dotdigital and Tryzens launch new integration, empowering retailers to supercharge their ecommerce marketing

The new pre-built integration, or ‘cartridge’, has been built by Tryzens, a leading ecommerce specialist in partnership with dotdigital, an omnichannel marketing automation platform provider. Tryzens is the partner of choice for dotdigital and has helped enhance the cartridge, which has now become certified in Salesforce’s Commerce Cloud Partner Marketplace.

The new cartridge will enable ecommerce retailers on Salesforce Commerce Cloud and marketers to more effectively respond to e-store behaviours through smart win-back tactics.

dotdigital employs more than 350 people globally and integrates with leading ecommerce platforms, from Salesforce Commerce Cloud to Magento. dotdigital’s Engagement Cloud empowers marketers at some of the world’s most innovative brands, including Oliver Bonas, Paperchase, and City Lit to deliver smart, automated marketing programs that customers find engaging.

The dotdigital Engagement Cloud cartridge comes with a host of pre-configured options to enable retailers and marketers to better harness essential customer data to develop targeted and personalized omnichannel marketing campaigns. The level of technical pre-configuration applied to the cartridge means time to value can be reduced for retailers who want to connect their store with dotdigital Engagement Cloud.

The solution
encompasses abandoned cart functionality, allowing ecommerce merchants to send
customers a timely reminder that they left something behind, steering them back
onto the path to purchase. The solution can also be used to serve AI-powered
product recommendations based on orders, browsing history, and more.

Greg Straw, Partner Manager at Tryzens, said: “Email is one of the most important channels in every marketer’s toolkit, thanks not only to its unrivalled ubiquity, but also because it enables rich and personalized engagement with customers. The new functionality we’ve built into the dotdigital Engagement Cloud cartridge makes it easier than ever for ecommerce retailers to supercharge and optimize their marketing automation campaigns. In addition, we’ve made it easier to track and measure the ROI of these campaigns so that retailers can ensure that they are hitting the right notes with their target audiences and generating sales improvements.”

Steve Shaw, Group CTO at dotdigital, added: “The new dotdigital Engagement Cloud cartridge has been built with speed and convenience in mind; with highly configurable options and efficient data integration, it enables marketers the flexibility to tailor their store’s marketing and campaigns (whether that be email, mobile, or targeted ads). Omnichannel messaging through digital channels has become an effective strategy for engaging with shoppers and improving customer loyalty, so this speed and convenience will be a very welcome development for retailers in an increasingly competitive market.”


About Tryzens

Established in 2004, Tryzens is an
international digital commerce consultancy that take a holistic approach to
growing your business, no matter how or where your customers choose to buy. Our
team of trading specialists, strategists and technology experts are passionate
about growing your business by implementing solutions that optimise performance
across all channels.

With offices in offices in London, Melbourne, Sofia, and Trivandrum, we have partnered with some of the world’s most successful retailers and brand owners including Sweaty Betty, Cotton On Group, T.M.Lewin, Fisher & Paykel, and Liberty London to provide beginning to end services that help grow businesses and provide the best customer experiences.

To read more about the Tryzens partner programme click here.

Press contact:

Edward Dodge / Harry
Thompson

Spreckley

T: +44 (0)207 388 9988

E: tryzens@spreckley.co.uk

About Salesforce Commerce Cloud

Salesforce Commerce Cloud empowers retailers to unify customer experiences across all points of commerce, including web, social, mobile, and store. From shopping to fulfillment to customer service, the Commerce Cloud delivers 1-to-1 shopping experiences that consistently delight customers, driving increased engagement, loyalty, and conversion. With embedded predictive intelligence and a robust partner ecosystem, the Commerce Cloud helps retailers deliver superior customer experiences for retailers, from planning to launch and beyond.

Additional resources:

Salesforce, Commerce Cloud, and others are trademarks of salesforce.com, inc.

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All the best bits from the dotdigital Hack Week 2019

2019 was no different, with 11 teams taking part in dreaming – and building – the future of customer engagement.

Why dotdigital Hacks

Hack Week, now in its seventh year, gives our wider product and technology teams the chance to work on things that are just a little bit different from the day-to-day. It can be hard to take a step back and innovate when you’ve got your head down finishing a sprint, so Hack Week forces a pause in what we do.

