Darryl, the man behind dotmailer’s Custom Technical Solutions team

Why did you decide to come to dotmailer?

I first got to know dotmailer when the company was just a bunch of young enthusiastic web developers called Ellipsis Media back in 1999. I was introduced by one of my suppliers and we decided to bring them on board to build a recruitment website for one of our clients. That client was Amnesty International and the job role was Secretary General. Not bad for a Croydon company whose biggest client before that was Scobles the plumber’s merchants. So, I was probably dotmailer’s first ever corporate client! After that, I used dotmailer at each company I worked for and then one day they approached a colleague and me and asked us if we wanted to work for them. That was 2013.  We grabbed the opportunity with both hands and haven’t looked back since.

Tell us a bit about your role

I’m the Global Head of Technical Solutions which actually gives me responsibility for 2 teams. First, Custom Technical Solutions (CTS), who build bespoke applications and tools for customers that allow them to integrate more closely with dotmailer and make life easier. Second, Technical Pre-sales, which spans our 3 territories (EMEA, US and APAC) and works with prospective and existing clients to figure out the best solution and fit within dotmailer.

What accomplishments are you most proud of from your dotmailer time so far?

I would say so far it has to be helping to turn the CTS team from just 2 people into a group of 7 highly skilled and dedicated men and women who have become an intrinsic and valued part of the dotmailer organization. Also I really enjoy being part of the Senior Technical Management team. Here we have the ability to influence the direction and structure of the platform on a daily basis.

Meet Darryl Clark – the cheese and peanut butter sandwich lover

Can you speak a bit about your background and that of your team? What experience and expertise is required to join this team?

My background is quite diverse from a stint in the Army, through design college, web development, business analysis to heading up my current teams. I would say the most valuable skill that I have is being highly analytical. I love nothing more than listening to a client’s requirements and digging deep to work out how we can answer these if not exceed them.

As a team, we love nothing more than brainstorming our ideas. Every member has a valid input and we listen. Everyone has the opportunity to influence what we do and our motto is “there is no such thing as a stupid question.”

To work in my teams you have to be analytical but open minded to the fact that other people may have a better answer than you. Embrace other people’s input and use it to give our clients the best possible solution. We are hugely detail conscious, but have to be acutely aware that we need to tailor what we say to our audience so being able to talk to anyone at any level is hugely valuable.

How much of the dotmailer platform is easily customizable and when does it cross over into something that requires your team’s expertise? How much time is spent on these custom solutions one-time or ongoing?

I’ll let you in on a little secret here. We don’t actually do anything that our customers can’t do with dotmailer given the right knowledge and resources. This is because we build all of our solutions using the dotmailer public API. The API has hundreds of methods in both SOAP and REST versions, which allows you to do a huge amount with the dotmailer platform. We do have a vast amount of experience and knowledge in the team so we may well be able to build a solution quicker than our customers. We are more than happy to help them and their development teams build a solution using us on a consultancy basis to lessen the steepness of the learning curve.

Our aim when building a solution for a customer is that it runs silently in the background and does what it should without any fuss.

What are your plans for the Custom Tech Solutions team going forward?

The great thing about Custom Technical Solutions is you never know what is around the corner as our customers have very diverse needs. What we are concentrating on at the moment is refining our processes to ensure that they are as streamlined as possible and allow us to give as much information to the customer as we can. We are also always looking at the technology and coding approaches that we use to make sure that we build the most innovative and robust solutions.

We are also looking at our external marketing and sharing our knowledge through blogs so keep an eye on the website for our insights.

What are the most common questions that you get when speaking to a prospective customer?

Most questions seem to revolve around reassurance such as “Have you done this before?”, “How safe is my data?”, “What about security?”, “Can you talk to my developers?”, “Do I need to do anything?”.  In most instances, we are the ones asking the questions as we need to find out information as soon as possible so that we can analyse it to ensure that we have the right detail to provide the right solution.

Can you tell us about the dotmailer differentiators you highlight when speaking to prospective customers that seem to really resonate?

