Following your feedback, we’ve updated the dotlive format. To
ensure everyone leaves empowered to adopt the new tactics we discuss, we’ve
tailored our dotlives to address the specific challenges faced by B2B, B2C, and
non-profit organizations. For each dotlive, we’ll be hosting two separate
sessions, so you can choose the one most relevant to you and your sector.
Want to know more? Here’s a little taster of our upcoming events:
The fundamentals of modern marketing
With the days of ‘batch and blast’ email marketing long behind us, we’ll be looking at how brands can meet the exacting demands of modern customers.
Creating personalized engagements is essential to target the
right person, at the right time, with the right message. Without that, your
marketing will be having little to no impact cutting through the noise in
consumers’ inboxes. During this dotlive, we will be revealing the types of personalization
that generate unforgettable impressions with your audiences – from simple
subject lines to advanced dynamic content.
Customer journeys are no longer as simple as the traditional
marketing funnel. The path to purchase is longer and customers judge brands based
on their experiences throughout more stages than ever before. Getting these
experiences right is key to your business growth, improving retention and brand
Sounds tough, right? Thankfully, during this dotlive, we’ll
be looking at the key automations that will smooth every stage of the customer
journey. Save yourself time and money while you watch your sales skyrocket.
Join the revolution making marketing simple. Reserve your place in either our B2B, not-for-profit or B2C seminar today
Adopting an omnichannel strategy
Despite the numerous articles out there professing the opposite
– email isn’t dead.
But that doesn’t mean you should be concentrating your
resources on email as an independent entity in your marketing strategy. Adopting
an omnichannel strategy, adding channels such as SMS, chat, and push alongside
your email campaigns drives customer engagement rates up by over 250%.
Whether you’re getting ready to use new channels or have
your data all set up and ready to go, this dotlive will show you the most effective
ways to advance your digital marketing.
Change is an important part of any successful business, so we thought it would be a good idea to give you some insight into our key roadmap items and how customer feedback influences what we build.
Behind the scenes
In our company’s infancy we were simply an Email Service Provider – or ‘ESP’ as it is now commonly abbreviated to. Although, once you start learning about ramp-ups and deliverability, email doesn’t seem so simple anymore – luckily, we have a dedicated team to help with that!
20 years on, whilst the market has crowded, and its players have converged – we’re still standing strong. Of course, this doesn’t happen unless you have a taskforce and customer base that are receptive to change.
I’m sure you’ve clocked our rebrand to dotdigital and I hope
you’ve also noticed our change in direction (in terms of what our tech can do).
Today, marketers can use Engagement Cloud to send omnichannel marketing
messages to the right audience, at the right time, and on the right channel.
We wouldn’t have come this far had it not been for you. Whether you’re fresh to dotdigital or a long-standing customer that we’ve served for 10+ years, we work extremely hard to understand how you use our platform and what we can do better to help you improve.
If you’ve visited our roadmap before, you might have spotted a green tab at the side for feedback and ideas.
We invite anyone, including our thousands of users, to tell us how we can make Engagement Cloud better. Some great developments have been put in motion thanks to some of the feedback we’ve received – one of which is RFM segmentation (coming soon!).
Besides our public roadmap, we use dotlives, webinars,
customer interviews, and other opportunities to gather valuable feedback. You
may have even received a beta program invite from one of our product managers;
betas are a way for us to get feedback prior to launch whilst giving our
customers the opportunity to shape the products they’ll be using in the future.
So, join us on the 27th of June when I’ll be running through the items on our roadmap in a little more detail. I’ll focus on the projects that are particularly relevant to the agenda on the day and fill you in on the beta programs we’re running. Most importantly though, please stick around and give me your two cents’ worth over a tea or coffee after the sessions!
“dotdigital support, Stephen speaking, how can I help?”
Open a Live Chat within Engagement Cloud and
a friendly face will appear, eager to help. Call our support line and a knowledgeable
support expert will be on the other line. Whether it’s an issue with your email
formatting on your mobile device, a query regarding your campaign report, or
help with syncing your marketing list from Dynamics CRM, we’re here.
