Why Local Businesses Will Need Websites More than Ever in 2019

Posted by MiriamEllis

64% of 1,411 surveyed local business marketers agree that Google is becoming the new “homepage” for local businesses. Via Moz State of Local SEO Industry Report

…but please don’t come away with the wrong storyline from this statistic.

As local brands and their marketers watch Google play Trojan horse, shifting from top benefactor to top competitor by replacing former “free” publicity with paid packs, Local Service Ads, zero-click SERPs, and related structures, it’s no surprise to see forum members asking, “Do I even need a website anymore?”

Our answer to this question is,“Yes, you’ve never needed a website more than you will in 2019.” In this post, we’ll examine:

  • Why it looks like local businesses don’t need websites
  • Statistical proofs of why local businesses need websites now more than ever
  • The current status of local business websites and most-needed improvements

How Google stopped bearing so many gifts

Within recent memory, a Google query with local intent brought up a big pack of ten nearby businesses, with each entry taking the user directly to these brands’ websites for all of their next steps. A modest amount of marketing effort was rewarded with a shower of Google gifts in the form of rankings, traffic, and conversions.

Then these generous SERPs shrank to seven spots, and then three, with the mobile sea change thrown into the bargain and consisting of layers and layers of Google-owned interfaces instead of direct-to-website links. In 2018, when we rustle through the wrapping paper, the presents we find from Google look cheaper, smaller, and less magnificent.

Consider these five key developments:

1) Zero-click mobile SERPs

This slide from a recent presentation by Rand Fishkin encapsulateshis findings regarding the growth of no-click SERPs between 2016–2018. Mobile users have experienced a 20% increase in delivery of search engine results that don’t require them to go any deeper than Google’s own interface.

2) The encroachment of paid ads into local packs

When Dr. Peter J. Myers surveyed 11,000 SERPs in 2018, he found that 35% of competitive local packs feature ads.

3) Google becoming a lead gen agency

At last count, Google’s Local Service Ads program via which they interposition themselves as the paid lead gen agent between businesses and consumers has taken over 23 business categories in 77 US cities.

4) Even your branded SERPs don’t belong to you

When a user specifically searches for your brand and your Google Knowledge Panel pops up, you can likely cope with the long-standing “People Also Search For” set of competitors at the bottom of it. But that’s not the same as Google allowing Groupon to advertise at the top of your KP, or putting lead gen from Doordash and GrubHub front and center to nickel and dime you on your own customers’ orders.

5) Google is being called the new “homepage” for local businesses

As highlighted at the beginning of this post, 64% of marketers agree that Google is becoming the new “homepage” for local businesses. This concept, coined by Mike Blumenthal, signifies that a user looking at a Google Knowledge Panel can get basic business info, make a phone call, get directions, book something, ask a question, take a virtual tour, read microblog posts, see hours of operation, thumb through photos, see busy times, read and leave reviews. Without ever having to click through to a brand’s domain, the user may be fully satisfied.

“Nothing is enough for the man to whom enough is too little.”
– Epicurus

There are many more examples we could gather, but they can all be summed up in one way: None of Google’s most recent local initiatives are about driving customers to brands’ own websites. Local SERPs have shrunk and have been re-engineered to keep users within Google’s platforms to generate maximum revenue for Google and their partners.

You may be as philosophical as Epicurus about this and say that Google has every right to be as profitable as they can with their own product, even if they don’t really need to siphon more revenue off local businesses. But if Google’s recent trajectory causes your brand or agency to conclude that websites have become obsolete in this heavily controlled environment, please keep reading.

Your website is your bedrock

“65% of 1,411 surveyed marketers observe strong correlation between organic and local rank.” – Via Moz State of Local SEO Industry Report

What this means is that businesses which rank highly organically are very likely to have high associated local pack rankings. In the following screenshot, if you take away the directory-type platforms, you will see how the brand websites ranking on page 1 for “deli athens ga” are also the two businesses that have made it into Google’s local pack:

How often do the top 3 Google local pack results also have a 1st page organic rankings?

In a small study, we looked at 15 head keywords across 7 US cities and towns. This yielded 315 possible entries in Google’s local pack. Of that 315, 235 of the businesses ranking in the local packs also had page 1 organic rankings. That’s a 75% correlation between organic website rankings and local pack presence.