We talk a lot about working with best of breed so for example a customer can use our Channel Extensions in automation programs to fire out an SMS to a contact using their existing provider. We don’t force customers down one route, we like to let them decide for themselves.

Also, I really like to emphasize the fact that there is always more than one way to do something within the dotmailer platform. This means we can usually find a way to do something that works for a client within the platform. If not, then we call in CTS to work out if there is a way that we can build something that will — whether this is automating uploads for a small client or mass sending from thousands of child accounts for an enterprise level one.

What do you see as the future of marketing automation technology?  Will one size ever fit all? Or more customization going forward?

The 64 million dollar question. One size will never fit all. Companies and their systems are too organic for that. There isn’t one car that suits every driver or one racquet that suits every sport. Working with a top drawer partner network and building our system to be as open as possible from an integration perspective means that our customers can make dotmailer mold to their business and not the other way round…and adding to that the fact that we are building lots of features in the platform that will blow your socks off.

Tell us a bit about yourself – favorite sports team, favorite food, guilty pleasure, favorite band, favorite vacation spot?

I’m a dyed in the wool Gooner (aka Arsenal Football Club fan) thanks to my Grandfather leading me down the right path as a child. If you are still reading this after that bombshell, then food-wise I pretty much like everything apart from coriander which as far as I’m concerned is the Devils own spawn. I don’t really have a favorite band, but am partial to a bit of Level 42 and Kings of Leon and you will also find me listening to 90s drum and bass and proper old school hip hop. My favorite holiday destination is any decent villa that I can relax in and spend time with my family and I went to Paris recently and loved that. Guilty pleasure – well that probably has to be confessing to liking Coldplay or the fact that my favorite sandwich is peanut butter, cheese and salad cream. Go on try it, you’ll love it.

Want to meet more of the dotmailer team? Say hi to Darren Hockley, Global Head of Support, and Dan Morris, EVP for North America.

Reblogged 1 year ago from blog.dotmailer.com

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The #LocalUp Advanced 2015 Agenda Is Here

Posted by EricaMcGillivray

You may heard that in partnership with 
Local U, we’re putting on a local SEO conference called LocalUp Advanced on Saturday, February 7. We’re super-thrilled to be able to dive more into the local SEO space and bring you top speakers in the field for a one-day knowledge explosion. We’re expecting around 125-150 people at our Seattle headquarters, so this is your chance to really chat with speakers and attendees one-to-one with a huge return on investment.

Moz Pro or Local U Subscribers $699

General Admission $999

LocalUp Advanced 2015 Agenda

8:00-9:00am Breakfast
9:00-9:05am Welcome to LocalUp Advanced 2015! with David Mihm

Pigeons, Packs, & Paid: Google Local 2015 with Dr. Pete Meyers
In the past year, Google shook the local SEO world with the Pigeon update, rolled out an entirely new local pack, and has aggressively dabbled in local advertising. Dr. Pete covers the year in review, how it’s impacted the local landscape, and what to expect in 2015.

Dr. Pete Meyers is the Marketing Scientist for Moz, where he works with the marketing and data science teams on product research and data-driven content. He’s spent the past two years building research tools to monitor Google, including the MozCast project, and he curates the Google Algorithm History.

Pete Meyers


Local Battlegrounds – Tactics, Trenches, and Ghosts with Mike Blumenthal
Join Professor Maps and take a ride in the Way Back Whacky Machine to look at Google’s technologies, tactics, and play books used to create, shape, and dominate the local ecosystem in their image. Learn what’s relevant to marketing today and how these changes are shaping Google’s coming battles in the space.

If you’re in Local, then you know Mike Blumenthal, and here is your chance to learn from this pioneer in local SEO, whose years of industry research and documentation have earned him the fond and respectful nickname ‘Professor Maps.’ Mike’s blog has been the go-to spot for local SEOs since the early days of Google Maps. It’s safe to say that there are few people on the planet who know more about this area of marketing than Mike. He’s also the co-founder of GetFiveStars, an innovative review and testimonial software. Additionally, Mike loves biking, x-country skiing, and home cooking.

