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Tag Archives: competitor research

Advanced Local SEO Competition Analysis

Posted on June 29, 2015 by jeffriseo

Posted by Casey_Meraz

Competition in local search is fierce. While it’s typical to do some surface level research on your competitors before entering a market, you can go much further down the SEO rabbit hole. In this article we will look at how you can find more competitors, pull their data, and use it to beat them in the search game.

Since there are plenty of resources out there on best practices, this guide will assume that you have already followed the best practices for your own listing and are looking for the little things that might make a big difference in putting you over your competition. So if you haven’t already read how to perform the Ultimate Local SEO Audit or how to Find and Build Citations then you should probably start there.

Disclaimer: While it’s important to mention that correlation does not mean causation, we can learn a lot by seeing what the competition has done.

Some of the benefits of conducting competitive research are:

  • You can really dive into your customers’ market and understand it better.
  • You can figure out who your real customers area and better target them.
  • You can get an understanding of what your competitors have done that has been successful without re-inventing the wheel.

Once you isolate trends that seem to make a positive difference, you can create a hypothesis and test. This allows you to constantly be testing, finding out what works, and growing those positive elements while eliminating the things that don’t produce results. Instead of making final decisions off of emotion, make your decisions off of the conversion data.

A good competition analysis will give you a strong insight into the market and allow you to test, succeed, or fail fast. The idea behind this process is to really get a strong snapshot of your competition at a glance to isolate factors you may be missing in your company’s online presence.

Disclaimer 2: It’s good to use competitors’ ideas if they work, but don’t make that your only strategy.

Before we get started

Below I will cover a process I commonly use for competition analysis. I have also created this Google Docs spreadsheet for you to follow along with and use for yourself. To make your own copy simply go to File > Make A Copy. (Don’t ask me to add you as an owner please 🙂

Let’s get started

1. Find out who your real competitors are

Whether you work internally or were hired as an outside resource to help with your client’s SEO campaign, you probably have some idea of who the competition is in your space. Some companies may have good offline marketing but poor online marketing. If you’re looking to be the best, it’s a good idea to do your own research and see who you’re up against.

In my experience it’s always good to find and verify 5-10 online competitors in your space from a variety of sources. You can use tools for this or take the manual approach. Keep in mind that you have to screen the data tools give you with your own eye for accuracy.

How do you find your “real” competitors?

We’re going to look at some tools you can use to find competitors here in a second, but keep in mind you want to record everything you find.

Make sure to capture the basic information for each competitor including their company name, location, and website. These tools will be useful at a later time. Record these in the “competitor research” tab of the spreadsheet.

Method 1: Standard Google searches for competitors

This is pointing out the obvious, but if you have a set of keywords you want to rank for, you can look for trends and see who is already ranking where you want to be. Don’t limit this to just one or two keywords, instead get a broader list of the competitors out there.

To do this, simply come up with a list of several keywords you want to rank for and search for them in your geographic area. Make sure your Geographic preference is set correctly so you get accurate data.

  1. Collect a list of keywords
  2. Search Google to see which companies are ranking in the local pack
  3. Record a list of the companies’ names and website URLs in the spreadsheet under the competitor research tab.

To start we’re just going to collect the data and enter it into the spreadsheet. We will revisit this data shortly.

Outside of the basics, I always find it’s good to see who else is out there. Since organic and local rankings are more closely tied together than ever, it’s a good idea to use 3rd party tools to get some insight as to what else your website could be considered related to.

This can help provide hidden opportunities outside of the normal competition you likely look at most frequently.

Method 2: Use SEMRUSH.com

SEMRush is a pretty neat competitive analysis tool. While it is a paid program, they do in fact have a few free visits a day you can check out. It’s limited but it will show you 10 competitors based on keyword ranking data. It’s also useful for recording paid competition as well.

To use the tool, visit www.SEMRush.com and enter your website in the provided search box and hit search. Once the page loads, you simply have to scroll down to the area that says “main competitors”. If you click the “view full report” option you’ll be taken to a page with 10 competition URLs.

Put these URLs into the spreadsheet so we can track them later.

Method 3: Use SPYFU.com

This is a cool tool that will show your top 5 competitors in paid and organic search. Just like SEMRush, it’s a paid tool that’s easy to use. On the home page, you will see a box that loads where you can enter your URL. Once you hit search, a list of 5 websites will populate for free.

Enter these competitors into your spreadsheet for tracking.

Method 4: Use Crunchbase.com

This website is a goldmine of data if you’re trying to learn about a startup. In addition to the basic information we’re looking for, you can also find out things like how much money they’ve raised, staff members, past employee history, and so much more.

Crunchbase also works pretty similarly to the prior tools in the sense that you you just enter your website URL and hit the search button. Once the page loads, you can scroll down the page to the competitors section for some data.

While Crunchbase is cool, it’s not too useful for smaller companies as it doesn’t seem to have too much data outside of the startup world.

Method 5: Check out Compete.com

This tool seems to have limited data for smaller websites but it’s worth a shot. It can also be a little bit more high-level than I prefer, but you should still check it out.

To use the tool visit www.compete.com and enter the URL you want to examine in the box provided then hit search.

Click the “Find more sites like” box to get list of three related sites. Enter these in the provided spreadsheet.

Method 6: Use SimilarWeb.com

SimilarWeb provides a cool tool with a bunch of data to check out websites. After entering your information, you can scroll down to the similar sites section which will show websites it believes to be related.

The good news about SimilarWeb is that it seems to have data no matter how big or small your site is.

2. After you know who they are, mine their data

Now that we have a list of competitors, we can really do a deep dive to see who is ranking and what factors might be contributing to their success. To start, make sure to pick your top competitors from the spreadsheet and then look for and record the information below about each business on the Competitor Analysis tab.

You will want to to pull this information from their Google My Business page.

If you know the company’s name, it’s pretty easy to find them just by searching the brand. You can add the geographic location if it’s a multi-location business.

For example if I was searching for a Wendy’s in Parker, Colorado, I could simply search this: “Wendy’s Parker, CO” and it will pull up the location(s).

Make sure to take and record the following information from their local listings. Get the data from their Google My Business (Google + Page) and record it in the spreadsheet!

