GDPR: 7 changes we’ve made to the dotmailer platform to empower you

Of course, we’re talking about the GDPR.

Do you feel like countless articles, webinars and networking events later you still don’t have a good grip on the subject? Have you done the math and fretted over what that 4% fine for non-compliance could mean to your business and your budget?

In a recent Direct Marketing Association survey, 59% of its respondents agreed that over half of the marketing email communications they received were irrelevant. That’s not the best news.

At dotmailer, we want you to continue to love your job, chat to your customers, and feel safe that you’re engaging with them in the right way. We believe, if used correctly, the GDPR will drive positive change and encourage a better marketer-customer dialogue.

So, we’ve made some changes in the dotmailer platform to give you new functionality.

And if you need a bit of extra help, we’re offering professional services that could help make the road to compliance that little bit easier.

Here’s an overview of what’s new for you:

1.    ContentInsight

One way we empower our clients to better the dialogue with their contact base is with ConsentInsight. ConsentInsight goes beyond GDPR requirements and allows you to develop a multi-faceted view of a contact’s consent as well as segment and target by them, for relevant marketing communications that will make customers open, read and click.

With ConsentInsight, every dotmailer customer can store, at no extra cost, the consent text that every individual contact agreed to. To allow for a greater demonstration of consent, we’ll store the consent text, the date and time the contact consented, the URL that they consented on, their IP address and full user agent.

We’ll be using Insight data to store consent information. This means that the consent data will show when you view a contact. You can also segment by consent data and include it in campaigns with advanced personalization.

Find out more here.

2.    Double opt-in program templates

Whilst not mandatory, we do recommend double opt-in. This shows that you verify the identity of the receiver of your emails and is further proof that they want to receive communications from you. Plus, sending to a double opted-in list increases unique opens by 72.2%. Double opt-in is switched on by default for all new dotmailer clients.

To help our users with re-permissioning, we’ve created designated program templates. Combined, they create a skeleton process for obtaining and storing consent.

Man hiding under laptop

3.    New functionality for contact records

Like something from Eternal Sunshine of the Spotless Mind, all contacts have the right to be forgotten.

Besides the right to be forgotten, all your contacts will also have the right to submit a Subject Access Request (SAR). This will require you to share what information you have stored against their name.

The GDPR also states that you should respond to such requests without undue delay. We hope you don’t get too many deletion requests, but if you do, at least the platform changes keep it simple, saving you time:

“I’ve received a contact deletion request”

To delete a contact, simply go to your contacts and click into the individual contact you wish to delete. Select the ‘contact actions’ dropdown in the top-right corner and you’ll see the option to delete the contact there.

“What if I’ve accidentally deleted the wrong contact?”

Any contacts you delete will be moved to the recycle bin for 30 days. So, if you made a mistake, you have 30 days to recover the data. After 30 days, their details will be permanently deleted.

4.      Easy exporting

“I’ve received a Subject Access Request, what do I do?”

A contact may ask to know what data you hold against their name. To better facilitate SARs, we’ve made it easier to export individual contact data. Go into their Contact Summary and on the right top hand side of the screen you’ll see the ‘Contact actions’ dropdown. Select ‘Export contact’ and a download will start, containing only necessary data and excluding any behavioral insights you may hold.

5.    SSL/TLS for all custom-domains

Article 32 of the GDPR states that data processors (like dotmailer) should implement appropriate technical and organizational measures to mitigate risk by, amongst other things, encrypting personal data. If you use dotmailer-branded domains, data in transit to and from these domains are as secure as before.

We’ve introduced SSL/TLS for all custom-domains, so you can enjoy the brand recognition of your own domain whilst having confidence that all data is being encrypted whilst being sent to and received from the dotmailer platform.

This way all your email links, unsubscribe pages, landing pages, surveys, preference centers (and so on) are covered under this update too.

6.    Data availability and recovery

Ok, so this isn’t exactly a new feature. But you might not know it’s there – so it’s worth detailing.

