In common: dotdigital’s new diversity series

If you were lucky enough to join us at the Summit earlier this year, you may have decided to pop in to one of our personal development sessions. Because to us, empowering marketers isn’t only about supplying you with the tools to work smarter. We wanted to ensure all visitors, who took time out of their busy work schedule, left our event fully equipped to be the best marketers they could be.

Your feedback
proved they were a massive success. So, we wanted to find a way to keep giving
back to the community. To share learning, support one another, and help us
develop personally, as well as professionally.

Whether it’s
breaking down stereotypes, improving physical and mental wellbeing, or breaking
the glass ceiling, we’ll be tackling the hot topics facing everyone in the
workforce today.

Building a stronger community

dotdigital is frequently
talking about how the modern world is changing the behaviors of consumers – but
it’s also changed the workplace.

We’re under pressure
to deliver results faster which is leading to a rise in stress and burnout. It’s
now acceptable to talk openly about topics such as sexuality and gender. Society
is a glorious mish-mash of cultures and personalities and organizations must
work harder to reflect this.

This change must come from within. From us. Not because businesses aren’t trying – they are – but because, to accurately reflect the workforce, the workforce needs to be the ones to shape it. And the best way to do it is to work together.

Women at work

The goal of our first In common event was exactly that. Over the past 100 years, women have taken great strides towards greater equality, and not just at work. In the UK, women finally won their hard-fought right to vote in 1918. By 2018, there’d been two female Prime Ministers and women made up over 30% of board members in FSTE 100.

These positions would
have been unthinkable for those fighting for suffrage.

And women are only
getting stronger. By 2025, it’s predicted that women will possess over 60% of the
UK’s wealth. But that certainly doesn’t mean they’ve reached the peak. There
are still many steps that need to be taken to achieve greater gender equality.

For men and women to achieve this, we need to work together, support one another, and ensure that every advancement is equal.

Women diversity In common

Sparking discussion

In common events are an exciting and safe space where like-minded people can have conversations that spark change. We want every event to reflect the needs, interests, and desires of our audience – and that’s why your feedback is vital. If you have a subject or theme you’d like us to cover, please get in touch and let us know

If you attended our first event, women at work, please be sure to send us your feedback. And be sure to keep an eye out for upcoming In common events, including our mental health awareness event in October.

Speakers at women diversity event

Thank you to each and every one of the speakers who took the time out of their busy days to make the evening a massive success.

The post In common: dotdigital’s new diversity series appeared first on dotdigital blog.

Reblogged 1 week ago from blog.dotdigital.com

dotties sponsorship blog series: BigCommerce

From the likes of ice-cream connoisseur Ben & Jerry’s to audio specialist Skullcandy, BigCommerce empowers the biggest brands – across a whole range of industries – to make the best of online selling.

Through using its powerful ecommerce software, brands can create eye-catching, slick and intuitive websites. And combined with BigCommerce’s secure website hosting, built-in marketing, SEO and conversion optimization tools, the online experience consistently exceeds expectations – both for brands running their businesses on the platform, and for the consumers visiting their websites.

Our own work with BigCommerce has focused specifically on supporting its European retailers.

Adopting our Commerce Flow software, BigCommerce can now offer its overseas customers an expansive, data-led and personalized marketing software – yet another feather to its already very large ‘virtual cap’.

Mark Adams VP & GM Europe at BigCommerce comments:

Providing merchants with a comprehensive, frictionless ecommerce experience sits at the heart of what BigCommerce does, and partners like dotmailer are crucial in bringing this to life. I am consistently impressed with the company’s commitment to enabling marketing excellence amongst its customers, and the winners within this year’s dotties only further highlight what’s possible when supported by an industry-leading brand.

To find out more about the 2018 dotties – click here

The post dotties sponsorship blog series: BigCommerce appeared first on The Marketing Automation Blog.

Reblogged 9 months ago from blog.dotmailer.com

dotties sponsorship blog series: Kooomo

Combining next generation technology and an extensive partner ecosystem, Kooomo empowers its diverse client base – including supermarket chain Morrisons and global flipflop brand Havaianas – to maximise digital sales channels and keep up with the ever-evolving digital commerce landscape.