  1. Business name – Copy and paste the whole business name. Sometimes businesses keyword stuff a name or have a geographic modifier. It’s important to account for this.
  2. Address – The full address of the business location. Although we can’t do anything about its physical location, we will search using this information shortly.
  3. City, state, zip code – The city, state, and zip listed on the Google My Business listing.
  4. Phone number – Take the listing’s primary number
  5. Phone number 2 – Take the listing’s secondary number like an 800 number.
  6. Landing page URL – The one connected to their Google My Business listing.
    PRO TIP: The URL will display as the root domain, but click the link to see if it takes you to an internal landing page. This is essential!
  7. Number of categories – Does your listing have more or less categories than the listing?
  8. Categories in Google My Business
    You can find the categories by clicking on the main category of the listing. It will pop out a list of all of the categories the business is listed under. If you only see one after doing this, open your browser and go to View Source. If you do Ctrl+F you can search the page for “GCID” without the quotes. This will show you the categories they’re listed under if you look through the HTML.
  9. Does the profile appear to be 100% complete?
  10. How many reviews do they have?
  11. Is their business name visible in Google Street View? Obviously there is not much we can do about this, but it’s interesting especially considering some patents Bill Slawski was recently talking about.

** Record this information on the spreadsheet. A sample is below.

What can we do with this data?

Since you’ve already optimized your own listing for best practices, we want to see if there is any particular trends that seem to be working better in a certain area. We can then create a hypothesis and test it to see if any gains are losses are made. While we can’t isolate factors, we can get some insight as to what’s working the more you change it.

In my experience, examining trends is much easier when the data is side by side. You can easily pick out data that stands out from the rest.

3. Have a close(r) look at their landing pages

You already know the ins and outs of your landing page. Now let’s look at each competitor’s landing page individually. Let’s look at the factors that carry the most weight and see if anything sticks out.

Record the following information into the spreadsheet and compare side by side with your company vs. the successful ones.

Page title of landing page
City present? – Is the city present in the landing page meta title?
State present? – Is the state present in the landing page meta title?
Major KW in title? Is there a major keyword in the landing page meta title?
Content length on landing page – Possibly minor but worth examining. Copy/paste into MS Word
H1 present? – Is the H1 tag present?
City in H1? – Does the H1 contain the city name?
State in H1? – Does the H1 have the state or abbreviation in the heading?
Keyword in H1? – Do they use a keyword in the H1?
Local business schema present? – Are they using schema? Find out using the Google structured data testing tool here.
Embedded map present? – Are they embedding a Google map?
GPS coordinates present? – Are they using GPS coordinates via schema or text?

4. Off site: See what google thinks is authoritative

Recently, I was having a conversation with a client who was super-excited about the efforts his staff was making. He proudly proclaimed that his office was building 10 new citations a day and added over 500 within the past couple of months!

His excitement freaked me out. As I suspected, when I asked to see his list, I saw a bunch of low quality directory sites that were passing little or no value. One way I could tell they were not really helping (besides the fact that some were NSFW websites), was that the citations or listings were not even indexed in Google.

I think it’s a reasonable assumption that you should test to see what Google knows about your business. Whatever Google delivers about your brand, it’s serving because it has the most relevance or authority in its eyes.

So how can we see what Google sees?

It’s actually pretty simple. Just do a Google Search. One of the ways that I try to evaluate and see whether or not a citation website is authoritative enough is to take the competition’s NAP and Google it. While you’ve probably done this many times before for citation earning, you can prioritize your efforts based off of what’s recurring between top ranked competitor websites.

As you can see in the example below where I did a quick search for a competitor’s dental office (by pasting his NAP in the search bar), I see that Google is associating this particular brand with websites like:

  1. The company’s main website
  2. Whitepages
  3. Amazon Local (New)
  4. Rateadentist.com
  5. DentalNeighbor.com

Pro Tip: Amazon local is relatively new, but you can see that it’s going to carry a citation benefit in local search. If your clients are willing, you should sign up for this.

Don’t want to copy and paste the NAP in a variety of formats? Use Andrew Shotland’s NAP Hunter to get your competitor’s variants. This tool will easily open multiple window tabs in your browser and search for combinations of your competitor’s NAP listings. It makes it easy and it’s kind of fun.

5. Check important citations

With citations, I’m generally in the ballpark of quality over quantity. That being said, if you’re just getting the same citations that everyone else has, that doesn’t really set you apart does it? I like to tell clients that the top citation sources are a must, but it’s good to seek out opportunities and monitor what your competition does so you can keep up and stay ahead of the game.

You need to check the top citations and see where you’re listed vs. your competition. Tools like Whitespark’s local citation finder make this much easier to get an easy snapshot.

If you’re looking to see which citations you should find and check, use these two resources below:

  • Learn how to find and build the top citations here
  • Top Citation Sources By Category

Just like in the example in the section above, you can find powerful hidden gems and also new website opportunities that arise from time to time.

Just because you did it once doesn’t mean you should leave it alone

A common mistake I see is businesses thinking it’s ok to just turn things off when they get to the top.That’s a bad idea. If you’re serious about online marketing, you know that someone is always out to get you. So in addition to tracking your brand mentions through the Fresh Web Explorer, you also need to be tracking your competition at least once a month! The good news is that you can do this easily with Fresh Web Explorer from Moz.

So what should you setup in Fresh Web Explorer?

  • Your competitor’s brand name – Monitor their mentions and see what type of marketing they’re doing!
  • Your competitor’s NAP – Easily find new citations they’re going after
  • City+Industry+Keywords – Maybe there are some hidden gems outside of your competition you could go after!

Plus track anything else you can think of related to your brand. This will help the on-going efforts get a bit easier.

6. Figure out which citations have dofollow links

Did you know some citation sources have dofollow links which mean they pass link juice to your website? Now while these by themselves likely won’t pass a lot of juice, it adds an incentive for you to be proactive with recording and promoting these listings.

When reviewing my competition’s citations and links I use a simple Chrome plugin called NoFollow which simply highlights nofollow links on pages. It makes it super easy to see what’s a follow vs. a nofollow link.

But what’s the benefit of this? Let’s say that I have a link on a city website that’s a follow link and a citation. If it’s an authority page that talks highly about my business, it would make sense for me to link to it from time to time. If you’re getting links from websites other than your own and linking to these high quality citations you will pass link juice to your page. It’s a pretty simple way of increasing the authority of your local landing pages.