Article 32 also discusses maintaining the availability of data, and the ability to recover from a technical incident.

In addition to having redundancy built-in to every level of the dotmailer platform, we regularly back up data to a secondary facility, meaning that in the unlikely event of a major incident affecting the primary facility, we would be able to recover services to the secondary facility – restoring availability.

These secondary facilities are located so that they will not be affected by an incident impacting the primary, whilst still being in the same region for reasons of data sovereignty (so European client data will not leave the EEA)

7.    Consent maintenance programs

Establishing initial consent is easy. But making sure that consent remains valid is harder to achieve without constant monitoring.

Our consent maintenance programs take the legwork out of consent monitoring, providing peace of mind and freeing up your time.

And we’ve got two of them.

Consent maintenance program

This supercharged starter package offers an automation-based solution to ensure you’re only marketing to fully permissioned contacts. Our program monitors engagement and gives you options for dealing with contacts whose consent is degrading over time.

Consent maintenance program plus

This package provides everything in the consent maintenance program, PLUS the creation of up to 3 reconsenting campaigns. GDPR – but make it fashion!

To find out more, and get a quote for your specific requirements, speak to your account manager or give us a call.

 

We’ve created a handy guidebook, so you can share these changes with your whole team. Download it; print it out; stick it on your wall; get it tattooed on the inside of your eyeballs, we don’t care – as long as you have everything you need.

A man rests his head on his laptop against a grey background

 

 

 

 

Disclaimer (the boring, but very important bit)

For the data provided by our customers within the dotmailer platform, dotmailer is a data processor (as defined by the GDPR) and the client is the data controller. This means that as a company we are responsible for handling client data (i.e. your account and user data) in line with the GDPR. Clients however, are ultimately responsible for ensuring they are GDPR compliant with respect to their clients or customer data (i.e. contact data you will be uploading in your address books in the dotmailer platform). Whilst we are committed to building a platform that encourages good-practice in line with GDPR, we cannot provide legal advice and cannot be held responsible for client compliancy. This document is intended as a guide and should not be considered legal advice.

The post GDPR: 7 changes we’ve made to the dotmailer platform to empower you appeared first on The Marketing Automation Blog.

Reblogged 1 month ago from blog.dotmailer.com

Top 10 moments from the dotmailer Summit 2018

On a gorgeous April day, over 1,000 international marketers gathered at the Park Plaza in the heart of London to discover even greater digital potential. This year’s event was jam-packed with inspiring talks, breakout sessions and technical workshops designed to help our delegates advance their day-to-day marketing. There was so much going on during the day that you had to be super switched on to catch it all. In case you missed any of the highlights, here are our top 10 moments from the dotmailer Summit 2018:

  1. Powerful and empowering women in business

It’s safe to say that the 2018 Summit played host to some serious titans of the industry, and we were thrilled to see the agenda opened and closed by two powerful and empowering women. Natalie Nahai, author and web psychologist, showed us how she advises Fortune 500 companies like Google, eBay and Unilever how to use online persuasion to win over and retain business. We learned about homophily, cognitive load and how to engage with customers in a more meaningful way.

Our keynote speaker this year was Baroness Karren Brady, one of the most influential, high profile and respected female business leaders in the UK and rated among the 50 most inspirational people in the world. Karren gifted us her own top 10 ingredients for success along with a witty, provocative and inspiring insight into her career journey.

  1. GDPR reassurance

It was easy to predict that GDPR would feature heavily on the agenda this year, but the key takeaways were far from dry, doomy and gloomy. In his primary session, dotmailer’s Strategy & Insight Director, Skip Fidura, showed us to treat GDPR as an opportunity to strengthen our data and build more compelling, trusted relationships with customers through automation. And Rachel Aldighieri, Managing Director at the DMA, got us thinking about how marketers can work effectively and creatively within these new parameters.