*It’s worth noting that where local and organic results did not correlate, it was sometimes due the presence of spam GMB listings, or to mystery SERPs that did not make sense at first glance — perhaps as a result of Google testing, in some cases.

Additionally, many local businesses are not making it to the first page of Google anymore in some categories because the organic SERPs are inundated with best-of lists and directories. Often, local business websites were pushed down to the second page of the organic results. In other words, if spam, “best-ofs,” and mysteries were removed, the local-organic correlation would likely be much higher than 75%.

Further, one recent study found that even when Google’s Local Service Ads are present, 43.9% of clicks went to the organic SERPs. Obviously, if you can make it to the top of the organic SERPs, this puts you in very good CTR shape from a purely organic standpoint.

Your takeaway from this

The local businesses you market may not be able to stave off the onslaught of Google’s zero-click SERPs, paid SERPs, and lead gen features, but where “free” local 3-packs still exist, your very best bet for being included in them is to have the strongest possible website. Moreover, organic SERPs remain a substantial source of clicks.

Far from it being the case that websites have become obsolete, they are the firmest bedrock for maintaining free local SERP visibility amidst an increasing scarcity of opportunities.

This calls for an industry-wide doubling down on organic metrics that matter most.

Bridging the local-organic gap

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.”
– Aristotle

A 2017 CNBC survey found that 45% of small businesses have no website, and, while most large enterprises have websites, many local businesses qualify as “small.”

Moreover, a recent audit of 9,392 Google My Business listings found that 27% have no website link.

When asked which one task 1,411 marketers want clients to devote more resources to, it’s no coincidence that 66% listed a website-oriented asset. This includes local content development, on-site optimization, local link building, technical analysis of rankings/traffic/conversions, and website design as shown in the following Moz survey graphic:

In an environment in which websites are table stakes for competitive local pack rankings, virtually all local businesses not only need one, but they need it to be as strong as possible so that it achieves maximum organic rankings.

What makes a website strong?

The Moz Beginner’s Guide to SEO offers incredibly detailed guidelines for creating the best possible website. While we recommend that everyone marketing a local business read through this in-depth guide, we can sum up its contents here by stating that strong websites combine:

  • Technical basics
  • Excellent usability
  • On-site optimization
  • Relevant content publication
  • Publicity

For our present purpose, let’s take a special look at those last three elements.

On-site optimization and relevant content publication

There was a time when on-site SEO and content development were treated almost independently of one another. And while local businesses will need a make a little extra effort to put their basic contact information in prominent places on their websites (such as the footer and Contact Us page), publication and optimization should be viewed as a single topic. A modern strategy takes all of the following into account:

  • Keyword and real-world research tell a local business what consumers want
  • These consumer desires are then reflected in what the business publishes on its website, including its homepage, location landing pages, about page, blog and other components
  • Full reflection of consumer desires includes ensuring that human language (discovered via keyword and real-world research) is implemented in all elements of each page, including its tags, headings, descriptions, text, and in some cases, markup

What we’re describing here isn’t a set of disconnected efforts. It’s a single effort that’s integral to researching, writing, and publishing the website. Far from stuffing keywords into a tag or a page’s content, focus has shifted to building topical authority in the eyes of search engines like Google by building an authoritative resource for a particular consumer demographic. The more closely a business is able to reflect customers’ needs (including the language of their needs), in every possible component of its website, the more relevant it becomes.

A hypothetical example of this would be a large medical clinic in Dallas. Last year, their phone staff was inundated with basic questions about flu shots, like where and when to get them, what they cost, would they cause side effects, what about side effects on people with pre-existing health conditions, etc. This year, the medical center’s marketing team took a look at Moz Keyword Explorer and saw that there’s an enormous volume of questions surrounding flu shots:

This tiny segment of the findings of the free keyword research tool, Answer the Public, further illustrates how many questions people have about flu shots:

The medical clinic need not compete nationally for these topics, but at a local level, a page on the website can answer nearly every question a nearby patient could have about this subject. The page, created properly, will reflect human language in its tags, headings, descriptions, text, and markup. It will tell all patients where to come and when to come for this procedure. It has the potential to cut down on time-consuming phone calls.

And, finally, it will build topical authority in the eyes of Google to strengthen the clinic’s chances of ranking well organically… which can then translate to improved local rankings.