7. Links, links, links

Since the Pigeon update almost a year ago, links started to make a bigger impact in local search. You have to be earning links and you have to earn high quality links to your website and especially your Google My Business Landing page.

If the factors show you’re on the same playing field as your competition except in domain authority or page authority, you know your primary focus needs to be links.

Now here is where the research gets interesting. Remember the data sources we pulled earlier like compete, spyfu.com, etc? We are now going to get a bigger picture on the link profile because we did this extra work. Not only are we just going to look at the links that our competition in the pack has, we’ve started to branch out of that for more ideas which will potentially pay off big in the long run.

What to do now

Now we want to take every domain we looked at when we started and run Open Site Explorer on each and every domain. Once we have these lists of links, we can then sort them out and go after the high quality ones that you don’t already have.

Typically, when I’m doing this research I will export everything into Excel or Google Docs, combine them into one spreadsheet and then sort from highest authority to least authority. This way you can prioritize your road map and focus on the bigger fish.

Keep in mind that citations usually have links and some links have citations. If they have a lot of authority you should make sure you add both.

8. But what about user behavior?

If you feel like you’ve gone above and beyond your competition and yet you’re not seeing the gains you want, there is more you have to look at. Sometimes as an SEO it’s easy to get in a paradigm of just the technical or link side of things. But what about user behavior?

It’s no secret and even some recent tests are showing promising data. If your users visit your site and then click back to the search results it indicates that they didn’t find what they were looking for. Through our own experiments we have seen listings in the SERPs jump a few positions in hours just based off of user behavior.

So what does this mean for you?

You need to make sure your pages are answering the users queries as they land on your page, preferably above the fold. For example, if I’m looking for a haircut place and I land on your page, I might be wanting to know the hours, pricing, or directions to your store. Making information prevalent is essential.

Make sure that if you’re going to make these changes you test them. Come up with a hypothesis, test the results, and come to conclusion or another test based off of the data. If you want to know more about your users, I say that you need to find as much about them as human possible. Some services you can use for that are:

1. Inspectlet – Record user sessions and watch how they navigate your website. This awesome tool literally allows you to watch recorded user sessions. Check out their site.

2. LinkedIn Tracking Script – Although I admit it’s a bit creepy, did you know that you can see the actual visitors to your website if they’re logged into LinkedIn while browsing your website? You sure can. To do this complete the following steps:

1. Sign up for a LinkedIn Premium Account
2. Enter this code into the body of your website pages:

<img src="https://www.linkedin.com/profile/view?authToken=zRgB&authType=name&id=XXXXX" />

3. Replace the XXXXX with your account number of your profile. You can get this by logging into your profile page and getting the number present after viewid?=
4. Wait for the visitors to start showing up under “who’s viewed your profile”

3. Google Analytics – Watch user behavior and gain insights as so what they were doing on your website.

Reviews

Speaking of user behavior, is your listing the only one without reviews? Does it have fewer or less favorable reviews? All of these are negative signals for user experience. Do you competitors have more positive reviews? If so you need to work getting more.

Meta descriptions

While this post was mainly geared towards local SEO as in Google My Business rankings, you have to consider that there are a lot of localized search queries that do not generate pack results. In these cases they’re just standard organic listings.

If you’ve been deterred to add these by Google picking its own meta descriptions or by their lack of ranking benefit, you need to check yourself before you wreck yourself. Seriously. Customers will make a decision on which listing to click on based on this information. If you’re not thinking about optimizing these for user intent on the corresponding page then you’re just being lazy. Spend the time, increase CTR, and increase your rankings if you’re serving great content.

Conclusion

The key to success here is realizing that this is a marathon and not a sprint. If you examine the competition in the top areas mentioned above and create a plan to overcome, you will win long term. This of course also assumes you’re not doing anything shady and staying above board.

While there were many more things I could add to this article, I believe that if you put your focus on what’s mentioned here you’ll have the greatest success. Since I didn’t talk too much about geo-tagged media in this article, I also included some other items to check in the spreadsheet under the competitor analysis tab.

Remember to actively monitor what those around you are doing and develop a pro-active plan to be successful for your clients.

What’s the most creative thing you have seen a competitor do successfully local search? I would love to hear about it in the comments below.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

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Building Online Marketing Strategies for Small Businesses

Posted on February 25, 2015 by jeffriseo

Posted by MorganChessman

Building marketing strategies for small businesses is one of my favorite things. In my first marketing role, I worked in the marketing department for a small company before moving on to Distilled, where I’ve been lucky enough to continue working with small businesses that have enormous potential. Despite the various industries, locales, and personalities, one of the prevailing similarities between them is that small businesses often don’t position their company or use the web as effectively as they could. While this is partially due to the time and resource crunch small business owners feel, it’s also because, beyond building a website, they don’t know where to begin. 

It doesn’t have to be so overwhelming though. I’ll walk you through the preliminary steps I take my small business clients through.

1. Define the brand

A number of the small companies I’ve worked with didn’t have a brand. That’s not to say that they didn’t have a name, a website, and a logo. It’s that they didn’t stand for something. 

For example, what comes to mind when you think of Apple? Innovative and well-designed products? Exactly. So many small businesses are built from an individual wanting to work for themselves or because they see an opportunity to improve on an existing product. They figure, build the website and they will come. 

But it’s not that way. You need a brand. As we’ve seen throughout history, the companies that have staying power have a brand, something that differentiates them from their competitors, something that people connect with and, coupled with good products and customer service, something that keeps people coming back.

I’m sure you’re thinking, “Well that’s all fine and good, Morgan, but I don’t know how you go about building a brand.” That’s fine. There are people who make careers out of building brands you could contact, market research surveys you could pass out, and focus groups you could run, but, realistically, small businesses don’t usually have the financial resources to invest in these strategies. This doesn’t mean you can’t have a brand though; you’ll just have to run a lightweight brand building exercise which goes something like this:

1. Think about your origin story

Ask yourself: “Why did I start this company? What am I proud of?” Oftentimes what drove you to start your own company and how it’s reflected in your business practices is what makes you unique.

2. Talk to your customers

Ask your customers: “What do you like about our company? What don’t you like? Why did you choose us over our competitors? What are your pain points?” When you listen to customers talk about your business, you’ll have a better understanding of the aspects of your company that resonate with people and what should be reflected in your brand messaging.