  1. 1,142 delegates

After welcoming over 600 marketers last year at dotmailer’s inaugural Summit, we set out to make 2018 a year of international empowerment. Watching over 1,000 digital marketers discover, grow and network throughout the day was one of our highlights. In fact, dotmailer’s CEO, Phil Draper, let it get to his head a little. Here he is pretending to be his favorite artist, Ed Sheeran:

  1. Twitter trending

While the hottest news on 19th April was undoubtedly the 26° heat (welcome to the UK!), it was awesome to see #dotmailersummit take the no.2 spot on Twitter as an equally hot topic. We loved checking in throughout the day to see so many empowered marketers tweet their key learnings from our knowledgeable speakers. Plus, it’s always good to know the lunch went down a treat!

  1. 849 app downloads

The dotmailer Summit 2018 welcomed 30 international speakers to deliver on 27 session topics across three speaking tracks – so we wanted to make sure delegates could get organized. Marketers in attendance were able to follow, schedule and query every session using our free dotmailer Summit app. With ¾ of attendees making use of the app on the day, you can bet it’ll be back for 2019.

  1. Launching an evolved dotmailer

2018 Summit delegates were able to get a first look at the brand-new innovations happening within the dotmailer platform. With 27% of revenue generated by automation over batch-and-blast campaigns, marketers need to be able to flex their mailing muscles. dotmailer users now have access to 30 new free automation programs to help them deliver on rising customer expectations. In order to help our customers hit every contact on the right channel, we’ve incorporated Facebook Messenger into the platform, and our new COMAPI acquisition brings sophisticated SMS capabilities on-board. Add free Facebook Audience and Google Adword Re-targeting to every account, chuck BigQuery into the mix and you’ve got a souped-up omnichannel automation platform with no need to pay for a complementary tech provider. Oh – and we’ve added a native product recommendations tool. Innovating dotmailer, empowering you!

  1. Hitting the Mark 2018

Summit attendees were the first to gain access to insight from dotmailer’s biggest and beefiest benchmarking report, Hitting the Mark. Attendees were able to snap up the latest statistics on segmentation, as well as learn how many brands are still leaving money on the table by failing to send an abandoned cart email. Plus, we revealed this year’s number one marketer. Want to find out for yourself? Download the full report.

  1. Wayne Hemmingway

One of the most inspirational talks from the day came from Red or Dead and Hemingway designs co-founder, Wayne Hemingway, who showed the audience that “Design is about improving the things that matter in life.” The compelling businessman – who’s provided sustainable designs for tube uniforms, student accommodation and entire housing estates – entertained and inspired with his personal anecdotes. To achieve perfection in design, Hemmingway urged marketers: “Spot something that’s wrong and make it right.”

  1. Customer insight

At dotmailer, we know our customers are true superstars, so it was awesome to see Charlotte Hilton from Sika take the stage to show audiences how they’ve harness automation to build trust in B2B marketing. Alongside Charlotte, attendees were able to hear success stories from Tom Wheatley of Shortlist Media and Sarah Elphick of Forest Holidays – to name a few! See the agenda for a full list of dotmailer superstars who lent their expertise on the day.

  1. Our partners in tech

From our superb Gold partners, Magento and Shopify plus, who helped realise the Summit 2018, to the inspiring session on trust and social proof from Neil Bayton at Trustpilot, attendees were able to access expertise from a seriously eclectic mix of tech experts. See the full list of partners for 2018.

 

Don’t believe the hype? Check out some videos from the day.

See you next year!

The post Top 10 moments from the dotmailer Summit 2018 appeared first on The Marketing Automation Blog.

Reblogged 1 month ago from blog.dotmailer.com

Smile.io reward programs launches new app integration with dotmailer

We’re excited to announce our integration with Smile.io, the platform that rewards customers for completing profitable actions. With a merchant base of 15,000 across the globe, Smile allows brands to create powerful, white-labeled, point-based programs that substantially increase customer retention and sales. These drive results by increasing customer purchase frequency and lifetime value, and by lowering customer acquisition costs.

