Is a big Google search update happening? Chatter thinks so.

The SEO community is vigorously talking about two Google updates, one with the core web search results and one with the local pack results.

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Reblogged 1 year ago from feeds.searchengineland.com

Local citations are dead; long live local citations!

Local citations are often thought to be the bread and butter of local SEO, but are we placing too much importance on them? Columnist Andrew Shotland discusses the results of a study which suggests we might be.

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Reblogged 1 year ago from feeds.searchengineland.com

Google updates local reviews schema guidelines

Now only reviews “directly produced by your site” can have local reviews markup, according to Google.

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Reblogged 1 year ago from feeds.searchengineland.com

How to solve duplicate content local SEO issues for multi-location businesses

It can be difficult for businesses with multiple locations to craft unique, rich content for each individual location page, but columnist Joy Hawkins has some advice for how to do just that.

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The secret to writing awesome local content

Great content is essential for success in local SEO, but unfortunately, a lot of local business websites are sorely lacking in this area. Columnist Greg Gifford shares his advice on how to write excellent website copy for local SEO.

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The key to local SEO

Want to spend more time doing great work and less time putting out fires? Columnist Greg Gifford emphasizes the importance of client education in local SEO.

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4 reasons the world would end at the demise of local SEO

It’s hard to imagine a world without local search. Columnist Lydia Jorden delves into four different industries that must optimize for local search, paired with a specific strategy to help optimize for streamlined customer searches. Does your local search strategy encompass these techniques?

The…

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The perfect local SEO landing page

Columnist Marcus Miller shares tips, advice and an infographic on creating highly optimized, high-converting landing pages for local SEO.

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Angie’s List is now free: What this change means for your business

Now that Angie’s List has removed their paywall, business owners may need to incorporate this site into their local SEO strategy. Columnist Brian Patterson explains why.

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Reblogged 1 year ago from feeds.searchengineland.com

Google updates the Google My Business API to version 3.0

The new Google My Business API brings additional functionality to help those who manage locations at scale. This is version 3.0, which comes 6 months after the last update.

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Reblogged 1 year ago from feeds.searchengineland.com