3. Do competitor research

Take a look at your competitors’ websites. Ask yourself: “What are they doing well? What aren’t they doing well? How do they talk about their company?” You’re looking for holes in your industry, a way to make your company different than your competitors.

4. Compile all information and develop a brand

Once you’ve researched your origin story, competitors’ tactics, and customer sentiment, it’s time to start building a brand. What from your origin story and customer conversations stood out and got you excited? How can you talk about those things in a way your competitors haven’t? Once you have that figured out, you have a brand position.
Let’s make this final step more concrete with an example. I worked with a tech consulting and recruiting firm that had a history of success in the immediate area, but was looking to attract people from the greater region as well as gain new client companies. In order to stand out from the other technical consulting firms and get people excited about working for them, we knew that they had to have more than a website that stated they were a consulting firm. They were going to have to develop a brand. We ran through the steps above with the following takeaways:
  • Origin Story: The owner started the company because he liked working with really competent developers, and realized that the best way to ensure he did so was to start his own company.
  • Customer Research: Customers preferred going with this particular company because the quality of work was always so high. People liked working for this company because there was always a lot of challenging work.
  • Competitor Research: The rest of the companies weren’t run by people with technical backgrounds. This company was, though, and as a result was able to do more rigorous testing and find the best people.
The main theme here was that the company only hired the best (origin story), because they had the technical chops to know who the best were (competitor research), which meant that this company’s employees did exceptional work (customer research), which in turn made sure they landed challenging contracts (customer research). 
Due to this insight, we positioned the company as the elite option, heavily citing the fact that only 4% of people could pass the technical interview—to work for this company was to work with the best and that to hire them was to have the best working for you. This resonated well with both target audiences, and they saw a heightened brand awareness with both potential recruits and clients.

2. Review the website content and language

Although most small businesses have websites, it’s necessary for owners to take a step back and review the website through the eyes of a consumer. Too often people assume that website visitors have a certain level of company knowledge, or that they speak the same jargon. That’s not always the case. For example, the aforementioned tech company originally wrote so vaguely about their services using insider jargon that neither target audience understood the company’s mission. Once the text was rewritten with specific consumers in mind, people started coming to the owner and saying “Now that you’ve redone your website, I finally understand what your company is about.” In order to not find yourself in that position, ask yourself:

1. Does the website have the information my target audience needs?

A company website is useless if it doesn’t have the information your target audience needs. On the most basic level, this should include what your company does, in-depth product or service information, prices associated with your services, and contact information.
It’s actually astonishing how often companies, both large and small, don’t do this.
Just the other day, I was looking at marketing software and even now I couldn’t tell you what their product does. If they had taken a step back and assumed that people didn’t know what their company did, their website would be more effective and they’d likely increase leads.

2. Am I using the language my target audience would use?

Oftentimes, we get so wrapped up in our industry that we forget that others, especially customers, don’t necessarily use the same terms as us. By using terms that are different from those of your target audience, your organic traffic will suffer and your website won’t be nearly as effective. When you talk to your customers during the branding exercise, see what terms they use. Use keyword research to validate your findings and use this language on the website.

Remember that your brand position is at the heart of this language and content. You want to talk about your core competencies in a language that’s accessible, but through the lens of what makes you different. The tech consulting firm I worked with, for example, rewrote their text so that there were pages dedicated to both their recruiting and consulting services. Both of those pages used the terms that those specific audiences would use, spoke in depth as to what these services were, and did so by concentrating on the ‘elite’ factor in a way that appealed to both sides. The content and language need to be there for your audience, but use the defining aspects of your brand to spice it up.

3. Develop overarching marketing strategy

So at this point, you have a website that reflects your brand and differentiates you from your competitors. I’m going to assume that your website is already
optimized for search engines and that you have a good user experience. You’re done, right? Yes and no. You could be done if you’re not relying on online to be a huge source of business. If you are counting on online, it’s time to start working on your overarching online marketing strategy.

This is the part that tends to feel the most overwhelming for small businesses. With so many different avenues out there, it can be stressful knowing what to pursue. My first piece of advice? Don’t pursue them all. It’s okay not to. You’re a small business owner with limited resources, so only go with the ones that will have the biggest ROI.
So how do you know which ones are worth your time?

Content strategy

In the online marketing world, content is king. Google wants you to deliver value to your site visitors and unique content is one way of going about this. Building a content strategy isn’t easy though. You don’t want to write the same thing that everyone else in your industry is writing about. There’s no unique value in that, and because your site likely isn’t strong from a domain authority perspective (yet!), you’ll usually find it difficult to rank against the big sites who are writing the same content. 

Instead, you’ll need to take stances on issues or solve your clients’ unique problems, giving them a reason to keep coming back to your site. If you can do this, great, but don’t just write content for the sake of it. If you’re a small ice cream shop for example, it’s going to be difficult to write content that’s on-brand and relevant to your audience. In this case, focus on other marketing strategies.

Paid

Doing paid, whether search, display, or social, can be really effective if done correctly. The downside? It can take a lot of time and money to monitor and improve on your campaigns. Highly competitive terms can have extremely high cost-per-click (CPC) rates, and the cost-per-action (CPA) is usually even higher. For example, terms in the insurance industry can have CPCs of $50 in a search environment. 
In order to be as cost efficient with this strategy, you’ll have to constantly monitor your campaigns and see what is working well and what isn’t. Even though it can eat through your time and money, it’s a good option for people who aren’t showing up in SERPs or driving traffic from other avenues.

Social

Social can be a really effective way of engaging consumers and building brand loyalty, but I normally only suggest starting a social strategy once a company has built out their brand and website. You’re going to need unique content, images, or deals in order to have a social marketing strategy. It’s often easier to start in other areas and build a catalog of resources before you launch into social.
Once you have content to share, decide which social platforms best fit your company’s mission. For example, LinkedIn and Twitter are usually better for B2B while Facebook is better for B2C. Just like you don’t have to chase every marketing strategy, you don’t have to have a social campaign for every platform. Concentrate on the one or two that will best reach your audience. Make sure the content you’re sharing will do well on that platform. For Facebook and Pinterest, you’ll need image based content while Twitter and LinkedIn will be best for article-based content or quick updates.

