If your GMB page updates & no one knows, does it make a sound?

If you work in the local SEO space, you may have noticed that Google sometimes makes unwanted updates to your Google My Business listings. Columnist Andrew Shotland dives into the issue.

The post If your GMB page updates & no one knows, does it make a sound? appeared first on Search Engine…

Please visit Search Engine Land for the full article.

Reblogged 2 months ago from feeds.searchengineland.com

5 of the best landing page designs I’ve seen (and why)

Let’s take length, for example. When it comes to landing page best practice, we know that both short and long forms perform well; it all depends on whether you want to generate a lot of (potentially) lower quality form submissions, or a smaller number of higher quality submissions.

Every page on your website needs to have a strategy, quantitative goals and a very specific business orientation to help your site to be found and to drive leads for your company.  Each of these pages needs to have a role in the prospect’s buyer journey. You want to have pages for people in the awareness stage, in the consideration stage and in the decision-making stage. This is where your landing pages come into play…

So, what is the difference between a landing page and a website? Landing pages are a form of a web page. They are usually intended for a very specific purpose such as a sign-up. The key difference is that they are simplified and have no distractions like websites do.

What makes a successful landing page?

I’ve listed 5 examples of the companies I consider having nailed their landing page design and the reasons why. If you want to improve upon your landing page design and strategy, it’s helpful to know what makes a great one and I’ve scoured the internet to devise this shortlist.

Zendesk

I like Zendesk’s Free Trial landing page because it’s simple in both copy and design. The two things that really stand out on the page are the CTA buttons and the egg drawing at the top; I like the way it wiggles as though it’s about to crack open. The form itself is simple and only requires a work email address and a password to create an account.

H.Bloom

This landing page is simply stunning and is a perfect example of just standing back and enjoying the simplicity and beauty. H.Bloom uses high-resolution photography and lots of white space, making it a pleasure to look at.

Beauty aside, the page has some great conversion elements; an ATF form, a clear and concise description of what will happen when you fill out the form, and a bright orange “submit” button.

Shopify

Shopify’s trial landing page keeps it simple. The user-oriented headline is just a few words and the page relies on simple bullets, not paragraphs, to communicate the trial’s details and benefits. There are only a few fields you need to fill out before you get started; all of this makes it easier for you to get to the point – selling online with their tool.

To top it off, this landing page looks gorgeous on any device you’re using. Responsive design for the win!

Barbour

Beachcomber Competition – May 2017

I loved the high-end photography and simple layout of this Barbour landing page, which was part of a competition the brand ran during May 2017. They were not afraid of using white space and followed a very structured grid system. The logo took a prominent position of top centre, with the image and text sitting side by side. The instruction is clear and the form is short so not to detract the end user. And who wouldn’t want to be in with a chance of winning Barbour products?

Harley Davidson

Harley Davidson is one of the most evocative brands in the world and I’m proud that they’ve made my top 5. The combination of interactive imagery, dropdown answer fields and checkboxes make the landing page succinct and provides a slick UX, thus giving users more time to tinker with their Harley. What I love most about this landing page is the edgy black and white styling; it’s striking and totally on brand.

Want some more landing page guidance?

Get a copy of our free landing pages guide which is full of best practice tips and inspiration.

The post 5 of the best landing page designs I’ve seen (and why) appeared first on The Email Marketing Blog.

Reblogged 4 months ago from blog.dotmailer.com

Your Daily SEO Fix: Keywords, Concepts, Page Optimization, and Happy NAPs

Posted by FeliciaCrawford

Howdy, readers! We’re back with our last round of videos for this go of the Daily SEO Fix series. To recap, here are the other topics we’ve covered previously:

Today we’ll be delving into more keyword and concept research, quick wins for on-page optimization, and a neat way to stay abreast of duplicates and inaccuracies in your local listings. We use Moz Pro, the MozBar, and Moz Local in this week’s fixes.


Fix #1: Grouping and analyzing keywords by label to judge how well you’re targeting a concept

The idea of “concepts over keywords” has been around for a little while now, but tracking rankings for a concept isn’t quite as straightforward as it is for keywords. In this fix, Kristina shows you how to label groups of keywords to track and sort their rankings in Moz Pro so you can easily see how you’re ranking for grouped terms, chopping and analyzing the data as you see fit.


Fix #2: Adding alternate NAP details to uncover and clean up duplicate or inaccurate listings

If you work in local SEO, you know how important it is for listings to have an accurate NAP (name, address, phone number). When those details change for a business, it can wreak absolute havoc and confuse potential searchers. Jordan walks you through adding alternate NAP details in Moz Local to make sure you uncover and clean up old and/or duplicate listings, making closure requests a breeze. (This Whiteboard Friday is an excellent explanation of why that’s really important; I like it so much that I link to it in the resources below, too. 😉

Remember, you can always use the free Check Listing tool to see how your local listings and NAP are popping up on search engines:

Is my NAP accurate?


Fix #3: Research keywords and concepts to fuel content suggestions — on the fly

You’re already spying on your competitors’ sites; you might as well do some keyword research at the same time, right? Chiaryn walks you through how to use MozBar to get keyword and content suggestions and discover how highly ranking competitor sites are using those terms. (Plus a cameo from Lettie Pickles, star of our 2015 Happy Holidays post!)


Fix #4: Discover whether your pages are well-optimized as you browse — then fix them with these suggestions

A fine accompaniment to your on-the-go keyword research is on-the-go on-page optimization. (Try saying that five times fast.) Janisha gives you the low-down on how to check whether a page is well-optimized for a keyword and identify which fixes you should make (and how to prioritize them) using the SEO tool bar.


Further reading & fond farewells

I’ve got a whole passel of links if you’re interested in reading more educational content around these topics. And by “reading,” I mean “watching,” because I really stacked the deck with Whiteboard Fridays this time. Here you are:

And of course, if you need a better handle on all this SEO stuff and reading blog posts just doesn’t cut the mustard, we now offer classes that cover all the essentials.

My sincere thanks to all of you tuning in to check out our Daily SEO Fix video series over the past couple of weeks — it’s been fun writing to you and hearing from you in the comments! Be sure to keep those ideas and questions comin’ — we’re listening.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

Reblogged 7 months ago from tracking.feedpress.it

How to solve duplicate content local SEO issues for multi-location businesses

It can be difficult for businesses with multiple locations to craft unique, rich content for each individual location page, but columnist Joy Hawkins has some advice for how to do just that.

The post How to solve duplicate content local SEO issues for multi-location businesses appeared first on…

Please visit Search Engine Land for the full article.

Reblogged 1 year ago from feeds.searchengineland.com

The perfect local SEO landing page

Columnist Marcus Miller shares tips, advice and an infographic on creating highly optimized, high-converting landing pages for local SEO.

The post The perfect local SEO landing page appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Reblogged 1 year ago from feeds.searchengineland.com