The dotdigital support team offers support over several different channels. Our primary channels are Live Chat, phone, and email. You can also submit a request through our help center or even send us a tweet @dotdigitalhelp.
How we work
1st line support
We help with the core Engagement Cloud
platform functionality. This can be problems with your email formatting, program
automations, or advise for your Survey & Forms. As the functionality in the
core platform is vast, no one query is the same.
2nd line support
We also help with core Engagement Cloud
functionality, but this will be more complex issues like API or our CPaaS
service. We handle escalations from our 1st line team as well as our
VIP ‘Key Account’ clients.
3rd line support
We’re the integrations gurus, highly
knowledgeable on Engagement Cloud connectors. This will include integrations
with ecommerce platforms like Shopify and Magento, or CRMs like Microsoft Dynamics
and Salesforce. We will help you get the most out of the connectors.
After you’ve talked to us, we’ll ask you for
feedback. This helps keep us on track, ensuring we’re delighting our customers
and highlighting where we can improve. We accumulate all feedback received
monthly to see how satisfied you are with our service.
We’re delighted that we’ve consistently hit our 95% customer satisfaction target for the last 20 months with an average of 1380 feedback responses each month.
Get to know the team
Our teams are based in the US, UK and Australia so below are a few short intros from some of the Product Support Analysts you’ll be chatting to.
Adam Bogos (Sydney, Australia)
What I love about my technical support role is that I feel I am able to make a positive and meaningful impact on a customer’s journey. It is a very rewarding feeling when you know you were able to help a client to solve their problem and to put them back on the right track. I’m very proud to be a part of such an amazingly diverse, talented and customer-focused team that shares a common goal to assist clients with their queries as efficiently and to the highest standards as possible.
“Patient and educational. Very happy to know I have support whilst I am trying to figure out how everything works.”
Fantastic feedback for Adam
Anna Charmantzi (London, UK)
It is nice to help customers overcome the technical difficulties of the platform and share tips and tricks that make their day-to-day job smoother. It makes you feel part of the client’s success story.
“Great support from Anna, she was knowledgeable and polite. She also reached out to me much later after our initial chat had been resolved to give me a useful personal update on the feature I had messaged about”
Above and beyond from Anna
Tanner Perez (New York, USA)
I’m just happy to help others better understand our software. Solving problems helps keep me sharp and think critically too.
“Tried different methods to help, continuing the find an answer for the issue. Tanner was extremely helpful and took the time to try to help resolve my issue. Great service.”
Every marketer wants more customers to engage more frequently with more of their content. After all, engagements are generally considered positive key performance indicators. If customers are opening your messages, clicking through to your site, and ultimately buying from you – your job as a marketer is done, right? Wrong!
All too often, customers have negative experiences after they click ‘buy’. It might be that their order is delayed because the product’s out of stock. Perhaps they receive the wrong item. Or maybe they simply change their mind and don’t want to engage in your returns process.
These types of experiences are part of the engagement iceberg, where less-visible interactions can cost a lot of money and undo your hard-spent marketing dollars. To illustrate, it takes 12 positive customer reviews to make up for one negative customer review.
Brightpearl automates retail: all the tasks in the back-end associated with placing and receiving an order. Their mission is to reduce errors, eliminate bottlenecks, and make the customer experience painless.
dotdigital and Brightpearl are pleased to announce a new integration
The new connector helps brands sync their back-end retail operations with dotdigital Engagement Cloud. Marketers can achieve a more robust single customer view and take control over how and when they market to someone.
The integration lets retailers sync:
Doing your data due diligence saves you time to re-market to a new or automatically created address book(s). You could even create a new marketing segment combining contacts with related Brightpearl contact tags. Cool, huh?
Relevant and valuable communication with clients is one of the cornerstones of customer-centric retail. We’re excited to partner with dotdigital to provide our mutual customers the capacity to enhance their customer engagement with accurate operations data. This will give Brightpearl and dotdigital Engagement Cloud users the ability to avoid disjointed or irrelevant communication to clients, and instead will lead to the kind of seamless customer experience both platforms are already known to provide on their own.