It’s important to note that keyword research tools typically do not reflect location very accurately, so research is typically done at a national level, and then adjusted to reflect regional or local language differences and geographic terms, after the fact. In other words, a keyword tool may not accurately reflect exactly how many local consumers in Dallas are asking “Where do I get a flu shot?”, but keyword and real-world research signals that this type of question is definitely being asked. The local business website can reflect this question while also adding in the necessary geographic terms.

Local link building must be brought to the fore of publicity efforts

Moz’s industry survey found that more than one-third of respondents had no local link building strategy in place. Meanwhile, link building was listed as one of the top three tasks to which marketers want their clients to devote more resources. There’s clearly a disconnect going on here. Given the fundamental role links play in building Domain Authority, organic rankings, and subsequent local rankings, building strong websites means bridging this gap.

First, it might help to examine old prejudices that could cause local business marketers and their clients to feel dubious about link building. These most likely stem from link spam which has gotten so out of hand in the general world of SEO that Google has had to penalize it and filter it to the best of their ability.

Not long ago, many digital-only businesses were having a heyday with paid links, link farms, reciprocal links, abusive link anchor text and the like. An online company might accrue thousands of links from completely irrelevant sources, all in hopes of escalating rank. Clearly, these practices aren’t ones an ethical business can feel good about investing in, but they do serve as an interesting object lesson, especially when a local marketer can point out to a client, that best local links are typically going to result from real-world relationship-building.

Local businesses are truly special because they serve a distinct, physical community made up of their own neighbors. The more involved a local business is in its own community, the more naturally link opportunities arise from things like local:

  • Sponsorships
  • Event participation and hosting
  • Online news
  • Blogs
  • Business associations
  • B2B cross-promotions

There are so many ways a local business can build genuine topical and domain authority in a given community by dint of the relationships it develops with neighbors.

An excellent way to get started on this effort is to look at high-ranking local businesses in the same or similar business categories to discover what work they’ve put in to achieve a supportive backlink profile. Moz Link Intersect is an extremely actionable resource for this, enabling a business to input its top competitors to find who is linking to them.

In the following example, a small B&B in Albuquerque looks up two luxurious Tribal resorts in its city:

Link Intersect then lists out a blueprint of opportunities, showing which links one or both competitors have earned. Drilling down, the B&B finds that Marriott.com is linking to both Tribal resorts on an Albuquerque things-to-do page:

The small B&B can then try to earn a spot on that same page, because it hosts lavish tea parties as a thing-to-do. Outreach could depend on the B&B owner knowing someone who works at the local Marriott personally. It could include meeting with them in person, or on the phone, or even via email. If this outreach succeeds, an excellent, relevant link will have been earned to boost organic rank, underpinning local rank.

Then, repeat the process. Aristotle might well have been speaking of link building when he said we are what we repeatedly do and that excellence is a habit. Good marketers can teach customers to have excellent habits in recognizing a good link opportunity when they see it.

Taken altogether

Without a website, a local business lacks the brand-controlled publishing and link-earning platform that so strongly influences organic rankings. In the absence of this, the chances of ranking well in competitive local packs will be significantly less. Taken altogether, the case is clear for local businesses investing substantially in their websites.

Acting now is actually a strategy for the future

“There is nothing permanent except change.”
– Heraclitus

You’ve now determined that strong websites are fundamental to local rankings in competitive markets. You’ve absorbed numerous reasons to encourage local businesses you market to prioritize care of their domains. But there’s one more thing you’ll need to be able to convey, and that’s a sense of urgency.

Right now, every single customer you can still earn from a free local pack listing is immensely valuable for the future.

This isn’t a customer you’ve had to pay Google for, as you very well might six months, a year, or five years from now. Yes, you’ve had to invest plenty in developing the strong website that contributed to the high local ranking, but you haven’t paid a penny directly to Google for this particular lead. Soon, you may be having to fork over commissions to Google for a large portion of your new customers, so acting now is like insurance against future spend.

For this to work out properly, local businesses must take the leads Google is sending them right now for free, and convert them into long-term, loyal customers, with an ultimate value of multiple future transactions without Google as a the middle man. And if these freely won customers can be inspired to act as word-of-mouth advocates for your brand, you will have done something substantial to develop a stream of non-Google-dependent revenue.

This offer may well expire as time goes by. When it comes to the capricious local SERPs, marketers resemble the Greek philosophers who knew that change is the only constant. The Trojan horse has rolled into every US city, and it’s a gift with a questionable shelf life. We can’t predict if or when free packs might become obsolete, but we share your concerns about the way the wind is blowing.