The winners of 2019

2019 saw the introduction of a judging panel that scored every team, and our winners were the teams that scored highest. The judges were an excuse to introduce a little more role diversity – we had judges from Product Management, Customer Success, Engineering, Pre-Sales, and Training. These are the hacks they awarded most points too.

Voiceitronic Editor Control

Ever wanted to create an email campaign with your voice? For the two million people living with sight loss in the UK alone, it could make all the difference to their Engagement Cloud experience. The team used the speech recognition library annyang to allow EasyEditor to be controlled by voice – everything from selecting building blocks, moving them to a campaign, reorganizing them and, ultimately, sending, was included.

Creating on-demand Magento environments

Ok, so this one doesn’t have the catchiest name – but it solved a very real problem: creating test environments in a particular version of Magento with a specific branch of our Magento integration can be time-consuming (and just a wee bit dull). But it’s important, as we need to test our connector against all the Magento versions before we ship changes (otherwise some of you, understandably, get upset). And so the team set to using Docker to create a Slack bot that allowed the engineers to ask Slack to create a test environment using very specific configuration requirements. What’s more, it even added some sample data to aid the testing. That’s a 40-minute job taken down to seven minutes, on average.

In too deep

It wouldn’t be a hack week without machine learning being used for something, and so this team used TensorFlow Models hosted in BigQuery to provide real-time product recommendations on websites. It’s amazing what can be done with the data held in Engagement Cloud! (Incidentally, if you haven’t got your order data and product calalogs in your account yet, then you really should – once it’s there you can do many, many useful things.)

Interactive mobile landing pages

Ever think that simply sending a customer a discount code isn’t exciting enough? This team wanted to make the process much more fun, with scratch-off panels and spinners that revealed discount codes. The aim here, of course, was to gamify customer engagement, with the team working off the premise that, “humans like interacting with things that give them a reward.” Pavlov’s Dog not included.

Ok Google, how to win Hack Week?

And finally – the judges’ overall winner. This team created an entirely new voice channel for Engagement Cloud via the Google Assistant. What was really nice to see (and one of the things the judges loved) was that it was very consumer-focused. Using the data that lots of our users will already have in their accounts, it allowed someone to check in on order statuses, make changes, and so on. It really was the perfect mix of engagement, data, and innovation.

They also produced a nifty little video of it in action (I think they might be angling for an Oscar to go alongside their Hack Week win):

dotquizulator

There’s actually one more hack from the team that won the ‘popular vote’ from live voting on the day. (We allowed staff from all around the world to vote via SMS using upcoming functionality that will be available later this year – so keep an eye out for that.) This team extended our pages and forms tool so that competitions could be built within a form, including questions that had ‘right’ and ‘wrong’ answers, and even a live tally of someone’s score. It’s very easy to imagine this in our product one day!

Hack throwback

Our Hack Week is a yearly ritual. If you’d like to see previous hacks, check out the blogs from years past

Join us and hack too

If experimenting with new technology and solving customer engagement problems in new and innovative ways seems like something you’d excel at, have a look at our open positions over at careers.dotdigital.com. You never know – maybe next year your hack will be featured here!

The post All the best bits from the dotdigital Hack Week 2019 appeared first on dotdigital blog.

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dotdigital Engagement Cloud named leader in G2’s Marketing Automation Grid

G2 rates products from the Marketing Automation category algorithmically from product reviews shared by G2 users and data aggregated from online sources and social networks.

Vendors are scored for their customer satisfaction and market presence, and fall into one of four areas: leaders, contenders, high performers, and niche.

Marketing Automation Leader

dotdigital Engagement Cloud has been named a leader in the G2 Marketing Automation Grid, which you can view in full here.

Technology buyers can use the Grid to help them quickly select the best providers for their businesses and to find peers with similar experiences.

Grid scoring methodology

G2 rates products and vendors based on reviews gathered from its user community, as well as data aggregated from online sources and social networks. G2 applies a unique algorithm to this data to calculate the Satisfaction and Market Presence sources in real time.

For more insight into the Satisfaction and Market Presence criteria, click here.


View the G2 Marketing Automation Grid here.