Rob Beattie, Head of Strategic Partnerships at Brightpearl, UK
The partnership with retail operations experts Brightpearl makes a lot of sense. We have a number of mutual clients who have all expressed the need to be able to link up their business systems, front- and back-end. As an increasing amount of businesses feel fierce competitive pressure, having the ability to respond to end-to-end experiences, both good and bad, becomes increasingly important when trying to gain an edge over the rest.
Brightpearl is an omnichannel retail operations platform
that helps retailers streamline the back office. Brightpearl’s complete
solution includes financial management, inventory and sales order management,
purchasing and supplier management, CRM, fulfilment, warehouse, and logistics.
Integrated with major ecommerce platforms and online marketplaces, Brightpearl
is designed to scale as retailers grow.
The latter was the first event for us as dotdigital, where the tradeshow was an exciting stage to share ideas and network with some of the biggest innovators in ecommerce. MagentoLive was a proud moment for the dotdigital family, as our Founder and President, Tink Taylor, introduced dotdigital and took the room through our rebranding journey during his presentation.
While speaking to the Australian media present on site about the rebranding, Tink said, “When we started 20 years ago, dotmailer as it was had 4,500 lines of code. We’ve now got 1.5 million lines of code and counting. Over time the functionality and capability of the platform has grown, it’s gotten deeper, wider, and broader, meanwhile the perception of what we do has probably stayed the same.”
platform, which we now call Engagement Cloud, allows for much more
sophisticated segmentation, personalisation, and automation than simply
email marketing.Changing the name now gives the company a genuine
opportunity to explain all the stuff we’ve built over the years,” added
With a deep dive into dotdigital Engagement Cloud, the omnichannel customer engagement platform, he also touched on key findings from the annual report, Hitting the Mark Australia 2018.
MagentoLive took place at ICC Sydney with a keynote session from Mark Lavelle, CEO at Magento, an Adobe Company, providing an update on the growing momentum of Magento – a platform to connect with existing and potential customers. MagentoLive provided an opportunity to witness and discover new developments in the world of digital commerce and the Magento ecosystem in the APAC region.
Accolade Wines sees an exponential growth with dotdigital
With an increasing number of Australian brands adopting basic marketing automation, we had our very own Amy Goodsell, Business Development Manager at Accolade Wines, highlight the brand’s transformative experience with dotdigital.
Amy speaks about Accolade Wines’ marketing automation success story:
As our customer database grew over time, we were worried about the workload on each of our consumer team members. It was clear that in order to achieve our growth aspirations, we needed a scalable model to simplify the insanely complex business model and recreate a more personalized experience for our customers. We had no idea at that time, but what we needed was dotdigital.
A celebration to a promising year ahead
The annual pre-MagentoLive dinner, with exclusive invite-only, was a great way to settle into the conference. Hosted by Peter Sheldon, Senior Director Strategy at Magento, an Adobe Company, and Tink Taylor, Founder and President of dotdigital, it was a relaxed evening at Australia’s most awarded fine dining steak restaurant, Prime.
All good things must come to an end…after the afterparty
For the third year in a row, dotdigital has sponsored the MagentoLive afterparty and it has become one of the must-do events after the conference. We would like to say a massive thank you to the additional sponsors as it was a pleasure to stand alongside Braintree, Netstarter, and Shippit for the MagentoLive after party at the Watershed Hotel!
Here’s to an exciting year ahead for dotdigital’s operation Down Under!
Follow in the footsteps of Accolate Wines, and start your journey to marketing automation success: book a demo here.
Since 2008, Vanessa has been bestowing her business tips and advice on audiences – leaving them inspired and motivated. And, this year, she’ll be joining the amazing panel of speakers in our first-ever personal development track.
In anticipation of International Women’s Day on Friday 8 March, we could think of no one better to catch up with than Vanessa.
Can you tell us a little about your background? Where you’ve come from, where you’ve worked, how you got to where you are today?
