Inspiring action: tips and tricks the nonprofit marketer should know

Being part of such
a demanding and pressurized industry is not easy. For years, dotdigital has
been working to deliver solutions to many NFP pain points. That’s why Engagement
Cloud is the platform of choice for so many non-profit organizations. We decided
to unite our years of insight with the current trends in marketing and use cases
of the innovative work happening right now, in an event dedicated solely to
helping NFPs work smarter and deliver big.

(P.S. it was on a really big boat)

So, without any
further ado, here are the key takeaways we learned aboard HMS Belfast:

Make everything you do T.A.S.T.E-y

As
a not-for-profit organization, you’ve probably done extensive research into the
personas of your donors and volunteers. But, do you remember to apply it in your
marketing comms?

Probably
not.

Gavin Laugenie, Head of Strategy & Insight at dotdigital, broke down the simple tactics you can adopt to ensure your content makes an impact with every type of donor.

Trust

Without trust in your organization, no one is going to be willing to donate their time or money. NFPs, and charities, in particular, suffered massive blows to the amount of trust the public had in them in 2018. It’s more important than ever to the public that NFPs be open and honest about everything they do.

You need to continuously reinforce the message that your nonprofit will put resources to the best use. Whenever you’re publicly recognized in the press, or on social channels, be sure to include it in your emails. Especially in the early stages of the customers’ journey with you.

Altruism

Altruism and a general concern for the wellbeing of others is considered to be the most powerful reason people decide to donate or volunteer for a charity.

Utilize
this in your marketing. Include pictures of your volunteers at work. Create
videos of your work and your volunteers on the front line. Visuals like these
in your email marketing specifically can be very powerful. They show the real
impact you are making to your mission and spur your altruistic subscribers to contribute
in any way they can.

Social

Never
forget about the emotional connection people may have to your cause. It may be
that someone close to them cares about your mission or has been affected by it
personally. That’s often the reason married couples donate together, and friends
join fun runs as a group.

Tell
human stories that help people connect with your organization, and really drive
home the social impact their contributions have helped provide. Videos are particularly
impactful here. Just think about the impact the stories featured in Stand Up 2
Cancer have every year. If they can feel they can relate to your story, the more
likely they will be to get involved.

Taxes

This may not feel like a natural reason, but it resonates with a lot of people today. Especially your high-value givers. Tax breaks for charitable giving are well established in countries such as the US, but in the UK, it more often than not comes in the form of the Gift Aid scheme. And, this is only really brought up when someone is already in the process of donating.

In
your email marketing, creating targeted campaigns around Gift Aid, especially
around the holiday season, is a great way of generating awareness and driving
donations.  

Egoism

People donate or volunteer because of the way it makes them feel. They might not want to phrase it that way, but these donors or volunteers experience a positive feeling similar to a buyer’s high when the act is charitable.

Make sure you say, ‘thank you’ and ‘you’ve made a real difference today’. It’s a great way to encourage these donors and volunteers to repeat their actions. Also, using language like ‘even a little bit makes a big difference’ or asking them to donate time, not money, can make people feel good, without stumbling over the issue of financial constraints.

Breaking the status quo

Jamie Walker and Najmah Salam are still relatively new to Help for Heroes, but they’re at the start of a very exciting journey.

Aware that email is an unbeatable channel to engage audiences and drive donations, they have looked at today’s savvy subscriber and decided that they needed to do something new. Audiences are constantly bombarded by marketing on every channel. Cutting through the noise as an NFP is even harder because you’re not just asking someone to read your email, but do something – really do something – too.

As
a result, they’ve decided to adopt a new approach – #respectheinbox.

But
how? And what does it mean?

Automate for humans

Some people worry automated emails take the human touch out of the message – but this really isn’t the case. You just have to make sure you do it well.

Adding ‘Meet the Team’ emails to your drip or welcome campaigns can create a personal connection with readers. Asking for feedback demonstrates the value you put in their opinions. RSS feeds give a live update of what’s happening in your organization. It also makes it easier for you to take readers on individual journeys based on whether they’re supporters or beneficiaries.

These are just some easy ways to keep your messages personal while saving you time to do what humans do best: create, invent, and innovate.

Less is more

Always be mindful of decision fatigue. The average office worker receives around 121 emails a day. Handheld devices are checked between 80 and 150 time a day. If you overwhelm your email with too much information, it’s simply not going to go in and your impact will be lost.

Keep emails short and punchy. If
you’re asking for donations, sign-ups, or any kind of action, make sure the message
in your email is singular

Read the room

Understand the climate, practice
empathy, and remember that timeliness is effectiveness. This can come in many forms
such as asking for consent before sending emails around the holidays. For Help
for Heroes, this has recently been put into practice as they continuously keep supporters
informed about the progress of the new Office of Veterans Affairs.

This helps you build momentum,
and keeps subscribers engaged.

There’s a time and a place

In other words, don’t be a one-trick pony. Just because data proves that first name personalization in a subject line increases open rates, doesn’t mean every subject line needs to be.

Najmah Help for Heroes

By constantly testing and learning, you’ll soon develop a bank of magic tricks you can pull out to reach your audience at the right time, and in the right place.

By respecting the inbox, Help for Heroes is ensuring that the emails it sends are relevant and engaging. Donors have busy lives, so holding their attention is essential. Adopting this approach is helping Help for Heroes on their mission.

Don’t let fear hold you back

Barry McVeigh of Macmillan Cancer Support and Ralph Johnson from Felinesoft had a single objective when they started working together: help more people, faster!

Macmillan Cancer Support, like many charities in the NFP sector, had left its technology systems in the past as it focused almost entirely on its mission. With its objective in mind, Macmillan turned to Felinesoft to help it accelerate its impact through technology and innovation.

This
required a drastic change in the way the whole organization acted. Cultural
change is never easy, but the success of Macmillan and Felinesoft’s work proves
that you must never let fear hold you back.

Macmillan had a decision-making process that was almost too inclusive, a waterfall approach to information sharing and high demands for success. This slowed the process of change, making innovation hard.

Macmillan NFP event

Together, the two organizations identified the iterative process needed to successfully innovate:

Understand where you are

Start at the very beginning. Yes, you’ll have an end goal, but you can’t get there before you understand where you are today. Evaluate your key metrics, understand the user journey, and how the conversion funnel works.

Generate ideas

Once you know where you are, think about where you want to be. How can you improve your key metrics or the user journey? Empathy is essential to think about what the ideal journey should be.