Through the Smile app, rewards can be seamlessly aggregated into email campaigns to boost customer engagement. The first step is to sync your dotmailer address book. Members with existing Smile accounts will then be populated, enabling you to start sending personalized reward emails. Some of the data fields that can be used to customize emails include:

  1. Smile Points Balance
  2. Smile Referral URLs
  3. Smile VIP Tier IDs
  4. Smile VIP Tier Names

Best practices to run a reward program 

Segmentation

Using the aforementioned data fields, you can form targeted send groups according to highest VIP level and offer deep discounts to your prized customers. Conversely, you could create a hyper-customized email geared towards members with low smile points balance by showcasing a number of incentives they are missing out on. With Smile and dotmailer, you choose what perimeters to use – and you can be as creative as you like. 

Personalization 

Sending highly relevant messages tie into the practice of segmentation very closely. While you’re not grouping your contacts by any particular data set, you’re using that information to connect with your customers on a one-to-one level. You can customize your referral link and messaging when members refer their friends and family to your store. For example: “Matt, your referral link expires soon! Don’t miss out on your chance to receive a $25 gift card.” By addressing members by their name, or any other attribute, you’re in with a much better chance of standing out in their crowded inbox.

Additional tips…

Exclusive offers to VIP Tiers 

VIP tiers are an important aspect of effective reward programs; they are the defining strata for motivating customers to elevate their status. A special invite for events, new product launches or promotions for “gold” and “silver” levels is a nice reminder to customers of your program’s benefits, and acts as a hook to keep them coming back for more.

Refer-a-friend campaigns 

Sometimes a small reminder to your customers about the benefits of referring is all it takes to reactivate them. Send an email with their referral URL by simply building a “Has referral URL” customer list – and get them going.

Points balance reminders

The long-established points balance email notification is the mainstay of all reward program communications. You have to keep customers in the know about where they stand, how many points they’re away from next-level status, and remind them of the types of redemption available to them in order to keep them engaged. As routine as these emails may be, they weigh heavily on keeping your participants active in your programs.

To find out more about adding a Smile integration, get in touch with your account manager.

The post Smile.io reward programs launches new app integration with dotmailer appeared first on The Marketing Automation Blog.

Reblogged 1 month ago from blog.dotmailer.com

dotmailer receives ‘Great User Experience’ title for email marketing software – from reputable business software directory

Leading business software directory FinancesOnline believes businesses and organizations can highly benefit from an email automation marketing platform that is both feature-rich and easy to use. FinancesOnline’s experts found this in dotmailer, thus they gave us a positive 8.8 score and bestowed to us their prestigious Great User Experience and Rising Star awards.

 

The Great User Experience and Rising Star recognition for online email marketing software is given to systems that have satisfied clients with well-designed functionalities alongside a user-friendly and intuitive interface. This can be attributed to dotmailer’s unique drag-and-drop template builder that allow users to effortlessly create impressive email templates within a few minutes. It was also one of the reasons why our solution was recommended in the platform’s ‘what is email marketing software’ guide.

 

FinancesOnline believes dotmailer’s throng of functionalities enables users to remain “on top of every single phase of their email marketing campaigns and other related activities.” Aside from easily creating emails, FinancesOnline said our software can help users “fully optimize their email marketing strategies and get the best results” through various services including, but not limited to, campaign management, creative studio and strategic services. With these, users can significantly boost click-through rates and grow their business.

 

Businesses are also safeguarded with dotmailer’s scalability and custom-built integrations. “As your business needs develop and become more demanding and diverse, dotmailer is more than capable of growing with your enterprise,” wrote FinancesOnline’s experts.

The post dotmailer receives ‘Great User Experience’ title for email marketing software – from reputable business software directory appeared first on The Marketing Automation Blog.