I grew up in Hackney, East London. I left school at
16 with an ambition to land myself a job in Banking in the city. Academically,
I didn’t do too well at school, as there were other things going on in my life
at the time. I managed to scrape a few C’s grades in terms of my GCSE’s, but it
certainly wasn’t reflective of what I could have got if things were different
and I would have been able to get my head down to study. I managed to get my
first job in a bank, which I subsequently lost after six months! At the time, I
thought the world was over! My early career taught me a lot of lessons from a
very early age, which on reflection was an invaluable education for the more
senior roles I would eventually go on to take. What followed was over 25
different job positions across nine financial organisations up to Chief Operating
Officer. I left the corporate world to pursue my passion to help to progress
the careers of women through my company, WeAreTheCity. I am now CEO of two businesses, I sit on a
couple of boards and was recently awarded an OBE from Prince Charles for my services
to women and the economy.
What inspired you to get involved with gender equality and motivational speaking?
Definitely the lack of
women at senior levels within the organisations I worked for. I was often the
only woman at my organisations’ leadership table. Outside of my day job, in
2008, I set up WeAreTheCity to help women progress in their careers. It was
more of a hobby than a commercial business. I was frustrated as there was lots
of different activities going on for women who wanted to upskill but they were
spread all over the internet. I wanted to create a website that provided
resources and inspiration for women who were looking to progress. It was
actually my husband that pushed me to make WeAreTheCity a reality, as opposed
to a dream, as he bought me the website domain and built the website. We both
ran WeAreTheCity alongside our day jobs for six years before I finally plucked
up the courage to leave corporate and run WeAreTheCity full time. When I left,
we had a community of around 24,000 women and two corporate clients. Today we
have 120,000 members and we help over 120 companies to attract, retain and
develop female talent.
WeAreTheCity is now the one-stop-shop of information
and resources for professional women that I dreamed it would one day be. We
publish news that interests women and resources such as networks and events
where women can learn new skills. We also promote the activities of other
organisations who are running initiatives, programmes and events aiding female
progression and development. Aside from
the website, we run over 15 learning events a year, two conferences for future
leaders and technologists.
WeAreTheCity runs our annual Rising Star awards and TechWomen100
awards. We have a job board for clients
looking to attract female applicants, Gender Networks, which is a forum
and network for women running networks inside their firms, as well as a Careers Club
for women who want to really accelerate their career. We also generate various
different pieces of research each year, all focused on Gender.
Do you have a favourite experience from your career?
Like many careers,
there were high’s like promotions and there were low’s, like being passed over
for promotion. I think the best and most scary experience was actually leaving
I thought when I left corporate,
given 25 years of experience that I would naturally have all the skills I
needed to set up and run a successful business.
I was wrong! It has taken me a
good five years to feel comfortable about Vanessa as a leader of her own
business as opposed to Vanessa as a corporate worker.
The highlight has to be when my
accountant told me the business had started to make a profit! It makes all the
hard work, sweat and tears worthwhile.
Other highlights include seeing
our Rising Star and TechWomen100 awards go from strength to strength. To think
what we do at WeAreTheCity has contributed in some small way to their ongoing
success is a truly amazing feeling.
What do you think the audience will gain from your talk?
My talk will
definitely provide the audience with food for thought as to how they can drive
their own careers. Their success is not just down to their line managers, it
has to come from them. Aside from sharing my own story, I will also share the
five component things that I believe accelerated my career. We will cover the
imposter syndrome, personal brand, networking, their digital footprint and the
importance of mentors and sponsors. It
will be fast paced given the 20 minutes, however I can guarantee they will
What are 3 top tips for success?
Network to get work
Your personal brand matters – be wary of the behaviours you exhibit
Your personal brand matters – be wary of the behaviours you exhibit
What has been your biggest challenge during your career?
I spent the first half
of my career convincing people to give me a chance. Often I didn’t have the
backstory they wanted, the accent, the academic qualifications etc. It took a long time for my voice to be heard,
but I never gave up. If you want
something in life, you have to work for it.
