dotties shortlist announced!

Our professional line-up of judges has spent hours analyzing more than 350 entries for this year’s dotties awards. After much deliberation, our digital experts have shortlisted 70 entry submissions spanning 14 customer categories. Also shortlisted are 15 partner agencies who empower our customers around the globe.

The quality of entries this year was better than ever before. Brands are bidding to become digital marketing champions, adopting innovative and creative tactics to win customers’ hearts.

So, here’s the big reveal…

Creative Flair: Best Subject Line

  • Macmillan
  • Tottenham Hotspur F. C.
  • Southampton F. C.
  • ActiveWin
  • Villa Plus

Inspiring Email Creative: The BIG Idea

  • Certsure LLP
  • Solera Autodata
  • Barbour
  • Fetch
  • Charlotte Tilbury

Content Excellence: Most Compelling Campaign

  • British Heart Foundation
  • Formula E Operations
  • Barbour
  • Virgin Active
  • Black Tomato

Data Creativity: Best Use of Data

  • Southampton F. C.
  • Certsure
  • intuDigital
  • JoJo Maman Bébé
  • British Heart Foundation

Omnichannel Pioneers: Most Connected Campaign

  • Habitat
  • ODICCI
  • Asthma UK
  • Barbour
  • Travel Chapter – Canine Cottages

Excellence in Automation: Most Powerful Program Use

  • Neal’s Yard Remedies
  • Tottenham Hotspur F.C.
  • Forest Holidays
  • Jack Wills
  • ICAEW

Excellence in Ecommerce: Most Compelling Campaign

  • Barbour
  • Southampton F. C.
  • Neal’s Yard Remedies
  • Jack Wills
  • Accolade Wines

Winning in Business: Best B2B Marketing Campaign

  • Certsure LLP
  • LV=
  • City & Guilds
  • Selco Builders Warehouse
  • Key Travel

Star Disruptor: Energizing Change in the Marketing Team

  • Jack Wills
  • T.M. Lewin
  • CarShop
  • Cats Protection
  • Schoolbooks.ie

Star Performer: Excellence in Marketing by an Individual

  • Oliver Bonas
  • Selco Builders Warehouse
  • Accolade Wines
  • Montreal Associates
  • Airmic

Big Impact, Small Bottom Line: Best Use of Budget

  • Greene King
  • Leads to You
  • CarShop
  • Action for Children
  • Mercury Theatre

Star of Non-profit: Best use of dotmailer to help others

  • British Heart Foundation
  • Asthma UK
  • CLIC Sargent
  • English Heritage Trust
  • CSSC

Star of Travel & Leisure: Best use of dotmailer to please

  • Royal Botanic Gardens, Kew
  • English Heritage Trust
  • icelolly.com
  • Forest Holidays
  • Tottenham F. C.

Innovation in Integration: Combining Tech Powers

  • icelolly.com
  • Virgin Active
  • CarShop
  • Shortlist Media
  • Rush Hair and Beauty

Agency of the year – UK

  • Netmatter
  • Pinpoint
  • Inviqa

Agency of the year – Rest of Europe

  • Vaimo
  • Nordic Web Team
  • Experius

Agency of the year – US and APAC

  • Absolunet
  • Corra
  • L&H Group

Integrated partner of the year

  • XCM
  • Nosto
  • Klevu

CRM partner of the year

  • Crimson Consultants
  • Trillium
  • Preact

 

If you made the shortlist, congratulations! Don’t forget to tell everyone by using #thedotties. We can’t wait to celebrate with you on the 1st November. The sparkling ceremony is taking place at The Troxy in London, with comedian Rob Beckett announcing the winners.

If you haven’t already RSVP’d to attend the dotties 2018, don’t miss out as spaces are limited!

RSVP here for a night to remember!

The post dotties shortlist announced! appeared first on The Marketing Automation Blog.

Reblogged 2 weeks ago from blog.dotmailer.com

How to create a winning entry for the 2018 dotties

It’s official – the dotties are returning this year, promising to be bigger and better than ever. Last year we honored 16 winners in a sensational evening of email marketing excellence at The Troxy. Celebrity guest host Russell Kane handed out our dotties awards to the likes of Shortlist Media, British Heart Foundation, Water Aid, Greene King, and Neal’s Yard Remedies.