And with its platform being named in Gartner’s esteemed 2017 Magic Quadrant for Digital Commerce, Kooomo’s imprint and expertise is recognized across Europe and the wider world.

Here at dotmailer, we have partnered with Kooomo to help customers streamline their marketing activities by integrating our automation platform with its commerce platform.

Through Kooomo’s platform, merchants can now create automated, personalized and meaningful multichannel campaigns that will resonate with their customers and improve customer loyalty – and, ultimately, boost revenue.

Ciaran Bollard, Chief Executive Officer at Kooomo comments:

Expanding our eco-system of partners is key to ensuring we continue to drive value and future-proof our customer solutions. Through the partnership, dotmailer will be seamlessly integrated and managed through one login on the Kooomo commerce platform to drive sales. Given that emails are generating more than £30bn of retail sales in the UK alone and boast a healthy £38 return for every £1 spent, it’s critically important to get that piece of the customer journey right. We are also delighted to sponsor the 2018 dotties Awards and look forward to hearing how the winning businesses are elevating their brands through digital channels.

To find out more about the 2018 dotties – click here

The post dotties sponsorship blog series: Kooomo appeared first on The Marketing Automation Blog.

Reblogged 9 months ago from blog.dotmailer.com

dotties sponsorship blog series: Corra

We are extremely pleased to announce Corra as a sponsor for this year’s dotties.

Working with a whole range of clients, from Richer Sounds – the largest hi-fi retailer in the UK – to luxury fashion house, Scappino, Corra has become a leading force in the world of digital commerce.

Through its use of omnichannel technologies and data-driven design, Corra provides its clients with the basis to deliver the best digital experiences possible for their customers. And it is its combination of technology, creativity and strategy which has helped Corra to push the boundaries of digitally-powered experiences.

dotmailer’s own work with Corra has seen the launch of several successful integrations for a variety of brands – including Delta Galil (7 For All Mankind and Splendid), EGO Shoes and Beyond Yoga.

We are continuing to collaborate: right now, our partnership is focused on retaining existing clients and ensuring they are using the technology and platform in their plans for international expansion.

Martina England, Director of Global Strategic Alliances at Corra, comments:

Corra established a partnership with dotmailer because of its powerful capabilities and outstanding level of support. In doing so, we have been able to offer unparalleled service and success to our joint clients, many of which represent high-profile case studies for both companies.

We look forward to joining the dotties this year to celebrate our joint efforts and get inspired by the winning teams on stage.

To find out more about the 2018 dotties – click here

The post dotties sponsorship blog series: Corra appeared first on The Marketing Automation Blog.

Reblogged 9 months ago from blog.dotmailer.com

dotties sponsorship blog series: Nosto

With an in-depth understanding of the omnichannel journey, Nosto is one of dotmailer’s most exciting partners and offers our retail customers a best-of-breed AI solution.

Supporting over 2,500 online retailers, Nosto’s AI-powered personalization solution is used by many of the world’s top ecommerce retailers.

Nosto analyzes customer behaviors and transactions to deliver recommendations and content that is personalized to the needs and preferences of individual customers – no matter what device or platform they want to use to shop.

At dotmailer, our integration with Nosto has enabled us to bring increasingly sophisticated personalization techniques to our users’ digital marketing campaigns – ensuring that they speak with their own customers in the most effective way possible.

By utilizing Nosto’s Email Personalization Widgets, users can automatically adapt their emails and newsletters in just a couple of clicks. It also has the added capability of being able to closely analyze results and select the most relevant content. With small input but huge potential impact, organizations can create more focused and timely email campaigns, enhancing click-through rates and sales conversions.

James White, Head of UK & Ireland at Nosto, said:

Our team attended the much anticipated dotties event last year and were fortunate enough to pick up the ‘Best Technology Partner’ award. Our partnership with dotmailer extends across Europe, the US and APAC regions, representing Nosto’s strongest global technology partnership. This was further enhanced in April with the launch of our integration at the dotmailer summit, helping our joint customers deliver enhanced personalization alongside dotmailer’s ‘right channel, right person, right message, right time approach’. We’re proud to sponsor this year’s event and look forward to celebrating with the winners!