You will need people around you to open up doors of opportunity (see
tips above) and above all be resilient and tenacious. Another challenge came
when I had children, I was wrapped up in a world of guilt of being ambitious
and also wanting to be the best mum I could be. I did what I thought was best
at the time, there is no book written that can guide you on that one. You have
to make your own decisions. My kids
still talk to me, so it couldn’t have been that bad!
What influential female figures have been the most inspiring to you and your career?
I have many role models, Tamara
Box at Reed Smith and my own mentor, Lara Morgan, as I deeply admire her
tenacity and drive. From a tech perspective, Jacqueline de Rojas CBE, Professor
Sue Black OBE, Dr Anne-Marie Imafidon MBE and Christina Scott, of News UK. All of these are in senior tech roles and
continuously work to inspire other women.
I also greatly admire Amanda McKenzie OBE, previous CMO at Aviva, was
heavily involved with WACL and now CEO at Business in the Community. I have other women in what I like to call my
personal boardroom (see book by Zella King). These are women I confide in on a weekly
basis, they know me, they get me and are not afraid to tell me if my idea won’t
In your opinion, what is the largest barrier to women at work and how can it be overcome?
I have a bit of a thing about the
word barriers! We can all say there are
barriers, things stopping us doing this, doing that etc, however it is how we
overcome our perceptions of those barriers that we need to focus on. There are still a number of industries where
there are lots of women at the top, but no room for the next generations to
move in to their positions. These senior women should be clearing paths for
their future leaders and offering mentoring and sponsorship. There are also a number of industries that
are still male dominated, and yes if the culture is stuck in the dark ages,
that can be hard. However, if bad
behaviour is stopping you progressing, you need to call that out. Often, and without generalising for every
woman, we are put off by a set of characteristics that we believe are needed
for certain roles. We have to challenge
our thinking, disrupt the perception and take a risk. We can bring our own unique style to any
role. Sometimes the biggest barrier is
actually ourselves. Ask yourself the
question, what is really holding me back! If it’s the firm you are in and its
culture, then make the move and go somewhere where your talents are both
appreciated and nurtured!
What piece of advice would you give to your younger self?
To just chill a little bit and
appreciate that things often take time. I was very ambitious when I was younger
and expected to climb mountains in months instead of years. I would also advise myself not to beat myself
up to hard for the mistakes I made. These were not actually mistakes, they were
opportunities to learn and grow and that I wouldn’t always get things right!
And if you could meet any woman from history, who would it be?
It would have to be Oprah Winfrey and Michelle Obama.
Spaces are limited! Don’t miss out on your chance to learn, grow and get inspired at this year’s dotdigital Summit. Get your tickets today.
The complex and ever-changing world we live in isn’t only impacting our ability to engage with our customers, it’s also having a significant effect on our lives at work. As a result, stress and stress-related illnesses are hugely on the rise.
Cate Murden, founder of PUSH Body and Mind, has been
affected by this, just like so many of us. During her talk, Cate will be
breaking down the importance of putting yourself first, and sharing with you,
the tools she used to improve her energy levels and shift into a positive
We sat down with her to discover a little bit more.
Hi Cate, can you tell us a bit more about what PUSH is?
and Body is a business consultancy grounded in human behavior. We answer
business problems with people-focused solutions and, consequently, help people,
teams and companies to work better.
What made you decided to start this new business?
16-year career in media, I was signed off with stress. Having survived this,
frankly, awful period, I realized that I wanted to help ensure that no one else
went through what had happened. And, so, the concept for PUSH was formed – from
a genuine desire to help busy professionals live and work better.
Can you tell us about a favorite moment from your career?
created and curated an event in August last year supporting mental health and
resilience in the workplace. It was an incredibly sunny day and we were in a
rooftop venue with four unbelievable speakers and over 150 guests. It was an
amazingly powerful moment – firstly in what we were starting to achieve with
our vision and mission and, secondly, how far we had come as a business.