Get feedback

Feedback from stakeholders is essential. But don’t forget, too many cooks spoil the broth. Get together small focus groups where you can work collaboratively on a solution. Small teams move faster and get to work quicker.

Build and test

You need to be focused on implementation if you’re going to get something done. Act fast and start building your solution as quickly as possible. Testing everything you do is the only way you’ll know if it’s working.

Always be optimizing

Arguably the most important
part, never be afraid to fail. By closely monitoring your goals and KPIs, you’ll
soon find out what’s working and what’s not. Without this environment of trust,
change is never going to happen.

First impressions count

Data,
data, data.

There really is nothing more important to the modern marketer than data. Without data, we can’t engage customers. And for an NFP, an unengaged subscriber is stopping them from getting closer to their mission.

For the founder of eFocus Marketing, Kate Barrett, the second someone subscribes to your newsletter, you need to work hard to engage them, and keep them engaged. Kate looked at a small sample of NFPs and identified three key mistakes that were far too common for a modern marketer.

Opting in was hard

60% of brands had no clearly visible email opt-in on the homepage.

When someone enters your website, they’re expressing an interest in you, so it’s vital to connect with them as soon as possible. Collecting details from these interested parties means you can inspire, educate, and nurture them until they’re ready to donate.

What’s worse is that Kate discovered 30% of NFPs didn’t even offer a newsletter opt-in at the end of a donation. These are people clearly committed to helping you achieve your mission, and they are passing you by, potentially shifting their interests to a more engaging organization with a similar proposition.

Whether you choose to use a popover or a form in your footer, making it easy to subscribe is essential.

Welcome programs were lacking

Even with nearly half of NFPs
sending welcome emails, there’s still a long way for brands to go.

Your welcome email is your first
interaction with a potential supporter. To really drive and inspire action you
need to be telling them your story. What do you do? Who do you help? Why is it
important? And, how can they make a difference?

Break these up into a series of welcome emails and make sure you keep the CTAs to 1 max. per email. Consider carefully what your important messages are, and make sure you’re communicating these from the start.

Communications weren’t continuing

A single welcome email or ‘thank
you for your donation’ is just the start of the journey. Making communications
personal to the reader helps you keep supporters coming back to your cause.

If they’ve donated, don’t leave it at thank you. Show them how their money is being used and the progress that is being made thanks to them. If they’re regular fundraisers, show them how much they’ve raised and whose lives they’ve made a difference to.

To avoid these mistakes, you need to know your audience. The data you have on them facilitates the conversation – you just need to use it to get maximum returns on your emails marketing.

The post Inspiring action: tips and tricks the nonprofit marketer should know appeared first on dotdigital blog.

Reblogged 2 weeks ago from blog.dotdigital.com

What Your Google Tag Manager Container Should Contain – Whiteboard Friday

Posted by DiTomaso

Agencies, are you set up for ongoing Google Tag Manager success? GTM isn’t the easiest tool in the world to work with, but if you know how to use it, it can make your life much easier. Make your future self happier and more productive by setting up your GTM containers the right way today. Dana DiTomaso shares more tips and hints in this edition of Whiteboard Friday.

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Video Transcription

Hi, Moz fans. My name is Dana DiTomaso. I am President and partner at Kick Point, which is a digital marketing agency based in Edmonton, Alberta. Today I’m going to be talking to you about Google Tag Manager and what your default container in Google Tag Manager should contain. I think if you’re in SEO, there are certainly a lot of things Google Tag Manager can do for you.

But if you’ve kind of said to yourself, “You know, Google Tag Manager is not the easiest thing to work with,” which is fair, it is not, and it used to be a lot worse, but the newer versions are pretty good, then you might have been a little intimidated by going in there and doing stuff. But I really recommend that you include these things by default because later you is going to be really happy that current you put this stuff in. So I’m going to go through what’s in Kick Point’s default Google Tag Manager container, and then hopefully you can take some of this and apply it to your own stuff.

Agencies, if you are watching, you are going to want to create a default container and use it again and again, trust me. 

Tags

So we’re going to start with how this stuff is laid out. So what we have are tags and then triggers. The way that this works is the tag is sort of the thing that’s going to happen when a trigger occurs. 

Conversion linker

So tags that we have in our default container are the conversion linker, which is used to help conversions with Safari.

If you don’t know a lot about this, I recommend looking up some of the restrictions with Safari tracking and ITP. I think they’re at 2.2 at the time I’m recording this. So I recommend checking that out. But this conversion linker will help you get around that. It’s a default tag in Tag Manager, so you just add the conversion linker. There’s a nice article on Google about what it does and how it all works. 

Events

Then we need to track a number of events. You can certainly track these things as custom dimensions or custom metrics if that floats your boat. I mean that’s up to you. If you are familiar with using custom dimensions and custom metrics, then I assume you probably know how to do this. But if you’re just getting started with Tag Manager, just start with events and then you can roll your way up to being an expert after a while. 

External links

So under events, we always track external links, so anything that points out to a domain that isn’t yours.

The way that we track this is we’re looking at every single link that’s clicked and if it does not contain our client’s domain name, then we record it as an external link, and that’s an event that we record. Now remember, and I’ve seen accidents with this where someone doesn’t put in your client’s domain and then it tracks every single click to a different page on your client’s website as an external link. That’s bad.

When you transfer from HTTP to HTTPS, if you don’t update Google Tag Manager, it will start recording links incorrectly. Also bad. But what this is really useful for are things like when you link out to other websites, as you should when you’re writing articles, telling people to find out more information. Or you can track clicks out to your different social properties and see if people are actually clicking on that Facebook icon that you stuck in the header of your website. 

PDF downloads

The next thing to track are PDF downloads.

Now there’s a limitation to this, of course, in that if people google something and your PDF comes out and then they click on it directly from Google, of course that’s not going to show up in your Analytics. That can show up in Search Console, but you’re not going to get it in Analytics. So just keep that in mind. This is if someone clicks to your PDF from a specific page on your website. Again, you’re decorating the link to say if this link contains a PDF, then I want to have this.

Scroll tracking

Then we also track scroll tracking. Now scroll tracking is when people scroll down the site, you can track and fire an event at say 25%, 50%, 75%, and 100% of the way down the page. Now the thing is with this is that your mileage is going to vary. You will probably pick different percentages. By default, in all of our containers we put 25%, 50%, 75%, and 100%. Based on the client, we might change this.

