13 killer Black Friday marketing hacks

Over the next couple of weeks we’ll be revealing a selection of our 37 brilliant Black Friday marketing hacks. If you missed the first nine tactics you can check out the blog here. Keep an eye on the blog in the coming days for smart Black Friday tactics you can start using now. Or, download the full cheatsheet here.

1. Trigger Black Friday messages based on email activity

Email activity is never more insightful than over the Black Friday period. Create triggers that are based on a set of behavioral rules, whereby subscribers are pooled into certain groups. For instance, if email openers don’t redeem their special offer within 24 hours, they get a triggered daily reminder until the sale ends. Likewise, for every email that goes unopened, unengaged subscribers get three different follow-up emails, each with a different variation of the subject line.

2. Send a sneak-peek email 10 days before Black Friday

A peek-reveal before the big deals kick off can spur excitement in the inbox. Building the hype is a tried and tested way of getting subscribers on side before your communications start ramping up. Your brand will be fresh in their minds as they eagerly anticipate your unmissable bargains.

3. Generate a buzz through a flash sale

The run-up to Black Friday is all about seasonal hype. Drum up excitement with a series of festive flash sales in advance of your Black Friday-weekend bargains. You won’t be the only one to adopt this tactic; so why not offer different promotions every hour on the hour? It’s a creative way to stand out from the sales-heavy crowd.

4. Create gift guides for giving

Black Friday is about both consumer self-indulgence and giving gifts. The true spirit of the holiday season is in the gift giving. That can mean that those visiting your website might not fall into your typical target audience, but are shopping for friends and family who do. So, like your standard wish list, create a gift list for these people. The list could filter items based on interest, tastes, product attributes, etc. It might also be handy to present feature collections: 10 gifts for everyone on your list or best gifts for women, men, and kids; dads, mums, daughters, and nephews, etc.

5. Make sure your design is top-notch

Conversion starts with beautiful design. Black Friday is about the best product for the best price; but design captures the user’s attention and interest for your offering over a similar alternative. Enchanting bargain hunters with design is the best way to stop them in their tracks and divert them to your website. Black Friday is about getting as many eyes on your brand as possible.

6. Don’t annoy your champions during the Black Friday run

Don’t bore brand advocates with off-price products when you had them on side to begin with. Take them down a different path. Black Friday is a great opportunity to graduate promising customers into this lucrative persona group. For customers already there, don’t solely target them with seasonal sale messages, but keep up your leading content too.

7. Always extend the Black Friday campaign

Amplify your campaign across all channels and keep the messaging consistent. The timings of your Black Friday deals can be sensitive, so it’s important that all online and offline touchpoints are coordinated. You don’t want to upset customers by showing them a promotion on social that’s unavailable on your website or in store.

8. Include countdown clocks – they work!

This is a must-do. Nothing spurs more urgency than a countdown timer. The deals and offers are raining in, but you can do something to weather the storm. Show your customers exactly when your offer is going to end. Add your countdown clock on a banner; it should be super-obvious, so ensure it’s above the fold.

9. Don’t drift from your brand’s authentic voice

Don’t jump on the Black Friday bandwagon if it’s going to undermine your brand’s authentic voice. It could have serious consequences in the long run. Not every business is a discount brand, and, despite your amazing offers, you should never abuse your customers’ financial and mental wellbeing. Your reputation is on the line, so be cautious.

10. Put customers first

This rule applies all year round, but can be easy to forget around Black Friday. Basically, make it about the customer and not the offer. Sounds hard, right? Not at all. Simply laser-focus on the net benefit to the customer, then complement with the right products and discounts. For example: ‘Relax this December: Nail your holiday shopping NOW with 50% off all homeware.’

11. Include clever product recommendations

Layer personalized product recommendations onto your already compelling deals. Customers won’t be able to resist the relevancy factor. Use past browsing or buying behavior to populate the right recommendations – maybe a lookalike cross-sell based on similar product attributes. You could even surface items that similar customers went on to purchase next. Bosh!