Reblogged 2 months ago from blog.dotmailer.com

dotmailer Partners with St. George’s Society to Clean Ronald McDonald House

Ronald McDonald House Welcomes dotmailer Team

The living room at Ronald McDonald House in New York City was silenced yesterday as twelve dotmailer volunteers sat motionless, in awe of a pediatric cancer survivor playing the piano.  After hours of cleaning the house, this young hero quite literally struck a cord with everyone in the room. dotmailer’s Josh Arnold said, “The day was pretty awe-inspiring. A brief three minutes of bonding with this child was an emotional experience that I’ve never felt before. You could see the passion running through him, and his delight in a stranger appreciating his amazing talent.” The large round of applause sent a huge, heartwarming smile across the young boy’s face. As if learning about the house’s mission wasn’t enough, this small moment had the team anxious to schedule a visit to help again soon.

Piano lessons are one of the many activities the RMHNY makes sure the children can continue throughout their treatments. They offer tutoring in music as well as any other extracurriculars the children were engaging in before their diagnosis.

Given dotmailer’s long standing relationship with St. George’s Society, RMHNY was the perfect opportunity for the two organizations to come together and support the community. The teams were given a group tour of the house and then broken up into smaller groups and assigned cleaning tasks. Because the children in the house are undergoing cancer treatments, the house must be kept immaculate, which leaves a tremendous amount of cleaning to be done daily.  There was no lack of passion as the individual teams worked throughout the house.

We truly rise lifting others. Days spent giving back not only benefit the community, but they also bond a team. 

Ronald McDonald House NYC

RMHNYC welcomes families from across the country with accommodations while children receive cancer treatment at local hospitals. The NYC house can hold 95 families at the small request of just $35 a night. When a child is facing cancer, the last thing the family needs is to struggle to find affordable accommodations in such an expensive city. RMHNY relieves that stress by not only providing housing, but also making a family’s stay as peaceful, playful, and happy as possible. “Ronald McDonald house is a happy place,” said tour leader Daniele Starfield. Giving the children and their siblings a childhood, while they undergo treatment seems to be the mission of the caregivers as well as the incredible staff.

For more information on upcoming Fundraisers at RMHNYC visit their volunteers page: http://events.rmh-newyork.org/site/TR/Volunteers/GeneralTeamraiser?pg=entry&fr_id=1280

The post dotmailer Partners with St. George’s Society to Clean Ronald McDonald House appeared first on The Marketing Automation Blog.

Reblogged 2 months ago from blog.dotmailer.com

dotmailer support: getting you back on your feet

Focus on customer success

Over the past 12 months dotmailer has focused on eliminating silos and improving the communication practices between teams and customers; in doing so, we’ve set the foundations for our customers’ success. We recognise the positive impact this initiative has had on our customers, who rely on the dotmailer platform to power their email marketing automation every day.

By listening to customers, understanding their dilemmas and innovating processes on a continuous basis, we can better their experience of our product and service offering. After all, customer success is about making people’s interaction with dotmailer as seamless and effortless as possible. This helps drive the best results for our customers.

Your support team

My team here at dotmailer is a core element of the customer success initiative. Dedicated to help our customers overcome any technical issues they might encounter when using the dotmailer platform, my team is on hand 24/5, across the globe.

Queries raised with the team can vary from simple feature-related questions to complicated technical issues that are business-critical. The former is easily handled by the account management and training departments, whereas the latter needs to be prioritized by my team. The breadth of technical knowledge among support team members is a real asset and helps us quickly identify each customer’s issue and provide them with a solution.

What’s more, with the right technology set-up in place, our customers can always reach us – be that over the phone, by raising a support ticket or through our successful livechat feature.

Live chat is now the go-to channel for support

The livechat functionality has transformed our support output, helping us quicken response times and resolve customer queries within five or ten minutes. It’s really assuring for customers, knowing that they’re just a couple of clicks away from one-to-one technical support.

