Inspiring action: tips and tricks the nonprofit marketer should know

Being part of such
a demanding and pressurized industry is not easy. For years, dotdigital has
been working to deliver solutions to many NFP pain points. That’s why Engagement
Cloud is the platform of choice for so many non-profit organizations. We decided
to unite our years of insight with the current trends in marketing and use cases
of the innovative work happening right now, in an event dedicated solely to
helping NFPs work smarter and deliver big.

(P.S. it was on a really big boat)

So, without any
further ado, here are the key takeaways we learned aboard HMS Belfast:

Make everything you do T.A.S.T.E-y

As
a not-for-profit organization, you’ve probably done extensive research into the
personas of your donors and volunteers. But, do you remember to apply it in your
marketing comms?

Probably
not.

Gavin Laugenie, Head of Strategy & Insight at dotdigital, broke down the simple tactics you can adopt to ensure your content makes an impact with every type of donor.

Trust

Without trust in your organization, no one is going to be willing to donate their time or money. NFPs, and charities, in particular, suffered massive blows to the amount of trust the public had in them in 2018. It’s more important than ever to the public that NFPs be open and honest about everything they do.

You need to continuously reinforce the message that your nonprofit will put resources to the best use. Whenever you’re publicly recognized in the press, or on social channels, be sure to include it in your emails. Especially in the early stages of the customers’ journey with you.

Altruism

Altruism and a general concern for the wellbeing of others is considered to be the most powerful reason people decide to donate or volunteer for a charity.

Utilize
this in your marketing. Include pictures of your volunteers at work. Create
videos of your work and your volunteers on the front line. Visuals like these
in your email marketing specifically can be very powerful. They show the real
impact you are making to your mission and spur your altruistic subscribers to contribute
in any way they can.

Social

Never
forget about the emotional connection people may have to your cause. It may be
that someone close to them cares about your mission or has been affected by it
personally. That’s often the reason married couples donate together, and friends
join fun runs as a group.

Tell
human stories that help people connect with your organization, and really drive
home the social impact their contributions have helped provide. Videos are particularly
impactful here. Just think about the impact the stories featured in Stand Up 2
Cancer have every year. If they can feel they can relate to your story, the more
likely they will be to get involved.

Taxes

This may not feel like a natural reason, but it resonates with a lot of people today. Especially your high-value givers. Tax breaks for charitable giving are well established in countries such as the US, but in the UK, it more often than not comes in the form of the Gift Aid scheme. And, this is only really brought up when someone is already in the process of donating.

In
your email marketing, creating targeted campaigns around Gift Aid, especially
around the holiday season, is a great way of generating awareness and driving
donations.  

Egoism

People donate or volunteer because of the way it makes them feel. They might not want to phrase it that way, but these donors or volunteers experience a positive feeling similar to a buyer’s high when the act is charitable.

Make sure you say, ‘thank you’ and ‘you’ve made a real difference today’. It’s a great way to encourage these donors and volunteers to repeat their actions. Also, using language like ‘even a little bit makes a big difference’ or asking them to donate time, not money, can make people feel good, without stumbling over the issue of financial constraints.

Breaking the status quo

Jamie Walker and Najmah Salam are still relatively new to Help for Heroes, but they’re at the start of a very exciting journey.

Aware that email is an unbeatable channel to engage audiences and drive donations, they have looked at today’s savvy subscriber and decided that they needed to do something new. Audiences are constantly bombarded by marketing on every channel. Cutting through the noise as an NFP is even harder because you’re not just asking someone to read your email, but do something – really do something – too.

As
a result, they’ve decided to adopt a new approach – #respectheinbox.

But
how? And what does it mean?

Automate for humans

Some people worry automated emails take the human touch out of the message – but this really isn’t the case. You just have to make sure you do it well.

Adding ‘Meet the Team’ emails to your drip or welcome campaigns can create a personal connection with readers. Asking for feedback demonstrates the value you put in their opinions. RSS feeds give a live update of what’s happening in your organization. It also makes it easier for you to take readers on individual journeys based on whether they’re supporters or beneficiaries.

These are just some easy ways to keep your messages personal while saving you time to do what humans do best: create, invent, and innovate.

Less is more

Always be mindful of decision fatigue. The average office worker receives around 121 emails a day. Handheld devices are checked between 80 and 150 time a day. If you overwhelm your email with too much information, it’s simply not going to go in and your impact will be lost.

Keep emails short and punchy. If
you’re asking for donations, sign-ups, or any kind of action, make sure the message
in your email is singular

Read the room

Understand the climate, practice
empathy, and remember that timeliness is effectiveness. This can come in many forms
such as asking for consent before sending emails around the holidays. For Help
for Heroes, this has recently been put into practice as they continuously keep supporters
informed about the progress of the new Office of Veterans Affairs.

This helps you build momentum,
and keeps subscribers engaged.

There’s a time and a place

In other words, don’t be a one-trick pony. Just because data proves that first name personalization in a subject line increases open rates, doesn’t mean every subject line needs to be.

Najmah Help for Heroes

By constantly testing and learning, you’ll soon develop a bank of magic tricks you can pull out to reach your audience at the right time, and in the right place.

By respecting the inbox, Help for Heroes is ensuring that the emails it sends are relevant and engaging. Donors have busy lives, so holding their attention is essential. Adopting this approach is helping Help for Heroes on their mission.