Black Friday

12. Enrol new customers onto a welcome program

Black Friday is a pivotal period for customer acquisition. Brands tied up with their holiday campaigns can easily omit important communications that keep new customers engaged, i.e. the welcome program. Tone down your bargain bombardment and give new customers some respite; let them know who you are, what you’re about, and ask them for preferences so you can pepper your messages with relevant content.

13. Capture customer data during the Black Friday weekend

Gate your deals to unlock layers of customer data that can enrich your profiles, enabling you to hyper-personalize messages and nurture customers into different persona groups. Using data-capture tools, collect everything from email address and mobile number to communication preferences and message frequency. An exchange of data is a big deal to consumers, so make the offer worth their while and your consent criteria crystal clear.


And that’s a wrap! Stay tuned for the remaining 15 Black Friday marketing hacks, or grab a free copy of our cheatsheet to get your hands on all 37.

The post 13 killer Black Friday marketing hacks appeared first on dotdigital blog.

Reblogged 4 weeks ago from blog.dotdigital.com

How Much Has Link Building Changed in Recent Years?

Posted by Paddy_Moogan

I get asked this question a lot. It’s mainly asked by people who are considering buying my link building book and want to know whether it’s still up to date. This is understandable given that the first edition was published in February 2013 and our industry has a deserved reputation for always changing.

I find myself giving the same answer, even though I’ve been asked it probably dozens of times in the last two years—”not that much”. I don’t think this is solely due to the book itself standing the test of time, although I’ll happily take a bit of credit for that 🙂 I think it’s more a sign of our industry as a whole not changing as much as we’d like to think.

I started to question myself and if I was right and honestly, it’s one of the reasons it has taken me over two years to release the second edition of the book.

So I posed this question to a group of friends not so long ago, some via email and some via a Facebook group. I was expecting to be called out by many of them because my position was that in reality, it hasn’t actually changed that much. The thing is, many of them agreed and the conversations ended with a pretty long thread with lots of insights. In this post, I’d like to share some of them, share what my position is and talk about what actually has changed.

My personal view

Link building hasn’t changed as much we think it has.

The core principles of link building haven’t changed. The signals around link building have changed, but mainly around new machine learning developments that have indirectly affected what we do. One thing that has definitely changed is the mindset of SEOs (and now clients) towards link building.

I think the last big change to link building came in April 2012 when Penguin rolled out. This genuinely did change our industry and put to bed a few techniques that should never have worked so well in the first place.

Since then, we’ve seen some things change, but the core principles haven’t changed if you want to build a business that will be around for years to come and not run the risk of being hit by a link related Google update. For me, these principles are quite simple:

  • You need to deserve links – either an asset you create or your product
  • You need to put this asset in front of a relevant audience who have the ability to share it
  • You need consistency – one new asset every year is unlikely to cut it
  • Anything that scales is at risk

For me, the move towards user data driving search results + machine learning has been the biggest change we’ve seen in recent years and it’s still going.

Let’s dive a bit deeper into all of this and I’ll talk about how this relates to link building.

The typical mindset for building links has changed

I think that most SEOs are coming round to the idea that you can’t get away with building low quality links any more, not if you want to build a sustainable, long-term business. Spammy link building still works in the short-term and I think it always will, but it’s much harder than it used to be to sustain websites that are built on spam. The approach is more “churn and burn” and spammers are happy to churn through lots of domains and just make a small profit on each one before moving onto another.

For everyone else, it’s all about the long-term and not putting client websites at risk.

This has led to many SEOs embracing different forms of link building and generally starting to use content as an asset when it comes to attracting links. A big part of me feels that it was actually Penguin in 2012 that drove the rise of content marketing amongst SEOs, but that’s a post for another day…! For today though, this goes some way towards explain the trend we see below.

