most thumbed-up of any on our blogs this year, offering voices of reason that stand out from the crowd. 

MarieHaynes

1. Marie Haynes | July 23
Commented on: 
Dear Google, Links from YouMoz Don’t Violate Your Quality Guidelines

Backlinko

2. Brian Dean | September 30
Commented on: 
The Myth of Google’s 200 Ranking Factors

mpezet

3. Martin Pezet | July 22
Commented on: 
The Broken Art of Company Blogging (and the Ignored Metric that Could Save Us All)

dannysullivan

4. Danny Sullivan | July 23
Commented on: 
Dear Google, Links from YouMoz Don’t Violate Your Quality Guidelines

5. Cyrus Shepard | October 21
Commented on: 
More than Keywords: 7 Concepts of Advanced On-Page SEO

SarahBird

6. Sarah Bird | September 17
Commented on: 
Ways to Proactively Welcome Women Into Online Marketing

randfish

7. Rand Fishkin | July 04
Commented on: 
5 Fashion Hacks for the Modern Male Marketer – Whiteboard Friday

mpezet

8. Martin Pezet | September 30
Commented on: 
The Myth of Google’s 200 Ranking Factors

FangDigitalMarketing

9. Jeff Ferguson | October 24
Commented on: 
Is It Possible to Have Good SEO Simply by Having Great Content – Whiteboard Friday

magicrob

10. Robert Duckers | March 20
Commented on: 
New Title Tag Guidelines & Preview Tool

8. Top commenters from our community by total thumbs up

We calculated this one a bit differently this year. In the past, we’ve shown the top community members by sheer number of comments. We don’t want, however, to imply that being prolific is necessarily good within itself. So, we added up all the thumbs-up that each comment on our blogs has received, and figured out which community members racked up the most thumbs over the course of the year. (We’ve intentionally omitted staff members and associates from this list, as they’d stack the deck pretty heavily!)

The graphics to the right of each community member show the number of comments they’ve left on blog posts in 2014 as well as the total number of thumbs up those comments have received.

This list is truly an illustration of how amazing the Moz community is. This site would hardly be anything without all of you, and we
so appreciate your involvement on such a regular basis!

SamuelScott

1. Samuel Scott (Moz username: SamuelScott)
MozPoints: 1557 | Rank: 54

paints-n-design

2. Andreas Becker (Moz username: paints-n-design)
MozPoints: 667 | Rank: 148

MarieHaynes

3. Marie Haynes (Moz username: MarieHaynes)
MozPoints: 4706 | Rank: 7

MarkTraphagen

4. Mark Traphagen (Moz username: MarkTraphagen)
MozPoints: 993 | Rank: 102

steviephil

5. Steve Morgan (Moz username: steviephil)
MozPoints: 1249 | Rank: 72

russangular

6. Russ Jones (Moz username: russangular)
MozPoints: 3282 | Rank: 16

mpezet

7. Martin Pezet (Moz username: mpezet)
MozPoints: 464 | Rank: 211

Pixelbypixel

8. Chris Painter (Moz username: Pixelbypixel)
MozPoints: 2707 | Rank: 25

billslawski

9. Bill Slawski (Moz username: billslawski)
MozPoints: 709 | Rank: 140

danatanseo

10. Dana Tan (Moz username: danatanseo)
MozPoints: 4071 | Rank: 11

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