An advanced, sort of level up tactic would be to pick specific elements and then when they enter the viewport, then you can fire an event. So let’s say, for example, you have a really important call to action and because different devices are different sizes, it’s going to be a different percentage of the way down the page when it shows up, but you want to see if people got to that main CTA. Then you would want to add an event that would show whether or not that CTA was shown in the viewport.

If you google Google Tag Manager and tracking things in the viewport, there are some great articles out there on how to do it. It’s not that difficult to set up. 

Form submits

Then also form submits. Of course, you’re going to want to customize this. But by default put form submits in your container, because I guarantee that when someone is making your container let’s say for a brand-new website, they will forget about tracking form submits unless you put it in your default container and they look at it and say, “Oh, right, I have to edit that.” So always put form submits in there. 

Tel: & mailto: links

Of course you want to track telephone links and mailto: links. Telephone links should always, always be tappable, and that’s something that I see a lot of mistakes. Particularly in local SEO, when we’re dealing with really small business websites, they don’t make the telephone links tappable. It’s probably because people don’t know how. In case you don’t know how, you just telephone and then a colon and then the telephone number.

<a href="tel:+5555555555">(555) 555-5555</a>

That’s it. That’s all you need to do. Just like a link, except rather than going out to an HTTPS://, you’re going out to a telephone number. That is going to make your visitors’ lives so much easier, particularly on mobile devices. You always want to have those be tappable. So then you can track the number of people who tap on telephone links and people who tap on mailto: links exactly the same way. Now something that I do have to say, though, is that if you are using a call tracking provider, like CallRail for example, which is one that we use, then you’re going to want to shut this off, because then you could end up in double counting.

Particularly if you’re tracking every call made out from your website, then CallRail would have an Analytics integration, and then you would be tracking taps and you might also be tracking telephone clicks. So you can track it if you want to see how many people tap versus picking up the phone and calling the old-fashioned way with landlines. You can also do that, but that’s entirely up to you. But just keep that in mind if you are going to track telephone links.

All pages tracking

Then, of course, all pages tracking. Make sure you’re tracking all of the pages on your website through Google Analytics. So those are the tags. 

Triggers

Next up are the triggers. So I have a tag of external links. Then I need a trigger for external links. The trigger says when somebody clicks an external link, then I want this event to happen.

Clicks

So the event is where you structure the category and then the action and the label. 

External links

The way that we would structure external links, for example, we would say that the category for it is an external link, the action is click, and then the label is the actual link that was clicked for example. You can see you can go through each of these and see where this is happening.

Form submits

Then on things like form submit, for example, our label could be the specific form. 

Tel: & mailto:

On telephone and mailto:, we might track the phone number. 

PDFs

On other things, like PDFs, we might track like the page that this happened on. 

Page scroll

For scroll tracking, for example, we would want to track the page that someone scrolled down on. What I recommend when you’re setting up the event tracking for page scroll, the category should be page scroll, the action should be the percentage of which people scroll down, and then the label should be the URL.

Really think of it in terms of events, where you’ve got the category, which is what happened, the action, which is what did the person do, and the label is telling me more information about this. So actions are typically things like scroll, click, and tap if you’re going to be fancy and track mobile versus desktop. It could be things like form submit, for example, or just submit. Just really basic stuff. So really the two things that are going to tell you the difference are things like categories and labels, and the action is just the action that happened.

I’m really pedantic when it comes to setting up events, but I think in the long term, again, future you is going to thank you if you set this stuff up properly from the beginning. So you can really see that the tag goes to this trigger. Tag to trigger, tag to trigger, etc. So really think about making sure that every one of your tags has a corresponding trigger if it makes sense. So now we’re going to leave you with some tips on how to set up your Tag Manager account.

Tips

1. Use a Google Analytics ID variable

So the first tip is use a Google Analytics ID variable. It’s one of the built-in variables. When you go into Tag Manager and you click on Variables, it’s one of the built-in variables in there. I really recommend using that, because if you hardcode in the GA ID and something happens and you have to change it in the future or you copy that for someone else or whatever it might be, you’re going to forget.

I guarantee you you will forget. So you’re going to want to put that variable in there so you change it once and it’s everywhere. You’re saving yourself so much time and suffering. Just use a Google Analytics ID variable. If you have a really old container, maybe the variable wasn’t a thing when you first set it up. So one of the things I would recommend is go check and make sure you’re using a variable. If you’re not, then make a to-do for yourself to rip out all the hardcoded instances of your GA ID and instead replace it with a variable.

It will save you so much headaches. 

2. Create a default container to import

So the next thing — agencies, this is for you — create a default container to import. Obviously, if you’re working in-house, you’re probably not making Google Tag Manager containers all that often, unless you work at say a homebuilder and you’re making microsites for every new home development. Then you might want to create a default container for yourself. But agency side for sure, you want have a default container that you make so every cool idea that you think of, you think, oh, we need to track this, just put it all in your default container, and then when you’re grabbing it to make one for a client, you can decide, oh, we don’t need this, or yes, we need this.

It’s going to save you a ton of time when you’re setting up containers, because I find that that’s the most labor-intensive part of working with a new Tag Manager container is thinking about, “What is all the stuff I want to include?” So you want to make sure that your default container has all your little tips and tricks that you’ve accumulated over the years in there and documented of course, and then decide on a client-by-client basis what you’re going to leave and what you’re going to keep.

3. Use a naming scheme and folders

Also use a naming scheme and folders, again because you may not be working there forever, and somebody in the future is going to want to look at this and think, “Why did they set it up like this? What does this word mean? Why is this variable called foo?” You know, things that have annoyed me about developers for years and years and years, developers I love you, but please stop naming things foo. It makes no sense to anyone other than you. So our naming scheme, and you can totally steal this if you want, is we go product, result, and then what.

So, for example, we would have our tag for Google Analytics page download. So it would say Google Analytics. This is the product that the thing is going to go to. Event is what is the result of this thing existing. Then what is the PDF download. Then it’s really clear, okay, I need to fix this thing with PDF download. Something is wrong.

It’s kind of weird. Now I know exactly where to go. Again, with folders as well, so let’s say you’ve implemented something such as content consumption, which is a Google Tag Manager recipe that you can grab on our website at Kickpoint.ca, and I’ll make sure to link to it in the transcript. Let’s say you grab that. Then you’re going to want to take all the different tags and triggers that come along with content consumption and toss that into its own folder and then separate it out from all of your basic stuff.