Don’t let fear hold you back

Barry McVeigh of Macmillan Cancer Support and Ralph Johnson from Felinesoft had a single objective when they started working together: help more people, faster!

Macmillan Cancer Support, like many charities in the NFP sector, had left its technology systems in the past as it focused almost entirely on its mission. With its objective in mind, Macmillan turned to Felinesoft to help it accelerate its impact through technology and innovation.

This
required a drastic change in the way the whole organization acted. Cultural
change is never easy, but the success of Macmillan and Felinesoft’s work proves
that you must never let fear hold you back.

Macmillan had a decision-making process that was almost too inclusive, a waterfall approach to information sharing and high demands for success. This slowed the process of change, making innovation hard.

Macmillan NFP event

Together, the two organizations identified the iterative process needed to successfully innovate:

Understand where you are

Start at the very beginning. Yes, you’ll have an end goal, but you can’t get there before you understand where you are today. Evaluate your key metrics, understand the user journey, and how the conversion funnel works.

Generate ideas

Once you know where you are, think about where you want to be. How can you improve your key metrics or the user journey? Empathy is essential to think about what the ideal journey should be.

Get feedback

Feedback from stakeholders is essential. But don’t forget, too many cooks spoil the broth. Get together small focus groups where you can work collaboratively on a solution. Small teams move faster and get to work quicker.

Build and test

You need to be focused on implementation if you’re going to get something done. Act fast and start building your solution as quickly as possible. Testing everything you do is the only way you’ll know if it’s working.

Always be optimizing

Arguably the most important
part, never be afraid to fail. By closely monitoring your goals and KPIs, you’ll
soon find out what’s working and what’s not. Without this environment of trust,
change is never going to happen.

First impressions count

Data,
data, data.

There really is nothing more important to the modern marketer than data. Without data, we can’t engage customers. And for an NFP, an unengaged subscriber is stopping them from getting closer to their mission.

For the founder of eFocus Marketing, Kate Barrett, the second someone subscribes to your newsletter, you need to work hard to engage them, and keep them engaged. Kate looked at a small sample of NFPs and identified three key mistakes that were far too common for a modern marketer.

Opting in was hard

60% of brands had no clearly visible email opt-in on the homepage.

When someone enters your website, they’re expressing an interest in you, so it’s vital to connect with them as soon as possible. Collecting details from these interested parties means you can inspire, educate, and nurture them until they’re ready to donate.

What’s worse is that Kate discovered 30% of NFPs didn’t even offer a newsletter opt-in at the end of a donation. These are people clearly committed to helping you achieve your mission, and they are passing you by, potentially shifting their interests to a more engaging organization with a similar proposition.

Whether you choose to use a popover or a form in your footer, making it easy to subscribe is essential.

Welcome programs were lacking

Even with nearly half of NFPs
sending welcome emails, there’s still a long way for brands to go.

Your welcome email is your first
interaction with a potential supporter. To really drive and inspire action you
need to be telling them your story. What do you do? Who do you help? Why is it
important? And, how can they make a difference?

Break these up into a series of welcome emails and make sure you keep the CTAs to 1 max. per email. Consider carefully what your important messages are, and make sure you’re communicating these from the start.

Communications weren’t continuing

A single welcome email or ‘thank
you for your donation’ is just the start of the journey. Making communications
personal to the reader helps you keep supporters coming back to your cause.

If they’ve donated, don’t leave it at thank you. Show them how their money is being used and the progress that is being made thanks to them. If they’re regular fundraisers, show them how much they’ve raised and whose lives they’ve made a difference to.

To avoid these mistakes, you need to know your audience. The data you have on them facilitates the conversation – you just need to use it to get maximum returns on your emails marketing.

The post Inspiring action: tips and tricks the nonprofit marketer should know appeared first on dotdigital blog.

Reblogged 4 months ago from blog.dotdigital.com

10 things you should know about Romesh Ranganathan

In case you haven’t heard, comedian, actor, producer, and all-round jolly good bloke Romesh Ranganathan will be our celebrity host at this year’s dotties awards, where he’ll be handing out awards to the winners, and hopefully treating us to some of his deadpan comedic delivery.

In anticipation of his appearance at the dotties, and for those of you who may not be too familiar with his work, I’ve got 10 things that you should know about Romesh Ranganathan.

2 x 10 + 1 = Romesh done

Romesh made his comedic debut in 2010, whilst still working his job as a mathematics teacher in his hometown of Crawley, West Sussex. He joins the list of comedians who used to be teachers, which includes Billy Crystal, Greg Davies, and, uh, Roy Hodgson.

His jokes are stinkers

His debut live show, Irrational Live, dominated the country in 2016 with a string of sold-out shows, one of which The Guardian described as having ‘irresistible gags with stink-bomb impact’. It was later released as a concert film, becoming a bestseller in the process.

You’ve probably seen him on a panel show

The last four years have seen Romesh establish himself as a regular or guest on several panel shows, including Mock the Week, 8 out of 10 Cats, Would I Lie to You?, The Last Leg, Have I Got News for You, and QI.

He’s on the telly a lot

Alongside his stage and panel show performances, Romesh has also starred in a number of other TV programs. These include:

Asian Provocateur – The first series, on BBC Three, saw Romesh travel to Sri Lanka to learn about his parents’ country of origin and its culture, meeting family members along the way. The second series, Mum’s American Dream, saw Romesh and his mother, Shanthi, travel to the US to meet more family members.