The deadline for entries closes on 14th September, meaning you’ve just under a month to submit your entries for shortlisting!

If you’re holding off on entering, haven’t yet found the time, or don’t know where to start, then this is for you – our own tips and steps on how to create and submit the killer entry for the category (or categories) of your choice for the 2018 dotties.

1) Visit the dotties website and take a look at this year’s categories

There are 14 categories to enter this year, and you can enter as many as you like. Just take a look at the list of categories, and work out the ones that you want to enter. Easy peasy lemon…

TIP: You can enter the same campaign across multiple categories, or a different campaign for each category you wish to enter.

 

2) Set up an account on our dotties awards entry platform

This year we’ve got our own awards entry platform, designed to make submitting your entries as easy and as effortless as possible. First you need to create an account, and then you’ll be able to access the platform and find out more about submitting your entries. The platform allows you to save your entries in progress, and come back to them later.

 

3) Look at the requirements for the category entry

Each category has a few bullet points highlighting what it is we’re looking for in each entry. Make sure you cover all of these in your entry. If we can check all the boxes with your entry, we can shortlist you!

If you have any questions or concerns, you can reach out to your account manager, who’ll be able to give you some advice.

 

4) Think about how you delivered against the category requirements

We’ve got a superstar panel of email and digital marketing experts judging all of our entries this year. So make sure that you can back up your claims, and think about how you can make your entry stand out.

What made your campaign stand out in the inbox? And what makes it better than any other?

 

5) Gather any supporting collateral you can

The more stuff you can provide with your entry, the better. Examples of the emails that you sent, results from their campaigns, anything that can help make a more compelling and complete story – we want to see it all!

 

6) Get someone else in your team, or even another team, to check it over for you

Getting another set of eyes on your entry is always a good idea. It’s easy to miss simple mistakes if you’ve spent too much time with a piece of work.

Our awards entry platform allows you to collaborate on your submissions with others in your team. Many hands make light work and all that.

 

7) Take a deep breath, and hit submit!

When you’re happy with your entry, you can submit it via the awards platform. You’re allowed to enter as many categories as you wish. So more entries means more chances of getting shortlisted!

 

8) Sit back and wait to hear the shortlist announcement in September

That’s it. Entries close on 14th September. Judging takes place soon after that, and we’ll be announcing the shortlist in October. If you’re successful, you’ll be invited to attend the dotties at the Troxy on 1st November, hosted by this year’s celebrity host, Romesh Ranganathan.

The post How to create a winning entry for the 2018 dotties appeared first on The Marketing Automation Blog.

Reblogged 2 months ago from blog.dotmailer.com

the dotties 17. Oh what a night! 🎶

Art deco beauty The Troxy, in London’s East End, was home to our second email marketing awards.

 

Finding the venue was made all the easier thanks to this awesome pavement graffiti (who knew the streets of London were so filthy?!)

 

We had six street food stalls serving up delicious cuisine from all over the world. Here’s the Greek popup getting ready to feed our hungry delegates.

 

It was all hands on deck for the dotfamily to ensure the arrival of our guests ran as smoothly as possible.


 

And our talented LED saxophonist was on hand to keep everyone entertained before the awards kicked off.

 

Guests took their seats to discover 2017’s winners. There were 16 categories and this year we received a massive 350 entries!

 

We welcomed the hilarious Russell Kane on stage, who had the audience in fits of giggles with his super-sharp stand-up. He used to be a DM copywriter himself … who knew?

 

Then it was time to announce the winners. You can see the full list here – and the reasons why they won – but here are a couple of the evening’s stars. First up: Shortlist Media – the creators of Stylist and ShortList magazines – who scooped Email Marketing Team of the Year. Huge congrats, guys!

 

We have to give a shoutout to Nosto for not only winning Best Technology Partner, but for being kind enough to let us ship some goods to their Helsinki office for our next benchmarking report (Hitting the Mark Nordics is coming in October… stay tuned!)

 

The winners got a snap with Mr Kane himself. What a guy!

 

And then it was time to party (helped by the free bar, of course). Our super-cool CEO and CFO showed off his smooth moves. Nice work, Milan!