Even if you have everything to start in a folder called Basics or Events or Analytics versus Call Tracking versus any of the other billion different tracking pixels that you have on your website, it’s a good idea to just keep it all organized. I know it’s two minutes now. It is saving you a lifetime of suffering in the future, and the future you, whether it’s you working there or somebody who ends up taking your job five years from now, just make it easier on them.

Especially too, when you think back to say Google Analytics has been around for a long time now. When I go back and look at some of my very, very first analytics that I set up, I might look at it and think, “Why was I doing that?” But if you have documentation, at least you’re going to know why you did that really weird thing back in 2008. Or when you’re looking at this in 2029 and you’re thinking, “Why did I do this thing in 2019?” you’re going to have documentation for it. So just really keep that in mind. 

4. Audit regularly!

Then the last thing is auditing regularly, and that means once every 3, 6, or 12 months. Pick a time period that makes sense for how often you’re going into the container. You go in and you take a look at every single tag, every single trigger, and every single variable. Simo Ahava has a really nice Google Tag Manager sort of auditing tool.

I’ll make sure to link to that in the transcript as well. You can use that to just go through your container and see what’s up. Let’s say you tested out some sort of screen recording, like you installed Hotjar six months ago and you ended up deciding on say another product instead, like FullStory, so then you want to make sure you remove the Hotjar. How many times have you found that you look at a new website and you’re like, “Why is this on here?”

No one at the client can tell you. They’re like, “I don’t know where that code came from.” So this is where auditing can be really handy, because remember, over time, each one of those funny little pixels that you tested out some product and then you ended up not going with it is weighing down your page and maybe it’s just a couple of microseconds, but that stuff adds up. So you really do want to go in and audit regularly and remove anything you’re not using anymore. Keep your Google Tag Manager container clean.

A lot of this is focused on obviously making future you very happy. Auditing will also make future you very happy. So hopefully, out of this, you can create a Google Tag Manager default container that’s going to work for you. I’m going to make sure as well, when the transcript is out for this, that I’m going to include some of the links that I talked about as well as a link to some more tips on how to add in things like conversion linker and make sure I’m updating it for when this video is published.

Thanks so much.

Video transcription by Speechpad.com

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SEO &quot;Dinosaur&quot; Tactics That You Should Retire – Whiteboard Friday

Posted by randfish

It’s tough to admit it, but many of us still practice outdated SEO tactics in the belief that they still have a great deal of positive influence. In this week’s Whiteboard Friday, Rand gently sets us straight and offers up a series of replacement activities that will go much farther toward moving the needle. Share your own tips and favorites in the comments!

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to go back in time to the prehistoric era and talk about a bunch of “dinosaur” tactics, things that SEOs still do, many of us still do, and we probably shouldn’t.

We need to replace and retire a lot of these tactics. So I’ve got five tactics, but there’s a lot more, and in fact I’d loved to hear from some of you on some of yours.

Dino Tactic #1: AdWords/Keyword Planner-based keyword research

But the first one we’ll start with is something we’ve talked about a few times here — AdWords and Keyword Planner-based keyword research. So you know there’s a bunch of problems with the metrics in there, but I still see a lot of folks starting their keyword research there and then expanding into other tools.

Replace it with clickstream data-driven tools with Difficulty and CTR %

My suggestion would be start with a broader set if you possibly can. If you have the budget, replace this with something that is driven by clickstream data, like Ahrefs or SEMrush or Keyword Explorer. Even Google Search Suggest and related searches plus Google Trends tend to be better at capturing more of this.

Why it doesn’t work

I think is just because AdWords hides so many keywords that they don’t think are commercially relevant. It’s too inaccurate, especially the volume data. If you’re actually creating an AdWords campaign, the volume data gets slightly better in terms of its granularity, but we found it is still highly inaccurate as compared as to when you actually run that campaign.

It’s too imprecise, and it lacks a bunch of critical metrics, including difficulty and click-through rate percentage, which you’ve got to know in order to prioritize keywords effectively.

Dino Tactic #2: Subdomains and separate domains for SERP domination

Next up, subdomains and separate domains for SERP domination. So classically, if you wanted to own the first page of Google search results for a branded query or an unbranded query, maybe you just want to try and totally dominate, it used to be the case that one of the ways to do this was to add in a bunch of subdomains to your website or register some separate domains so that you’d be able to control that top 10.

Why it doesn’t work

What has happened recently, though, is that Google has started giving priority to multiple subpages in a single SERP from a single domain. You can see this for example with Yelp on virtually any restaurant-related searches, or with LinkedIn on a lot of business topic and job-related searches.

You can see it with Quora on a bunch of question style searches, where they’ll come up for all of them, or Stack Overflow, where they come up for a lot of engineering and development-related questions.

Replace it with barnacle SEO and subfolder hosted content

So one of the better ways to do this nowadays is with barnacle SEO and subfolder hosted content, meaning you don’t have to put your content on a separate subdomain in order to rank multiple times in the same SERP.

Barnacle SEO also super handy because Google is giving a lot of benefit to some of these websites that host content you can create or generate and profiles you can create and generate. That’s a really good way to go. This is mostly just because of this shift from the subdomains being the way to get into SERPs multiple times to individual pages being that path.

Dino Tactic #3: Prioritizing number one rankings over other traffic-driving SEO techniques

Third, prioritizing number one rankings over other traffic-driving SEO techniques. This is probably one of the most common “dinosaur” tactics I see, where a lot of folks who are familiar with the SEO world from maybe having used consultants or agencies or brought it in-house 10, 15, 20 years ago are still obsessed with that number one organic ranking over everything else.

Replace it with SERP feature SEO (especially featured snippets) and long-tail targeting

In fact, that’s often a pretty poor ROI investment compared to things like SERP features, especially the featured snippet, which is getting more and more popular. It’s used in voice search. It oftentimes doesn’t need to come from the number one ranking result in the SERP. It can come number three, number four, or number seven.

It can even be the result that brings back the featured snippet at the very top. Its click-through rate is often higher than number one, meaning SERP features a big way to go. This is not the only one, too. Image SEO, doing local SEO when the local pack appears, doing news SEO, potentially having a Twitter profile that can rank in those results when Google shows tweets.

And, of course, long-tail targeting, meaning going after other keywords that are not as competitive, where you don’t need to compete against as many folks in order to get that number one ranking spot, and often, in aggregate, long tail can be more than ranking number one for that “money” keyword, that primary keyword that you’re going after.