Just Another Immigrant – This American docuseries premiered on Showtime in June 2018. It follows Romesh, along with his wife and three children, his mother, and his uncle, as they immigrate to the US. As the series progresses, Romesh and family attempt to rebuild their life from scratch, and Romesh attempts to sell out a 6,000-seater venue in just three months.

Judge Romesh – Falling somewhere between Judge Judy, Judge Rinder, and The Jeremy Kyle Show, Judge Romesh sees him settling disputes in a fictional civil court. The first series finished its run at the beginning of September and was screened on Dave.

And he’s got even more on the way

I wonder whether Romesh finds time to sleep, because his new TV series, The Misadventures of Romesh, sees him travelling way, way out of his comfort zone and away from the world of complimentary breakfast buffets to some of the most unlikely places on earth for a holiday.

A man of many talents

Romesh has also performed as a freestyle rap artist under the name of Ranga, and he once managed to reach the finals of the UK freestyle competition.

You can find a video of Romesh battling another comedian on YouTube, but there’s a bit too much foul language for me to embed it on this blog, so here’s a clip of him freestyling on BBC Asian Network instead:

Part of the VGang

Romesh is vegan, having been vegetarian up until 2015. He wrote an article for the Guardian last year about how you can survive Christmas as a vegan. Take a look at the article here.

Aquarius Comedian

Born on January 31st, Romesh is an Aquarian comedian, just like Hannibal Buress, Chris Rock, and me.

He’s got his own memoir

Next month sees the release of Romesh’s first book, Memoirs of a Distinctly Average Human Being. Being a distinctly average human being myself, I am very much looking forward to reading this and seeing how our lives compare.

Hip-hop saved his life

Romesh also has his own hip-hop podcast. Named after the Lupe Fiasco song of the same name, Hip-hop Saved My Life has featured guests such as Chali 2Na, Loyle Carner, DJ Yoda, Scroobius Pip, and his mum.

He also got a chance to meet Lupe Fiasco in an episode of Just Another Immigrant:

Now that you’re more closely acquainted with Romesh, perhaps you’ll want to submit an entry to the dotties? If you’re a dotmailer user, then take a look at the categories, and find out how to enter here.

The post 10 things you should know about Romesh Ranganathan appeared first on The Marketing Automation Blog.

Reblogged 1 year ago from blog.dotmailer.com

What You Need to Know About Duplicate GMB Listings [Excerpt from the Expert’s Guide to Local SEO]

Posted by JoyHawkins

Recently, I’ve had a lot of people ask me how to deal with duplicate listings in Google My Business now that MapMaker is dead. Having written detailed instructions outlining different scenarios for the advanced local SEO training manual I started selling over at LocalU, I thought it’d be great to give Moz readers a sample of 5 pages from the manual outlining some best practices.


What you need to know about duplicate GMB listings

Before you start, you need to find out if the listing is verified. If the listing has an “own this business” or “claim this business” option, it is not currently verified. If missing that label, it means it is verified — there is nothing you can do until you get ownership or have it unverified (if you’re the one who owns it in GMB). This should be your first step before you proceed with anything below.

Storefronts

  • Do the addresses on the two listings match? If the unverified duplicate has the same address as the verified listing, you should contact Google My Business support and ask them to merge the two listings.
  • If the addresses do not match, find out if the business used to be at that address at some point in time.
    • If the business has never existed there:
      • Pull up the listing on Maps
      • Press “Suggest an edit”
      • Switch the toggle beside “Place is permanently closed” to Yes
      • Select “Never existed” as the reason and press submit. *Note: If there are reviews on the listing, you should get them transferred before doing this.

  • If the duplicate lists an address that is an old address (they were there at some point but have moved), you will want to have the duplicate marked as moved.

Service area businesses

  • Is the duplicate listing verified? If it is, you will first have to get it unverified or gain access to it. Once you’ve done that, contact Google My Business and ask them to merge the two listings.
  • If the duplicate is not verified, you can have it removed from Maps since service area businesses are not permitted on Google Maps. Google My Business allows them, but any unverified listing would follow Google Maps rules, not Google My Business. To remove it:
    • Pull up the listing on Maps
    • Press “Suggest an edit”
    • Switch the toggle beside “Place is permanently closed” to Yes
    • Select “Private” as the reason and press submit. *Note: If there are reviews on the listing, you should get them transferred before doing this.

Practitioner listings

Public-facing professionals (doctors, lawyers, dentists, realtors, etc.) are allowed their own listings separate from the office they work for, unless they’re the only public-facing professional at that office. In that case, they are considered a solo practitioner and there should only be one listing, formatted as “Business Name: Professional Name.”

Solo practitioner with two listings

This is probably one of the easiest scenarios to fix because solo practitioners are only supposed to have one listing. If you have a scenario where there’s a listing for both the practice and the practitioner, you can ask Google My Business to merge the two and it will combine the ranking strength of both. It will also give you one listing with more reviews (if each individual listing had reviews on it). The only scenario where I don’t advise combining the two is if your two listings both rank together and are monopolizing two of the three spots in the 3-pack. This is extremely rare.

Multi-practitioner listings

If the business has multiple practitioners, you are not able to get these listings removed or merged provided the practitioner still works there. While I don’t generally suggest creating listings for practitioners, they often exist already, leaving people to wonder what to do with them to keep them from competing with the listing for the practice.