Slowly but surely, I’m seeing clients come to my company already knowing that low quality link building isn’t what they want. It’s taken a few years after Penguin for it to filter down to client / business owner level, but it’s definitely happening. This is a good thing but unfortunately, the main reason for this is that most of them have been burnt in the past by SEO companies who have built low quality links without giving thought to building good quality ones too.

I have no doubt that it’s this change in mindset which has led to trends like this:

The thing is, I don’t think this was by choice.

Let’s be honest. A lot of us used the kind of link building tactics that Google no longer like because they worked. I don’t think many SEOs were under the illusion that it was genuinely high quality stuff, but it worked and it was far less risky to do than it is today. Unless you were super-spammy, the low-quality links just worked.

Fast forward to a post-Penguin world, things are far more risky. For me, it’s because of this that we see the trends like the above. As an industry, we had the easiest link building methods taken away from us and we’re left with fewer options. One of the main options is content marketing which, if you do it right, can lead to good quality links and importantly, the types of links you won’t be removing in the future. Get it wrong and you’ll lose budget and lose the trust if your boss or client in the power of content when it comes to link building.

There are still plenty of other methods to build links and sometimes we can forget this. Just look at this epic list from Jon Cooper. Even with this many tactics still available to us, it’s hard work. Way harder than it used to be.

My summary here is that as an industry, our mindset has shifted but it certainly wasn’t a voluntary shift. If the tactics that Penguin targeted still worked today, we’d still be using them.

A few other opinions…

I definitely think too many people want the next easy win. As someone surfing the edge of what Google is bringing our way, here’s my general take—SEO, in broad strokes, is changing a lot, *but* any given change is more and more niche and impacts fewer people. What we’re seeing isn’t radical, sweeping changes that impact everyone, but a sort of modularization of SEO, where we each have to be aware of what impacts our given industries, verticals, etc.”

Dr. Pete

 

I don’t feel that techniques for acquiring links have changed that much. You can either earn them through content and outreach or you can just buy them. What has changed is the awareness of “link building” outside of the SEO community. This makes link building / content marketing much harder when pitching to journalists and even more difficult when pitching to bloggers.

“Link building has to be more integrated with other channels and struggles to work in its own environment unless supported by brand, PR and social. Having other channels supporting your link development efforts also creates greater search signals and more opportunity to reach a bigger audience which will drive a greater ROI.

Carl Hendy

 

SEO has grown up in terms of more mature staff and SEOs becoming more ingrained into businesses so there is a smarter (less pressure) approach. At the same time, SEO has become more integrated into marketing and has made marketing teams and decision makers more intelligent in strategies and not pushing for the quick win. I’m also seeing that companies who used to rely on SEO and building links have gone through IPOs and the need to build 1000s of links per quarter has rightly reduced.

Danny Denhard

Signals that surround link building have changed

There is no question about this one in my mind. I actually wrote about this last year in my previous blog post where I talked about signals such as anchor text and deep links changing over time.

Many of the people I asked felt the same, here are some quotes from them, split out by the types of signal.

Domain level link metrics

I think domain level links have become increasingly important compared with page level factors, i.e. you can get a whole site ranking well off the back of one insanely strong page, even with sub-optimal PageRank flow from that page to the rest of the site.

Phil Nottingham

I’d agree with Phil here and this is what I was getting at in my previous post on how I feel “deep links” will matter less over time. It’s not just about domain level links here, it’s just as much about the additional signals available for Google to use (more on that later).

Anchor text

I’ve never liked anchor text as a link signal. I mean, who actually uses exact match commercial keywords as anchor text on the web?

SEOs. 🙂

Sure there will be natural links like this, but honestly, I struggle with the idea that it took Google so long to start turning down the dial on commercial anchor text as a ranking signal. They are starting to turn it down though, slowly but surely. Don’t get me wrong, it still matters and it still works. But like pure link spam, the barrier is a lot more lower now in terms what of constitutes too much.