To find out more about the 2018 dotties – click here

 

The post dotties sponsorship blog series: Nosto appeared first on The Marketing Automation Blog.

Reblogged 9 months ago from blog.dotmailer.com

Meet Dan Morris, Executive Vice President, North America

  1. Why did you decide to come to dotmailer?

The top three reasons were People, Product and Opportunity. I met the people who make up our business and heard their stories from the past 18 years, learned about the platform and market leading status they had built in the UK, and saw that I could add value with my U.S. high growth business experience. I’ve been working with marketers, entrepreneurs and business owners for years across a series of different roles, and saw that I could apply what I’d learned from that and the start-up space to dotmailer’s U.S. operation. dotmailer has had clients in the U.S. for 12 years and we’re positioned to grow the user base of our powerful and easy-to-use platform significantly. I knew I could make a difference here, and what closed the deal for me was the people.  Every single person I’ve met is deeply committed to the business, to the success of our customers and to making our solution simple and efficient.  We’re a great group of passionate people and I’m proud to have joined the dotfamily.

Dan Morris, dotmailer’s EVP for North America in the new NYC office

      1. Tell us a bit about your new role

dotmailer has been in business and in this space for more than 18 years. We were a web agency, then a Systems Integrator, and we got into the email business that way, ultimately building the dotmailer platform thousands of people use daily. This means we know this space better than anyone and we have the perfect solutions to align closely with our customers and the solutions flexible enough to grow with them.  My role is to take all that experience and the platform and grow our U.S. presence. My early focus has been on identifying the right team to execute our growth plans. We want to be the market leader in the U.S. in the next three years – just like we’ve done in the UK –  so getting the right people in the right spots was critical.  We quickly assessed the skills of the U.S. team and made changes that were necessary in order to provide the right focus on customer success. Next, we set out to completely rebuild dotmailer’s commercial approach in the U.S.  We simplified our offers to three bundles, so that pricing and what’s included in those bundles is transparent to our customers.  We’ve heard great things about this already from clients and partners. We’re also increasing our resources on customer success and support.  We’re intensely focused on ease of on-boarding, ease of use and speed of use.  We consistently hear how easy and smooth a process it is to use dotmailer’s tools.  That’s key for us – when you buy a dotmailer solution, we want to onboard you quickly and make sure you have all of your questions answered right away so that you can move right into using it.  Customers are raving about this, so we know it’s working well.

  1. What early accomplishments are you most proud of from your dotmailer time so far?

I’ve been at dotmailer for eight months now and I’m really proud of all we’ve accomplished together.  We spent a lot of time assessing where we needed to restructure and where we needed to invest.  We made the changes we needed, invested in our partner program, localized tech support, customer on-boarding and added customer success team members.  We have the right people in the right roles and it’s making a difference.  We have a commercial approach that is clear with the complete transparency that we wanted to provide our customers.  We’ve got a more customer-focused approach and we’re on-boarding customers quickly so they’re up and running faster.  We have happier customers than ever before and that’s the key to everything we do.

  1. You’ve moved the U.S. team to a new office. Can you tell us why and a bit about the new space?

I thought it was very important to create a NY office space that was tied to branding and other offices around the world, and also had its own NY energy and culture for our team here – to foster collaboration and to have some fun.  It was also important for us that we had a flexible space where we could welcome customers, partners and resellers, and also hold classes and dotUniversity training sessions. I’m really grateful to the team who worked on the space because it really reflects our team and what we care about.   At any given time, you’ll see a training session happening, the team collaborating, a customer dropping in to ask a few questions or a partner dropping in to work from here.  We love our new, NYC space.

We had a spectacular reception this week to celebrate the opening of this office with customers, partners and the dotmailer leadership team in attendance. Please take a look at the photos from our event on Facebook.