What we can see clearly right now is that websites will be anything but obsolete in 2019. Rather, they are the building blocks of local rankings, precious free leads, and loyal revenue, regardless of how SERPs may alter in future.

For more insights into where local businesses should focus in 2019, be sure to explore the Moz State of Local SEO industry report:

Read the State of Local SEO industry report

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

Reblogged 6 days ago from tracking.feedpress.it

Get more from your landing pages

Landing pages are your job

You’ve built a winning campaign, with compelling content and a stellar call to action. The reports show a healthy click-through rate, so you can tick that one off, right? No way, José. As email marketers, we’re a dab hand at perfecting the design, targeting and optimization of our messages; but our job goes beyond the remit of the email to include landing pages.

Lying just outside the bounds of your email campaign, landing pages facilitate crucial conversions, including online sales, mailing list sign-ups, and data input. All of these actions are under your influence and should not be overlooked; it’s time to think beyond the initial call to action.

Today’s consumer is looking for a perfect brand interaction

Lead generation marketing is no elaborate rouse. Your modern-day consumer, a tech wizard in their own right, is perfectly aware that their data is a hot commodity. They are willing and able to leverage their details to achieve the best of the best in customer experience, and they’ve already terminated relationships with brands whose interactions haven’t hit the mark.

This new attitude to data sharing doesn’t have to hurt your business; it’s all about understanding customer expectation. We know that a strong email marketing campaign with intelligent personalization, compelling content, and an attractive CTA encourages consumers to click through to convert.

However, if those clicking through are transported to a generic, impersonal homepage, it’s highly likely that all of the magic created from the email will be lost. Your CTA will become diluted by nonspecific website content, and the chances of your customers completing the action you desire get slashed.

In order to keep the magic alive, a strong sense of cohesion must be created between the campaign and the click-through destination. This is where the landing page comes in.

Provide consistent conversion opportunities

Landing pages offer engagement opportunities that arise seamlessly from an initial brand interaction. A landing page can take many forms, and provide a variety of essential services for your business. Ultimately, it’s the best web tool you have to drive your targeted audience to take an action, whether it’s making a purchase, requesting a demo or sales call, or downloading a piece of content.

Use cases for landing pages

Lead generation

Landing pages are the pillar of lead generation. Capture leads from email, social media, and search traffic at an increased rate by sending relevant customers to a targeted landing page. Once you’ve generated these leads, you can then segment, nurture, or pass them on to your sales team.

Support for your side of the bargain

Your offers are designed to increase engagement and drive sales. By implementing a landing page that trades customer contact information for access to the offer, you’ll bag more buck for your benevolence.

Achieve better customer insight

Whatever stage they’re at in the lifecycle, you can use landing pages to obtain more information about your audience. This can help you better profile contacts, leading to better quality customer communication.

Get the measure of engagement

Landing pages facilitate an understanding of which customers are the most engaged with your brand by tracking the interactions of existing leads. This also means you can collect more information on customers’ preferences and online behavior, which is handy for sales.

Get the measure of your success

Each landing page serves as a data asset for your marketing campaign. Track the reports from these pages to get insight into your marketing performance and strengthen your strategy.

There are a variety of ways in which you can incorporate landing pages into your marketing strategy to give them the edge they needs. The next step is to create an effective page that’s fully optimized for a seamless customer interaction.

What does it takes to make your landing pages a success?

The landing page program:

For 10 steps on how to build a high-converting landing page, download our cheatsheet here.

The post Get more from your landing pages appeared first on The Marketing Automation Blog.

Reblogged 3 months ago from blog.dotmailer.com

Create a more exciting, rewarding and engaging user experience

As marketers, we want to influence our customers and clients to follow the path to conversion. But this can be a challenge for all of us – this is where Nathalie Nahai, the web psychologist, can help. She teaches global audiences about the link between behavioral sciences and the digital space, helping you build a better understanding of how to persuade your audience to take the desired path.

We were so impressed with Nathalie that we invited her to speak at this year’s dotmailer Summit where she’ll be bringing together the latest insights from the world of psychology, neuroscience and behavioral economics to explain the underlying dynamics and motivations behind consumer behavior.

