These five email programs will make you stand out in the inbox

So, you’ve made the decision to take on an ecommerce connector using Commerce Flow or Magento, for instance; it’s all hooked up with dotmailer and ready to go. What next?

As with all data-driven marketing, your customer insight has to sit at the very heart of your email. This is particularly the case if you wish to move away from ‘batch and blast’ – or ‘spray and pray’ as I like to call it – to sending the right message, to the right person, at the right time.

An extension to this mantra is also “on the right channel”. With the recent acquisition of COMAPI, dotmailer customers now have more choice over the digital channels on which to convey marketing messages – but that’s a blog for another day.

Automation is a method that enables time-poor marketers to deliver the right message, to the right person, at the right time. BUT, the triggers to enrol a subscriber onto an automation program (or the logic behind it) is all based on… Well you guessed it – data.

Hooking up your ecommerce platform with dotmailer ensures you get valuable transactional data into your email platform, empowering you to tailor the experience around the actions of subscribers.

So, I’ve collated the must-have automations that – regardless of what product you’re selling – should be at the top of your list. And once implemented, you can scope programs as per the industry or sector you’re operating in.

1. Welcome program

The welcome journey would be the first email contact you have with subscribers after they’ve signed up. As with the real world, you’ve only one shot to make a good impression, so make it count!

Your welcome program should set the tone of what subscribers will receive moving forward. A good starting place is a three-part series:

  • In the first email, thank your subscribers for signing up and reinforce the reasons why they did so in the first place – this is the prime time to shout about your USPs and the exclusive benefits of being opted-in.
  • As a follow up to the initial email, you should begin building your relationship with customers by telling them your brand story. Make sure subscribers understand your USPs and make your proposition as compelling as possible, recommending the most-viewed or most-purchased products on your site for instance.
  • Email three is the perfect opportunity to prompt subscribers to act. If they haven’t made their first purchase yet, encourage them to do so. If they have made their first purchase, ask them instead to fill in your preference center so you can further tailor their digital experience.

Charlotte Tilbury’s stylish welcome email provides subscribers with a backdrop to the brand and asks for details – such as hair color and skin tone – to drive relevant communications.

2. Post-purchase program

Now that subscribers have made their first purchase, it’s time to enrol them onto an aftersales program that communicates thanks and rewards them for their business with you over that of a competitor. It doesn’t have to be a discount (although research we’ve conducted with the Direct Marketing Association indicates that discounts and money offs are most effective); you can reinforce their decision was the right one by highlighting relevant customer testimonials and awarding loyalty points. Remember, reassurance (especially of an impulsive buy) goes a long way.

With every purchase that follows, customers can be automatically enrolled onto an aftersales program that collects product reviews and drives value-added content; both are likely to bolster UGC for other email programs and enrich your brand’s credibility.

Tangle Teezer does a great job of maximizing its customer loyalty with product-focused tips and inspiring UCG.

3. Abandoned cart

In my experience, this is the automation of automations. Abandoned cart is without a doubt the highest revenue-generating program I’ve come across. Subscribers – whether intentionally or unintentionally – leave their carts full and unattended; sending them a prompt reminder so that they ‘don’t miss out’ or even a cheeky discount (if it’s been a slow month) is guaranteed to produce great results.

I would experiment between a one- and three-stage abandoned cart program to see what works best for you. But be warned, some of the more savvier consumers will abandon their purchase intentionally to seek out a discount code, as they recognize that many brands will use it as incentive to recover lost carts.

Oliver Bonas tempts subscribers back to their cart using data-triggered notifications.

4. Loyalty program

Loyalty programs can be straightforward and help you generate the advocacy enjoyed by the likes of ASOS, winner of our 2017 benchmark report – Hitting the Mark.

The logic behind a loyalty program could be as simple as having the enrollment criteria set to customers’ average order value (AOV) or a minimum number of orders made in the last 6 months. Conditions to enroll might be an AOV that’s equal to or greater than £100, for instance.

An automation can be triggered when the rules you’ve set up have been met, informing loyal customers that they’ve qualified for membership in a special VIP club, and of their exclusive access to additional benefits or gifts.

Triggering this automation will update the relative ‘data-field’ within dotmailer, marking customers that have enrolled as ‘VIPs’. You can then leverage this insight to enrich the relevancy of your business-as-usual newsletters, using dynamic content to display extra information that’s exclusive to your more loyal customers.

Conversely, another automation could be built and triggered if customers’ AOV or number of orders (made over a certain period) are below the prerequisites of entering the VIP club; they’d be either encouraged to make a purchase or enrolled onto a winback program.

Ellisons drip-feeds discounts to customers as means to strengthen retention and inspire loyalty.

5. Re-engagement program

A re-engagement (or winback) program could be based on a period of subscriber inactivity – i.e. the last time subscribers have opened or clicked in an email. Pro:Direct, for example, prompts unengaged subscribers to remain in the loop or connect on other channels.

But in an ecommerce scenario, I’d base the criterion on when they last made a purchase.

If a number of days or months has elapsed and a subscriber hasn’t made a purchase, sending a ‘we miss you’ campaign is sure to rouse their engagement and compel them to act. Things to potentially include are some inspirational UGC, USPs, freebies or a discretionary discount.

Ready, set, go!

Once you’ve got these five automations in place, you’re well on the road to delivering the right message, to the right person, at the right time. If you’d like more advice on tailoring automations to your business, please feel free to contact your account manager.

And for more automation inspiration, check out our best practice guide on growing your ecommerce business with email.

The post These five email programs will make you stand out in the inbox appeared first on The Marketing Automation Blog.