Why it doesn’t work

Why is this happening? Well, it’s because SERP features are biasing the click-through rate such that number one just isn’t worth what it used to be, and the long tail is often just higher ROI per hour spent.

Dino Tactic #4: Moving up rankings with link building alone

Fourth, moving up the rankings on link building alone. Again, I see a lot of people do this, where they’re ranking number 5, number 10, number 20, and they think, “Okay, I’m ranking in the first couple of pages of Google. My next step is link build my way to the top.”

Why it no longer works on its own

Granted, historically, back in the dinosaur era, dinosaur era of being 2011, this totally worked. This was “the” path to get higher rankings. Once you were sort of in the consideration set, links would get you most of the way up to the top. But today, not the case.

Replace it with searcher task accomplishment, UX optimization, content upgrades, and brand growth

Instead I’m going to suggest you retire that and replace it with searcher task accomplishment, which we’ve seen a bunch of people invest in optimization there and springboard their site, even with worse links, not as high DA, all of that kind of stuff. UX optimization, getting the user experience down and nailing the format of the content so that it better serves searchers.

Content upgrades, improving the actual content on the page, and brand growth, associating your brand more with the topic or the keyword. Why is this happening? Well, because links alone it feels like today are just not enough. They’re still a powerful ranking factor. We can’t ignore them entirely certainly.

But if you want to unseat higher ranked pages, these types of investments are often much easier to make and more fruitful.

Dino Tactic #5: Obsessing about keyword placement in certain tags/areas

All right, number five. Last but not least, obsessing about keyword placement in certain tags and certain areas. For example, spending inordinate amounts of time and energy making sure that the H1 and H2, the headline tags, can contain keywords, making sure that the URL contains the keywords in exactly the format that you want with the hyphens, repeating text a certain number of times in the content, making sure that headlines and titles are structured in certain ways.

Why it (kind of) doesn’t work

It’s not that this doesn’t work. Certainly there’s a bare minimum. We’ve got to have our keyword used in the title. We definitely want it in the headline. If that’s not in an H1 tag, I think we can live with that. I think that’s absolutely fine. Instead I would urge you to move some of that same obsession that you had with perfecting those tags, getting the last 0.01% of value out of those into related keywords and related topics, making sure that the body content uses and explains the subjects, the topics, the words and phrases that Google knows searchers associate with a given topic.

My favorite example of this is if you’re trying to rank for “New York neighborhoods” and you have a page that doesn’t include the word Brooklyn or Manhattan or Bronx or Queens or Staten Island, your chances of ranking are much, much worse, and you can get all the links and the perfect keyword targeting in your H1, all of that stuff, but if you are not using those neighborhood terms that Google clearly can associate with the topic, with the searcher’s query, you’re probably not going to rank.

Replace it with obsessing over related keywords and topics

This is true no matter what you’re trying to rank for. I don’t care if it’s blue shoes or men’s watches or B2B SaaS products. Google cares a lot more about whether the content solves the searcher’s query. Related topics, related keywords are often correlated with big rankings improvements when we see folks undertake them.

I was talking to an SEO a few weeks ago who did this. They just audited across their site, found the 5 to 10 terms that they felt they were missing from the content, added those into the content intelligently, adding them to the content in such a way that they were actually descriptive and useful, and then they saw rankings shoot up with nothing else, no other work. Really, really impressive stuff.

So take some of these dino tactics, try retiring them and replacing them with some of these modern ones, and see if your results don’t come out better too. Look forward to your thoughts on other dino tactics in the comments. We’ll see you again next week for another edition of Whiteboard Friday. Take care.

Video transcription by Speechpad.com

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Reblogged 11 months ago from tracking.feedpress.it

10 things you should know about Romesh Ranganathan

In case you haven’t heard, comedian, actor, producer, and all-round jolly good bloke Romesh Ranganathan will be our celebrity host at this year’s dotties awards, where he’ll be handing out awards to the winners, and hopefully treating us to some of his deadpan comedic delivery.

In anticipation of his appearance at the dotties, and for those of you who may not be too familiar with his work, I’ve got 10 things that you should know about Romesh Ranganathan.

2 x 10 + 1 = Romesh done

Romesh made his comedic debut in 2010, whilst still working his job as a mathematics teacher in his hometown of Crawley, West Sussex. He joins the list of comedians who used to be teachers, which includes Billy Crystal, Greg Davies, and, uh, Roy Hodgson.

His jokes are stinkers

His debut live show, Irrational Live, dominated the country in 2016 with a string of sold-out shows, one of which The Guardian described as having ‘irresistible gags with stink-bomb impact’. It was later released as a concert film, becoming a bestseller in the process.

You’ve probably seen him on a panel show

The last four years have seen Romesh establish himself as a regular or guest on several panel shows, including Mock the Week, 8 out of 10 Cats, Would I Lie to You?, The Last Leg, Have I Got News for You, and QI.

He’s on the telly a lot

Alongside his stage and panel show performances, Romesh has also starred in a number of other TV programs. These include:

Asian Provocateur – The first series, on BBC Three, saw Romesh travel to Sri Lanka to learn about his parents’ country of origin and its culture, meeting family members along the way. The second series, Mum’s American Dream, saw Romesh and his mother, Shanthi, travel to the US to meet more family members.

Just Another Immigrant – This American docuseries premiered on Showtime in June 2018. It follows Romesh, along with his wife and three children, his mother, and his uncle, as they immigrate to the US. As the series progresses, Romesh and family attempt to rebuild their life from scratch, and Romesh attempts to sell out a 6,000-seater venue in just three months.

Judge Romesh – Falling somewhere between Judge Judy, Judge Rinder, and The Jeremy Kyle Show, Judge Romesh sees him settling disputes in a fictional civil court. The first series finished its run at the beginning of September and was screened on Dave.

And he’s got even more on the way

I wonder whether Romesh finds time to sleep, because his new TV series, The Misadventures of Romesh, sees him travelling way, way out of his comfort zone and away from the world of complimentary breakfast buffets to some of the most unlikely places on earth for a holiday.

A man of many talents

Romesh has also performed as a freestyle rap artist under the name of Ranga, and he once managed to reach the finals of the UK freestyle competition.

You can find a video of Romesh battling another comedian on YouTube, but there’s a bit too much foul language for me to embed it on this blog, so here’s a clip of him freestyling on BBC Asian Network instead:

Part of the VGang

Romesh is vegan, having been vegetarian up until 2015. He wrote an article for the Guardian last year about how you can survive Christmas as a vegan. Take a look at the article here.