Rand feels that they matter more than we’d expect and I’d mostly agree with this statement:

Exact match anchor text links still have more power than you’d expect—I think Google still hasn’t perfectly sorted what is “brand” or “branded query” from generics (i.e. they want to start ranking a new startup like meldhome.com for “Meld” if the site/brand gets popular, but they can’t quite tell the difference between that and https://moz.com/learn/seo/redirection getting a few manipulative links that say “redirect”)

Rand Fishkin

What I do struggle with though, is that Google still haven’t figured this out and that short-term, commercial anchor text spam is still so effective. Even for a short burst of time.

I don’t think link building as a concept has changed loads—but I think links as a signal have, mainly because of filters and penalties but I don’t see anywhere near the same level of impact from coverage anymore, even against 18 months ago.

Paul Rogers

New signals have been introduced

It isn’t just about established signals changing though, there are new signals too and I personally feel that this is where we’ve seen the most change in Google algorithms in recent years—going all the way back to Panda in 2011.

With Panda, we saw a new level of machine learning where it almost felt like Google had found a way of incorporating human reaction / feelings into their algorithms. They could then run this against a website and answer questions like the ones included in this post. Things such as:

  • “Would you be comfortable giving your credit card information to this site?”
  • “Does this article contain insightful analysis or interesting information that is beyond obvious?”
  • “Are the pages produced with great care and attention to detail vs. less attention to detail?”

It is a touch scary that Google was able to run machine learning against answers to questions like this and write an algorithm to predict the answers for any given page on the web. They have though and this was four years ago now.

Since then, they’ve made various moves to utilize machine learning and AI to build out new products and improve their search results. For me, this was one of the biggest and went pretty unnoticed by our industry. Well, until Hummingbird came along I feel pretty sure that we have Ray Kurzweil to thank for at least some of that.

There seems to be more weight on theme/topic related to sites, though it’s hard to tell if this is mostly link based or more user/usage data based. Google is doing a good job of ranking sites and pages that don’t earn the most links but do provide the most relevant/best answer. I have a feeling they use some combination of signals to say “people who perform searches like this seem to eventually wind up on this website—let’s rank it.” One of my favorite examples is the Audubon Society ranking for all sorts of birding-related searches with very poor keyword targeting, not great links, etc. I think user behavior patterns are stronger in the algo than they’ve ever been.

– Rand Fishkin

Leading on from what Rand has said, it’s becoming more and more common to see search results that just don’t make sense if you look at the link metrics—but are a good result.

For me, the move towards user data driving search results + machine learning advanced has been the biggest change we’ve seen in recent years and it’s still going.

Edit: since drafting this post, Tom Anthony released this excellent blog post on his views on the future of search and the shift to data-driven results. I’d recommend reading that as it approaches this whole area from a different perspective and I feel that an off-shoot of what Tom is talking about is the impact on link building.

You may be asking at this point, what does machine learning have to do with link building?

Everything. Because as strong as links are as a ranking signal, Google want more signals and user signals are far, far harder to manipulate than established link signals. Yes it can be done—I’ve seen it happen. There have even been a few public tests done. But it’s very hard to scale and I’d venture a guess that only the top 1% of spammers are capable of doing it, let alone maintaining it for a long period of time. When I think about the process for manipulation here, I actually think we go a step beyond spammers towards hackers and more cut and dry illegal activity.

For link building, this means that traditional methods of manipulating signals are going to become less and less effective as these user signals become stronger. For us as link builders, it means we can’t keep searching for that silver bullet or the next method of scaling link building just for an easy win. The fact is that scalable link building is always going to be at risk from penalization from Google—I don’t really want to live a life where I’m always worried about my clients being hit by the next update. Even if Google doesn’t catch up with a certain method, machine learning and user data mean that these methods may naturally become less effective and cost efficient over time.