Reblogged 6 months ago from blog.dotmailer.com

The 2015 #MozCon Video Bundle Has Arrived!

Posted by EricaMcGillivray

The bird has landed, and by bird, I mean the MozCon 2015 Video Bundle! That’s right, 27 sessions and over 15 hours of knowledge from our top notch speakers right at your fingertips. Watch presentations about SEO, personalization, content strategy, local SEO, Facebook graph search, and more to level up your online marketing expertise.

If these videos were already on your wish list, skip ahead:

If you attended MozCon, the videos are included with your ticket. You should have an email in your inbox (sent to the address you registered for MozCon with) containing your unique URL for a free “purchase.”

MozCon 2015 was fantastic! This year, we opened up the room for a few more attendees and to fit our growing staff, which meant 1,600 people showed up. Each year we work to bring our programming one step further with incredible speakers, diverse topics, and tons of tactics and tips for you.


What did attendees say?

We heard directly from 30% of MozCon attendees. Here’s what they had to say about the content:

Did you find the presentations to be advanced enough? 74% found them to be just perfect.

Wil Reynolds at MozCon 2015


What do I get in the bundle?

Our videos feature the presenter and their presentation side-by-side, so there’s no need to flip to another program to view a slide deck. You’ll have easy access to links and reference tools, and the videos even offer closed captioning for your enjoyment and ease of understanding.

For $299, the 2015 MozCon Video Bundle gives you instant access to:

  • 27 videos (over 15 hours) from MozCon 2015
  • Stream or download the videos to your computer, tablet, phone, phablet, or whatever you’ve got handy
  • Downloadable slide decks for all presentations


Bonus! A free full session from 2015!

Because some sessions are just too good to hide behind a paywall. Sample what the conference is all about with a full session from Cara Harshman about personalization on the web:


Surprised and excited to see these videos so early? Huge thanks is due to the Moz team for working hard to process, build, program, write, design, and do all the necessaries to make these happen. You’re the best!

Still not convinced you want the videos? Watch the preview for the Sherlock Christmas Special. Want to attend the live show? Buy your early bird ticket for MozCon 2016. We’ve sold out the conference for the last five years running, so grab your ticket now!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

Reblogged 3 years ago from tracking.feedpress.it

Your Daily SEO Fix: Week 5

Posted by Trevor-Klein

We’ve arrived, folks! This is the last installment of our short (< 2-minute) video tutorials that help you all get the most out of Moz’s tools. If you haven’t been following along, these are each designed to solve a use case that we regularly hear about from Moz community members.

Here’s a quick recap of the previous round-ups in case you missed them:

  • Week 1: Reclaim links using Open Site Explorer, build links using Fresh Web Explorer, and find the best time to tweet using Followerwonk.
  • Week 2: Analyze SERPs using new MozBar features, boost your rankings through on-page optimization, check your anchor text using Open Site Explorer, do keyword research with OSE and the keyword difficulty tool, and discover keyword opportunities in Moz Analytics.
  • Week 3: Compare link metrics in Open Site Explorer, find tweet topics with Followerwonk, create custom reports in Moz Analytics, use Spam Score to identify high-risk links, and get link building opportunities delivered to your inbox.
  • Week 4: Use Fresh Web Explorer to build links, analyze rank progress for a given keyword, use the MozBar to analyze your competitors’ site markup, use the Top Pages report to find content ideas, and find on-site errors with Crawl Test.

We’ve got five new fixes for you in this edition:

  • How to Use the Full SERP Report
  • How to Find Fresh Links and Manage Your Brand Online Using Open Site Explorer
  • How to Build Your Link Profile with Link Intersect
  • How to Find Local Citations Using the MozBar
  • Bloopers: How to Screw Up While Filming a Daily SEO Fix

Hope you enjoy them!


Fix 1: How to Use the Full SERP Report

Moz’s Full SERP Report is a detailed report that shows the top ten ranking URLs for a specific keyword and presents the potential ranking signals in an easy-to-view format. In this Daily SEO Fix, Meredith breaks down the report so you can see all the sections and how each are used.

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Fix 2: How to Find Fresh Links and Manage Your Brand Online Using Open Site Explorer

The Just-Discovered Links report in Open Site Explorer helps you discover recently created links within an hour of them being published. In this fix, Nick shows you how to use the report to view who is linking to you, how they’re doing it, and what they are saying, so you can capitalize on link opportunities while they’re still fresh and join the conversation about your brand.


Fix 3: How to Build Your Link Profile with Link Intersect

The quantity and (more importantly) quality of backlinks to your website make up your link profile, one of the most important elements in SEO and an incredibly important factor in search engine rankings. In this Daily SEO Fix, Tori shows you how to use Moz’s Link Intersect tool to analyze the competitions’ backlinks. Plus, learn how to find opportunities to build links and strengthen your own link profile.


Fix 4: How to Find Local Citations Using the MozBar

Citations are mentions of your business and address on webpages other than your own such as an online yellow pages directory or a local business association page. They are a key component in search engine ranking algorithms so building consistent and accurate citations for your local business(s) is a key Local SEO tactic. In today’s Daily SEO Fix, Tori shows you how to use MozBar to find local citations around the web


Bloopers: How to Screw Up While Filming a Daily SEO Fix

We had a lot of fun filming this series, and there were plenty of laughs along the way. Like these ones. =)


Looking for more?

We’ve got more videos in the previous four weeks’ round-ups!