Mike Blumenthal

9:55-10:10am Q&A with Dr. Peter Meyers and Mike Blumenthal

Going Local with Google with Jade Wang
Learn about local search with Google. We’ll chat about the potential of local search and discuss how business information gets on Google.

If you’ve gone to the Google and Your Business Forum for help (and, of course, you have!), then you know how quickly an answer from Google staffer Jade Wang can clear up even the toughest problems. She has been helping business owners get their information listed on Google since joining the team in 2012.

Jade Wang

10:45-11:05am AM Break

Getting Local Keyword Research and On-page Optimization Right with Mary Bowling
Local keyword data is often difficult to find, analyze, and prioritize. Get tips, tools, and processes for zeroing in on the best terms to target when optimizing your website and directory listings, and learn how and why to structure your website around them.

Mary Bowling’s been specializing in SEO and local search since 2003. She works as a consultant at Optimized!, is a partner at a small agency called Ignitor Digital, is a partner in Local U, and is also a trainer and writer for Search Engine News. Mary spends her days interacting directly with local business owners and understands holistic local needs.

Mary Bowling


Local Content + Scale + Creativity = Awesome with Mike Ramsey
If you are wondering who is crushing it with local content and how you can scale such efforts, then tune in as Mike Ramsey walks through ideas, examples, and lessons he has learned along the way.

Mike Ramsey is the president of Nifty Marketing with offices in Burley and Boise, Idaho. He is also a Partner at Local U and many other ventures. Mike has an awesome wife and three kids who put up with all his talk about search.

Mike Ramsey


Review Acquisition Strategies That Work with Darren Shaw
Darren Shaw will walk you through multiple real-world examples of businesses that are killing it with review acquisition. He’ll detail exactly how they manage to get so many more reviews than their competitors and how you can use their methods to improve your own local search visibility.

Darren Shaw is the President and Founder of Whitespark, a company that builds software and provides services to help businesses with local search. He’s widely regarded in the local SEO community as an innovator, one whose years of experience working with massive local data sets have given him uncommon insights into the inner workings of the world of citation-building and local search marketing. Darren has been working on the web for over 16 years and loves everything about local SEO.

Mike Ramsey

12:15-12:30pm Q&A with Mary Bowling, Mike Ramsey, and Darren Shaw
12:30-1:30pm Lunch

The Down-Low on LoMo (Local Mobile) SEO with Cindy Krum
Half of all local searches happen on mobile, and that stat is just growing! Map search results are great, but your mobile site has to be great too. Cindy Krum will review the best practices for making your local site look perfect to mobile users and crawlers alike. No mobile site? No problem as you’ll also get tips for how to make the most of mobile searches without one.

Cindy Krum is the CEO and Founder of MobileMoxie, LLC, a mobile marketing consultancy and host of the most cutting-edge online mobile marketing toolset available today. Cindy is the author of Mobile Marketing: Finding Your Customers No Matter Where They Are, published by Que Publishing.

Cindy Krum


Thriving in the Mobile Ecosystem with Aaron Weiche
A look into the opportunity of creating and growing the mobile experience between your customers and your brand: one strong enough to delight fingers, change minds, and win hearts.

Aaron Weiche is a digital marketing geek focused on web design, mobile, and search marketing. Aaron is the COO of Spyder Trap in Minneapolis, Local U faculty member, founding board member of MnSearch, and a Local Search Ranking Factors Contributor since 2010.

Aaron Weiche


Content, Conversations, and Conversions with Will Scott
How local businesses, and the marketers who love them, can use social media to bring home the bacon.

Helping small businesses succeed online since 1994, Will Scott has led teams responsible for thousands of websites, hundreds of thousands of pages in online directories, and millions of visits from search. Today, Will leads nearly 100 professionals at Search Influence putting results first and helping customers successfully market online.

Will Scott


Segmentation Domination with Ed Reese
Learn how to gain powerful insight by creating creative custom segments in Google Analytics. This session shows several real-world examples in action and walks you through the brainstorming, implementation, and discovery process to utilize segmentation like never before.