There are of course other things such as social signals that have come into play. I certainly don’t feel like these are a strong ranking factor yet, but with deals like this one between Google and Twitter being signed, I wouldn’t be surprised if that ever-growing dataset is used at some point in organic results. The one advantage that Twitter has over Google is it’s breaking news freshness. Twitter is still way quicker at breaking news than Google is—140 characters in a tweet is far quicker than Google News! Google know this which is why I feel they’ve pulled this partnership back into existence after a couple of years apart.

There is another important point to remember here and it’s nicely summarised by Dr. Pete:

At the same time, as new signals are introduced, these are layers not replacements. People hear social signals or user signals or authorship and want it to be the link-killer, because they already fucked up link-building, but these are just layers on top of on-page and links and all of the other layers. As each layer is added, it can verify the layers that came before it and what you need isn’t the magic signal but a combination of signals that generally matches what Google expects to see from real, strong entities. So, links still matter, but they matter in concert with other things, which basically means it’s getting more complicated and, frankly, a bit harder. Of course, on one wants to hear that.”

– Dr. Pete

The core principles have not changed

This is the crux of everything for me. With all the changes listed above, the key is that the core principles around link building haven’t changed. I could even argue that Penguin didn’t change the core principles because the techniques that Penguin targeted should never have worked in the first place. I won’t argue this too much though because even Google advised website owners to build directory links at one time.

You need an asset

You need to give someone a reason to link to you. Many won’t do it out of the goodness of their heart! One of the most effective ways to do this is to develop a content asset and use this as your reason to make people care. Once you’ve made someone care, they’re more likely to share the content or link to it from somewhere.

You need to promote that asset to the right audience

I really dislike the stance that some marketers take when it comes to content promotion—build great content and links will come.

No. Sorry but for the vast majority of us, that’s simply not true. The exceptions are people that sky dive from space or have huge existing audiences to leverage.

You simply have to spend time promoting your content or your asset for it to get shares and links. It is hard work and sometimes you can spend a long time on it and get little return, but it’s important to keep working at until you’re at a point where you have two things:

  • A big enough audience where you can almost guarantee at least some traffic to your new content along with some shares
  • Enough strong relationships with relevant websites who you can speak to when new content is published and stand a good chance of them linking to it

Getting to this point is hard—but that’s kind of the point. There are various hacks you can use along the way but it will take time to get right.

You need consistency

Leading on from the previous point. It takes time and hard work to get links to your content—the types of links that stand the test of time and you’re not going to be removing in 12 months time anyway! This means that you need to keep pushing content out and getting better each and every time. This isn’t to say you should just churn content out for the sake of it, far from it. I am saying that with each piece of content you create, you will learn to do at least one thing better the next time. Try to give yourself the leverage to do this.

Anything scalable is at risk

Scalable link building is exactly what Google has been trying to crack down on for the last few years. Penguin was the biggest move and hit some of the most scalable tactics we had at our disposal. When you scale something, you often lose some level of quality, which is exactly what Google doesn’t want when it comes to links. If you’re still relying on tactics that could fall into the scalable category, I think you need to be very careful and just look at the trend in the types of links Google has been penalizing to understand why.

The part Google plays in this

To finish up, I want to briefly talk about the part that Google plays in all of this and shaping the future they want for the web.

I’ve always tried to steer clear of arguments involving the idea that Google is actively pushing FUD into the community. I’ve preferred to concentrate more on things I can actually influence and change with my clients rather than what Google is telling us all to do.

However, for the purposes of this post, I want to talk about it.

General paranoia has increased. My bet is there are some companies out there carrying out zero specific linkbuilding activity through worry.

Dan Barker

Dan’s point is a very fair one and just a day or two after reading this in an email, I came across a page related to a client’s target audience that said:

“We are not publishing guest posts on SITE NAME any more. All previous guest posts are now deleted. For more information, see www.mattcutts.com/blog/guest-blogging/“.

I’ve reworded this as to not reveal the name of the site, but you get the point.