Your Daily SEO Fix: Week 1

Your Daily SEO Fix: Week 2

Your Daily SEO Fix: Week 3

Your Daily SEO Fix: Week 4


Don’t have a Pro subscription? No problem. Everything we cover in these Daily SEO Fix videos is available with a free 30-day trial.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

Reblogged 3 years ago from tracking.feedpress.it

Your Daily SEO Fix: Week 4

Posted by Trevor-Klein

This week, we’ve got the fourth (and second-to-last) installment of our short (< 2-minute) video tutorials that help you all get the most out of Moz’s tools. They’re each designed to solve a use case that we regularly hear about from Moz community members.

Here’s a quick recap of the previous round-ups in case you missed them:

  • Week 1: Reclaim links using Open Site Explorer, build links using Fresh Web Explorer, and find the best time to tweet using Followerwonk.
  • Week 2: Analyze SERPs using new MozBar features, boost your rankings through on-page optimization, check your anchor text using Open Site Explorer, do keyword research with OSE and the keyword difficulty tool, and discover keyword opportunities in Moz Analytics.
  • Week 3: Compare link metrics in Open Site Explorer, find tweet topics with Followerwonk, create custom reports in Moz Analytics, use Spam Score to identify high-risk links, and get link building opportunities delivered to your inbox.

In this installment, we’ve got five brand new tutorials:

  • How to Use Fresh Web Explorer to Build Links
  • How to Analyze Rank Progress for a Given Keyword
  • How to Use the MozBar to Analyze Your Competitors’ Site Markup
  • How to Use the Top Pages Report to Find Content Ideas
  • How to Find On-Site Errors with Crawl Test

Hope you enjoy them!

Fix 1: How to Use Fresh Web Explorer to Build Links

If you have unique data or a particularly excellent resource on your site, that content can be a great link magnet. In this Daily SEO Fix, Felicia shows you how to set up alerts in Fresh Web Explorer to track mentions of relevant keyword phrases, find link opportunities, and build links to your content.

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Fix 2: How to Analyze Rank Progress for a Given Keyword

Moz’s Rank Tracker tool retrieves search engine rankings for pages and keywords, storing them for easy comparison later. In this fix, James shows you how to use this helpful tool to track keywords, save time, and improve your rankings.


Fix 3: How to Use the MozBar to Analyze Your Competitors’ Site Markup

Schema markup helps search engines better identify what your (and your competitors’) website pages are all about and as a result can lead to a boost to rankings. In this Daily SEO Fix, Jordan shows you how to use the MozBar to analyze the schema markup of the competition and optimize your own site and pages for rich snippets.


Fix 4: How to Use the Top Pages Report to Find Content Ideas

With Moz’s Top Pages report in Open Site Explorer, you can see the pages on your site (and the competitions’ sites!) that are top performers. In this fix, Nick shows you how to use the report to analyze your competitors’ content marketing efforts and to inform your own.


Fix 5: How to Find On-Site Errors with Crawl Test

Identifying and understanding any potential errors on your site is crucial to the life of any SEO. In this Daily SEO Fix Sean shows you how to use the Crawl Test tool in Moz Analytics to pull reports and identify any errors on your site.


Looking for more?

We’ve got more videos in the previous three weeks’ round-ups!

Your Daily SEO Fix: Week 1

Your Daily SEO Fix: Week 2

Your Daily SEO Fix: Week 3


Don’t have a Pro subscription? No problem. Everything we cover in these Daily SEO Fix videos is available with a free 30-day trial.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

Reblogged 3 years ago from tracking.feedpress.it

Your Daily SEO Fix: Week 3

Posted by Trevor-Klein

Welcome to the third installment of our short (< 2-minute) video tutorials that help you all get the most out of Moz’s tools. Each tutorial is designed to solve a use case that we regularly hear about from Moz community members—a need or problem for which you all could use a solution.

If you missed the previous roundups, you can find ’em here:

  • Week 1: Reclaim links using Open Site Explorer, build links using Fresh Web Explorer, and find the best time to tweet using Followerwonk.
  • Week 2: Analyze SERPs using new MozBar features, boost your rankings through on-page optimization, check your anchor text using Open Site Explorer, do keyword research with OSE and the keyword difficulty tool, and discover keyword opportunities in Moz Analytics.

Today, we’ve got a brand-new roundup of the most recent videos:

  • How to Compare Link Metrics in Open Site Explorer
  • How to Find Tweet Topics with Followerwonk
  • How to Create Custom Reports in Moz Analytics
  • How to Use Spam Score to Identify High-Risk Links
  • How to Get Link Building Opportunities Delivered to Your Inbox

Hope you enjoy them!

Fix 1: How to Compare Link Metrics in Open Site Explorer

Not all links are created equal. In this Daily SEO Fix, Chiaryn shows you how to use Open Site Explorer to analyze and compare link metrics for up to five URLs to see which are strongest.

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Fix 2: How to Find Tweet Topics with Followerwonk

Understanding what works best for your competitors on Twitter is a great place to start when forming your own Twitter strategy. In this fix, Ellie explains how to identify strong-performing tweets from your competitors and how to use those tweets to shape your own voice and plan.


Fix 3: How to Create Custom Reports in Moz Analytics

In this Daily SEO Fix, Kevin shows you how to create a custom report in Moz Analytics and schedule it to be delivered to your inbox on a daily, weekly, or monthly basis.


Fix 4: How to Use Spam Score to Identify High-Risk Links

Almost every site has a few bad links pointing to it, but lots of highly risky links can have a negative impact on your search engine rankings. In this fix, Tori shows you how to use Moz’s Spam Score metric to identify spammy links.


Fix 5: How to Get Link Building Opportunities Delivered to Your Inbox

Building high-quality links is one of the most important aspects of SEO. In this Daily SEO Fix, Erin shows you how to use Moz Analytics to set up a weekly custom report that will notify you of pages on the web that mention your site but do not include a link, so you can use this info to build more links.