A good strategy is to work on having multiple listings rank if you have practitioners that specialize in different things. Let’s say you have a chiropractor who also has a massage therapist at his office. The massage therapist’s listing could link to a page on the site that ranks highly for “massage therapy” and the chiropractor could link to the page that ranks highest organically for chiropractic terms. This is a great way to make the pages more visible instead of competing.

Another example would be a law firm. You could have the main listing for the law firm optimized for things like “law firm,” then have one lawyer who specializes in personal injury law and another lawyer who specializes in criminal law. This would allow you to take advantage of the organic ranking for several different keywords.

Keep in mind that if your goal is to have three of your listings all rank for the exact same keyword on Google, thus monopolizing the entire 3-pack, this is an unrealistic strategy. Google has filters that keep the same website from appearing too many times in the results and unless you’re in a really niche industry or market, it’s almost impossible to accomplish this.

Practitioners who no longer work there

It’s common to find listings for practitioners who no longer work for your business but did at some point. If you run across a listing for a former practitioner, you’ll want to contact Google My Business and ask them to mark the listing as moved to your practice listing. It’s extremely important that you get them to move it to your office listing, not the business the practitioner now works for (if they have been employed elsewhere). Here is a good case study that shows you why.

If the practitioner listing is verified, things can get tricky since Google My Business won’t be able to move it until it’s unverified. If the listing is verified by the practitioner and they refuse to give you access or remove it, the second-best thing would be to get them to update the listing to have their current employer’s information on it. This isn’t ideal and should be a last resort.

Listings for employees (not public-facing)

If you find a listing for a non-public-facing employee, it shouldn’t exist on Maps. For example: an office manager of a law firm, a paralegal, a hygienist, or a nurse. You can get the listing removed:

  • Pull up the listing on Maps
  • Press “Suggest an edit”
  • Switch the toggle beside “Place is permanently closed..” to Yes
  • Select “Never existed” as the reason and press submit.

Listings for deceased practitioners

This is always a terrible scenario to have to deal with, but I’ve run into lots of cases where people don’t know how to get rid of listings for deceased practitioners. The solution is similar to what you would do for someone who has left the practice, except you want to add an additional step. Since the listings are often verified and people usually don’t have access to the deceased person’s Google account, you want to make sure you tell Google My Business support that the person is deceased and include a link to their obituary online so the support worker can confirm you’re telling the truth. I strongly recommend using either Facebook or Twitter to do this, since you can easily include the link (it’s much harder to do on a phone call).

Creating practitioner listings

If you’re creating a practitioner listing from scratch, you might run into issues if you’re trying to do it from the Google My Business dashboard and you already have a verified listing for the practice. The error you would get is shown below.

There are two ways around this:

  1. Create the listing via Google Maps. Do this by searching the address and then clicking “Add a missing place.” Do not include the firm/practice name in the title of the listing or your edit most likely won’t go through, since it will be too similar to the listing that already exists for the practice. Once you get an email from Google Maps stating the listing has been successfully added, you will be able to claim it via GMB.
  2. Contact GMB support and ask them for help.

We hope you enjoyed this excerpt from the Expert’s Guide to Local SEO! The full 160+-page guide is available for purchase and download via LocalU below.

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Reblogged 2 years ago from tracking.feedpress.it

6 sales tax truths every online seller needs to know

As a product seller, chances are high that one of your least favorite administrative hassles is dealing with sales tax. Collecting, reporting and filing sales tax is just one of those necessary evils you must master in order to get on with the fun and profitable parts of your business.

If you dread sales tax when your due date rolls around, or are just getting started, this guide will help you finally feel confident about sales tax!

Let’s dig in.

What is sales tax?

Sales tax is a small percentage tacked on to the sale price of a product or products. In the United States, forty-five states and Washington D.C. all have a sales tax. Sales tax is governed at the state level rather than the federal level, so each state gets to set it’s own sales tax rates, due dates, rules and laws.

Retailers (including online sellers) are required to collect sales tax when you make a taxable sale. Most tangible items that you sell will be taxable. In general, services are not taxable, though some states are attempting to change that.

Sales tax rates vary by state and local area. A few friendly states only have one statewide sales tax rate. But most states also allow local areas such as counties, cities and special taxing districts to collect sales tax as well. This makes sense when you realize that state and local governments use sales tax to pay for necessary budget items like schools, roads and public safety.

As a retailer, however, you need to make sure you’re collecting the correct amount of sales tax in each local area.

Example:

The Colorado state sales tax rate is 2.9%. But local areas are also allowed to tack on extra sales tax. If you were a merchant located in Centennial, Colorado, here is the combination of rates you should charge your customer:

Colorado State Rate 2.9%
Arapahoe County 0.25%
City of Centennial 2.5%
Regional Transportation District Tax 1%
Scientific and Cultural Facilities District 0.1%
Total 6.75%

 

Now that we know what sales tax is and why we’re required to charge it, let’s move on…

Who has to charge sales tax to which customers?

As a retailer, you are only required to collect sales tax from buyers in states where you have sales tax nexus. Sales tax nexus is just a fancy legalese way to say “significant connection” to a state. If you have nexus in a state, then that state considers you on the hook for charging sales tax to buyers in the state.