The post dotdigital Engagement Cloud named leader in G2’s Marketing Automation Grid appeared first on dotdigital blog.

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dotdigital is a CSA certified sender

With more than 1,000 members, eco is the largest internet industry association in Europe. The DDV is the largest national consortium of dialog marketers in Europe.

The CSA acts as a neutral interface between mailbox providers and senders of commercial emails.

The goal of the CSA is to increase the quality of commercial emails (e.g. newsletters, invoices, order confirmations, etc.). To achieve this goal, the CSA establishes legal and technical quality standards. The quality standards arise out of prevailing law and the technical requirements for mailbox providers. They are regularly updated to correspond to market requirements.

dotdigital’s philosophy does not only align with the CSA’s vision but is complying with the high standards the CSA sets for commercial mail.

For us, the standards are not a burden we enforce on our clients, but both legal and technical are crucial for our customers’ success. Without a clear opt-in and proper email authentication, mails will not arrive in the inbox and then no revenue is generated. And these are just a few examples of what the CSA certification checks a sender for.

dotdigital is now a CSA certified sender.

The certification gives dotdigital’s clients a benefit when sending mail to the CSA’s receivers like Microsoft, Verizon Media (Yahoo! and Aol), 1&1 (gmx.de, web.de, mail.com), Cloudmark, Cisco Talos Security, Cyren, and many more.

The legal criteria are following German and European legislation and case law which gives us and our clients some legal certainty.

“I am happy to welcome dotdigital to the circle of CSA certified senders, a certification that ensures the commitment of an ESP to the high technical and legal standards we and our ISP and technology partners are setting.” says Janßen-Holldiek, Director of the CSA.

“Going for the CSA certification was an easy decision for us; as an opt-in platform with a strong industry presence we were already complying with most criteria and were happy to push for the missing ones.” Phil Draper, GM EMEA, dotdigital.


Click here for a quick demo of dotdigital Engagement Cloud.

The post dotdigital is a CSA certified sender appeared first on dotdigital blog.

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dotdigital Summit 2020: the stage is set for a CX extravaganza

On July 16th, 2020, we’ll be hosting the fourth dotdigital Summit at Tobacco Dock in London. The Summit’s year-on-year success has not only earned it renowned distinction, but a status as the landmark event in your marketing calendar.

2020 is all about customer experience and making your marketing bolder. Check out the Summit website here for an inside look at our speakers and agenda.

Rory Sutherland returns to the stage

Our opening keynote is a familiar face who wowed audiences at our inaugural Summit back in 2017. I mean, who has better flair for the stage than Rory Sutherland? His rousing insight will make this keynote an unmissable opportunity to learn something new. On Summit day he’ll back with full force to impart the ideas behind the brain of Britain’s most remarkable ad man.

Madison Utendahl talks brand storytelling

We’ve secured a great young mind for our morning keynote: Madison Utendahl. Proud New Yorker, Madison is passionate about brand storytelling and experiential marketing, having led the creative front at Tonight with John Oliver, 29Rooms, and Museum of Ice Cream (MOIC). As Head of Content and Social, she grew MOIC’s digital presence to reach an audience of over 1 billion people in under 20 months. Her talk will inspire you to tell stories that send energy waves through your audiences.

Five tracks to choose from

Our breakout sessions will be split into five tracks, each carefully designed to help you curate the best customer experience.

1. Customer Experience

Break down the barriers to great customer experiences.

Customer experience carries a lot of weight in a consumer’s decision to purchase with you over a competitor. Creating an experience that runs smoothly for everyone, everywhere, can seem like an almighty task. Like any journey, the start is the most daunting. The destination is far away and the trip is uncertain. This track is about being proactive, anticipating customer needs, and averting disruptions.

2. Future Thinking

Stay one step ahead of the trends and be on the money – in 2020 and beyond.

What’s the future going to throw at you next? As a marketer, your job is guided by the rapid pace of technology which is empowering consumers and raising their expectations. Know exactly what’s coming next: We’ll dig deep into the science behind the marketing and help future-proof your customer engagement strategy.

3. Growth Marketing

Become a results-driven growth marketer.