Looking for more?

We’ve got more videos in the previous two weeks’ round-ups!

Your Daily SEO Fix: Week 1

Your Daily SEO Fix: Week 2


Don’t have a Pro subscription? No problem. Everything we cover in these Daily SEO Fix videos is available with a free 30-day trial.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

Reblogged 3 years ago from tracking.feedpress.it

Your Daily SEO Fix

Posted by Trevor-Klein

We at the Mozplex have noticed a recurring event. Somewhat regularly, one of our community members—sometimes even a Pro subscriber—will ask us if we know of any tools that’ll do a good job solving for a particular use case. They’ve got a need and are looking for a solution. That solution, it turns out, is available in our own tools—they just never made the connection.

This week, we began a series of video tutorials we’re calling the Moz Daily SEO Fix. The videos are shorter than two minutes each and are designed to offer you solutions to some of the most common problems faced by SEOs and online marketers of all stripes. A new video will be released every weekday for a month, and we’ll post a weekly roundup on Thursday afternoons.

Whether you’re a seasoned veteran of the old SEOmoz days or have never once used a Moz tool, we hope these videos will show you a way to make your marketing life a little easier. =)


Fix 1: How to reclaim links using Open Site Explorer

In today’s Daily SEO Fix, David explains how to use the Open Site Explorer’s top pages tab plus the filter for 4xx and 5xx errors to find the pages on your site with the most potential link equity that are broken and can be redirected. 301’ing these URLs to relevant pages on your site can give your rankings a serious boost.

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Fix 2: How to build links using Fresh Web Explorer

In this Daily SEO Fix, Michael shows you how to set up an alert in Fresh Web Explorer for anyone who mentions (or links to) your two biggest competitors but not to you. Monitor your inbox for these alerts and you’ll find new link building opportunities, ripe for the picking.


Fix 3: How to find the best times to tweet using Followerwonk

Finding the best time to tweet is unique for everyone and figuring out what times work best for you is key to maximizing your presence on Twitter. In this Daily SEO Fix, Ellie shows you how to use Followerwonk to find the best times to tweet so your followers don’t miss out on your updates.


Don’t have a Pro subscription? No problem. Everything we cover in these Daily SEO Fix videos is available with a free 30-day trial.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

Reblogged 3 years ago from tracking.feedpress.it

The Best of 2014: Top People and Posts from the Moz Blog

Posted by Trevor-Klein

At the end of every year, we compile a list of the very best posts and most popular and prolific people that have been published on the Moz Blog and YouMoz. It’s a really fun way to look back on what happened this year, and an insight-packed view of what really resonates with our readers.

Here’s what we’ve got in store:

  1. Top Moz Blog posts by 1Metric score
  2. Top Moz Blog posts by unique visits
  3. Top YouMoz Blog posts by unique visits
  4. Top Moz Blog posts by number of thumbs up
  5. Top Moz Blog posts by number of comments
  6. Top Moz Blog posts by number of linking root domains
  7. Top comments from our community by number of thumbs up
  8. Top commenters from our community by total number of thumbs up

A huge thanks goes to Dr. Pete Meyers and Cyrus Shepard; their help cut the amount of time creating this piece consumed in half.

We hope you enjoy the look back at the past year, and wish you a very happy start to 2015!

1. Top Moz Blog posts by 1Metric score

Earlier this year, we created a new metric to evaluate the success of our blog posts, calling it “the one metric” in a nod to The Lord of the Rings. We even
wrote about it on this blog. With the help and feedback of many folks in the community as well as some refinement of our own, we’ve now polished the metric, changed the spelling a bit, applied it retroactively to older posts, and are using it regularly in-house. The following posts are those with the highest scores, representing the 10 posts that saw the most overall success this year. In case there was any doubt, Cyrus really (really) knows what he’s doing.

1. More than Keywords: 7 Concepts of Advanced On-Page SEO
October 21 – Posted by Cyrus Shepard
As marketers, helping search engines understand what our content means is one of our most important tasks. Search engines can’t read pages like humans can, so we incorporate structure and clues as to what our content means. This post explores a series of on-page techniques that not only build upon one another, but can be combined in sophisticated ways.

Dr-Pete

2. New Title Tag Guidelines & Preview Tool
March 20 – Posted by Dr. Peter J. Meyers
Google’s 2014 redesign had a big impact on search result titles, cutting them off much sooner. This post includes a title preview tool and takes a data-driven approach to finding the new limit.

MarieHaynes

3. Your Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird
June 11 – Posted by Marie Haynes
Do you have questions about the Panda algorithm, the Penguin algorithm, or Hummingbird? This guide explains in lay terms what each of these Google algorithm changes is about and how to improve your site so that it looks better in the eyes of the big G.

4. 12 Ways to Increase Traffic From Google Without Building Links
March 11 – Posted by Cyrus Shepard
The job of the Technical SEO becomes more complex each year, but we also have more opportunities now than ever. Here are 12 ways you can improve your rankings without relying on link building.

OliGardner

5. The Most Entertaining Guide to Landing Page Optimization You’ll Ever Read
May 20 – Posted by Oli Gardner
If you’ve ever been bored while reading a blog post, your life just got better. If you’ve ever wanted to learn about conversion rate optimization, and how to design high-converting landing pages, without falling asleep, you’re in the right place. Buckle up, and prepare to be entertained in your learning regions.