You’ll always have sales tax nexus in your home state, but you may find that certain business activities create nexus in other states, too. They include:

  • A location – an office, warehouse, store, or other physical place of business
  • Personnel – an employee, contractor, salesperson, installer or other person doing work for your business
  • Inventory – Most states consider storing inventory in the state to cause nexus even if you have no other place of business or personnel
  • Affiliates – Someone who advertises your products in exchange for a cut of the profits creates nexus in many states
  • A drop shipping relationship – If you have a 3rd party ship to your buyers, you may create nexus
  • Selling products at a tradeshow or other event – Some states consider you to have nexus even if you only sell there temporarily

To help you determine whether or not your business activities give you sales tax nexus, you can find out what every state’s laws have to say about nexus here.

If you do have nexus in a state, your next step is to…

Register for a Sales Tax Permit

Before you can legally begin collecting sales tax from buyers in a state, you are required to obtain a sales tax permit. You can do this with your state’s taxing authority, usually called the [State] Department of Revenue.  Here’s information on how to register for a sales tax permit in every state.

When you receive your sales tax permit, you will also receive instructions on when to file and at what frequency.

Most of the time, you will be required to file sales tax either monthly, quarterly or annually. The general rule of thumb is that the higher your sales volume in a state, the more often the state will want you to file a sales tax return and remit sales tax due.

Now that you have your sales tax permit in hand, your next step is to begin collecting sales tax from your customers.

How to collect sales tax as an online retailer

Most online platforms allow you to collect sales tax from your customers, though some platforms are more robust than others when it comes to allowing you to collect the correct amount of sales tax.

Origin vs. destination-based sales tax collection

Long story short – a handful of states are “origin-based” sales tax states. If your business activities are based in one of these states and you sell online, you’re in luck. When selling to buyers in your state, all you need to do is collect sales tax at your local rate. This means you only need to collect sales tax at a single tax rate (Example: 6.5%) if you are fortunate enough to live in an origin-based state.

On the other hand, most states are “destination-based” sales tax states, which can be a real nightmare when it comes to collecting sales tax. In destination-based states, sellers are required to collect sales tax at the rate of the buyer’s ship-to address. States can have hundreds or thousands of local taxing jurisdictions. Remember, each county and city may have a sales tax, plus any special taxing districts. This is where collecting the right amount of sales tax can get a whole lot more complicated.

To even further complicate matters, most of the time you are required to collect sales tax using destination-based rules in any state aside from your home state. You can read a much more detailed explanation of origin vs. destination based sales tax collection here.

Product taxability

When collecting sales tax, you should also keep your product’s taxability in mind. Most tangible products are taxable, but some states make exceptions for necessities such as grocery items or clothing. If you have sales tax nexus in more than one state, you may find that you charge sales on clothing to buyers in one state, but should not charge sales tax on clothing to buyers in another.

Shipping taxability

Also, if you charge your customers for shipping, you may also need to consider sales tax. Some states require sales tax on shipping charges, and some do not. Here’s a list of states that do and do not require sales tax on shipping charges.

If this all sounds overly complicated, don’t worry. Even if you have built your own online store, or use a shopping cart like Magento, a smart sales tax collection solution like TaxJar’s SmartCalcs sales tax API has you covered!

Once you’re collecting sales tax, your sales tax filing due date will roll around before you know it. When that happens…

Report how much sales tax you’ve collected

When it comes time to file your sales tax return, your first step is to figure out how much sales tax you collected from buyers in your state. This includes breaking down how much sales tax you collected from buyers in each city, county and other special taxing jurisdiction. As you can imagine, this gets more difficult the higher volume you are or if you sell through multiple online channels.

Sales tax automation can help here, too. Just link up all of you sales channels – from marketplaces like Amazon FBA or Etsy, to shopping carts like Magento or Shopify, or even a POS like Square – and technology will take care of the rest. We’ll product a return-ready report that you can use to fill out your sales tax filing forms in minutes, not hours.

If you truly never want to see a sales tax return again, you can also AutoFile your sales tax returns in most states. This allows you to spend time on the parts of your business that truly matter.

Once you’ve determined how much sales tax you’ve collected in your nexus states (either with a sales tax automation solution or tediously, with a complicated spreadsheet) your next and final step is to…

File your sales tax return

When you registered for your sales tax permit, your state gave you a sales tax filing frequency and due dates. You can check your sales tax filing due dates here.

When it’s time to file, you can file online at your state’s department of revenue, or AutoFile using a sales tax automation solution.

There are a couple of important things to consider when filing your sales tax returns:

  1. Always file a sales tax return by the due date – This is true even if you didn’t collect a penny in sales tax. States consider your sales tax filing a “check in” and if you fail to file you may end up with a monetary penalty or even having your sales tax permit revoked.
  2. Don’t discount discounts – About half the states with a sales tax realize that asking you, the retailer, to serve as tax collector places and extra burden on your business. If you file on time, they’ll allow you to keep a small percentage (usually 1-3%) of the sales tax you’ve collected. It isn’t much, but it’s free money!

And that’s it! You’ve filed your sales tax return and you’re all set.  Need more info? Check out our Sales Tax 101 for Online Sellers Guide, or join over 6,000 of your fellow sellers and sales tax experts over at the Sales Tax for eCommerce Sellers Facebook Group.

The post 6 sales tax truths every online seller needs to know appeared first on The Email Marketing Blog.

Reblogged 2 years ago from blog.dotmailer.com

Everything you need to know about Google’s ‘Possum’ algorithm update

Wondering what’s up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling ‘Possum.’

The post Everything you need to know about Google’s ‘Possum’ algorithm update appeared first on Search Engine…

Please visit Search Engine Land for the full article.