This is silly. Honestly, so silly. They are a good site, publish good content, and had good editorial standards. Yet they have ignored all of their own policies, hard work, and objectives to follow a blog post from Matt. I’m 100% confident that it wasn’t sites like this one that Matt was talking about in this blog post.

This is, of course, from the publishers’ angle rather than the link builders’ angle, but it does go to show the effect that statements from Google can have. Google know this so it does make sense for them to push out messages that make their jobs easier and suit their own objectives—why wouldn’t they? In a similar way, what did they do when they were struggling to classify at scale which links are bad vs. good and they didn’t have a big enough web spam team? They got us to do it for them 🙂

I’m mostly joking here, but you see the point.

The most recent infamous mobilegeddon update, discussed here by Dr. Pete is another example of Google pushing out messages that ultimately scared a lot of people into action. Although to be fair, I think that despite the apparent small impact so far, the broad message from Google is a very serious one.

Because of this, I think we need to remember that Google does have their own agenda and many shareholders to keep happy. I’m not in the camp of believing everything that Google puts out is FUD, but I’m much more sensitive and questioning of the messages now than I’ve ever been.

What do you think? I’d love to hear your feedback and thoughts in the comments.

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Reblogged 4 years ago from tracking.feedpress.it

Make a killer SEO report on any web site

Make a killer SEO report on any web site you would like and then send it to you I am an experienced SEO-analyst. Over the 1+ year I have been within the mark…

Reblogged 4 years ago from www.youtube.com

9 Things You Need to Know About SEO PowerSuite Today!

Don’t miss the huge new feature coming in SEO PowerSuite this month and other useful stuff we’ve got to share with you today!

1) Link-detox tool in SEO SpyGlass

This great feature will let the software point out any toxic links that put your site at Google penalty risk.

Click to learn more!

2) SEOs say “Not provided” problem is solved

Thrilling feedback comes about the just-added “Not provided” feature in Rank Tracker. For most SEOs it proved to be the easiest solution for the “Not provided” problem.

Click to learn more!

3) Hidden SEO PowerSuite features you’re missing

The alarming reports from our support say that with many new features rolled out, our users still miss the huge powers of already-present SEO PowerSuite features.

That’s why today we go on with hidden SEO PowerSuite tricks that will surely make your SEO life many times easier!

7 hidden SEO PowerSuite features

Make sure you don’t miss out on any of these treasure-features:

Rank Tracker (keyword research/rankings checker)
1. See how well-SEOed your keyword niche competitors are
2. Include/exclude any keywords from your rankings reports 

Website Auditor (on-page SEO tool)
3. Build and rebuild the project for separate folders of your site
4. Use a savvy trick to get the most precise keyword density stats

SEO SpyGlass (backlink checker)
5. Find more backlinks with a handy Google locations trick

LinkAssistant (link management tool)
6. Find all outgoing links a page has
7. Check if a website has a link to your site on any of its pages

These killer features are already yours, so it’s just the time to learn how to make the most of your SEO software!

Reblogged 5 years ago from feedproxy.google.com

Los Angeles’ Premier SEO Services | Why Does Killer Content Always Win?

http://www.freshseocompany.com/ or Call: 213-568-0020 SEO Services | Why Does Killer Content Always Win? Fresh SEO Company 5768 W Pico Blvd #211 Los Ange…

Reblogged 5 years ago from www.youtube.com

Back to Fundamentals: 6 Untapped Keyword Sources that Will Boost Organic Traffic

Posted by neilpatel

I used to perform keyword research in the typical, perfunctory way—go to the Keyword Tool, type in some words, and punch out a list of terms.

Easy. Quick. Simple.

Today, things are different. The much-loved
keyword tool has been replaced, long-tail keywords have the ascendancy, and it’s harder to figure out what users are actually searching for.

The rules have changed, and so have the ways of playing the game. I still use the
Keyword Planner, but I’ve also discovered a medley of not-so-obvious ways to get keywords that improve my organic traffic.