Aquarius Comedian

Born on January 31st, Romesh is an Aquarian comedian, just like Hannibal Buress, Chris Rock, and me.

He’s got his own memoir

Next month sees the release of Romesh’s first book, Memoirs of a Distinctly Average Human Being. Being a distinctly average human being myself, I am very much looking forward to reading this and seeing how our lives compare.

Hip-hop saved his life

Romesh also has his own hip-hop podcast. Named after the Lupe Fiasco song of the same name, Hip-hop Saved My Life has featured guests such as Chali 2Na, Loyle Carner, DJ Yoda, Scroobius Pip, and his mum.

He also got a chance to meet Lupe Fiasco in an episode of Just Another Immigrant:

Now that you’re more closely acquainted with Romesh, perhaps you’ll want to submit an entry to the dotties? If you’re a dotmailer user, then take a look at the categories, and find out how to enter here.

The post 10 things you should know about Romesh Ranganathan appeared first on The Marketing Automation Blog.

Reblogged 11 months ago from blog.dotmailer.com

Email design: how mobile should you go?

Email is your brand’s virtual shop window

Flashy email design, gripping email copy and intelligent personalization – these are the things most of us strive to deliver as email marketers. We want to get the look and feel of our brand spot on. Plus, we want to deliver memorable experiences that’ll help us shine  So sometimes we overlook the bare necessities, like ‘Can my customer see what I’m seeing?’. Email mobile optimization is one of those fuzzy areas of email design: some brands will nail it as a priority, while others haven’t even got it on their radar. Here’s why it matters:

For retail and ecommerce marketers, mobile’s taken over the market share. Mcommerce sales worldwide reached an estimated $1.357 trillion in 2017, or 58.9% of ecommerce spending overall. By 2021, mcommerce will account for 72.9% of the ecommerce market.” And for B2B businesses, it’s a similar story: 76% of Gen X buyers and 84% of millennials said their mobile device was critical to their work.

Email is STILL the top channel for marketers looking to maximize on ROI, delivering £32 for every £1 you spend. But in order for it to fire in all cylinders, it’s got to be optimized for your customers’ viewing preferences.

The customer experience should be seamless, whatever the device

Designing for mobile users shouldn’t be viewed as a separate component to your regular email design. Creating a smooth, effortless experience for your customers across all their touchpoints is the ultimate goal for any marketer – especially when 50% of consumers now regularly use more than four touch points during the buying process.

So the question is:

‘How mobile should I go with my email design?’

Every brand is different, and what works for your peers might not be the best fit for you. Deciding on the level of influence mobile has on your email design is the best way to ensure you’re optimizing content for your customers – without leaving any out in the cold.

Get to grips with just how many of your contacts open, click and convert on mobile devices. If you have a best-of-breed ESP, like dotmailer, you can access a detailed breakdown of email client share for every campaign you send. Find out the percentage of Iphone opens, for example, or build a more accurate picture of how many tablet engagers you’ve got on the books. A quick pointer: getting to grips with this information can also improve your send time optimization; a dip in mobile opens at certain times will highlight the times when it’s inopportune to push out marketing messages.

Once you’ve got the measure of mobile engagement, you can decide just how mobile you’re going to get. We’ve rounded up the important differences between mobile-friendly and mobile-responsive email design to help you make up your mind.

Mobile-friendly

Mobile-friendly email design (sometimes called mobile-first or mobile-aware) is fixed width and optimized for reading on a handheld device. This design relies on a single column layout with large text and CTA buttons; the font size isn’t responsive, but is large enough to be read on smaller screens. Extra spacing around campaign elements allows for maximum ‘tappability’.

Mobile-friendly email designs are simple to create and guarantee customers will be about to view your creatives on any device. However, their primarily single-column layout offers limited design options, especially for meatier campaigns like newsletters.

Responsive

Responsive email design uses CSS media queries to create fluid tables and images, allowing your campaign to adapt for different screen sizes and orientations. You can prioritize different layouts, font sizes, colors and even content based on the device customers are using. Previously, Gmail didn’t support media queries – but that’s no longer the case.

Using responsive email design gives you much more control over your campaigns. The drawback is that the design process is more complex and will require some coding. Some best-of-breed ESPs will have responsive design baked into their platform as standard; brands using dotmailer can select which email content blocks they want to display on what device. Plus, all of our templates are designed to be mobile responsive – even the free ones.

What about hybrid email design?

Hybrid email, sometimes called ‘spongy’ email, uses a combination of percentage-based widths, maximum-widths and clever and complex workaround coding for Outlook clients to ensure emails are adjusted based on a device’s width. Hybrid design offers marketers universal ‘friendliness’, but requires more development knowledge – and can get messy if left to inexperience. Always test any new design across multiple devices and email clients to ensure you’re delivering a consistent customer experience

If you’re interested in building email campaigns with hybrid design, we’re here to help you. dotmailer’s talented Digital Creatives have the full mix of design and coding skills, and can help your team execute beautiful, consistent mobile-optimized campaigns and pages. Get in touch with your Account Manger or check out our Creative Services page.

What next?

dotmailer has a guide that goes into more detail on mobile email design. You’ll get real-world examples for top brands, more insight and a handy list of 10 best practices to help you stand out in any inbox.

Grab our free best practice guide on email design.

 

The post Email design: how mobile should you go? appeared first on The Marketing Automation Blog.

Reblogged 1 year ago from blog.dotmailer.com

Why should I implement user tracking software?

Now more than ever, brands need to be data-driven and offer a highly personalized experience. To get noticed in the inbox – over and above everybody else – it’s important to send timely, contextual emails that are meaningful to subscribers.

This is where user tracking software comes in; unlocking the power of web insight enables you to enhance the relevancy of your email campaigns. dotmailer’s web insight tool tracks the website behaviour of customers and prospects after they’ve clicked through from your emails. It gathers rich behavioural insights from your site visitors:

  • Duration of a user’s visit
  • Pages viewed
  • Point of drop out

This enriched data helps you quantify the impact of your campaigns, identify highly engaged subscribers and follow up with timely, appropriate content.

There are two key ways that our web behavioural tool can give your email marketing results a dramatic lift:

  1. Building segments that target individuals based on their web activity; for instance, those who’ve viewed pages which indicate a strong intent to buy or enquire.
  2. Powering your automations; i.e. a browse abandonment program that prompts the completion of a form or a cart recovery program that encourages the placement of an order.