Reblogged 3 years ago from feeds.searchengineland.com

Darryl, the man behind dotmailer’s Custom Technical Solutions team

Why did you decide to come to dotmailer?

I first got to know dotmailer when the company was just a bunch of young enthusiastic web developers called Ellipsis Media back in 1999. I was introduced by one of my suppliers and we decided to bring them on board to build a recruitment website for one of our clients. That client was Amnesty International and the job role was Secretary General. Not bad for a Croydon company whose biggest client before that was Scobles the plumber’s merchants. So, I was probably dotmailer’s first ever corporate client! After that, I used dotmailer at each company I worked for and then one day they approached a colleague and me and asked us if we wanted to work for them. That was 2013.  We grabbed the opportunity with both hands and haven’t looked back since.

Tell us a bit about your role

I’m the Global Head of Technical Solutions which actually gives me responsibility for 2 teams. First, Custom Technical Solutions (CTS), who build bespoke applications and tools for customers that allow them to integrate more closely with dotmailer and make life easier. Second, Technical Pre-sales, which spans our 3 territories (EMEA, US and APAC) and works with prospective and existing clients to figure out the best solution and fit within dotmailer.

What accomplishments are you most proud of from your dotmailer time so far?

I would say so far it has to be helping to turn the CTS team from just 2 people into a group of 7 highly skilled and dedicated men and women who have become an intrinsic and valued part of the dotmailer organization. Also I really enjoy being part of the Senior Technical Management team. Here we have the ability to influence the direction and structure of the platform on a daily basis.

Meet Darryl Clark – the cheese and peanut butter sandwich lover

Can you speak a bit about your background and that of your team? What experience and expertise is required to join this team?

My background is quite diverse from a stint in the Army, through design college, web development, business analysis to heading up my current teams. I would say the most valuable skill that I have is being highly analytical. I love nothing more than listening to a client’s requirements and digging deep to work out how we can answer these if not exceed them.

As a team, we love nothing more than brainstorming our ideas. Every member has a valid input and we listen. Everyone has the opportunity to influence what we do and our motto is “there is no such thing as a stupid question.”

To work in my teams you have to be analytical but open minded to the fact that other people may have a better answer than you. Embrace other people’s input and use it to give our clients the best possible solution. We are hugely detail conscious, but have to be acutely aware that we need to tailor what we say to our audience so being able to talk to anyone at any level is hugely valuable.

How much of the dotmailer platform is easily customizable and when does it cross over into something that requires your team’s expertise? How much time is spent on these custom solutions one-time or ongoing?

I’ll let you in on a little secret here. We don’t actually do anything that our customers can’t do with dotmailer given the right knowledge and resources. This is because we build all of our solutions using the dotmailer public API. The API has hundreds of methods in both SOAP and REST versions, which allows you to do a huge amount with the dotmailer platform. We do have a vast amount of experience and knowledge in the team so we may well be able to build a solution quicker than our customers. We are more than happy to help them and their development teams build a solution using us on a consultancy basis to lessen the steepness of the learning curve.

Our aim when building a solution for a customer is that it runs silently in the background and does what it should without any fuss.

What are your plans for the Custom Tech Solutions team going forward?

The great thing about Custom Technical Solutions is you never know what is around the corner as our customers have very diverse needs. What we are concentrating on at the moment is refining our processes to ensure that they are as streamlined as possible and allow us to give as much information to the customer as we can. We are also always looking at the technology and coding approaches that we use to make sure that we build the most innovative and robust solutions.

We are also looking at our external marketing and sharing our knowledge through blogs so keep an eye on the website for our insights.

What are the most common questions that you get when speaking to a prospective customer?

Most questions seem to revolve around reassurance such as “Have you done this before?”, “How safe is my data?”, “What about security?”, “Can you talk to my developers?”, “Do I need to do anything?”.  In most instances, we are the ones asking the questions as we need to find out information as soon as possible so that we can analyse it to ensure that we have the right detail to provide the right solution.

Can you tell us about the dotmailer differentiators you highlight when speaking to prospective customers that seem to really resonate?

We talk a lot about working with best of breed so for example a customer can use our Channel Extensions in automation programs to fire out an SMS to a contact using their existing provider. We don’t force customers down one route, we like to let them decide for themselves.

Also, I really like to emphasize the fact that there is always more than one way to do something within the dotmailer platform. This means we can usually find a way to do something that works for a client within the platform. If not, then we call in CTS to work out if there is a way that we can build something that will — whether this is automating uploads for a small client or mass sending from thousands of child accounts for an enterprise level one.

What do you see as the future of marketing automation technology?  Will one size ever fit all? Or more customization going forward?

The 64 million dollar question. One size will never fit all. Companies and their systems are too organic for that. There isn’t one car that suits every driver or one racquet that suits every sport. Working with a top drawer partner network and building our system to be as open as possible from an integration perspective means that our customers can make dotmailer mold to their business and not the other way round…and adding to that the fact that we are building lots of features in the platform that will blow your socks off.

Tell us a bit about yourself – favorite sports team, favorite food, guilty pleasure, favorite band, favorite vacation spot?

I’m a dyed in the wool Gooner (aka Arsenal Football Club fan) thanks to my Grandfather leading me down the right path as a child. If you are still reading this after that bombshell, then food-wise I pretty much like everything apart from coriander which as far as I’m concerned is the Devils own spawn. I don’t really have a favorite band, but am partial to a bit of Level 42 and Kings of Leon and you will also find me listening to 90s drum and bass and proper old school hip hop. My favorite holiday destination is any decent villa that I can relax in and spend time with my family and I went to Paris recently and loved that. Guilty pleasure – well that probably has to be confessing to liking Coldplay or the fact that my favorite sandwich is peanut butter, cheese and salad cream. Go on try it, you’ll love it.