However, chatting with a customer online is very different from talking with them over the phone. Therefore, it was important that we focused on our tone of voice to ensure it paired well with how we support customers on the telephone. By hiring the right people, we ensure that every interaction is as ‘human’ as possible, injecting their own personalities, showing empathy and understanding. By employing this level of care throughout the support process, we can continue to deliver a great customer experience.

Investing time and energy into this channel has helped it become a popular contact method for our customers when they need guidance; chat volumes have risen by 65% in the last year, for example. Moreover, now that we’ve multiple touch-points available, it’s become essential for us to communicate across channels; this ensures we provide a unified response and guarantees a seamless customer experience.

We’re a results-driven team

Results are very important for us in achieving the very best customer service. Our aim is to reassure customers that we’re there and ready to help and tracking results is a great way to monitor our performance. For every single query or issue raised – that’s 4,600 on average per month – my team is incentivized to provide a consistent service that is timely, friendly and helpful.

One delighted dotmailer customer provided their feedback:

“This was a really helpful call, achieved exactly what I needed and helped me understand both dotmailer and our CRM better. I thought your service was excellent”.

With an average answer time of 27 seconds, customers can trust that in no time they’ll be speaking with a support team member over the phone who’ll help them identify the issue at hand and provide a swift solution.

What does our team say?

Stephen Hardy, dotmailer Support –

What I enjoy most about my role in dotmailer’s support team is the element of problem solving and helping people get back on their feet. I love the fact that every day is different.

It’s interesting talking to different people because you start to recognize the contrasting angles to an issue, appreciating every point of view from marketers to developers. What’s more, we’re continually learning about our product’s improvements, how it’s being used across various industries and how it enhances customers’ processes. This broad exposure allows us to better understand situations and support customers effectively.

This role comes with a giant learning curve – complex issues are thought-provoking, require investigation and help me build my technical understanding; this allows me to better support customers in the future by identifying and resolving issues quickly. Another point to make is that our knowledge isn’t just limited to the platform, but extends to marketing best practice too. Customers like that our support is inclusive and really value our practical advice. We’re not just here to solve a problem, we’re also here to offer guidance.

Knowing how much our customers rely on the dotmailer platform, my overall aim as a support team member is to ensure its continuity and help users get the most out of it.

What do our customers say?

Results aside, what we value above all else is our customers’ feedback. This ultimately validates our customer service and helps us continually improve. Between 1,300 and 1,400 customers give us a rating each month, which helps us to consistently drive our first-class support service. While positive feedback that praises our support is the ultimate accolade, we always take constructive feedback on board. Month-on-month, we consistently achieve a 96% customer satisfaction rate which is exceptional – however, our focus remains on the 4%. This gives us an opportunity to make the support process ever better. By concentrating on this, we can work towards meeting our customer success objectives.

 

If you have any support queries, please:

If you have any questions about dotmailer’s support service, or any other queries, please contact your Account Manager.

The post dotmailer support: getting you back on your feet appeared first on The Marketing Automation Blog.

Reblogged 6 months ago from blog.dotmailer.com

10 of my dotmailer golden nuggets

Below are 10 features that didn’t get a shout out in my last blog, either because they didn’t make the cut or they weren’t yet built. Enjoy!

dotmailer Roadmap

Ever wondered what new platform features are in the pipeline? Or whether that feature you suggested actually made the cut? Well, we have just the ticket: our customer-facing product roadmap.

Here, you can vote for and comment on your favourite future features and follow the development of in-progress projects features; just check out the ‘Roadmap’ tab.

To get to the product roadmap, just go to Account Menu >> What we are working on

RSS campaigns

This is actually a tool that’s been available for a long time now, but is really underused; probably because most people don’t know it’s there until it’s pointed out. The RSS feed tool populates a web page with all of your latest campaigns, and you can also filter this feed using your campaign tags.

Here’s an example of why you might want to use this feature:

You can place the feed below your newsletter sign-up form and this’ll produce previews of the lovely emails you’ve sent. This is a great way to encourage people to hand over their email addresses and set expectations of what they’ll receive.