Forest Holidays has recently enabled the dotmailer web behaviour tool to great effect. At present, user tracking is being leveraged to target individuals who’ve abandoned their basket by sending them a personalized, well-timed email. The results speak for themselves: a significant uplift in engagement and a 5% COS in the first 30 days of implementation.

If you’d like to know more about dotmailer’s web insight tool, contact your Account Manager, or take a free trial of our platform.

The post Why should I implement user tracking software? appeared first on The Marketing Automation Blog.

Reblogged 1 year ago from blog.dotmailer.com

Spotlight on Magento: Why you should choose dotmailer for Magento

In 2015, not only did we launch our dotmailer for Magento integration but we were also named one of its Premier Technology Partners. Our specialist Magento developers spent months preparing the integration so it would comply with the ecommerce platform’s codebase. The result? A super-charged tool that works in sync with Magento 1 and 2, and powers smarter, targeted, revenue-driven marketing.

The dotmailer for Magento integration takes the legwork out of marketing to your most valuable contacts, thanks to access to live data and via one interface. However, that’s certainly not the only benefit:

  • Automatic sync of your Magento subscribers, guests and customers
  • dotmailer ROI tracking within your Magento site
  • Rescue customers’ abandoned carts using triggered campaigns
  • Full campaign and contact reporting from within your dotmailer account
  • Plug-and-play extension with single sign-on
  • 24/5 support from Magento experts
  • An account manager to help you get the most out of the platform for your business
  • Multichannel automation, such as SMS

dotmailer for Magento in action

7 ways to make the most of dotmailer tools with your Magento contacts

There’s a long list of things you can do with the dotmailer for Magento integration – but here are a few of my favorites:

Automated abandoned cart emails
You can create your abandoned cart campaigns in dotmailer and then set the trigger from Magento within a minimum of 15 minutes of a cart becoming ‘lost’. You’ll be able to see the return on investment (ROI) and campaign drilldown reporting in your dotmailer account.

Download a free copy of our ‘Put the abandoned cart before the horse’ guide to see the true value of this automation.

Create segments for relevant content
Use your synced contact data fields to better target your audience. For example, things like category purchases, interests, birthday / anniversary / subscribed date / last purchased date are all relevant ways to deliver a more personal message.

Magento external dynamic content links (EDC)
Using links from your Magento site, you can display dynamic product content in your emails to customers; some of these include:

  • Recommended products based on items in cart
  • Recommended products based on order history
  • Manual recommended products
  • Bestsellers
  • Last order ID
  • Coupon codes
  • Wishlist products
  • Upsells and cross-sells
  • Most viewed products

Increase revenue with dotmailer’s automation Program Builder
Use the dotmailer program builder to create welcome, win-back, wishlist, loyalty and many more for revenue-generating campaigns that run themselves.

Catalog sync
dotmailer is releasing a new product block feature, meaning no more time-consuming product image uploads. It gives you the functionality to drag a block into your campaign and add an item by SKU – syncing the product image, URL, title and price, with a button to the item’s page.

Transactional email
We know that consistency is one of the keys to trust – so being able to brand transactional emails in line with marketing messages is an obvious benefit, What’s more, with the transactional email module, you can easily set up transactional data and view transactional reports through the dotmailer dashboard. Read more on using dotmailer for transactional emails here.

Order insight
Synchronizing the order history and insight of your contacts enables you to view all of their purchase history since becoming a guest or customer with you. This is truly invaluable in the drive towards relevancy in email marketing.

If you have any more questions, you can book a demo, register for a free trial account, reach out to your account manager, or attend one of our dotlive events. Check out the dotlive events calendar for upcoming Magento-related seminars, webinars and roadshows.

 

The post Spotlight on Magento: Why you should choose dotmailer for Magento appeared first on The Email Marketing Blog.

Reblogged 2 years ago from blog.dotmailer.com

The email marketing metrics you should be measuring

Have you ever had to answer questions from your boss about an email that didn’t perform as expected? You might have wished you had some accurate measure to back you up. The fact is, unless they’re looking at the right metrics, they could be missing the point entirely.

No matter how you spin it, emails are really important. Marketers love them, and consumers want them. The DMA can tell you that, and they do every year. But how can we quantify this?

Understanding the measurable success of emails is one of the most important tools for an email marketer.

That sounds like an obvious statement, but 55% of marketers in 2016 said they couldn’t calculate the ROI of email.[1]

The first step towards equipping yourself to deal with probing questions from above is to define what success looks like to your business. It’s easy to get lost in the sea of reporting data you now have at your disposal, or bogged down with KPI’s, industry norms, and board expectations. Instead, you need to focus on what you want your email to do. Are you a seasonal retailer looking for website traffic, or are you a B2B company seeking a high open rate from an informative email? Purpose is crucial. All audiences are different; therefore, not all marketers should be tracking the same measure of success.

Imagine you are an online shoe retailer. Do you care about open rates? Maybe. Or maybe it’s been a while since pay day. Perhaps some contacts have just bought a pair of shoes and they aren’t going to want to hear about all the other choices they could have made. So how about looking at click-to-opens? If I’m ready to buy a pair of shoes, I’m probably an active browser. I’ll open the emails, click through to the website and pore over pages and pages of options to find what I like. The more you measure this behaviour, the better you can drive it; and the more likely it is that a contact is browsing your website when they finally decide to buy.

For a B2B marketer, interactions can be less frequent and fewer in number. These companies need to identify how valuable each interaction is so they can make the most out of every opportunity. Your boss might notice a downturn in the number of emails sent, but miss that the messaging has become much more targeted. Highly tailored emails drive better engagement, leading to more website sessions and longer average dwell times.

Communicating your intent should be enough to get them off your case, right?

Wrong. Well, for most senior managers anyway. More engagement may well lead to more sales, but you need to prove it. While terms like ‘lifetime loyalty’ and ‘engagement’ excite marketers, for most budget holders they’re just a distraction from their sole concern: revenue.

Calculating the revenue value of an email address isn’t rocket science.

You can take the total revenue generated from email campaigns and divide by the average size of the overall email list over a given period (say, a year or 6 months). You can also attribute back the less direct email conversions, such as online to offline journeys, which you should take care to do. When setting your testing plans, benchmarking reports, or KPI’s, make sure you build in some value analysis to fend off any stakeholders who are less savvy when it comes to marketing.

Not only can these measurements help your board to better understand email success as a value, they will also gives you conversion and email acquisition figures to aim for in the future, supporting the growth of your email strategy and ultimate ROI.