6. Illustrated Guide to Advanced On-Page Topic Targeting for SEO
November 17 – Posted by Cyrus Shepard
The concepts of advanced on-page SEO are dizzying: LDA, co-occurrence, and entity salience. The question is “How can I easily incorporate these techniques into my content for higher rankings?” The truth is, you can create optimized pages that rank well without understanding complex algorithms.

josh_bachynski

7. Panda 4.1 Google Leaked Dos and Don’ts – Whiteboard Friday
December 05 – Posted by Josh Bachynski
Panda is about so much more than good content. Let Josh Bachynski give you the inside information on the highlights of what you should (and should not) be doing.

8. 10 Smart Tips to Leverage Google+ for Increased Web Traffic
April 15 – Posted by Cyrus Shepard
While not everyone has an audience active on Google+, the number of people who interact socially with any Google products on a monthly basis now reportedly exceeds 500 million.

9. The Rules of Link Building – Whiteboard Friday
April 04 – Posted by Cyrus Shepard
Google is increasingly playing the referee in the marketing game, and many marketers are simply leaving instead of playing by the rules. In today’s Whiteboard Friday, Cyrus Shepard takes a time-out to explain a winning strategy.

gfiorelli1

10. The Myth of Google’s 200 Ranking Factors
September 30 – Posted by Gianluca Fiorelli
Nothing like the “The 200 Google Ranking Factors” actually exists. It is a myth, and those who claim to be able to offer a final list are its prophets. This post explains how the myth was born and the importance of knowing the stages of search engines’ working process.

2. Top Moz Blog posts by unique visits

The heaviest-weighted ingredient in the 1Metric is unique visits, as one of our primary goals for the Moz Blog is to drive traffic to the rest of the site. With that in mind, we thought it interesting to break things down to just this metric and show you just how different this list is from the last one. Of note: Dr. Pete’s post on Google’s new design for title tags is a nod to the power of evergreen content. That post is one that folks can return to over and over as they fiddle with their own title tags, and amassed more than
twice the traffic of the post in the #2 slot.

Dr-Pete

1. New Title Tag Guidelines & Preview Tool
March 20 – Posted by Dr. Peter J. Meyers
Google’s 2014 redesign had a big impact on search result titles, cutting them off much sooner. This post includes a title preview tool and takes a data-driven approach to finding the new limit.

OliGardner

2. The Most Entertaining Guide to Landing Page Optimization You’ll Ever Read
May 20 – Posted by Oli Gardner
If you’ve ever been bored while reading a blog post, your life just got better. If you’ve ever wanted to learn about conversion rate optimization, and how to design high-converting landing pages, without falling asleep, you’re in the right place. Buckle up, and prepare to be entertained in your learning regions.

3. 12 Ways to Increase Traffic From Google Without Building Links
March 11 – Posted by Cyrus Shepard
The job of the Technical SEO becomes more complex each year, but we also have more opportunities now than ever. Here are 12 ways you can improve your rankings without relying on link building.

briancarter

4. Why Every Business Should Spend at Least $1 per Day on Facebook Ads
February 19 – Posted by Brian Carter
For the last three years I’ve constantly recommended Facebook ads. I recommend them to both B2C and B2B businesses. I recommend them to local theaters and comedians here in Charleston, SC. I recommend them to everyone who wants to grow awareness about anything they’re doing. Here’s why.

5. More than Keywords: 7 Concepts of Advanced On-Page SEO
October 21 – Posted by Cyrus Shepard
As marketers, helping search engines understand what our content means is one of our most important tasks. Search engines can’t read pages like humans can, so we incorporate structure and clues as to what our content means. This post explores a series of on-page techniques that not only build upon one another, but can be combined in sophisticated ways.

MarieHaynes

6. Your Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird
June 11 – Posted by Marie Haynes
Do you have questions about the Panda algorithm, the Penguin algorithm, or Hummingbird? This guide explains in lay terms what each of these Google algorithm changes is about and how to improve your site so that it looks better in the eyes of the big G.

Chad_Wittman

7. Make Facebook’s Algorithm Change Work For You, Not Against You
January 23 – Posted by Chad Wittman
Recently, many page admins have been experiencing a significant decrease in Total Reach—specifically, organic reach. For pages that want to keep their ad budget as low as possible, maximizing organic reach is vital. To best understand how to make a change like this work for you, and not against you, we need to examine what happened—and what you can do about it.

n8ngrimm

8. How to Rank Well in Amazon, the US’s Largest Product Search Engine
June 04 – Posted by Nathan Grimm
The eCommerce SEO community is ignoring a huge opportunity by focusing almost exclusively on Google. Amazon has roughly three times more search volume for products, and this post tells you all about how to rank.

iPullRank

9. Personas: The Art and Science of Understanding the Person Behind the Visit
January 29 – Posted by Michael King
With the erosion of keyword intelligence and the move to strings-not-things for the user, Google is pushing all marketers to focus more on their target audience. This post will teach you how to understand that audience, the future of Google, and how to build data-driven personas step by step.

Dr-Pete

10. Panda 4.0, Payday Loan 2.0 & eBay’s Very Bad Day
May 21 – Posted by Dr. Peter J. Meyers
Preliminary analysis of the Panda 4.0 and Payday Loan 2.0 updates, major algorithm flux on May 19th, and a big one-day rankings drop for eBay.

3. Top YouMoz Blog posts by unique visits

One of our favorite parts of the Moz community is the YouMoz Blog, where our community members can submit their own posts for potential publishing here on our site. We’re constantly impressed by what we’re sent. These 10 posts all received such high praise that they were promoted to the main Moz Blog, but they all started out as YouMoz posts. 