Converting leads or acquiring customers is about demand generation. Want to know how to target programs to drive awareness and interest in your products and services? Sit back and learn from experts. Discover the makings of profit-driven customer engagement tactics. And always remember that results speak volumes: Use your insight to optimize your campaigns and finesse the customer experience.  

4. Data-Driven Decisions

Be inspired to work smarter with data.

Data is the driving force behind every business decision. So, successful marketing always hinges on insight. It doesn’t matter how bold your idea is. That’s why crafting the best customer experience starts with data. And juggling data throughout the customer journey doesn’t have to be hard work. We’ll boost your data confidence and help you make one-to-one conversations a showstopper.

5. Personal Development

Focus on your well-being and self-empowerment.

Our passion is meaningful conversation. We’re fiercely committed to empowering you personally and professionally. We want to challenge the status quo and engage in cultural debate. Whether that’s breaking the mental health taboo or promoting a better work-life balance. Our aim is for you to be the best person you can be. Push the boundaries, embrace every opportunity, and aspire for something great.   


Want to find out more about the dotdigital Summit 2020? Check out our speakers and the agenda here.

The post dotdigital Summit 2020: the stage is set for a CX extravaganza appeared first on dotdigital blog.

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How dotdigital is preparing for your Black Friday campaigns

We are also aware that this is a critical sales period for many of our customers.

You guys are busy too, and will depend on dotdigital to drive traffic and sales through your online stores. Any problems on the big day are bad for us and bad for you.

Last year we saw a 150% increase in email sends compared with a typical day; that’s a significant increase in usage! Here’s a little detail on the steps we take to prepare our platform.

Global infrastructure carrying your Black Friday campaigns all the way

We have three instances of dotdigital Engagement Cloud running from:

  • Australia
  • US
  • Europe

All three offer the same functionality, but are resourced differently to cater for varying customer numbers in each region. This means we’re running our Black Friday prep three times over.  

We are expecting increases of 50% compared to last year’s Black Friday messaging volumes, and have prepared our infrastructure ready for just that!

Each region consists of several databases which hold your data. These are surrounded by 75 different applications which combined make Engagement Cloud. Some of these applications are public facing and power your account portal, our API, the email tracking site, and more.

We focus on the public endpoints first as this is where increased traffic is received. Typically, each application is powered by its own set of servers. To increase capacity, we use our cloud provider to add additional servers or increase the compute power of the existing set. Doing so means we can safely receive the large spike in tracking data we’ll see on the day. Last year we collected data at over 500 events per second!

Next, we focus on the server clusters which power background services for sends and reporting. These applications typically fetch work from queues and aren’t in danger of becoming swamped with external requests to a point that they cannot function.

However, if we’re not careful, task latency can increase and your sends won’t complete in a timely manner. Again, additional compute capacity is added to stay on top of queued tasks – we’re expecting to send around 500k emails a minute at peak times! Plus, of course the more orders you make the more data we need to ingest. Last year we received nearly 250,000 of your orders on Black Friday, that’s roughly four times the volume of a regular day.

Send with confidence this Black Friday

As always, our service operations and development teams will be keeping a keen eye on platform metrics throughout the day. We’ll be ensuring things run smoothly whilst also looking for future bottlenecks and optimizations. Planning for an even larger Black Friday in 2020 starts this Friday!


Want some last minute tactics to ace Black Friday 2019? Download our cheatsheet here.

The post How dotdigital is preparing for your Black Friday campaigns appeared first on dotdigital blog.

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dotdigital bags the 2019 Best Marketing Automation Partner Award at NORA Solution Partner Excellence Awards

dotdigital APAC emerged as winners of the Best Marketing Automation category at the recent NORA Solution Partner Excellence Awards, held at the Australian National Maritime Museum in Sydney.

The awards, organized by the National Online Retail Association (NORA), celebrated behind-the-scenes heroes of the online retail industry. The winners were chosen through a voting process whereby retailers across Australia and New Zealand voted for their favorite technology vendor under each category.

A heartfelt congratulations to all the winners! This award is a great achievement for the entire dotdigital APAC team and reflects the commitment and effort that each one puts into servicing our customers and building the dotdigital brand within the Australian market and beyond.

Rohan Lock, Regional Director of APAC, was interviewed during the event and here are his thoughts after accepting the award!