 

UBER TIME!

Many thanks again to our partners – Fresh Relevance, Klevu, Vaimo and Wirehive – for sponsoring the 2017 awards. And congratulations to everyone who went home with a trophy.

Gutted you missed out? Register your interest for 2018 now!

The post the dotties 17. Oh what a night! 🎶 appeared first on The Email Marketing Blog.

Reblogged 1 year ago from blog.dotmailer.com

2017 dotties winners

Tonight was another big night for dotmailer – our second annual dotties awards! Of the more than 350 entries across the 11 client categories, from a shortlist of over 70, here are the brands that took home the trophies:

Best Subject Line – WaterAid

In the UK, most of us take access to clean water for granted, so WaterAid had to craft subject lines that would resonate with its readers and allow them to relate to not having easy access to clean water. Moreover, the brand faced the challenge that a lack of access to clean water brings up some issues that many of us find taboo, which makes these emails difficult to drop into people’s inboxes. WaterAid were able to craft subject lines that used humour to overcome both of these challenges, delivering great results. The way these lines resonated with the judges proved that personalisation doesn’t need to include a person’s name; it just needs to connect well with the reader.

The winning subject lines:

  • ‘Don’t get a dog – get a bog!’ – a yule-tide campaign to break through the Christmas charity clutter.
  • ‘Your top ten period dramas’ – supporting Menstrual Hygiene Day with an innovative play on words.

Best Email Creative – British Heart Foundation

Restrictions in email rendering mean that emails are just a box of boxes and therefore not the best channel through which to show off traditional creativity. The judges therefore wanted to see evidence of creativity in other areas. The British Heart Foundation (BHF) impressed with the clever way it used recipients’ data in its My Marathon campaign to keep contacts motivated and engaged throughout their own “personal marathon.” Using dynamic content and real-time landing pages, The BHF were able to deliver each recipients progress towards both completing their personal marathon and achieving their fundraising targets. The key to the whole campaign was a consistent journey across all channels driven by both the look and feel as well as strong copy, which drove incredible results.

Best Use of Data – England Hockey

Your email marketing efforts can only ever be as good as your list. The problem for England Hockey was that it had the details for hockey club committee members but not the club members themselves. With the hockey World Cup coming to England in just a year’s time, the team had to grow its player member list fast. England Hockey emailed existing contacts with a link to a survey that could be easily passed along. With the records collected through this process, the team hit its “hockey family” sales target in hours rather than weeks.

Best Use of dotmailer Americas – Copa Airlines

One of the hallmarks of retail is managing stock. For most retailers the stock comes with the variation (size, colour, etc.) but the price for each variation is the same. The airline industry, like all ticket-based businesses, flips this model on its head. Each seat is the same but will be sold for a different price. Sure, there are different classes of seat, but seat 14A does not change from flight to flight. It can however, be sold at wildly different prices. The way around this is twofold: first, sell more seats directly from the airline rather than travel companies; second, sell more seats to loyal customers who will pay more per ticket. Copa is able to achieve this by delivering the right offers to the right passengers through their depth of integration with dotmailer.

Best Use of Multichannel – Greene King

Just using a bunch of different channels here was not going to be enough to win a dottie. The judges were looking for entries that strategically tied multiple channels together. Greene King used email to promote its digital scratch card game to existing customers first building engagement then encouraging them to share the game with their friends. Traditional social media channels and other sites like Money Saving Expert bolstered this new acquisition effort. Overall, the campaign generated an almost mind blowing ROI of 10,000%.

Best B2B Marketing Campaign – City & Guilds

City & Guilds has a large number of different audience groups that each need to have different information across both the website and the email. The challenge is that new visitors come into the site anonymously and City & Guilds needs to get a little information before they start sending. They built a custom preference centre and multi-step welcome program to get this initial information. Once the recipient starts receiving the email, City & Guilds is able to build a deep rich profile by combining web insight and contact scoring from which they can further increase the level of personalisation through segmentation and dynamic content.

Best B2C Marketing Campaign – The Dune Group

There were many worthy winners in the Best B2C Marketing Campaign category. What made this Dune campaign standout was that email was clearly a part of the core multi-channel strategy not a last minute add-on. The episodic nature of the content attracted new customers who were integrated quickly into the overall email marketing communications starting with a confirmed opt-in.