It’s crucially important to consider the full customer journey when measuring email success. You need to think about which metrics drive your desired behaviours. Unfortunately, there is no set rule here. However, as email marketers, you’re best placed to create your own.

Want to know more? Download our cheatsheet: Track it and smash it: 6 email marketing metrics you must measure.

[1] DMA Insight: Marketer email tracking study 2017

The post The email marketing metrics you should be measuring appeared first on The Email Marketing Blog.

Reblogged 2 years ago from blog.dotmailer.com

Darryl, the man behind dotmailer’s Custom Technical Solutions team

Why did you decide to come to dotmailer?

I first got to know dotmailer when the company was just a bunch of young enthusiastic web developers called Ellipsis Media back in 1999. I was introduced by one of my suppliers and we decided to bring them on board to build a recruitment website for one of our clients. That client was Amnesty International and the job role was Secretary General. Not bad for a Croydon company whose biggest client before that was Scobles the plumber’s merchants. So, I was probably dotmailer’s first ever corporate client! After that, I used dotmailer at each company I worked for and then one day they approached a colleague and me and asked us if we wanted to work for them. That was 2013.  We grabbed the opportunity with both hands and haven’t looked back since.

Tell us a bit about your role

I’m the Global Head of Technical Solutions which actually gives me responsibility for 2 teams. First, Custom Technical Solutions (CTS), who build bespoke applications and tools for customers that allow them to integrate more closely with dotmailer and make life easier. Second, Technical Pre-sales, which spans our 3 territories (EMEA, US and APAC) and works with prospective and existing clients to figure out the best solution and fit within dotmailer.

What accomplishments are you most proud of from your dotmailer time so far?

I would say so far it has to be helping to turn the CTS team from just 2 people into a group of 7 highly skilled and dedicated men and women who have become an intrinsic and valued part of the dotmailer organization. Also I really enjoy being part of the Senior Technical Management team. Here we have the ability to influence the direction and structure of the platform on a daily basis.

Meet Darryl Clark – the cheese and peanut butter sandwich lover

Can you speak a bit about your background and that of your team? What experience and expertise is required to join this team?

My background is quite diverse from a stint in the Army, through design college, web development, business analysis to heading up my current teams. I would say the most valuable skill that I have is being highly analytical. I love nothing more than listening to a client’s requirements and digging deep to work out how we can answer these if not exceed them.

As a team, we love nothing more than brainstorming our ideas. Every member has a valid input and we listen. Everyone has the opportunity to influence what we do and our motto is “there is no such thing as a stupid question.”

To work in my teams you have to be analytical but open minded to the fact that other people may have a better answer than you. Embrace other people’s input and use it to give our clients the best possible solution. We are hugely detail conscious, but have to be acutely aware that we need to tailor what we say to our audience so being able to talk to anyone at any level is hugely valuable.

How much of the dotmailer platform is easily customizable and when does it cross over into something that requires your team’s expertise? How much time is spent on these custom solutions one-time or ongoing?

I’ll let you in on a little secret here. We don’t actually do anything that our customers can’t do with dotmailer given the right knowledge and resources. This is because we build all of our solutions using the dotmailer public API. The API has hundreds of methods in both SOAP and REST versions, which allows you to do a huge amount with the dotmailer platform. We do have a vast amount of experience and knowledge in the team so we may well be able to build a solution quicker than our customers. We are more than happy to help them and their development teams build a solution using us on a consultancy basis to lessen the steepness of the learning curve.

Our aim when building a solution for a customer is that it runs silently in the background and does what it should without any fuss.

What are your plans for the Custom Tech Solutions team going forward?

The great thing about Custom Technical Solutions is you never know what is around the corner as our customers have very diverse needs. What we are concentrating on at the moment is refining our processes to ensure that they are as streamlined as possible and allow us to give as much information to the customer as we can. We are also always looking at the technology and coding approaches that we use to make sure that we build the most innovative and robust solutions.

We are also looking at our external marketing and sharing our knowledge through blogs so keep an eye on the website for our insights.

What are the most common questions that you get when speaking to a prospective customer?

Most questions seem to revolve around reassurance such as “Have you done this before?”, “How safe is my data?”, “What about security?”, “Can you talk to my developers?”, “Do I need to do anything?”.  In most instances, we are the ones asking the questions as we need to find out information as soon as possible so that we can analyse it to ensure that we have the right detail to provide the right solution.

Can you tell us about the dotmailer differentiators you highlight when speaking to prospective customers that seem to really resonate?

We talk a lot about working with best of breed so for example a customer can use our Channel Extensions in automation programs to fire out an SMS to a contact using their existing provider. We don’t force customers down one route, we like to let them decide for themselves.

Also, I really like to emphasize the fact that there is always more than one way to do something within the dotmailer platform. This means we can usually find a way to do something that works for a client within the platform. If not, then we call in CTS to work out if there is a way that we can build something that will — whether this is automating uploads for a small client or mass sending from thousands of child accounts for an enterprise level one.

What do you see as the future of marketing automation technology?  Will one size ever fit all? Or more customization going forward?

The 64 million dollar question. One size will never fit all. Companies and their systems are too organic for that. There isn’t one car that suits every driver or one racquet that suits every sport. Working with a top drawer partner network and building our system to be as open as possible from an integration perspective means that our customers can make dotmailer mold to their business and not the other way round…and adding to that the fact that we are building lots of features in the platform that will blow your socks off.

Tell us a bit about yourself – favorite sports team, favorite food, guilty pleasure, favorite band, favorite vacation spot?

I’m a dyed in the wool Gooner (aka Arsenal Football Club fan) thanks to my Grandfather leading me down the right path as a child. If you are still reading this after that bombshell, then food-wise I pretty much like everything apart from coriander which as far as I’m concerned is the Devils own spawn. I don’t really have a favorite band, but am partial to a bit of Level 42 and Kings of Leon and you will also find me listening to 90s drum and bass and proper old school hip hop. My favorite holiday destination is any decent villa that I can relax in and spend time with my family and I went to Paris recently and loved that. Guilty pleasure – well that probably has to be confessing to liking Coldplay or the fact that my favorite sandwich is peanut butter, cheese and salad cream. Go on try it, you’ll love it.

Want to meet more of the dotmailer team? Say hi to Darren Hockley, Global Head of Support, and Dan Morris, EVP for North America.

Reblogged 2 years ago from blog.dotmailer.com