“If you change the way you look at things, the things you look at change” – Wayne Dyer
Email has changed the way we communicate – it empowers us as marketeers to give consumers exactly what they want and when they want it. What’s more, it continues to be the most powerful revenue-generating channel for brands to reach their customers; for every $1 spent on email, $32 are returned.
With more choice comes greater competition in the inbox, and – for email to stay relevant – innovation and transformation are both key. Today, consumers expect brand messages to be contextual, relevant to both their preferences and activity. And, to effectively achieve this seamless journey, it’s essential that you pair the right data with the right messages.
So, why not let our Digital Marketing Specialists provide a fresh perspective on your email marketing strategy? Whether you want to deliver a high-value showstopper, or just looking for interim support on the everyday stuff, we’re in the best position to step in and provide specialist support for great ROI.
Let us work alongside you to:
- Streamline your processes
- We can take the pressure off by managing your daily sends in a convenient way, providing briefs and calendar templates alongside any amends you may require.
- Let us look at what you’re currently doing and advise on whether we think something could be improved or implemented in a better way.
- Offer best practice
- Are you optimizing your emails with dotmailer’s features? Let us check.
- Our specialist team can guide you on content*, layout and design to make sure you get the very most out of your sends.
- Check your templates
- Are your templates mobile-optimized? Let us do the hard work and test your templates across all major email clients to ensure your emails have the very best visibility.
- Experience our partners
- We have an incredible range of partners coming up with new ideas and exciting concepts that can transform your email campaigns and enhance their performance; from rich and inspirational content to engagement generation tactics. Whether it be a countdown timer or pulling in a real-time weather forecast into an email, we’ve got you covered.
How do you stack up against other brands in their email marketing? Check out our Hitting the Mark benchmark report – a free download featuring the hottest insights into the email marketing strategy of 100 UK and US brands.
*Please speak to your Account Manager for more information on copywriting services and campaign management hours.Reblogged 1 month ago from blog.dotmailer.com