Best Use of dotmailer APAC – Spend-less Shoes

Spend-less shoes is an Australian owned and operated footwear retailer with over 200 stores in addition to an ecom shop. To promote its core range of seasonal fashions inspired from around the world, the company sends two emails per week. To avoid list fatigue, Spend-less Shoes combine explicit data collected through its preference centre with implicit data gathered through interactions with previous emails, browse behaviour and purchase history to deliver the most relevant content to each recipient.

Best Ecommerce Campaign – Neal’s Yard Remedies

Gaspar is thought to have brought Frankincense to the baby Jesus. He had a whole caravan of camels, wagons and servants; Neal’s Yard Remedies only had email to launch its Frankincense-based facial serum. The brand combined emotive copywriting and design over the course of four emails to explain the science behind the serum, the ingredients, drive customers into their shops to experience the product and, finally, how the Frankincense is ethically sourced. Neal’s Yard Remedies more than doubled its initial sales target; no small ask, as this was the brand’s most expensive product when it launched.

Best Charity Campaign – British Heart Foundation

Charities often face an impossible challenge – they have to raise awareness for things that are generally unpleasant – such as one in ten people who suffer cardiac arrest in public survive. The British Heart Foundation work very hard to prevent heart disease. When the worst happens however, pretty much everybody should know what to do. This campaign supported “Restart the Heart Day” by encouraging schools to use the CPR kits they already have to train up to 100,000 young people on how to perform CPR. The British Heart Foundation succeeded by first targeting the teachers who had participated in the previous year to be part of something bigger. The charity also targeted teachers who had not participated previously to help fill Wembley stadium with young people trained in CPR. Through a multi-channel campaign, the email component delivered 120% of target.

Best Use of dotmailer EMEA – Shortlist Media

What is the best way to find out if your readers like your email? Ask them; this is exactly what Shortlist did – in every email. How do you keep your readers from feeling you are bombarding them with emails? Tell them, which is also what Shortlist did. The company dynamically display the reader’s preferences in every email so not only does the reader know what they are getting and what to expect, but the brand can build a little FOMO (fear of missing out) and promote its other emails. By combining this feedback with a rigorous test-and-learn program and the data shown in the campaign reports, Shortlist were able to transform one of its key newsletters in just a couple of weeks rather than months.

Partners of the Year

In general, the judges were looking for partners that exemplify the dotmailer philosophy:

  1. Developing platforms that empower the serious marketer
  2. Continuous platform development
  3. Collaboration to deliver the best results for the clients and develop a strong partnership

Of course being good to work with, fun to drink with and bringing in loads of business doesn’t hurt either.

Congratulations to the best partners:

  • Tech Partner of the Year – Nosto
  • Ecommerce Agency of the Year – Vaimo
  • Digital Partner of the Year – XCM

Email Marketer of the Year – Sheri Riddlesworth of Forest Holidays

The email marketer of the year is more than just a great email marketer; they also have to demonstrate that they can overcome difficult business challenges, deliver tangible results and, most importantly, promote email throughout their organisation and in the wider marketing industry. Sheri nails this. Over the past year she has lead the effort to fully implement the dotmailer platform into all of Forrest Holidays’ marketing efforts – which has increased their ROI from email by over 1,000%.

Email Marketing Team of the Year – Shortlist Media

This may seem obvious but the Email Marketing Team of the Year has to work well together, overcome difficult business challenges and deliver real, significant results for their business. The Short List team is the epitome of these criteria. There are three of them who deliver newsletters across a number of brands and because they are a publisher, all newsletters have to go on time, every time. At the same time, they have delivered great results by growing subscribers, boosting engagement and driving revenue over the past year. The best example of their impact to the business is that they brought along 30 colleagues to the dotties to celebrate their success.

A big pat on the back for all those shortlisted and huge congratulations to the winners. Be on the lookout for the dotties annual and our upcoming dotLives featuring tonight’s winners.

The post 2017 dotties winners appeared first on The Email Marketing Blog.

Reblogged 1 year ago from blog.dotmailer.com