1. Wikipedia

Do you think of Wikipedia as just a massive encyclopedia? Think again.
I use Wikipedia for keyword research.

Image from Search Engine Journal.

My process is pretty simple.

Step 1: Google inurl:Wikipedia and my topic. Or just Google the topic or head term. Wikipedia is often the first organic result.

Step 2: Look at the SERP to identify the most relevant terms and possible keywords within a Wikipedia entry.

Step 3: Open the entry in Wikipedia and identify the most relevant terms from the first few paragraphs, morphing them into longail iterations.

Step 4: Identify other relevant terms from Wikipedia’s table of contents on the topic.

Step 5: Link to other associated Wikipedia to see related subjects, and identify even more keywords.

Wikipedia is the world’s
sixth most popular website, and ranks it at number #4 on Google’s list. It boasts 310,000,000 unique visitors (20% of its traffic), and has 7,900,000,000 pageviews. All of this with absolutely no advertising.

In other words, Wikipedia has one of the best organic SEO strategies on the planet. Obviously, these are keywords that matter. Wikipedia’s popularity shows us that people want information. It’s like the greatest content marketing strategy ever, combining user-generated content with prolific publishing on a grand scale.

Do what Wikipedia does. Use the terms that people search for. You won’t outrank Wikipedia, but you will start to rank organically for the longtail varieties that you discern from Wikipedia.

2. Google autocomplete

When you type stuff into Google’s search bar, Google predicts your query and types it out for you. The feature has been around
for a long time. The more time that goes by, the more intelligent the autocomplete algorithm becomes.

These autocomplete suggestions are all based on real user queries. They vary based on geographic location and language. However, in spite of the variation, autocomplete provides a fairly accurate representation of what people are looking for.

Here is why autocomplete is a killer source of keywords:

Step 1: It indicates some of the most popular keywords.

Step 2: It provides longtail suggestions.

Step 3: The keywords are ranked according to the “freshness layer” algorithm. That means that currently popular search terms will rank higher in the autocomplete list.

How do you use autocomplete for keyword research? Well, you can go about this the good old-fashioned spade and shovel way, like this:

Google 2014-08-11 13-50-24

Step 4: Open Google. To prevent Google from autocompleting previously-searched for terms, log out of Google or open an “incognito” window (Chrome: Shift + Cmnd + N).

Step 5: Type in your main keyword or longtail keyword E.g. “lawnmower.”

Step 6: Write down the suggestions that appear in autocomplete.

Step 7: After you type in your main keyword or head term, type in “A” and write down the autocomplete suggestions.

Step 8: Repeat Step 7 for rest of the alphabet.

Or, you can do it the easy way, with Übersuggest. It’s called”suggest on steroids.” It will do all the work for you. The only downside is that it doesn’t suggest keyword extensions based on search popularity.

Keyword suggestion tool — Google suggest scraper — Übersuggest 2014-08-11 13-53-48

If you can get past the eye-popping UI, Übersuggest is a pretty awesome tool.

Keep in mind that Google is not going to provide suggestions for everything.
As quoted in Search Engine Land, here is what the algorithm will filter out:

  • Hate- or violence-related suggestions
  • Personally identifiable information in suggestions
  • Porn & adult content-related suggestions
  • Legally mandated removals
  • Piracy-related suggestions

3. Google Related Searches

Since Google is the biggest search engine, we’ve got to take our cues from its mighty algorithm, imperfect and agonizing though it may be.

Google’s related searches is a really easy way to snag some instant keyword research.


Step 1:
Search for your keyword in Google.


Step 2:
Scroll to the bottom, and ignore everything in between.

There, at the bottom is a harvest of keywords, ripe for the selection:

lawn mower - Google Search 2014-08-11 14-05-22

The idea is similar to Google suggest. However, instead of providing autocomplete suggestions, Google takes the keyword and mixes it up with other words. These other words may be at the end, at the beginning, or sprinkled throughout. These related searches might not even include the actual keyword, but are simply connected in a tangential way.