Guests and the team at dotmailer's new NYC office warming party

Guests and the team at dotmailer’s new NYC office warming party

  1. What did you learn from your days in the start-up space that you’re applying at dotmailer?

The start-up space is a great place to learn. You have to know where every dollar is going and coming from, so every choice you make needs to be backed up with a business case for that investment.  You try lots of different things to see if they’ll work and you’re ready to turn those tactics up or down quickly based on an assessment of the results. You also learn things don’t have to stay the way they are, and can change if you make them change. You always listen and learn – to customers, partners, industry veterans, advisors, etc. to better understand what’s working and not working.  dotmailer has been in business for 18 years now, and so there are so many great contributors across the business who know how things have worked and yet are always keen to keep improving.  I am constantly in listening and learning mode so that I can understand all of the unique perspectives our team brings and what we need to act on.

  1. What are your plans for the U.S. and the sales function there?

On our path to being the market leader in the U.S., I’m focused on three things going forward: 1 – I want our customers to be truly happy.  It’s already a big focus in the dotmailer organization – and we’re working hard to understand their challenges and goals so we can take product and service to the next level. 2 – Creating an even more robust program around partners, resellers and further building out our channel partners to continuously improve sales and customer service programs. We recently launched a certification program to ensure partners have all the training and resources they need to support our mutual customers.  3 – We have an aggressive growth plan for the U.S. and I’m very focused on making sure our team is well trained, and that we remain thoughtful and measured as we take the steps to grow.  We want to always keep an eye on what we’re known for – tools that are powerful and simple to use – and make sure everything else we offer remains accessible and valuable as we execute our growth plans.

  1. What are the most common questions that you get when speaking to a prospective customer?

The questions we usually get are around price, service level and flexibility.  How much does dotmailer cost?  How well are you going to look after my business?  How will you integrate into my existing stack and then my plans for future growth? We now have three transparent bundle options with specifics around what’s included published right on our website.  We have introduced a customer success team that’s focused only on taking great care of our customers and we’re hearing stories every day that tells me this is working.  And we have all of the tools to support our customers as they grow and to also integrate into their existing stacks – often integrating so well that you can use dotmailer from within Magento, Salesforce or Dynamics, for example.

  1. Can you tell us about the dotmailer differentiators you highlight when speaking to prospective customers that seem to really resonate?

In addition to the ones above – ease of use, speed of use and the ability to scale with you. With dotmailer’s tiered program, you can start with a lighter level of functionality and grow into more advanced functionality as you need it. The platform itself is so easy to use that most marketers are able to build campaigns in minutes that would have taken hours on other platforms. Our customer success team is also with you all the way if ever you want or need help.  We’ve built a very powerful platform and we have a fantastic team to help you with personalized service as an extended part of your team and we’re ready to grow with you.

  1. How much time is your team on the road vs. in the office? Any road warrior tips to share?

I’ve spent a lot of time on the road, one year I attended 22 tradeshows! Top tip when flying is to be willing to give up your seat for families or groups once you’re at the airport gate, as you’ll often be rewarded with a better seat for helping the airline make the family or group happy. Win win! Since joining dotmailer, I’m focused on being in office and present for the team and customers as much as possible. I can usually be found in our new, NYC office where I spend a lot of time with our team, in customer meetings, in trainings and other hosted events, sales conversations or marketing meetings. I’m here to help the team, clients and partners to succeed, and will always do my best to say yes! Once our prospective customers see how quickly and efficiently they can execute tasks with dotmailer solutions vs. their existing solutions, it’s a no-brainer for them.  I love seeing and hearing their reactions.

  1. Tell us a bit about yourself – favorite sports team, favorite food, guilty pleasure, favorite band, favorite vacation spot?

I’m originally from Yorkshire in England, and grew up just outside York. I moved to the U.S. about seven years ago to join a very fast growing startup, we took it from 5 to well over 300 people which was a fantastic experience. I moved to NYC almost two years ago, and I love exploring this great city.  There’s so much to see and do.  Outside of dotmailer, my passion is cars, and I also enjoy skeet shooting, almost all types of music, and I love to travel – my goal is to get to India, Thailand, Australia and Japan in the near future.

Want to find out more about the dotfamily? Check out our recent post about Darren Hockley, Global Head of Support.

Reblogged 2 years ago from blog.dotmailer.com

The Meta Referrer Tag: An Advancement for SEO and the Internet

Posted by Cyrus-Shepard

The movement to make the Internet more secure through HTTPS brings several useful advancements for webmasters. In addition to security improvements, HTTPS promises future technological advances and potential SEO benefits for marketers.