Chad_Wittman

1. Make Facebook’s Algorithm Change Work For You, Not Against You
January 23 – Posted by Chad Wittman
Recently, many page admins have been experiencing a significant decrease in Total Reach—specifically, organic reach. For pages that want to keep their ad budget as low as possible, maximizing organic reach is vital. To best understand how to make a change like this work for you, and not against you, we need to examine what happened—and what you can do about it.

Carla_Dawson

2. Parallax Scrolling Websites and SEO – A Collection of Solutions and Examples
April 01 – Posted by Carla Dawson
I have observed that there are many articles that say parallax scrolling is not ideal for search engines. Parallax Scrolling is a design technique and it is ideal for search engines if you know how to apply it. I have collected a list of great tutorials and real SEO-friendly parallax websites to help the community learn how to use both techniques together.

Jeffalytics

3. (Provided): 10 Ways to Prove SEO Value in Google Analytics
February 25 – Posted by Jeff Sauer
We and our clients have relied on keyword reports for so long that we’re now using (not provided) as a crutch. This post offers 10 ways you can use Google Analytics to prove your SEO value now that those keywords are gone.

danatanseo

4. How to Set Up and Use Twitter Lead Generation Cards in Your Tweets for Free!
May 07 – Posted by Dana Tan
Working as an in-house SEO strategist for a small business forces me to get “scrappy” every day with tools and techniques. I’m constantly on the lookout for an opportunity that can help my company market to broader audiences for less money. Here’s how to set up your Twitter Cards for free!

Amanda_Gallucci

5. 75 Content Starters for Any Industry
February 06 – Posted by Amanda Gallucci
Suffering from blank page anxiety? Before you go on the hunt for inspiration all over the Internet and elsewhere, turn to the resources around you. Realize that you can create exceptional content with what you already have at hand.

nicoleckohler

6. The Hidden Power of Nofollow Links
June 08 – Posted by Nicole Kohler
For those of us who are trying to earn links for our clients, receiving a nofollow link can feel like a slap in the face. But these links have hidden powers that make them just as important as followed ones. Here’s why nofollow links are more powerful than you might think.

YonDotan

7. A Startling Case Study of Manual Penalties and Negative SEO
March 17 – Posted by Yonatan Dotan
One day in my inbox I found the dreaded notice from Google that our client had a site-wide manual penalty for unnatural inbound links. We quickly set up a call and went through the tooth-rattling ordeal of explaining to our client that they weren’t even ranked for their brand name. Organic traffic dropped by a whopping 94% – and that for a website that gets 66% of its traffic from Google-based organic search.

malditojavi

8. How PornHub Is Bringing its A-Game (SFW)
July 23 – Posted by Javier Sanz
Despite dealing with a sensitive subject, PornHub is doing a great job marketing itself. This (safe-for-work) post takes a closer look at what they are doing.

ajfried

9. Storytelling Through Data: A New Inbound Marketing & SEO Report Structure
January 07 – Posted by Aaron Friedman
No matter what business you are in, it’s a pretty sure thing that someone is going to want to monitor how efficiently and productively you are working. Being able to show these results over time is crucial to maintaining the health of the long term relationship.

robinparallax

10. The Art of Thinking Sideways: Content Marketing for “Boring” Businesses
April 08 – Posted by Robin Swire
In this article, I’ll examine the art of thinking sideways for one of the slightly more tricky marketing clients I’ve worked with. I hope that this will provide an insight for fellow content marketers and SEOs in similar scenarios.

4. Top Moz Blog posts by number of thumbs up

These 10 posts were well enough received that liked that quite a few readers took the time to engage with them, logging in to give their stamp of approval. Whiteboard Fridays are always a hit, and two of them managed to make this list after having been live for less than a month.

1. More than Keywords: 7 Concepts of Advanced On-Page SEO
October 21 – Posted by Cyrus Shepard
As marketers, helping search engines understand what our content means is one of our most important tasks. Search engines can’t read pages like humans can, so we incorporate structure and clues as to what our content means. This post explores a series of on-page techniques that not only build upon one another, but can be combined in sophisticated ways.

Dr-Pete

2. New Title Tag Guidelines & Preview Tool
March 20 – Posted by Dr. Peter J. Meyers
Google’s 2014 redesign had a big impact on search result titles, cutting them off much sooner. This post includes a title preview tool and takes a data-driven approach to finding the new limit.

randfish

3. Dear Google, Links from YouMoz Don’t Violate Your Quality Guidelines
July 23 – Posted by Rand Fishkin
Recently, Moz contributor Scott Wyden, a photographer in New Jersey, received a warning in his Google Webmaster Tools about some links that violated Google’s Quality Guidelines. One example was from moz.com.

MarieHaynes

4. Your Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird
June 11 – Posted by Marie Haynes
Do you have questions about the Panda algorithm, the Penguin algorithm, or Hummingbird? This guide explains in lay terms what each of these Google algorithm changes is about and how to improve your site so that it looks better in the eyes of the big G.

randfish

5. Thank You for 10 Incredible Years
October 06 – Posted by Rand Fishkin
It’s been 10 amazing years since Rand started the blog that would turn into SEOmoz and then Moz, and we never could have come this far without you all. You’ll find letters of appreciation from Rand and Sarah in this post (along with a super-cool video retrospective!), and from all of us at Moz, thank you!

6. Illustrated Guide to Advanced On-Page Topic Targeting for SEO
November 17 – Posted by Cyrus Shepard
The concepts of advanced on-page SEO are dizzying: LDA, co-occurrence, and entity salience. The question is “How can I easily incorporate these techniques into my content for higher rankings?” The truth is, you can create optimized pages that rank well without understanding complex algorithms.

josh_bachynski

7. Panda 4.1 Google Leaked Dos and Don’ts – Whiteboard Friday
December 05 – Posted by Josh Bachynski
Panda is about so much more than good content. Let Josh Bachynski give you the inside information on the highlights of what you should (and should not) be doing.