Want to meet more of the dotmailer team? Say hi to Darren Hockley, Global Head of Support, and Dan Morris, EVP for North America.

Reblogged 3 years ago from blog.dotmailer.com

Meet Dan Morris, Executive Vice President, North America

  1. Why did you decide to come to dotmailer?

The top three reasons were People, Product and Opportunity. I met the people who make up our business and heard their stories from the past 18 years, learned about the platform and market leading status they had built in the UK, and saw that I could add value with my U.S. high growth business experience. I’ve been working with marketers, entrepreneurs and business owners for years across a series of different roles, and saw that I could apply what I’d learned from that and the start-up space to dotmailer’s U.S. operation. dotmailer has had clients in the U.S. for 12 years and we’re positioned to grow the user base of our powerful and easy-to-use platform significantly. I knew I could make a difference here, and what closed the deal for me was the people.  Every single person I’ve met is deeply committed to the business, to the success of our customers and to making our solution simple and efficient.  We’re a great group of passionate people and I’m proud to have joined the dotfamily.

Dan Morris, dotmailer’s EVP for North America in the new NYC office

      1. Tell us a bit about your new role

dotmailer has been in business and in this space for more than 18 years. We were a web agency, then a Systems Integrator, and we got into the email business that way, ultimately building the dotmailer platform thousands of people use daily. This means we know this space better than anyone and we have the perfect solutions to align closely with our customers and the solutions flexible enough to grow with them.  My role is to take all that experience and the platform and grow our U.S. presence. My early focus has been on identifying the right team to execute our growth plans. We want to be the market leader in the U.S. in the next three years – just like we’ve done in the UK –  so getting the right people in the right spots was critical.  We quickly assessed the skills of the U.S. team and made changes that were necessary in order to provide the right focus on customer success. Next, we set out to completely rebuild dotmailer’s commercial approach in the U.S.  We simplified our offers to three bundles, so that pricing and what’s included in those bundles is transparent to our customers.  We’ve heard great things about this already from clients and partners. We’re also increasing our resources on customer success and support.  We’re intensely focused on ease of on-boarding, ease of use and speed of use.  We consistently hear how easy and smooth a process it is to use dotmailer’s tools.  That’s key for us – when you buy a dotmailer solution, we want to onboard you quickly and make sure you have all of your questions answered right away so that you can move right into using it.  Customers are raving about this, so we know it’s working well.

  1. What early accomplishments are you most proud of from your dotmailer time so far?

I’ve been at dotmailer for eight months now and I’m really proud of all we’ve accomplished together.  We spent a lot of time assessing where we needed to restructure and where we needed to invest.  We made the changes we needed, invested in our partner program, localized tech support, customer on-boarding and added customer success team members.  We have the right people in the right roles and it’s making a difference.  We have a commercial approach that is clear with the complete transparency that we wanted to provide our customers.  We’ve got a more customer-focused approach and we’re on-boarding customers quickly so they’re up and running faster.  We have happier customers than ever before and that’s the key to everything we do.

  1. You’ve moved the U.S. team to a new office. Can you tell us why and a bit about the new space?

I thought it was very important to create a NY office space that was tied to branding and other offices around the world, and also had its own NY energy and culture for our team here – to foster collaboration and to have some fun.  It was also important for us that we had a flexible space where we could welcome customers, partners and resellers, and also hold classes and dotUniversity training sessions. I’m really grateful to the team who worked on the space because it really reflects our team and what we care about.   At any given time, you’ll see a training session happening, the team collaborating, a customer dropping in to ask a few questions or a partner dropping in to work from here.  We love our new, NYC space.

We had a spectacular reception this week to celebrate the opening of this office with customers, partners and the dotmailer leadership team in attendance. Please take a look at the photos from our event on Facebook.

Guests and the team at dotmailer's new NYC office warming party

Guests and the team at dotmailer’s new NYC office warming party

  1. What did you learn from your days in the start-up space that you’re applying at dotmailer?

The start-up space is a great place to learn. You have to know where every dollar is going and coming from, so every choice you make needs to be backed up with a business case for that investment.  You try lots of different things to see if they’ll work and you’re ready to turn those tactics up or down quickly based on an assessment of the results. You also learn things don’t have to stay the way they are, and can change if you make them change. You always listen and learn – to customers, partners, industry veterans, advisors, etc. to better understand what’s working and not working.  dotmailer has been in business for 18 years now, and so there are so many great contributors across the business who know how things have worked and yet are always keen to keep improving.  I am constantly in listening and learning mode so that I can understand all of the unique perspectives our team brings and what we need to act on.

  1. What are your plans for the U.S. and the sales function there?

On our path to being the market leader in the U.S., I’m focused on three things going forward: 1 – I want our customers to be truly happy.  It’s already a big focus in the dotmailer organization – and we’re working hard to understand their challenges and goals so we can take product and service to the next level. 2 – Creating an even more robust program around partners, resellers and further building out our channel partners to continuously improve sales and customer service programs. We recently launched a certification program to ensure partners have all the training and resources they need to support our mutual customers.  3 – We have an aggressive growth plan for the U.S. and I’m very focused on making sure our team is well trained, and that we remain thoughtful and measured as we take the steps to grow.  We want to always keep an eye on what we’re known for – tools that are powerful and simple to use – and make sure everything else we offer remains accessible and valuable as we execute our growth plans.