Another example of how you can use the RSS is if you’re sending out a series of important emails and you’d like the recipient to be able to access all them in one simple click; you can just pop the RSS feed onto your website.

Suppressed contacts’ activity

This feature is one of our newer additions which is only a small change but in my opinion, a super useful one! Previously, suppressing a contact would mean that you’d lose the activity report, preventing you from seeing what they’d been sent and what they’d opened.

Now you’re able to go into the contact record in the suppressed contact area and see the programs they were enrolled into, the address books and segments they sat in, as well as what they were sent and whether they engaged with the emails.

My little tip here is make sure you filter the date (I often select ‘all time’); by default, it will only show 30 days. If they have been suppressed for a while, it means things will show as blank in a few of the tabs.

Bulk update contacts

This is a random little feature, but when it’s needed my goodness does it make life easier!

Every now and then you may need to find a group of contacts that you wish to target in a specific way, whether that be through automation or personalization. But to do this, you need a specific data field to make it work.

Many clients will manually export the list, sort the data in excel and then upload it again – very long-winded and not necessary!

Once you find your list of contacts in the segments area, you can simply bulk update the field. For example, update the field ‘VIP’ to YES for all contacts in this segment.

You’ll find this feature in the segments area; just select the segment in question, go to ‘more actions’ and click on ‘bulk update contacts’.

Contact upload options

For those of you who are manually uploading contacts via a CSV, you may or may not have noticed that there are options as to how this data is imported into your account.

Sometimes you may have blanks and you may or may not want these to overwrite the existing data. Off the back of this, you have the opportunity to change the upload options:

  • Update all existing fields
  • Don’t update existing fields with blanks
  • Merge data, keeping existing values

To access these options once you’ve uploaded the CSV, simply select ‘show advanced options’ when you’re viewing the data mapping screen.

Seed list

In many businesses, there are people who are keen to monitor an account’s activity, yet they do not directly use dotmailer or need to be involved in the testing or approvals process.

The seed list in dotmailer allows you to add up to 25 contacts who’d like to be included in all sends to oversee/receive what’s being delivered. Seed list contacts will only receive emails which are being sent to more than 2,000 contacts, not including any triggered sends or transactional messages. This will stop them from being spammed if you’re doing test sends!

Seed list sends don’t count towards your send allowance, which is a bonus, nor will they feature in any reporting, so they will not skew your results.

Please note: sends to a seed list work in the same way as test sends and the same limitations apply, meaning external dynamic content will not display.

Default auto responder

Default auto responder should be set up in EVERY account. It’s an email that’s sent out instantly to anyone who replies to one of your campaigns.

Most people monitor replies in some way, so what you can do is acknowledge the email and set expectations around the response they will get. For example, “Thanks for your email, someone will get back to you within 48 hours”.

If you’d like to channel all enquiries elsewhere then you can state this in the email: “Please note that this inbox is unmanned. We don’t want your email to go unanswered so please contact us on ….”

You create this message as a triggered email. Just go to Automation >> Default auto responder and simply select your campaign.

Desktop and mobile-only blocks

It can always be tricky to make sure your campaigns render as you’d like them to across all devices; it’s the Bain of every marketer’s life.

What you can now do is change the display options on the blocks featured in your campaigns – i.e. you can make the block visible only on desktops or visible only on mobile devices. This feature means you can place two blocks in your campaign, both with the same content, but built differently to enhance the user experience. One block will be set to display on mobile and one to show on desktops.

As always, ensure you test on different devices to ensure the blocks are displaying to the desired effect.

Encoding

Some of our customers are sending campaigns to people all across the globe and in many different languages.

If the email is going out using symbols and characters not in the English alphabet, you’ll need to change your default encoding settings. This will ensure the email renders properly once it reaches the inbox and is not missing any characters/there are no replacement characters.

To change your default encoding when you’re in the campaign creation stage (the part when you define subject line), navigate to campaign settings and select the relevant option.