Email

Email marketing isn’t an effective method of gaining new customers, but is a great avenue for businesses trying to increase retention or brand loyalty. If this is your goal, make sure your emails contain value. For example, you open email from your doctor’s office reminding you about an appointment or from a local ice cream shop that offers discounts because these emails contain value. When people open these emails, their lives get easier or they’re given something that gives them tangible value. It’s vital that your email marketing communications do the same whether it be content or deals.

Local

If you’re a small business using the Internet to drive traffic to your store, I absolutely believe you should be invested in local. While there’s the initial time investment to get it set up, there’s a minimal time investment needed to keep it up-to-date.

Promotions

At Distilled, we have a whole team responsible for reaching out to bloggers and publications in order to get our clients and their content featured in the right places. Their work not only helps build brand awareness but, when our clients’ work is covered and linked to, also has the added SEO benefit of natural links and, in turn, a stronger site.
Most small businesses don’t have the resources for this kind of promotion, but if you want your brand and organic traffic to grow, it’s vital that you partake in a variation of this. Instead of scoping out bloggers and target publications like the New York Times though, start small. Build relationships with other businesses in your area or be active in industry specific forums. Building those relationships and positioning yourself as a thought leader will help your business as well as your own name grow which can then result in brand awareness and links. For small businesses, it’s important to network even in a way that isn’t necessarily ‘online first.’

Small Business Branding advice

There’s a lot that goes into marketing for any size company, but it can be particularly overwhelming for small businesses which have limited time and resources. It’ll be a lot of work, no doubt about it, but will feel a little more manageable, even for one-person teams, if you take it one step at a time.

Start by figuring out what makes your company different and communicating that. In my experience, this alone will put you ahead of many of your small business counterparts. Then it’s time to think about your customers’ needs and how you’ll address them. Having content that’s valuable to your customers and their problems, content they’ll actually want to consume, is a huge part of the battle.
Now that you’ve got the content, decide which marketing strategies will be most likely to help you reach your target audience. Just remember that you don’t have to overextend yourself and use every possible marketing channel to do this. So: Brand. Language. Content. Share. You’ve got this.
Tell me about your small business branding adventures in the comments below!

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5 Hacks for Creating and Promoting the Right Content

Posted on September 16, 2014 by jeffriseo

Posted by Paddy_Moogan

In my last post on Moz a few weeks ago, I talked about the idea of paying to promote your content using social channels. Today I actually want to go a step backwards in the process and talk about content creation. 

1. How to verify you have a good idea

I could write a whole post on this one topic, but maybe that’s for another day! For now, I want to share a few ways you can make sure you’re on the right track and increasing the likelihood that you have a content idea that is going to be well received.

Made to Stick principles

I really like the book 
Made to Stick by Chip and Dan Heath. They go into detail about a framework that can be used to evaluate whether an idea is “sticky” or not. There are six core parts of this framework:

  1. Simple
  2. Unexpected
  3. Concrete
  4. Credible
  5. Emotional
  6. Stories

You’ll notice that is spells “succes” (deliberately leaving off the s at the end!) which makes it sticky to remember. I encourage you to read the book but I’ll quickly summarise each part of the framework so that you can get an idea of how it can help verify your content ideas.

Simple

Is the idea simple to understand and explain? A good way of testing this is to force yourself to explain the idea to someone who you previously haven’t spoken to about it. If you can do this pretty quickly and they understand it, then it’s probably simple enough.

The other thing to remember here is if you can’t explain the idea quickly and easily, then you are probably also going to struggle when it comes to promoting the idea using email or the phone.

Unexpected

This doesn’t mean that your whole idea needs to be totally unexpected, but there needs to be
something unexpected about it. It may be the design, an interactive element or a new story that has been crafted from some data. If you’re just doing something that has been done before and are not adding anything unexpected to it, then you may struggle to get coverage and interest. 

Concrete

When doing client training, this is always one that provokes confusion. So I’m going to use an example from the book itself.

When JFK made 
this speech in 1961 about landing a man on the moon, his wording was very concrete. It had to be because he wanted to capture the imagination and support of congress and the US public. This is what he didn’t say:

“We will win the space race.”

If he had said this, he wouldn’t have ben wrong. This is what they wanted to do right? However, it’s not concrete. What does it actually mean? 

Contrast this with what he actually said:

“First, I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the Earth”

This is really clear for anyone to understand, you can see what JFK intends to do and there is very little room for ambiguity. 

Credible

There are two types of credible when it comes to content we may produce. 

The first one is the credibility of the author themselves, what makes them qualified to write on this particular topic? Are they an expert? Are they respected in their field? It would make sense to say that someone like Phil Nottingham is qualified to 
write about video marketing or being a pirate. But Phil isn’t qualified to talk about quantum physics or Python programming. 

The other side of credibility is whether or not the brand behind the content is qualified to talk about a certain topic. This is a mistake I see made quite often and quite honestly, one I’ve made myself. Sometimes, you can produce a piece of content with the explicit purpose of getting links which means it can go off topic a bit. A car insurance company probably isn’t qualified to publish an infographic about cats for example! Even if the infographic gets lots of links and social shares.

Emotional

How can you trigger an emotional response through your content? Ultimately, forcing some kind of emotional response is very difficult but can be one of the most powerful elements of this framework. I’d be careful here though because provoking a negative reaction can be dangerous and lead to bad feeling towards your brand. I’m not a believer in “all PR is good PR” – even if it generates links as a result!

Stories

The final element of the framework is whether your content tells a story. A story can inspire people to take action and a story can make people remember something. We always remember a great story, it’s programmed into us from when we were kids and not a lot changes, even as we get older!

Chip and Dan Heath recommend that an idea ticks a couple of these boxes but remind us that it’s very, very rare for an idea to tick all of them. There can also be times when an idea or piece of content performs very well and becomes sticky without any of these elements! However if you use this framework, it can help reduce the chance of your idea failing.

2. Use FullContact for audience research

It took me a while to start using 
FullContact but once I did, I really liked it and it has a range of uses. The use I want to talk about in the context of content creation is audience research.

For those of you that aren’t familiar, there is a feature of FullContact called person enrichment which allows you to gather more information about someone based on various inputs. These inputs currently are:

  • Email address
  • Phone number
  • Twitter handle
  • Facebook ID

In the Excel template mentioned below, it looks something like this:

So you could upload a list of email addresses and FullContact try to find associated pieces of information such as:

  • Twitter account
  • Facebook account
  • LinkedIn profile
  • Klout score
  • Twitter bio
  • Location
  • Gender
  • Job title

You can download their 
Excel template here which allows you to do this kind of report without having to use the API yourself. To use the Excel template, you’ll need to go get an API key too. Once you have that, you can upload your data and start to enrich it.