The awards hosted by Paul Greenberg, Founder of NORA Network, and change and leadership expert, Nigel Collin, were the Australian retail industry’s first sustainable awards evening. Every aspect of the event had a high standard of sustainability, from food prepared with sustainably farmed produce, the use of recycled/recyclable materials, and a goal of zero waste. Well done to NORA Network for a hosting a fantastic evening. We are looking forward to next year’s gala already!


Unlock your cross-channel marketing potential with Engagement Cloud. For a quick demo, click here.

The post dotdigital bags the 2019 Best Marketing Automation Partner Award at NORA Solution Partner Excellence Awards appeared first on dotdigital blog.

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Select Fashion: more powerful in omnichannel marketing with its Segmentify and dotdigital partnership!

Select
Fashion is also one of the high-street womenswear retailers to whom, for the
first part of the year, 2019 didn’t bring good tidings. Struggling with all the
major challenges of the fashion retail industry, the brand was facing
administration.

Aware
of the opportunities online, the business was already investing in some tools;
but the poor performance from their existing solutions and disjointed marketing
channels was driving revenue losses on a daily basis. Looking to improve the
situation, Select Fashion decided to leverage its online investments to get
more engaged with their customers.

With
proven success in boosting ecommerce revenue by at least 20% and increasing
conversion rates up to 2.6 times for its hundreds of customers, Segmentify
seemed a perfect fit for Select Fashion. After a free trial of its integration
and widget designs, Select Fashion partnered with Segmentify for onsite
personalised product recommendations and email marketing solutions.

Moreover, dotdigital, another powerful player of omnichannel marketing with its over 4,000-strong customer base in 150+ countries, joined this partnership, adding a valuable competitive advantage. Success became a real certainty for Select Fashion.

Results: Segmentify and dotdigital

Go-live only took three days, and even after the first week Select Fashion saw a 12% increase in revenue and 4% uplift in conversion rates (4x more than its average rate). What’s more, personalized email campaigns had a great success: 87% open rate. During the last two months improvement continued, and Select Fashion secured a 14% increase in revenue, while 33% of all orders included an item from Segmentify’s product recommendations.

Email marketing is no longer a standalone platform for talking to customers. Today it works more effectively in tandem with other channels and touchpoints. With this in mind, Select Fashion promoted personalized product recommendations along the customer journey – a winning relevancy tactic. The brand has successfully highlighted the clear correlation between integrated data practices and better customer experience, plus significant revenue uplift.

Gavin Laugenie, Head of Strategy & Insight at dotdigital

About Select Fashion

Launched in the early 1980s, Select Fashion is a high-street womenswear retailer aimed at 18 to 45-year-olds. With up to 4,000 products (clothing, footwear, and accessories) and new lines added each week, Select offers quality products inspired by the latest fashion trends at an affordable price. Having stores across the UK, and rapid expansion plans in place, Select’s key focus is on opening more prime trading stores throughout the UK. Select’s product range covers key fashion needs, from trendy clothing to footwear and accessories. From the season’s must-haves to essential items, every young woman will find her perfect match.

About dotdigital

dotdigital is a leader in omnichannel technology. dotdigital’s Engagement Cloud is the platform of choice for businesses seeking to engage customers across all touchpoints. The platform’s features empower 4,000+ brands across 150 countries to acquire, convert, and retain customers. Users can connect customer data, surface powerful insights, and automate intelligent messages across email, SMS, social, and more. dotdigital is a global company with over 350 employees, serving companies of all sizes and in all verticals for over 20 years.

You can watch a quick demo here.

About Segmentify

Founded in 2015, and mentioned by Forbes as one of the top machine learning companies to watch in 2018, Segmentify today has hundreds of customers from all around the world. Helping ecommerce retailers to boost their revenue, increase conversion rates, powered by machine-learning technology, Segmentify tracks and targets individual website visitors according to their unique online buying habits better than any personalization platform on the market.

The post Select Fashion: more powerful in omnichannel marketing with its Segmentify and dotdigital partnership! appeared first on dotdigital blog.