HTTPS in search results is rising. Recent MozCast data from Dr. Pete shows nearly 20% of first page Google results are now HTTPS.

Sadly, HTTPS also has its downsides.

Marketers run into their first challenge when they switch regular HTTP sites over to HTTPS. Technically challenging, the switch typically involves routing your site through a series of 301 redirects. Historically, these types of redirects are associated with a loss of link equity (thought to be around 15%) which can lead to a loss in rankings. This can offset any SEO advantage that Google claims switching.

Ross Hudgens perfectly summed it up in this tweet:

Many SEOs have anecdotally shared stories of HTTPS sites performing well in Google search results (and our soon-to-be-published Ranking Factors data seems to support this.) However, the short term effect of a large migration can be hard to take. When Moz recently switched to HTTPS to provide better security to our logged-in users, we saw an 8-9% dip in our organic search traffic.

Problem number two is the subject of this post. It involves the loss of referral data. Typically, when one site sends traffic to another, information is sent that identifies the originating site as the source of traffic. This invaluable data allows people to see where their traffic is coming from, and helps spread the flow of information across the web.

SEOs have long used referrer data for a number of beneficial purposes. Oftentimes, people will link back or check out the site sending traffic when they see the referrer in their analytics data. Spammers know this works, as evidenced by the recent increase in referrer spam:

This process stops when traffic flows from an HTTPS site to a non-secure HTTP site. In this case, no referrer data is sent. Webmasters can’t know where their traffic is coming from.

Here’s how referral data to my personal site looked when Moz switched to HTTPS. I lost all visibility into where my traffic came from.

Its (not provided) all over again!

Enter the meta referrer tag

While we can’t solve the ranking challenges imposed by switching a site to HTTPS, we can solve the loss of referral data, and it’s actually super-simple.

Almost completely unknown to most marketers, the relatively new meta referrer tag (it’s actually been around for a few years) was designed to help out in these situations.

Better yet, the tag allows you to control how your referrer information is passed.

The meta referrer tag works with most browsers to pass referrer information in a manner defined by the user. Traffic remains encrypted and all the benefits of using HTTPS remain in place, but now you can pass referrer data to all websites, even those that use HTTP.

How to use the meta referrer tag

What follows are extremely simplified instructions for using the meta referrer tag. For more in-depth understanding, we highly recommend referring to the W3C working draft of the spec.

The meta referrer tag is placed in the <head> section of your HTML, and references one of five states, which control how browsers send referrer information from your site. The five states are:

  1. None: Never pass referral data
    <meta name="referrer" content="none">
    
  2. None When Downgrade: Sends referrer information to secure HTTPS sites, but not insecure HTTP sites
    <meta name="referrer" content="none-when-downgrade">
    
  3. Origin Only: Sends the scheme, host, and port (basically, the subdomain) stripped of the full URL as a referrer, i.e. https://moz.com/example.html would simply send https://moz.com
    <meta name="referrer" content="origin">
    

  4. Origin When Cross-Origin: Sends the full URL as the referrer when the target has the same scheme, host, and port (i.e. subdomain) regardless if it’s HTTP or HTTPS, while sending origin-only referral information to external sites. (note: There is a typo in the official spec. Future versions should be “origin-when-cross-origin”)
    <meta name="referrer" content="origin-when-crossorigin">
    
  5. Unsafe URL: Always passes the URL string as a referrer. Note if you have any sensitive information contained in your URL, this isn’t the safest option. By default, URL fragments, username, and password are automatically stripped out.
    <meta name="referrer" content="unsafe-url">
    

The meta referrer tag in action

By clicking the link below, you can get a sense of how the meta referrer tag works.

Check Referrer

Boom!

We’ve set the meta referrer tag for Moz to “origin”, which means when we link out to another site, we pass our scheme, host, and port. The end result is you see http://moz.com as the referrer, stripped of the full URL path (/meta-referrer-tag).

My personal site typically receives several visits per day from Moz. Here’s what my analytics data looked like before and after we implemented the meta referrer tag.

For simplicity and security, most sites may want to implement the “origin” state, but there are drawbacks.