So where does audience research fit in?

As you may have noticed above, one of the data points that FullContact tries to find is job title. Another data point is Twitter bio. You can use these points to get insight into your audience and tailor your content accordingly. 

You can with uploading your information to FullContact, let’s say this is a list of Twitter handles. These Twitter handles are your followers on Twitter which you’ve exported using a tool like 
Followerwonk. Once it’s finished running, you’ll have a list of these handles with related information if FullContact has been able to find it. Here is a snippet of one of my outputs to give you an idea what you’ll get back:

If you take the column for “Occupation” and paste the entire column into a word cloud tool such as Wordle, you’ll get something like this:

This gives you a really good, quick snapshot of the type of people who follow you on Twitter. If you’re looking to create content that will appeal to these people, you can immediately see where you may choose to pitch it. In the case above, this may mean we want to create content that appeals to senior management / marketing people and perhaps we should promote this content using something like LinkedIn where these people may be active.

3. Pay to promote your top content

With the right tracking setup in your analytics, it’s possible to see how content has contributed to conversions. Most content created outside of product / category pages is unlikely to lead to direct conversions, but it is perfectly possible for them to play a part in the process somewhere. 

If you use Google Analytics, then you can do to the 
assisted conversions report and then set the report to include the landing page URL for your content piece. This looks something like this:

Once you’ve done this, you’ll be able to see if any of your content pieces contribute to the conversion process:

Assuming they have contributed to conversions as the example above did, you can make a decision to try and send more traffic to this piece of content, knowing that it may help send more conversions. There are obviously a few ways to do this including usual organic outreach to try and get links. But you should also consider using some budget to send paid traffic to the content piece too. You wouldn’t want to spend loads of money on this because the conversion rate for the page is likely to be pretty low in comparison to product and category pages.

Having said that, using something like Twitter, LinkedIn, Outbrain, Taboola or Facebook advertising as outlined in 
my previous post could be a good way to send more traffic and more assisted conversions.

4. Find your content competitors and learn from them

Most of us have done competitor analysis at some point or another. The goal is usually to get an idea of where your website sits in the industry landscape and know what you’re up against. The problem with the usual type of competitive analysis that we do is that it tends to show us pure search competitors – based on similar product or service offerings. 

Your competitors in terms of products and services can be very different to those who publish content which competes with you. 

Let’s use an example to illustrate the point. 

A while ago at Distilled, we published a guide to social media for 
Simply Business. If we’d limited our competitor research to their direct competitor – websites that sell business insurance – then we wouldn’t have come across this guide from Mashable.

Clearly, Mashable don’t sell business insurance! 

By looking outside their immediate competition, we could see that the content idea had been done before. This meant that we could take a look at how successful the piece was and see what we had to do in order to be successful too. It also meant that we had to ask ourselves questions around whether we could do a better or different job on it. Remember the Made to Stick principles above? Those applied to us and we had to try and do a better job than Mashable.

There are a number of ways to find your content competitors but the simplest way is to use Google!

In the example above, it was simply a case of searching for “social media guide” and searching through the results. If you want to go a bit further, you can use the 
Moz keyword difficultly tool which gives you all sorts of metrics alongside each result too:

Whilst a goal of your content may not be to rank for many keywords (although it very well could be), these metrics are useful because it gives you an idea of how linkable this kind of content is. This is valuable to know if  goal of your content is links!

5. Find positive or negative sentiment from your target audience

When it comes to generating content ideas, one of the things you should think about is the mindset of your target audience. What causes them problems when it comes to your product, service, brand, competitor or industry? Going back to Made to Stick, this would sit in the emotional part of the framework. 

Once you can find something that causes them pain or causes them to be positive, you can use this to drive your content ideas forward. 

One hack for this which I’ve stolen from 
Mark, our VP Creative, is to use the following searches to reveal these kind of things:

These can reveal discussions from your target audience that are emotional in nature. The words love and hate are pretty strong, especially when being typed! So if you can find discussions that mention these words, it could lead you towards content ideas that your target audience feel emotional about in some form or another. 

To wrap up, I’d encourage you to also take a look at this slide deck from Mark which steps through his process for producing ideas, as it gives lots of examples of the things I’ve described above.