In this blog we posed Nathalie a series of questions – read on to find out some secret hacks, interesting facts and a brief insight into what you’ll be taking away from the dotmailer Summit.

Get your ticket today because this is the one event you don’t want to miss.

Can you tell us a little more about yourself and how you found yourself drawn to web psychology – from what we’ve seen you have a really fascinating background, so it’ll be interesting to see who or what inspired you on your journey?

“Thank you, it’s been a rather unpredictable trajectory!”

“Having studied psychology at university, upon leaving I went straight to Central St Martins to explore fine art, something I have always had a passion for. During my time at CSM I’d been recording music on the side, and I thought it would come in handy to know how to develop websites to help promote myself. So, I went to some classes and as I progressed I ended up taking on freelance work.”

“I began thinking about joining a design agency, when a good friend of mine (who was just leaving agency life for something more entrepreneurial) suggested I hold off for a bit and explore some co-working spaces instead. I found a lovely place to work from where the organiser asked me to run some psychology-related workshops, and the penny started to drop. If psychology could shed light on the factors that influence our behaviours in the physical world, surely it could provide some insight into what shapes our decisions online, too.”

“I looked for books and postgraduate courses on the subject, but at the time I couldn’t find any resources that combined research from the fields of psychology, computer science, human-computer-interaction, marketing, ethics, cross-cultural studies, behavioural economics and UX (the latter two subjects having not yet hit the mainstream). Frustrated by the lack of an integrated, multi-disciplinary approach, I decided to write a book that would allow me to draw these threads together into something I would personally find useful to read, and after a couple of years of trawling through countless studies, Webs Of Influence was conceived – and that’s where it all started.”

What do you think the key messages are in what you do? And how to do you think you help to empower people?

“There are a few key messages in what I do… Firstly, we’re not rational agents and our decision-making is open to influence, both on- and off-line. Secondly, to understand and connect with people in a meaningful way, we have to understand their psychological context, which includes universal, cultural and individual differences. Thirdly – and this is the most important – we have an ethical responsibility to use these insights to create mutually beneficial experiences, which means being transparent (not using dark patterns), delivering on what we promise (providing real value), creating a great customer experience (building trust over time), and respecting people’s privacy (not using covert forms of tracking to follow, coerce or manipulate users into taking certain actions).”

Can you give a small indication into what you will be covering at the dotmailer Summit – perhaps the key takeaways people can expect to leave with?

“People can expect to leave with specific, actionable principles that they can use straight away to create a more exciting, rewarding and engaging user experience that customers will want to come back to experience again.”

There has been a lot of talk recently about how our technology is impacting us and what we can do about it – have you got any key thoughts on this subject? And how you see this influencing our lives and our future?

“Yes I have a several thoughts on this! I think that the most important and pressing issue in this debate is having a space (or spaces) in which we can share, discuss and learn about what’s at stake, and what our choices might be for shaping the world in which we want to live.”

“We’re starting to see a greater interest in how technology can be designed and used to influence and manipulate behaviours, questions which, in my opinion, go to the heart of what it means to be human. Personally, I want to live in a society in which the individual is sovereign – we would own our own data by default and be able to choose with whom to share it, and we would be free from surveillance outside of public spaces – whether physically (via cameras and microphones in the home, or through biometric sensors which are fast becoming reality), or virtually (through the content we share and the activities we engage in online).”

What’s your favorite social medium to engage in?

“It used to be Twitter, but it feels as though it’s become so noisy that I now tend to engage more with Instagram, which I use to connect with a smaller, closer community.”

Any tips or hacks on what obvious mistakes sites make that discourage customers from buying?

“Yes – in a bid to stay on top of design trends, brands will often create websites, content and apps that look great but actually deflect attention away from the all-important call to action. A great example here is when brands use auto-playing videos on their websites – the motion will detract attention away from the CTA and will often lower conversion rates as a result. If you have to use video, reduce the amount of background motion that’s involved, so that users have the chance to locate and understand the call to action.”

Have you come across any interesting facts about global user behavior that you could share with us?

“Yes – high load times frustrate users no matter where they’re from! More seriously though, one of the most important factors that will impact the success of a business, is trust. If you can provide customers with something they value in a way that is frictionless and even joyful, not only will they be more likely to return to use your service and recommend you to their peers, they will also be more forgiving when you make mistakes – which in the amplified world of social media, can go a long way to protecting your reputation.”

And lastly has there been anything that has truly inspired you lately?