One negative side effect was that as soon as we implemented the meta referrer tag, our AdRoll analytics, which we use for retargeting, stopped working. It turns out that AdRoll uses our referrer information for analytics, but the meta referrer tag “origin” state meant that the only URL they ever saw reported was https://moz.com.

Conclusion

We love the meta referrer tag because it keeps information flowing on the Internet. It’s the way the web is supposed to work!

It helps marketers and webmasters see exactly where their traffic is coming from. It encourages engagement, communication, and even linking, which can lead to improvements in SEO.

Useful links:

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

Reblogged 4 years ago from tracking.feedpress.it

Your Daily SEO Fix: Week 5

Posted by Trevor-Klein

We’ve arrived, folks! This is the last installment of our short (< 2-minute) video tutorials that help you all get the most out of Moz’s tools. If you haven’t been following along, these are each designed to solve a use case that we regularly hear about from Moz community members.

Here’s a quick recap of the previous round-ups in case you missed them:

  • Week 1: Reclaim links using Open Site Explorer, build links using Fresh Web Explorer, and find the best time to tweet using Followerwonk.
  • Week 2: Analyze SERPs using new MozBar features, boost your rankings through on-page optimization, check your anchor text using Open Site Explorer, do keyword research with OSE and the keyword difficulty tool, and discover keyword opportunities in Moz Analytics.
  • Week 3: Compare link metrics in Open Site Explorer, find tweet topics with Followerwonk, create custom reports in Moz Analytics, use Spam Score to identify high-risk links, and get link building opportunities delivered to your inbox.
  • Week 4: Use Fresh Web Explorer to build links, analyze rank progress for a given keyword, use the MozBar to analyze your competitors’ site markup, use the Top Pages report to find content ideas, and find on-site errors with Crawl Test.

We’ve got five new fixes for you in this edition:

  • How to Use the Full SERP Report
  • How to Find Fresh Links and Manage Your Brand Online Using Open Site Explorer
  • How to Build Your Link Profile with Link Intersect
  • How to Find Local Citations Using the MozBar
  • Bloopers: How to Screw Up While Filming a Daily SEO Fix

Hope you enjoy them!


Fix 1: How to Use the Full SERP Report

Moz’s Full SERP Report is a detailed report that shows the top ten ranking URLs for a specific keyword and presents the potential ranking signals in an easy-to-view format. In this Daily SEO Fix, Meredith breaks down the report so you can see all the sections and how each are used.

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Fix 2: How to Find Fresh Links and Manage Your Brand Online Using Open Site Explorer

The Just-Discovered Links report in Open Site Explorer helps you discover recently created links within an hour of them being published. In this fix, Nick shows you how to use the report to view who is linking to you, how they’re doing it, and what they are saying, so you can capitalize on link opportunities while they’re still fresh and join the conversation about your brand.


Fix 3: How to Build Your Link Profile with Link Intersect

The quantity and (more importantly) quality of backlinks to your website make up your link profile, one of the most important elements in SEO and an incredibly important factor in search engine rankings. In this Daily SEO Fix, Tori shows you how to use Moz’s Link Intersect tool to analyze the competitions’ backlinks. Plus, learn how to find opportunities to build links and strengthen your own link profile.


Fix 4: How to Find Local Citations Using the MozBar

Citations are mentions of your business and address on webpages other than your own such as an online yellow pages directory or a local business association page. They are a key component in search engine ranking algorithms so building consistent and accurate citations for your local business(s) is a key Local SEO tactic. In today’s Daily SEO Fix, Tori shows you how to use MozBar to find local citations around the web


Bloopers: How to Screw Up While Filming a Daily SEO Fix

We had a lot of fun filming this series, and there were plenty of laughs along the way. Like these ones. =)


Looking for more?

We’ve got more videos in the previous four weeks’ round-ups!

Your Daily SEO Fix: Week 1

Your Daily SEO Fix: Week 2

Your Daily SEO Fix: Week 3

Your Daily SEO Fix: Week 4


Don’t have a Pro subscription? No problem. Everything we cover in these Daily SEO Fix videos is available with a free 30-day trial.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

Reblogged 4 years ago from tracking.feedpress.it