How to Produce Better Content Ideas from Mark Johnstone

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Posted in Expert SEO Consulting | Tagged ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., +2, |Add, |Adword, |Adword Keyword Tool, |GoogleAdwords, About, Above, Account, Achieving, across, Action, Actually, Adding, Address, addresses, Advertising, Agency|Company|New, Agency|Company|San, always, ambiguity. Credible, Analysis, Analytics, Another, API, API key, appeal, applied to, Area|, Aren't, Around, Audience, audience research, audience research fit, Author, Back, backwards, bad feeling, Based, Because, becomes, Been, Before, Behind, Being, Believe, believer, Below, Ben, Better, better content, Better Content Ideas, better job, bit, book, boxes, BRAND, Budget, Business, business insurance, Called, Can't, Capture, car, car insurance company, Case, Category, category pages, cats, Causes, ccw, ccw-atrib-link, Certain, certain topic, chance, changes, channels, Chip, Choose, Clear, Client, client training, Cloud, column, Come, Company, competition, Competitive, competitive analysis, Competitor, competitor analysis, competitor research, Competitors, confusion, Consider, Consulting|Search, content, content accordingly., content competitors, content creation, content idea, Content ideas, content piece, content pieces, context, conversion, conversion process, conversion rate, conversions, conversions report, conversions.4, Core, core parts, Could, couple, coverage, Create, Creating, Creation, Creative, credibility, Dan Heath, Data, data point, data points, decade, Design, Design|Social, Detail, Different, different job, Direct, direct competitor, direct conversions, discussions, Distilled, Doesn't, Doing, Don't, Done, Down, Download, Drive, each, Earth, Easily, Elements, Email, email address, email addresses, emotional response, Emotional Stories, encourage, end, entire column, Evaluate, even, Example, examples, excel, excel template, Exclusive, exclusive digest, Expert, Expert|Seo, Explained | Learn, explicit purpose, Facebook, Facebook advertising, feature, feel, feeling, field, Final, final element, find, first, fit, Follow, followers, Followerwonk, following, Force, Forcing, form, Forward, framework, from, FullContact, Generating, gets, Getting, give, Gives, goal, Going, Good, good idea, good PR, good way, Google, Google Analytics, Great, great story, Guide, Hack, Hacks, Handle, Have, Haven, HAVING, Help, hindi|Seo, hottest pieces, How..., HUNT, I.e., idea, Ideas, imagination, immediate competition, Include, including, Increasing, Industry, industry landscape, Infographic, Information, inputs, Insight, inspire, Insurance, INTERACTIVE, interactive element, interest. Concrete, Into, Isn't, It's, JFK, job, job title, Just, key, Keyword, keyword difficultly tool, Keywords, kids, kids and not a lot changes even as, kind, Klout score Twitter, Know, Knowing, Landing, landing page, landing page URL, landscape, Lead, Learn, Like, likelihood, Limited, link, Linkedin, Links, List, little, little room, loads, location, Location Gender Job, Look, Looking, Love, Made, Mailer, Makes, Man, Management, Many, Mark, Mark Johnstone Sign, Marketing, marketing|6198318589|Best, Marketing|Automate, Marketing|Get, Marketing|Great|Increase|Business, Marketing|Search, Marketing|Web, Mashable, Mean, Means, Media, Media|Multimedia, mention, Metrics, Mindset, mistake, money, moon, more, Most, Moz, Moz team, nation, nature, Need, Needs, Negative, negative reaction, negative sentiment, new story, News, noticed, number, Occupation, of SEO, Often, Older, order, Organic, Outbrain, outputs, outreach, Outside, Paddy_Moogan, Page, Pages, Paid, pain, Part, particular topic, parts, People, Person, person enrichment, Phil, Phil Nottingham, phone, phone number, piece, pieces, PITCH, play, Point, points, Positive, Possible, Post, Powerful, powerful elements, pr, previous post, Principles, Problem, problems, Process, produce, Producing, product, products, profile, Programming, Promote, Promoting, Public, Pure, pure search competitors, purpose, Python programming., Quantum, quantum physics, Questions, Quick, quick snapshot, quickly, race, rad links, range, Rank, Rate, Read, Really, recommend, Reduce, Related, related information, Remember, Report, research, response, result, Results, Right, right track, right tracking setup, room, said, score, Search, Searches, Searching, Sell, semimonthly mailer, Senior, senior management, sense, sentiment, SEO, SEO news, SEO|6198318589|Best, Service, service offerings., Services, services|203, Services|JG, Set, setup, share, shares, Should, Show, side, Sign, similar product, Simple, simplest way, Simply, Simply Business, sit, Slide, slide deck, snippet, Social, social channels, social media, social media guide, social shares, some, Someone, sorts, space, space race, Speech, spend, Start, Step, Steps, stick, Stick principles, Stories, Story, Strong, stuff, succes, Successful, Such, Support, Taboola, tailor, take, Talk, Target, target audience, Team, techniques|what, Template, Terms, testing, Than, their, Them, There, these, They, Thing, things, Think, Those, Through, Tick, Time, times, Tips, Title, Today, Tool, topic, track, Tracking, Traffic, Traffic|Best|Online, Training, trigger, try, Twitter, Twitter account, Twitter account Facebook, Twitter bio, twitter handle, Twitter handle Facebook, Twitter handles, type, types, ultimately, Understand, Unexpected, Unexpected Concrete Credible, Updating, Upload, Uploading, URL, use., Used, useful, uses, using, usual organic outreach, usual type, Various, various inputs, Very, Video, Video Marketing, Video|Marketing|Video, Views|New|Online, VP, VP Creative, Want, wanted, way, Ways, Website, Websites, Well, were, whilst, whole, Wineries Geelong wineries|, without, Word, word cloud, word cloud tool, wording, Wordle, Words, would, Wrap, Write, you., You'll, You're, You've, Yourself

Announcing MozBar 3.0: the Free, Completely Redesigned SEO Toolbar

Posted on June 8, 2014 by jeffriseo

Posted by jon.white

Today we are thrilled to announce version 3 of the MozBar browser extension. The SEO toolbar is
now available for Chrome users. Expect the Firefox version to be available in a few weeks.

What is the MozBar?

The MozBar is a
free browser extension that provides on-page access to Moz’s link metrics and site analysis tools. Over the years it has gained a very popular following and saved a ton of time for SEO’s and Inbound marketers alike. Whilst there are certain features that are only available to Pro subscribers, we try to keep as much as possible free. We think this is the TAGFEE thing to do, plus it really helps people as possible to get acquainted with our brand and our tools.

The MozBar, since its inception in 2008, solves three main problems for its users:

  1. SERP analysis
  2. Site/competitor research
  3. Link profile analysis

Here’s how those features work in version 3!

SERP analysis

As you search Google, Yahoo or Bing, the MozBar instantly shows you valuable statistics about each of the results you see. This new version of the MozBar makes deconstructing SERPs faster than ever.


Create search profiles for different engines and locations

If you are working in local search, the MozBar allows you to create search profiles for specific regions and cities. This allows you to easily switch between a search for “pizza” in Chicago and Seattle without changing your search query.



Export the SERP to a CSV

As you search, easily export into a CSV key data about each SERP including:

  • URL
  • Page Title
  • Description
  • Detailed link metrics

See Moz authority and search metrics next to each search result

You’ll get an overview of the most important statistics for each result on a SERP without even having to click through to those results.


Site/competitor research

This is another area where we’ve added a significant number of improvements, from on-page analysis to new structured data and markup detection.

See Moz authority and link metrics

For every URL you visit, the MozBar instantly shows you the link metrics at the top of the page, including MozRank, Domain Authority, subdomain metrics and more.



Highlight followed, nofollowed, external, and internal links

Easily spot which links are followed or nofollowed without having to dig through source code.



See important page attributes and elements on the page

The page analysis tools make up some of the strongest features of the MozBar. They allow you to perform an instant on-page audit of any URL you visit. With just a couple of clicks, instantly see important on page factors like title tags, meta description, canonical tags, page load time, HTTP status and more.