Domains

We now have a tab which gives you the details of the domains you have in your account and enables you to manage them.

Head to Account Settings >> Domain names

In this screen you’ll see what domains you own, when you registered it, view and edit registrants, and see if you have set it to auto renew or not, with the option to edit the settings. This tool is great as it means you can ensure the right person gets notified when the domain needs renewing, or you can set it to run automatically in the background.

Thanks for reading my dotmailer golden nuggets. If you’d like more details on these features then please visit our knowledge base and/or speak to your Account Manager.

The post 10 of my dotmailer golden nuggets appeared first on The Marketing Automation Blog.

Reblogged 8 months ago from blog.dotmailer.com

[NEW INTEGRATION] Automate your work day with dotmailer and Zapier

You spend a lot of time in your work day just keeping up with what’s going across your web apps. Whether it’s synthesizing new survey responses from customers or chatting with teammates about new email campaigns getting sent out, it can be a lot to keep track of.

dotmailer’s newest integration partner, Zapier, takes care of the busy work for you. Because Zapier connects dotmailer to 750+ web tools, you don’t have to worry about switching between apps all day long.

Instead, Zapier automates your workflows and seamlessly connects all of your marketing and business processes. Set up Zaps that automatically send email campaigns to new leads from social media, new event attendees, or customers who just made a purchase.

Basically, forget about exporting and importing your contact lists and manually sending out emails. Now you can focus on bigger-picture and more creative tasks that are essential to your business.

Give me some examples of what I can automate

  • Create or update dotmailer contacts from Facebook Lead Ads
  • Create a new dotmailer data field for new Eventbrite events
  • Add new Zoho CRM contacts from new dotmailer survey responses
  • Share dotmailer survey responses in Slack

How do I get started?

You can get Zapier set up with dotmailer in three easy steps:

  1. Sign up for a Zapier account
  2. Learn about ways to use Zapier and dotmailer together
  3. Check out our Zapier help documentation for details on connecting your account and setting up your first Zap

Why not try these pre-made dotmailer Zaps:

<script type=”text/javascript” src=”https://zapier.com/zapbook/embed/widget.js?guided_zaps=17288,17318,17316, 17383,17320,17286,17292,17321,17317″></script>

The post [NEW INTEGRATION] Automate your work day with dotmailer and Zapier appeared first on The Marketing Automation Blog.

Reblogged 8 months ago from blog.dotmailer.com

dotmailer celebrates its first #PrideinLondon

Unfortunately, this isn’t the case for many people who are lesbian, gay, bisexual, transgender or queer. My colleague, Pam, experienced a very different professional life when she was living in her homeland of Italy. In fact, it’s only in the last year that Italy has passed same-sex civil unions after the European Court of Human Rights ruled that the country was in violation of Human Rights.

Pam moved to the UK in the hope that she could live and work in a country where she would be accepted for who she is. So, when she approached me about her plan to set up dotmailer’s first LGBT network, I jumped at the chance to be a part of it.

A culmination of events over the past year have taught me that many people do not get to enjoy the same sense of freedom and inclusivity as I do; just look at what’s going on in Chechnya and you realise that the world still has a long, long way to go. It makes events like LGBTQ Pride more important than ever in 2017.

Thanks to Pam’s dedication, we had the opportunity to take part in the Pride in London parade on the 8th July. And what an incredible day it was! 50 people from the dotfamily joined the 26,000-strong marchers through the centre of London, and the love and positivity from the crowd truly gave me hope for the future. Though after being close to the Disney float, we’re definitely upping our game for next year!

Here are some pics from the day…

Team dotLGBT – we were sending love and hope (but no emails on Saturday!)

 

Pam, the founder of dotLGBT and the star of the day

 

Parading through the streets of London

If you’re interested in joining in all the fun, we’re recruiting for lots of roles right now!

The post dotmailer celebrates its first #PrideinLondon appeared first on The Email Marketing Blog.

Reblogged 11 months ago from blog.dotmailer.com