Ed Reese leads a talented analytics and usability team at his firm Sixth Man Marketing, is a co-founder of Local U, and an adjunct professor of digital marketing at Gonzaga University. In his free time, he optimizes his foosball and disc golf technique and spends time with his wife and two boys.

Ed Reese

3:10-3:30pm PM Break

Playing to Your Local Strengths with David Mihm
Historically, local search has been one of the most level playing fields on the web with smaller, nimbler businesses having an advantage as larger enterprises struggled to adapt and keep up. Today, companies of both sizes can benefit from tactics that the other simply can’t leverage. David will share some of the most valuable tactics that scale—and don’t scale—in a presentation packed with actionable takeaways, no matter what size business you work with.

David Mihm is one of the world’s leading practitioners of local search engine marketing. He has created and promoted search-friendly websites for clients of all sizes since the early 2000s. David co-founded GetListed.org, which he sold to Moz in November 2012. Since then, he’s served as our Director of Local Search Marketing, imparting his wisdom everywhere!

David Mihm


Don’t Just Show Up, Stand Out with Dana DiTomaso
Learn how to destroy your competitors with bringing personality to your marketing. Confront the challenges of making HIPPOs comfortable with unique voice, keep brand standards while injecting some fun, and stay in the forefront of your audience’s mind.

Whether at a conference, on the radio, or in a meeting, Dana DiTomaso likes to impart wisdom to help you turn a lot of marketing BS into real strategies to grow your business. After 10+ years and with a focus on local SMBs, she’s seen (almost) everything. In her spare time, Dana drinks tea and yells at the Hamilton Tiger-Cats.

Dana DiTomaso

4:25-4:40pm Q&A with David Mihm and Dana DiTomaso

Exposing the Non-Obvious Elements of Local Businesses That Dominate on the Web with Rand Fishkin
In some categories and geographies, a local small business wholly dominates the rankings and visibility across channels. What are the secrets to this success, and how can small businesses with remarkable products/services showcase their traits best online? In this presentation, Rand will dig deep into examples and highlight the recurring elements that help the best of the best stand out.

Rand Fishkin is the founder of Moz. Traveler, blogger, social media addict, feminist, and husband.

Rand Fishkin

And if that doesn’t quite tickle your fancy… Workshops!

We’ll also be hosting workshops with our speakers, which are amazing opportunities for you to dig into your specific questions and issues. I know, sometimes I get a little shy to ask questions in front of a crowd or just want to socialize at the after party, so this a great opportunity to get direct feedback.

Time Workshop Option A Workshop Option B

Reporting Q&A with Ed Reese and Dana DiTomaso
Need help with your reporting? Ed and Dana will make sure you’re on the right track and tracking the right things.

Google My Business Q&A with Jade Wang
Google My Business can be confusing, but Jade Wang is here to lend a hand. She’ll look over your specific problems and help you troubleshoot.


How to Troubleshoot All Things Local with Mike Blumenthal and Mary Bowling
No Local SEO problem can get by the combined powers of Mike and Mary. This dynamic duo will assist you in diving into your specific questions, problems, and concerns.

Google My Business Q&A with Jade Wang
Google My Business can be confusing, but Jade Wang is here to lend a hand. She’ll look over your specific problems and help you troubleshoot.


Citation Q&A with David Mihm and Darren Shaw
Getting the right citations for your business can be a powerful boost. David and Darren will show you how to wield citations correctly and creatively for your business.

Google My Business Q&A with Jade Wang
Google My Business can be confusing, but Jade Wang is here to lend a hand. She’ll look over your specific problems and help you troubleshoot.


Mobile Q&A with Aaron Weiche and Cindy Krum
Local and mobile go hand-in-hand, but mobile implementation, optimization, and perfection can be tricky. Aaron and Cindy will help guide you and your business.

Google My Business Q&A with Jade Wang
Google My Business can be confusing, but Jade Wang is here to lend a hand. She’ll look over your specific problems and help you troubleshoot.

See you in February, friends. And please, don’t hesitate to reach out if you have any questions!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

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