“Yes, although it’s on a completely different note! I’ve been studying academic drawing at Barcelona Academy of Art, and I’m finding the whole process extraordinary (if you want to check out some of my work you can find it here on Instagram).”

 

Thank you so much Nathalie for sharing some insights into web psychology, as well as some general inspiration. We’re looking forward to welcoming you on stage on the 19th April at the dotmailer Summit 2018.

You can find out more about the dotmailer Summit here, and for more consumer behavior insights, check out our email psychology whitepaper.

The post Create a more exciting, rewarding and engaging user experience appeared first on The Marketing Automation Blog.

Reblogged 10 months ago from blog.dotmailer.com

Email marketing is evolving and knowing your KPIs is more important than ever

KPIs or key performance indicators are becoming ever more integral to the reporting and analysis of email marketing.

There are many reasons why email KPIs are a must, but most importantly:

  • they make it easier for you to align your efforts with wider department/company objectives
  • they help you define success, benchmark against tangible goals and track what works and what doesn’t – so you’ll know what to repeat, and what to never do again!

It’s important to embrace KPIs and view them as a valuable means to drive success rather than pinpoint failure, both individual and company-wide. Metrics help you make sense of all your marketing efforts, putting you in a better position to optimize activities so they contribute highly to overall business growth. 90% of executives surveyed in a recent Return Path report believe that their email marketing strategy is successful in achieving wider business objectives.

A great way to plan your KPIs is to use the SMART planning methodology – this will ensure that metrics are specific, measurable, achievable, realistic and timely. These are all pre-requisites in achieving value from your KPI process.

SMART

Specific – rather than say that you’ll focus on increasing open rates, say by how much i.e. “we aim to increase unique open rates by 5%”

Measurable – make sure you can measure the results of your efforts – luckily with email, just about everything is trackable!

Achievable – set goals which are a stretch and will require hard work, but which aren’t unrealistic. KPIs should be met continuously; falling at the first hurdle will just encourage a deviation from your core objectives

Realistic – think about ways you can turn your goals into reality. If we consider the increase in open rates example, think about how you would go about boosting this metric, via tools such as send time optimization and subject line testing

Timely – give yourself enough time to achieve your KPIs, but not so much time that they lack a sense of urgency and become redundant

Email marketing objectives

When putting KPIs into place, it’s important to understand your core email marketing objectives. The likely ones are:

  • Driving ROI
  • Maximizing conversions (downloads, demo requests, event registrations, purchases etc.)
  • Increasing list growth (i.e. organic: website, in-store)
  • Increasing opens and click throughs
  • Promoting social sharing
  • Reducing bounces
  • Decreasing unsubscribes

Of these objectives, ROI tends to be the most crucial for key stakeholders. However, as they’re all interconnected with revenue growth, it’s advisable to measure them individually so that you can better judge your email performance. According to Return Path, 67% of top executives surveyed in its report believe that conversions are the most useful KPI for measuring email success, followed by ROI and click throughs.

KPIs will be different for every single business. Start with your top-level goals, filter down to objectives and then set granular metrics that benchmark your success. Email is widely considered as the most effective online channel, essential in funnelling sales and driving revenue. Many will therefore have a vested interest, so it’s more important than ever to track and optimize its performance.

The post Email marketing is evolving and knowing your KPIs is more important than ever appeared first on The Marketing Automation Blog.

Reblogged 1 year ago from blog.dotmailer.com

Google updates mobile product knowledge panels to show even more info in one spot

The real estate-heavy panels on mobile encompass multiple product images, more review sources, videos and, of course, Shopping ads.

The post Google updates mobile product knowledge panels to show even more info in one spot appeared first on Search Engine Land.

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Reblogged 1 year ago from feeds.searchengineland.com

Google updates its mobile Test My Site tool with more competitive analysis

Google’s site speed tool now compares your site to your competitors’ and tells you how many visitors your site is losing because of your load time.

The post Google updates its mobile Test My Site tool with more competitive analysis appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Reblogged 1 year ago from feeds.searchengineland.com

Be a mad scientist to be more successful in local SEO

The debate rages on over the authoritative set of local ranking factors, but columnist Greg Gifford believes that local SEOs on both sides of the fence may be missing the point.

The post Be a mad scientist to be more successful in local SEO appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Reblogged 1 year ago from feeds.searchengineland.com