OliGardner

8. The Most Entertaining Guide to Landing Page Optimization You’ll Ever Read
May 20 – Posted by Oli Gardner
If you’ve ever been bored while reading a blog post, your life just got better. If you’ve ever wanted to learn about conversion rate optimization, and how to design high-converting landing pages, without falling asleep, you’re in the right place. Buckle up, and prepare to be entertained in your learning regions.

randfish

9. Does SEO Boil Down to Site Crawlability and Content Quality? – Whiteboard Friday
July 11 – Posted by Rand Fishkin
What does good SEO really mean these days? Rand takes us beyond crawlability and content quality for a peek inside the art and science of the practice.

randfish

10. How to Avoid the Unrealistic Expectations SEOs Often Create – Whiteboard Friday
December 12 – Posted by Rand Fishkin
Making promises about SEO results too often leads to broken dreams and shredded contracts. In today’s Whiteboard Friday, Rand shows us how to set expectations that lead to excitement but help prevent costly misunderstandings.

5. Top Moz Blog posts by number of comments

While the discussions can take a big chunk out of an already busy day, the conversations we get to have with our community members (and the conversations they have with each other) in the comments below our posts is absolutely one of our favorite parts of the blog. These 10 posts garnered quite a bit of discussion (some with a fair amount of controversy), and are fascinating to follow.

1. Take the SEO Expert Quiz and Rule the Internet
May 28 – Posted by Cyrus Shepard
You are master of the keyword. You create 1,000 links with a single tweet. Google engineers ask for your approval before updating their algorithm. You, my friend, are an SEO Expert. Prove it by taking our new SEO Expert Quiz.

2. The Rules of Link Building – Whiteboard Friday
April 04 – Posted by Cyrus Shepard
Google is increasingly playing the referee in the marketing game, and many marketers are simply leaving instead of playing by the rules. In today’s Whiteboard Friday, Cyrus Shepard takes a time-out to explain a winning strategy.

randfish

3. Dear Google, Links from YouMoz Don’t Violate Your Quality Guidelines
July 23 – Posted by Rand Fishkin
Recently, Moz contributor Scott Wyden, a photographer in New Jersey, received a warning in his Google Webmaster Tools about some links that violated Google’s Quality Guidelines. One example was from moz.com.

Dr-Pete

4. New Title Tag Guidelines & Preview Tool
March 20 – Posted by Dr. Peter J. Meyers
Google’s 2014 redesign had a big impact on search result titles, cutting them off much sooner. This post includes a title preview tool and takes a data-driven approach to finding the new limit.

Carla_Dawson

5. SEO Teaching: Should SEO Be Taught at Universities?
October 09 – Posted by Carla Dawson
Despite the popularity and importance of SEO, the field has yet to gain significant traction at the university level other than a few courses here and there offered as part of a broader digital marketing degree. The tide could be turning, however slowly.

6. 12 Ways to Increase Traffic From Google Without Building Links
March 11 – Posted by Cyrus Shepard
The job of the Technical SEO becomes more complex each year, but we also have more opportunities now than ever. Here are 12 ways you can improve your rankings without relying on link building.

evolvingSEO

7. The Broken Art of Company Blogging (and the Ignored Metric that Could Save Us All)
July 22 – Posted by Dan Shure
Company blogging is broken. We’re tricking ourselves into believing they’re successful while ignoring the one signal we have that tells us whether they’re actually working.

MichaelC

8. Real-World Panda Optimization – Whiteboard Friday
August 01 – Posted by Michael Cottam
From the originality of your content to top-heavy posts, there’s a lot that the Panda algorithm is looking for. In today’s Whiteboard Friday, Michael Cottam explains what these things are, and more importantly, what we can do to be sure we get the nod from this particular bear.

EricaMcGillivray

9. Ways to Proactively Welcome Women Into Online Marketing
September 17 – Posted by Erica McGillivray
SEO may be a male-dominated industry, but let’s step out of our biases and work hard to welcome women, and marketers of all stripes, into our community.

10. More than Keywords: 7 Concepts of Advanced On-Page SEO
October 21 – Posted by Cyrus Shepard
As marketers, helping search engines understand what our content means is one of our most important tasks. Search engines can’t read pages like humans can, so we incorporate structure and clues as to what our content means. This post explores a series of on-page techniques that not only build upon one another, but can be combined in sophisticated ways.

6. Top Moz Blog posts by number of linking root domains

What, you thought you’d get to the bottom of the post without seeing a traditional SEO metric? =)

Dr-Pete

1. New Title Tag Guidelines & Preview Tool
March 20 – Posted by Dr. Peter J. Meyers
Google’s 2014 redesign had a big impact on search result titles, cutting them off much sooner. This post includes a title preview tool and takes a data-driven approach to finding the new limit.

Dr-Pete

2. Panda 4.0, Payday Loan 2.0 & eBay’s Very Bad Day
May 21 – Posted by Dr. Peter J. Meyers
Preliminary analysis of the Panda 4.0 and Payday Loan 2.0 updates, major algorithm flux on May 19th, and a big one-day rankings drop for eBay.

iPullRank

3. Personas: The Art and Science of Understanding the Person Behind the Visit
January 29 – Posted by Michael King
With the erosion of keyword intelligence and the move to strings-not-things for the user, Google is pushing all marketers to focus more on their target audience. This post will teach you how to understand that audience, the future of Google, and how to build data-driven personas step by step.

briancarter

4. Why Every Business Should Spend at Least $1 per Day on Facebook Ads
February 19 – Posted by Brian Carter
For the last three years I’ve constantly recommended Facebook ads. I recommend them to both B2C and B2B businesses. I recommend them to local theaters and comedians here in Charleston, SC. I recommend them to everyone who wants to grow awareness about anything they’re doing. Here’s why.