What are the biggest work goals you’re currently working towards?
really want is to help companies realize that their people are their most
unique differentiator and yet, currently, corporate culture is slowly breaking
to change this before more of the unthinkable happens and, you know what? That
means more successful companies and happier people. It’s really not that hard.
During your talk building resilience in the 20th century – what do you think the audience will gain from your talk?
hope people leave my talk realizing they’re the most important people in their
worlds. And, hopefully, I can give them some valuable advice in how to be the
very best they can be.
What are your three top tips for success?
Get a coach
Start everyday with exercise
Never accept no
What has been your biggest challenge over the last year?
Who or what inspires you most?
My partner. He inspires me, challenges me and helps me grow (and regularly drives me nuts too).
If you could predict one thing for the future what would it be?
fallout from Brexit is going to be really sh*t for everyone.
What advice would you want to give to your younger self?
Stop f*cking worrying – it’s always okay in the end.
Join Cate Murden for her personal development breakout session at the dotdigital Summit on Wednesday 20 March. Not got your tickets yet? Get them today.
part of our personal development track at the Summit this year, we will be
discussing many of these issues. Our speakers will be diving in deep and
showing us how to overcome and thrive in today’s complicated world.
We sat down with Richard Pacitti, Chief Executive of Mind in Croydon. Richard will be helping us embrace change and giving us the power to start meaningful conversations about mental health.
What do you think are the main things we need to think about when talking about mental health in the workplace?
It’s important that we understand a bit about mental health problems, and how we can notice them within ourselves and our colleagues. We need to understand simple things that we can do to create mentally healthy workplace and how we let our staff and colleagues know that it’s okay to talk about difficulties that they might be having.
What are your key tips on getting a healthy work/life balance?
The best thing you can do to make sure you’re getting a healthy work/life balance is to turn your work devices off when you’re not at work. The more you let work encroach on your private life, the less healthy the balance becomes.
What advice would give someone who is experiencing mental health problems, but cannot or does not want to talk about it to people at work?
health problems are really common. One in four people will experience a problem
at some time in their life. You might feel embarrassed or ashamed, but there is
absolutely no need to.
You might think that talking doesn’t help, but all the evidence points to the contrary – taking to other people can be really helpful. You’ll probably find that your employer will be understanding and very helpful. And don’t forget, you can always talk to people outside of work. Friends, family or even people you don’t know and have never met. There are so many helplines out there, designed precisely for that reason.
What would you like people to take away from your talk?
As well as some general information about mental health problems, I would like people to leave my session with a good understanding of how to promote good mental health, not just at work, but in life in general.
also want people to start thinking deeper about the role that technology plays both
at work, and in relation to our mental health and wellbeing. If you can make
yourself aware of its effect on you, you can act to stop it before it damages
Who or what inspires you most?
I get a lot of inspiration from great musician and songwriters, but I also find that just getting outside for a walk can inspire me. Especially near big, green spaces. I find that very inspirational.
If you could predict one thing for the future what would it be?
It’s less of a prediction, and more of a hope. If we’re going to remain sane, we need to spend more time with real people, and real things, and less time connected to our gadgets.
What piece of advice to your younger self?
Have the courage of your convictions.
Join Richard Pacitti for his personal development breakout session at the dotdigital Summit on Wednesday 20 March. Not got your tickets yet? Get them today.
At the dotdigital
Summit 2019, we’ll be hosting breakout sessions hearing from Marketers who are
blowing us away with their outstanding customer engagements, including Adam
Baylis, Group CRM & Insights Manager at The Jockey Club.
We sat down with Adam to get an exclusive insight into how they’re listening to customers and talking to them on channels that resonate.
Adam, can you give us some background about The Jockey Club and your role?
The Jockey Club,
established in 1750, stages thrilling sporting occasions including the Randox
Health Grand National, The Cheltenham Festival presented by Magners and The
As one of the UK’s
leading leisure companies we also play host to some of the biggest names in
music at our The Jockey Club Live events. This year we’re looking forward to
welcoming the likes of Madness, Jess Glynne and – rather appropriately – dotdigital
Summit headline speaker, Nile Rodgers.