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Learning and development with dotdigital

Following your feedback, we’ve updated the dotlive format. To
ensure everyone leaves empowered to adopt the new tactics we discuss, we’ve
tailored our dotlives to address the specific challenges faced by B2B, B2C, and
non-profit organizations. For each dotlive, we’ll be hosting two separate
sessions, so you can choose the one most relevant to you and your sector.

Want to know more? Here’s a little taster of our upcoming events:

The fundamentals of modern marketing

With the days of ‘batch and blast’ email marketing long behind us, we’ll be looking at how brands can meet the exacting demands of modern customers.

Creating personalized engagements is essential to target the
right person, at the right time, with the right message. Without that, your
marketing will be having little to no impact cutting through the noise in
consumers’ inboxes. During this dotlive, we will be revealing the types of personalization
that generate unforgettable impressions with your audiences – from simple
subject lines to advanced dynamic content.

Don’t miss out. Reserve your seat at our B2B and not-for-profit, or B2C dotlive today.

Lifecycle marketing: everything you need to know

Customer journeys are no longer as simple as the traditional
marketing funnel. The path to purchase is longer and customers judge brands based
on their experiences throughout more stages than ever before. Getting these
experiences right is key to your business growth, improving retention and brand
advocacy.

Sounds tough, right? Thankfully, during this dotlive, we’ll
be looking at the key automations that will smooth every stage of the customer
journey. Save yourself time and money while you watch your sales skyrocket.

Join the revolution making marketing simple. Reserve your place in either our B2B, not-for-profit or B2C seminar today

Adopting an omnichannel strategy

Despite the numerous articles out there professing the opposite
– email isn’t dead.

But that doesn’t mean you should be concentrating your
resources on email as an independent entity in your marketing strategy. Adopting
an omnichannel strategy, adding channels such as SMS, chat, and push alongside
your email campaigns drives customer engagement rates up by over 250%.

Whether you’re getting ready to use new channels or have
your data all set up and ready to go, this dotlive will show you the most effective
ways to advance your digital marketing.

Dates TBC. Check out our events page for updates.

Make sure you never miss one of dotditigal’s amazing events by subscribing to our newsletter.

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dotdigital roadmap – paving the way from clicks to customer engagement

You’re invited to a morning of insight that will help you get the most out of Engagement Cloud; plus, we’ve set time aside to talk about projects that we’re still working on.

Change is an important part of any successful business, so we thought it would be a good idea to give you some insight into our key roadmap items and how customer feedback influences what we build. 

Behind the scenes

In our company’s infancy we were simply an Email Service Provider – or ‘ESP’ as it is now commonly abbreviated to. Although, once you start learning about ramp-ups and deliverability, email doesn’t seem so simple anymore – luckily, we have a dedicated team to help with that!

20 years on, whilst the market has crowded, and its players have converged – we’re still standing strong. Of course, this doesn’t happen unless you have a taskforce and customer base that are receptive to change.

The change

I’m sure you’ve clocked our rebrand to dotdigital and I hope
you’ve also noticed our change in direction (in terms of what our tech can do).
Today, marketers can use Engagement Cloud to send omnichannel marketing
messages to the right audience, at the right time, and on the right channel.

We wouldn’t have come this far had it not been for you. Whether you’re fresh to dotdigital or a long-standing customer that we’ve served for 10+ years, we work extremely hard to understand how you use our platform and what we can do better to help you improve.

The feedback

If you’ve visited our roadmap before, you might have spotted a green tab at the side for feedback and ideas.

We invite anyone, including our thousands of users, to tell us how we can make Engagement Cloud better. Some great developments have been put in motion thanks to some of the feedback we’ve received – one of which is RFM segmentation (coming soon!).

The future

Besides our public roadmap, we use dotlives, webinars,
customer interviews, and other opportunities to gather valuable feedback. You
may have even received a beta program invite from one of our product managers;
betas are a way for us to get feedback prior to launch whilst giving our
customers the opportunity to shape the products they’ll be using in the future.

So, join us on the 27th of June when I’ll be running through the items on our roadmap in a little more detail. I’ll focus on the projects that are particularly relevant to the agenda on the day and fill you in on the beta programs we’re running. Most importantly though, please stick around and give me your two cents’ worth over a tea or coffee after the sessions!

Click here to register for our dotlive.

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