Whatever the case, you will undoubtedly find some keyword ideas from this list.

4. MetaGlossary.com

Not a whole lot of people know about MetaGlossary.com. You won’t find a lot of information about the company itself, but you will find a ton of keyword ideas.

Here are the instructions. Not too hard.

MetaGlossary.com 2014-08-11 14-53-43

The whole point of the glossary is to provide definitions. But along with the many definitions, you’ll get “related terms.” That’s what we’re looking for.

When I type in “Search Engine Optimization,” my head term, here’s what I get:

Metaglossary.com - Definitions for "search engine optimization" 2014-08-11 14-56-26

All of those are potential keywords.

I can take this a step further by looking through the definitions. These can provide even more keyword fodder:

Metaglossary.com - Definitions for "search engine optimization" 2014-08-11 14-57-28

For this particular term, I found 117 definitions. That’s enough to keep me busy for a while.

5. Competitor keywords

Another great way to get keyword ideas is to snag them from the competition.

Not only are you going to identify some great keywords, but you’ll be able to gain these keywords ideas from the top-ranking organic sites in the SERPs.

Here’s how to do it.

Step 1: Google your top keyword.

Step 2: Click the first organic result.

Step 3: View the page source (Chrome: Cmnd + Alt + u)

Step 4: Search for “<Title>”. Identify any non-branded terms as possible keywords.

Step 5: Search for “<h1>”. Identify any potential keywords in the H1 text.

Step 6: Search for “<keywords>”. Identify any potential keywords that they have identified as such. Some websites have this, such as specific WordPress themed sites, or WP sites using an SEO plugin. Most websites don’t.

Step 7: Look at all the content and locate any additional longtail keywords or keyword variations.

The competitors that are first in the SERP for a given head term or longtail query are ranking high for a variety of reasons. One of those reasons is their keyword selection. Sure, they may have good link profiles, but you can’t rank for a keyword unless you actually have that keyword (or some variation thereof) on your page.

6. Amazon.com

Amazon.com is king of the ecommerce jungle, no questions asked.

Part of their power is that they have total domination of the organic search results for just about any purchase-related keyword. When your audience circles closer to a transactional search query, Amazon is ranking somewhere.

Why? They’ve got keywords—lots of them. And they have reviews—lots of them. This means one thing for you: Lots of keywords ideas.

Let me make a quick clarification. Not everyone is going to find keyword ideas on Amazon. This works best if you have a physical products, and obviously only if Amazon sells it.

Here’s how to skim the cream off of Amazon’s great keywords.

Step 1: Google your keyword.

Step 2: Locate the Amazon entry in the SERP.

Step 3: Click on the result to see the product/landing page on Google.

Step 4: Locate keywords in the following places.

-“Show results for” menu

-Main header

-Text underneath main header

-“## Results for” text.

-Breadcrumb

-Items listed

Here’s a quick survey of where you can find these keywords. Notice the highlighted text.

Amazon.com: Bags & Cases: Electronics: Sleeves & Slipcases, Messenger Bags, Shoulder Bags, Backpacks & More 2014-08-11 14-28-16

You’ll find even more keywords once you dive into individual products.

Pay special attention to these areas on product pages:

-“Customers Who Bought This Item Also Bought”

-“Product Description”

-“Product Ads from External Websites”

-“Customer Questions & Answers.” You’ll find some nice query-like longtail keywords here.

-“Customer Reviews.” Again, this is a great source of longtails.

Let Amazon be your guide. They’re the biggest e-retailer around, and they have some great keyword clout going for them.

Conclusion

Keyword research is a basic skill for any SEO. The actual process of finding those keywords, however, does not require expensive tools, formula-driven methods, or an extremely limited pool of options.

I’ve used each of these methods for myself and my clients with incredible success.


What is your favorite source for finding great keywords? 

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