  1. What are the most common questions that you get when speaking to a prospective customer?

The questions we usually get are around price, service level and flexibility.  How much does dotmailer cost?  How well are you going to look after my business?  How will you integrate into my existing stack and then my plans for future growth? We now have three transparent bundle options with specifics around what’s included published right on our website.  We have introduced a customer success team that’s focused only on taking great care of our customers and we’re hearing stories every day that tells me this is working.  And we have all of the tools to support our customers as they grow and to also integrate into their existing stacks – often integrating so well that you can use dotmailer from within Magento, Salesforce or Dynamics, for example.

  1. Can you tell us about the dotmailer differentiators you highlight when speaking to prospective customers that seem to really resonate?

In addition to the ones above – ease of use, speed of use and the ability to scale with you. With dotmailer’s tiered program, you can start with a lighter level of functionality and grow into more advanced functionality as you need it. The platform itself is so easy to use that most marketers are able to build campaigns in minutes that would have taken hours on other platforms. Our customer success team is also with you all the way if ever you want or need help.  We’ve built a very powerful platform and we have a fantastic team to help you with personalized service as an extended part of your team and we’re ready to grow with you.

  1. How much time is your team on the road vs. in the office? Any road warrior tips to share?

I’ve spent a lot of time on the road, one year I attended 22 tradeshows! Top tip when flying is to be willing to give up your seat for families or groups once you’re at the airport gate, as you’ll often be rewarded with a better seat for helping the airline make the family or group happy. Win win! Since joining dotmailer, I’m focused on being in office and present for the team and customers as much as possible. I can usually be found in our new, NYC office where I spend a lot of time with our team, in customer meetings, in trainings and other hosted events, sales conversations or marketing meetings. I’m here to help the team, clients and partners to succeed, and will always do my best to say yes! Once our prospective customers see how quickly and efficiently they can execute tasks with dotmailer solutions vs. their existing solutions, it’s a no-brainer for them.  I love seeing and hearing their reactions.

  1. Tell us a bit about yourself – favorite sports team, favorite food, guilty pleasure, favorite band, favorite vacation spot?

I’m originally from Yorkshire in England, and grew up just outside York. I moved to the U.S. about seven years ago to join a very fast growing startup, we took it from 5 to well over 300 people which was a fantastic experience. I moved to NYC almost two years ago, and I love exploring this great city.  There’s so much to see and do.  Outside of dotmailer, my passion is cars, and I also enjoy skeet shooting, almost all types of music, and I love to travel – my goal is to get to India, Thailand, Australia and Japan in the near future.

Want to find out more about the dotfamily? Check out our recent post about Darren Hockley, Global Head of Support.

Reblogged 3 years ago from blog.dotmailer.com

The Magento Xcelerate program: A positive sum game

As an open source ecommerce platform, Magento is flexible and accessible for developers to work with and as a result, an active community of developers emerged on online forums and at offline meetups all over the world. Many of these were happily plugging away independently of Magento until the split from eBay in early 2015.

Free from the reins of eBay, Magento has decisively been reaching out to, promoting and rewarding the individuals, agencies and technology providers that make up its ecosystem. Last February they announced the Magento Masters Program, empowering the top platform advocates, frequent forum contributors and the innovative solution implementers. Then at April‘s Magento Imagine conference (the largest yet) the theme emerged as ‘We are Magento”, in celebration of the community.

The new Xcelerate Technology Partner Program focuses not on individuals but on business partnerships formed with the technology companies that offer tools for Magento merchants to implement.

 Sharing ideas, opportunities and successes:

This is the Xcelerate Program tagline, which acts as a sort of mission statement to get the technology partners involved moving with regards to continuously considering Magento in their own technology roadmap and jointly communicating successes and learnings from working on implementations with merchants.

“In turn, the program offers members the tools to get moving, through events, resources and contacts. Our goal is to enable you to be an integral part of the Magento ecosystem” Jon Carmody, Head of Technology Partners

The program in practice:

The new program is accompanied by the new Marketplace from which the extensions can be purchased and downloaded. The program splits the extensions into 3 partnership levels:

Registered Partners – these are technology extensions that the new Magento Marketplace team test for code quality. Extensions must now pass this initial level to be eligible for the Marketplace. With each merchant having on average 15 extensions for their site, this is a win for merchants when it comes to extension trustworthiness.

Select Partners – extensions can enter this second tier if the technology falls into one of the strategic categories identified by Magento and if they pass an in-depth technical review. These will be marked as being ‘Select’ in the Marketplace.

Premier Partners – this level is by invitation only, chosen as providing crucial technology to Magento merchants (such as payments, marketing, tax software). The Magento team’s Extension Quality Program looks at coding structure, performance, scalability, security and compatibility but influence in the Community is also a consideration. dotmailer is proud to be the first Premier Technology Partner in the marketing space for Magento.

All in all, the latest move from Magento in illuminating its ecosystem should be positive for all; the merchants who can now choose from a vetted list of extensions and know when to expect tight integration, the technology partners building extensions now with clearer merchant needs/extension gaps in mind and guidance from Magento, and of course the solution implementers recommending the best extension for the merchant now knowing it will be maintained.

Reblogged 3 years ago from blog.dotmailer.com