My role as Group CRM & Insights Manager sits within the wider Group Marketing team at The Jockey Club. We support the marketing teams in each of the four ‘regions’ that encompass our 15 racecourses.
What has been your biggest challenge over the past year?
Outdoor events are
a massive part of the tourism, hospitality and leisure industry. Going to the
races is usually a big part of that for a lot of people. It’s a chance to get
outside, get some sunshine and generally have some fun.
But, with the
never-ending heatwave last year, and the unexpected success of the England
football team in the FIFA World Cup, we found ourselves facing some stiff
competition for people’s time.
This was a challenge
for the whole of the tourism, hospitality and leisure industry, not just us at
The Jockey Club.
The knock-on effect
of this was that, as summer drew to a close, we had to discover new ways to
connect and engage with our customers again.
How did you go about overcoming this challenge?
With 15 courses
around the country, we needed to make sure we weren’t adopting a
‘one-size-fits-all’ approach. We needed to apply our group tone-of-voice in an
appropriate manner in order to reconnect with our audience, particularly the
local communities near to our courses.
This is especially important
for us, because in a single region, like the North-West, we have three courses
– Aintree, Carlisle and Haydock – which are all about three hours apart. There
isn’t as big an overlap among their audiences as we see at some of our London
courses – so maintaining strong relationships with our local communities is vital.
We knew we needed
to find a new, powerful channel that could deliver close and personal messages.
What do you think customers will gain from your talk?
I hope people leave
my talk excited to try the new channels that are ready and waiting for
marketers to tap into.
I think it’s really
important that we try and experiment with different channels to discover what
works for different audiences.
With the complexity
of the modern world there is a vital need for marketers to be nimble. We’re
never talking to one single audience. Every audience has groups within it that
will respond in different ways to different channels. For example, for us, the audiences
at Haydock racecourse responded really strongly to SMS.
If someone’s main
touchpoint with your brand is through your app, then speak to them on your app.
If they interact with your SMS, talk to them there.
We’ve worked hard
to understand our audiences and discover more effective and dynamic ways to
engage them and I hope people leave my session planning to do the same.
What are your plans for the future?
We go into
everything we do open to every opportunity.
One thing that we will
continue to be committed to is understanding what works for audiences. Today,
there are so many channels, that connections are made on an individual level.
What channels work best can’t be narrowed down to demographics or age ranges,
and this is what we plan to explore in the future.
At this point, it is impossible to get away from mobile messaging. It’s just sitting there, in the customers pocket. We need to figure out which channels work and target those segments accordingly. Whether that’s SMS, WhatsApp, or push, it’s all about going where the customer wants you.
Join Adam Baylis for his breakout session at the dotdigital Summit on Wednesday 20 March. Not got your tickets yet? Get them today.
At this year’s dotdigital Summit, we’re decided to focus a
whole track on helping you dedicate time to your personal development. After
all, what good is an awesome marketing strategy, if you don’t have the skills,
power, or confidence to achieve it?
Whether you’re taking your first steps, or have been committed to personal development for years, these breakout sessions will leave you excited and ready to achieve your personal goals.
What to expect
Unlike your standard personal development workshops, we won’t
be talking at you about ambiguous self-help theories. Instead, we’ll be plunging
into topics like mental health, resilience against adversity, and the power of curiosity.
We believe that there is no better way to learn, than by living. During these sessions, we’ll be delivering real experiences that you can’t learn from books or podcasts. Our speakers will be sharing their stories and their secrets to success and fulfilment. You’ll leave the talks fully equipped with new techniques to enrich your skill base, and the freshest insight into how to be the best version of you, you can be.
Who will be there?
We’ve recruited some of the best speakers around to help you continue your self-development journey. Richard Pancatti, from mental health charity, Mind, will be helping us start conversations about mental health. Cate Murden, founder of PUSH Mind and Body will be talking about how her own experiences with stress and how building resilience, motivation and happiness can help you overcome it.