Link profile analysis

Detailed information about a page’s inbound links, including quick comparisons to the site’s domain and subdomain, are available at a glance.


What’s new in version 3?

Those of you familiar with the MozBar will notice that version 3 has a new look and design. The redesign is a result of a bunch of customer and design research and has been optimized around the tasks and use cases it is designed to solve. It is also much faster and more reliable. Some exciting new features for v3 include:

See social activity

No more hunting for that social sharing bar on pages you visit: MozBar now includes social statistics from
Facebook, Twitter, and Google+ right on the page.



Validate and preview semantic markup

You’ll get an at-a-glance look at any semantic markup present on a page. Want to make sure a Twitter card is properly set up? No need to send a test tweet; just preview it in the MozBar.



View keyword difficulty on the SERP 

One of our most-requested features was the ability to make it easier to check keyword difficulty. Now you can get a keyword’s difficulty on the fly for any search query with a click of the button, right from the search page.

Note: This feature is only available to Pro subscribers.

Pro tip: MozBar obscuring your page? Hit Shift+Ctrl+Alt+M to show / hide the bar!

Get version 3 now!

If you already have the MozBar installed, you don’t need to do anything. The Chrome Store will update to the new version automatically. If you don’t already have it, download it at the link above!


Or maybe you are feeling a bit nostalgic? Check out how the MozBar has evolved over the years! (And what better way to travel back in time than with a carousel and a cool gradient overlay?) 🙂

‹
›

Looking for the Firefox version?

We are still ironing out some last-minute issues in the Firefox version, and will launch it as soon as it’s ready. For now, don’t worry; you can still use
version 2.65.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

[ccw-atrib-link]

Posted in Expert SEO Consulting | Tagged ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., ... ..., +2, |Add, |Adword, |Adword Keyword Tool, |GoogleAdwords, 2008, ability, About, Above, Access, activity, Addon, ads, Agency|Company|New, Analysis, Announcing, Another, Area|, Around, at-a-glance look, attribute, attributes, Audit, Author, Authority, Automatic, Automatically, available, Back, bar, Been, Better, better way, Between, Bing, bit, Blog, Blue, book, BRAND, browser, bunch, Button, Call, Canonical, canonical tags, car, Card, carousel, Case, cases, ccw, ccw-atrib-link, Center, Certain, certain features, ch, changing, Check, Chicago, Chrome, Chrome Store, Chrome users, cities, Class, Click, Clicks, Code, Community, comp, comparisons, Competitor, competitor research, Completely, Cons, Consulting|Search, Control, cool gradient overlay, couple, Cover, Create, CSV, CSV key data, ctrl+a, Custom, Customer, Data, Date, Dating, Deconstructing, Description, Design, design research, Design|Social, detailed info, Different, difficult., Difficulty, Domain, Domain Authority, Don't, Down, Download, each, ear, Easier, Easily, Ebook, eDesign, Elements, end, Engine, Engines, Eve, even, Ever, Every, exciting new features, Exclusive, exclusive digest, Expect, Expert|Seo, export, Extension, External, Facebook, fact, factor, Factors, fãs, Fast, Faster, feature, Features, feed, Feeds, feeling, File, files, Fire, Firefox, Firefox version, fly, Follow, following, form, format, free, free browser extension, from, GAIN, glance, Google, Gra, H2, Have, HAVING, hel, Help, Helps, Hey, Hi, Hide, High, hindi|Seo, ho, HOTT, hottest pieces, href, ht, htt, http, HTTP status, HUNT, hunting, img src, impo, Important, important statistics, Improve, improvements, inbound, inbound link, inbound links, inbound marketers, inception, Include, including, Info, Information, Install, instant on-page audit, instantly, int, Intern, Internal, internal link, internal links, Into, issue, Issues, It's, Just, KEEP, key, Keyword, keyword difficulty, King, last-minute issues, Launch, light, Lik, Like, link, link metrics, link profile, Links, load time, Local, local search, location, locations, Look, Looking, Mail, Mailer, Main, main problem, main problems, Makes, Mark, marke, Market, Marketer, Marketers, Marketing|Get, Marketing|Search, Markup, markup detection, Meta, meta descr, meta description, Metric, Metrics, Minute, more, Most, most-requested features, Moz, Moz team, Moz.com, MozBar, MozBar browser extension, MozRank, Much, Need, new fe, new features, new look, new structured data, new version, News, Next, note, number, of SEO, on-page access, on-page analysis, only, op, optim, Optimize, Optimized, Over, overview, PA, Page, page analysis tools, page factors, page load, page load time, page title, Pages, Peninsula Wineries| Cool, People, Perform, piece, pieces, pizza, Plus, pop, Popular, popular following, Possible, Post, pr, pres, present, Preview, Pro subscribers, pro tip, Problem, problems, profile, profiles, properly, Prove, provi, Provide, Provides, query, Quick, quick comparisons, rad links, Rand, Rank, Read, Ready, Real, Really, redes, redesign, Redesigned, Rent, request, research, result, Results, rev, Review, Right, Ron, sa, Save, Scribe, script, SE, Search, search page, search profiles, search query, search result, Seattle, Semantic, semantic markup, semimonthly mailer, SEO, SEO news, SEO toolbar, SEO|6198318589|Best, SEOmoz, SERP, SERPs, Set, sharing, shift, Show, shows, Sign, significant, significant number, Site, site analysis tools, Social, social activity, social sharing, social statistics, Solve, some, source, source code, specific, specific regions, Spot, Sr, src=, Statistics, Status, Still, Store, Strong, strongest features, Structure, Structured, structured data, stuff, Subdomain, subdomain metrics, Subscribe, switch, TAGFEE, TAGFEE thing, Tags, Tail, Target, tasks, Team, techniques|what, test, test tweet, Text, Than, There, They, Thin, Thing, Think, Those, Three, Through, Time, Ting, tip, Tips, Title, title tag, title tags, tố, Today, ton, Tool, Toolbar, Tools, Travel, trong, try, TUTORIALS | LINK, tweet, Twitter, Twitter card, ULTS, Unity, Update, Updating, Upload, URL, User, Users, valuable statistics, Version, Very, vid, view, Views|New|Online, Visit, Want, way, Week, What's, whilst, white, width, Wineries Geelong wineries|, without, wor, Word, work, working, Yahoo, Year, years, yo, you., You'll

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