JamesAgate

5. The New Link Building Survey 2014 – Results
July 16 – Posted by James Agate
How has the marketing industry changed its views of link building since last year? James Agate of Skyrocket SEO is back with the results of a brand new survey.

Dr-Pete

6. Google’s 2014 Redesign: Before and After
March 13 – Posted by Dr. Peter J. Meyers
Google’s SERP and ad format redesign may finally be rolling out, after months of testing. Before we lose the old version forever, here’s the before-and-after of every major vertical that’s changed.

7. Google Announces the End of Author Photos in Search: What You Should Know
June 26 – Posted by Cyrus Shepard
Many of us have been constantly advising webmasters to connect their content writers with Google authorship, and it came as a shock when John Mueller announced Google will soon drop authorship photos from regular search results. Let’s examine what this means.

randfish

8. The Greatest Misconception in Content Marketing – Whiteboard Friday
April 25 – Posted by Rand Fishkin
Great content certainly helps business, but it isn’t as simple as “publish, share, convert new customers.” In today’s Whiteboard Friday, Rand explains what’s really going on.

OliGardner

9. The Most Entertaining Guide to Landing Page Optimization You’ll Ever Read
May 20 – Posted by Oli Gardner
If you’ve ever been bored while reading a blog post, your life just got better. If you’ve ever wanted to learn about conversion rate optimization, and how to design high-converting landing pages, without falling asleep, you’re in the right place. Buckle up, and prepare to be entertained in your learning regions.

MarieHaynes

10. Your Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird
June 11 – Posted by Marie Haynes
Do you have questions about the Panda algorithm, the Penguin algorithm, or Hummingbird? This guide explains in lay terms what each of these Google algorithm changes is about and how to improve your site so that it looks better in the eyes of the big G.

7. Top comments from our community by number of thumbs up

These 10 comments were the most thumbed-up of any on our blogs this year, offering voices of reason that stand out from the crowd. 

MarieHaynes

1. Marie Haynes | July 23
Commented on: 
Dear Google, Links from YouMoz Don’t Violate Your Quality Guidelines

Backlinko

2. Brian Dean | September 30
Commented on: 
The Myth of Google’s 200 Ranking Factors

mpezet

3. Martin Pezet | July 22
Commented on: 
The Broken Art of Company Blogging (and the Ignored Metric that Could Save Us All)

dannysullivan

4. Danny Sullivan | July 23
Commented on: 
Dear Google, Links from YouMoz Don’t Violate Your Quality Guidelines

5. Cyrus Shepard | October 21
Commented on: 
More than Keywords: 7 Concepts of Advanced On-Page SEO

SarahBird

6. Sarah Bird | September 17
Commented on: 
Ways to Proactively Welcome Women Into Online Marketing

randfish

7. Rand Fishkin | July 04
Commented on: 
5 Fashion Hacks for the Modern Male Marketer – Whiteboard Friday

mpezet

8. Martin Pezet | September 30
Commented on: 
The Myth of Google’s 200 Ranking Factors

FangDigitalMarketing

9. Jeff Ferguson | October 24
Commented on: 
Is It Possible to Have Good SEO Simply by Having Great Content – Whiteboard Friday

magicrob

10. Robert Duckers | March 20
Commented on: 
New Title Tag Guidelines & Preview Tool

8. Top commenters from our community by total thumbs up

We calculated this one a bit differently this year. In the past, we’ve shown the top community members by sheer number of comments. We don’t want, however, to imply that being prolific is necessarily good within itself. So, we added up all the thumbs-up that each comment on our blogs has received, and figured out which community members racked up the most thumbs over the course of the year. (We’ve intentionally omitted staff members and associates from this list, as they’d stack the deck pretty heavily!)

The graphics to the right of each community member show the number of comments they’ve left on blog posts in 2014 as well as the total number of thumbs up those comments have received.

This list is truly an illustration of how amazing the Moz community is. This site would hardly be anything without all of you, and we
so appreciate your involvement on such a regular basis!

SamuelScott

1. Samuel Scott (Moz username: SamuelScott)
MozPoints: 1557 | Rank: 54

paints-n-design

2. Andreas Becker (Moz username: paints-n-design)
MozPoints: 667 | Rank: 148

MarieHaynes

3. Marie Haynes (Moz username: MarieHaynes)
MozPoints: 4706 | Rank: 7

MarkTraphagen

4. Mark Traphagen (Moz username: MarkTraphagen)
MozPoints: 993 | Rank: 102

steviephil

5. Steve Morgan (Moz username: steviephil)
MozPoints: 1249 | Rank: 72

russangular

6. Russ Jones (Moz username: russangular)
MozPoints: 3282 | Rank: 16

mpezet

7. Martin Pezet (Moz username: mpezet)
MozPoints: 464 | Rank: 211

Pixelbypixel

8. Chris Painter (Moz username: Pixelbypixel)
MozPoints: 2707 | Rank: 25

billslawski

9. Bill Slawski (Moz username: billslawski)
MozPoints: 709 | Rank: 140

danatanseo

10. Dana Tan (Moz username: danatanseo)
MozPoints: 4071 | Rank: 11

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Reblogged 3 years ago from moz.com