And with your customers more visually literate every day, and their inboxes more crowded, nice email design isn’t just nice to have, it’s essential.
So, what do you need to bear in mind when designing a top-notch email? You should think about:
1. Your brand
Your emails are an extension of your brand. Stick to your company’s color palette and fonts (and be consistent with them!) and include your logo or other brand assets.
2. Placement of text, images, buttons, and white space
People tend to scan images and text in documents and emails in a F-shape pattern. This means that the top few lines, calls to action, and images will draw the most attention. Whereas subscribers will start to absorb less, the further down the page, and could drop off completely. Try to avoid anything important in the bottom-right hand space of your emails. Strong hero images with clear calls to action are important. As is white space, which will allow your content to breathe and permeate the thought space of your customers.
Having a clear narrative isn’t just important for your copy. Fluid design should signpost readers from start to end, and point them to the right place. Just like a story would divert your attention to something significant, so should your email design.
4. Optimizing for mobile
More emails are now opened on phones than on desktops and laptops. It’s more important than ever that your emails aren’t just ‘mobile-friendly’, but designed specifically for mobile, whether that’s in app or on a mobile browser.
Does it seem like a lot to consider? Well we have some good news. At dotdigital, our success is your success. Between us, we have a vested interest in your campaigns being amazing, and we love seeing all the beautiful emails you create and send out to your customers. Sexy-looking emails will always result in better engagement rates. So, with all this in mind, here’s what we came up with recently to make your job that bit easier, and your campaigns even better looking.
New email design templates are here!
And we haven’t just optimized design for the eye, we’ve also optimized further for mobile experiences. Image-led or editorial, there’s a wide selection for you to choose from, depending on your industry type or email purpose. Whether you’re a retailer with a product promotion or a charity with a special event, there’ll be a template for you. Pick the design that most aligns with your brand and message, and get started.
Templates make your life a lot easier, but you still have control
Using an email template doesn’t mean you can’t personalize for your brand. With Engagement Cloud templates, you can use your own logo, color scheme, and web-friendly fonts, and even drag-and-drop blocks in our much-loved Easy Editor. That’s not to mention ramping up your HTML editing expertise, should you want a bolder design. Templates aren’t here to take over your creative impulses. Think of them as an array of skeletons to build your sends up quickly.
a look for yourselves!
Whether you work off a template or design emails from scratch, we hope our new templates highlight what’s possible in Engagement Cloud. There are even festive designs as we head into the winter shopping season!
Let us know what you think in your account
or sign up for a free trial to see for yourself.
This is one of the most frequent conversations I have with dotdigital customers who want to email their entire recipient base about a change – and usually quickly.
A word on legalities
Before I get into the whys and hows, please note that this is deliverability advice and is meant to help you get the most from your brands digital messaging. you should always check the legalities with your legal team.
Recognize your email KPI
making the decision to send an email to your entire file, take a step back and
consider the impact it could have.
building an email program, the goal is to hit the KPI that you are being
measured on. Whether that’s revenue, getting attendees to an event, pushing
forward a cause, attracting users to your app – there are many intended
outcomes from sending an email. Sending to a much larger group than those that
will support that KPI puts the program you have dedicated your time to at
The risks of blanket email
Mailbox providers are held to their customers wants and needs – people like you and I who have email addresses, and they need to watch the positive and negative indicators closely to make sure the emails being allowed to reach the inbox are from brands that are sending wanted emails. When you send to your entire file, regardless of the status of that recipient, you run the risk of:
more complaints (recipients who mark a
message as spam, complain to your ESP or complain to the mailbox provider)
high unknown users (email addresses that don’t
sending to spam traps (email addresses used to
identify senders sending with poor list hygiene or sending to recipients
who haven’t given consent)
negative interactions, which can come from sending to all email addresses in
your file, can have a serious knock-on effect. Emails going to the customers
that keep you in business are put in jeopardy and are at risk of going in to
the spam folder or not making it to the recipient at all.
you accomplish your goals without the possibility of causing damage to your
email program’s bottom line? Here are three steps to help you through this
1. Send an email to active recipients
Those who are actively participating in the email conversation with you will be interacting positively (i.e. opening, clicking) with your emails. Send them an email to explain any changes in a way that they will understand. Give them the ability to take it a step further by drilling down themselves. This shows that you respect them enough to make sure they really understand the changes that are being made.
2. Segment recipients that are not being sent emails regularly into other digital messaging methods
Here, you minimize the risk to your deliverability. One of the benefits of using Engagement Cloud, offered by dotdigital, is that there are other avenues available to you. There are different channels where recipients may be interacting with you and more effectively reached.
3. Respect those that have actively said they don’t want to hear from you
recipient has unsubscribed from your messaging – don’t send them any messages.
Explore other ways of communicating with those recipients. A couple of
If you have an online account available to your recipients, use a popover that communicates to users the changes that have taken place – and requires them to click through.
If you have an app, ask the user to agree to the new terms before using the app again.
The bottom line
Approach the communications with your recipients/subscribers/customers as a conversation. It’s a reciprocal, two-way thing, where both parties are conversing. Why risk ending the revenue-generating conversations by sending an email to your entire database when you don’t have to? Instead, save yourself some pain and use the opportunity to communicate with your recipients in the way they want to hear from you. Make this about them.
Last time I counted, there were upwards of 35 components to a single Google Business Profile (GBP). Hotel panels, in and of themselves, are enough to make one squeal, but even on a more “typical” GPB, it’s easy to overlook some low-lying features. Often, you may simply ignore them until life makes you engage.
A few weeks ago, a local SEO came to me with a curious real-life anecdote, in which a client was pressuring the agency to have all their staff hit the “like” button on all of the brand’s positive Google reviews. Presumably, the client felt this would help their business in some manner. More on the nitty-gritty of this scenario later, but at first, it made me face that I’d set this whole GBP feature to one side of my brain as not terribly important.
Fast forward a bit, and I’ve now spent a couple of days looking more closely at the review like button, its uses, abuses, and industry opinions about it. I’ve done a very small study, conducted a poll, and spoken to three different Google reps. Now, I’m ready to share what I’ve learned with you.
Wait, what is the “like” button?
Crash course: Rolled out in 2016, this simple function allows anyone logged into a Google account to thumbs-up any review they like. There is no opposite thumbs-down function. From the same account, you can only thumb up a single review once. Hitting the button twice simply reverses the “liking” action. Google doesn’t prevent anyone from hitting the button, including owners of the business being reviewed.
At a glance, do Google review likes influence anything?
My teammate, Kameron Jenkins, and I plugged 20 totally random local businesses into a spreadsheet, with 60 total reviews being highlighted on the front interface of the GBP. Google highlights just three reviews on the GBP and I wanted to know two things:
How many businesses out of twenty had a liked review anywhere in their corpus
Did the presence of likes appear to be impacting which reviews Google was highlighting on the front of the GBP?
The study was very small, and should certainly be expanded on, but here’s what I saw:
60 percent of the brands had earned at least one like somewhere in their review corpus.
15 percent of the time, Google highlighted only reviews with zero likes, even when a business had liked reviews elsewhere in its corpus. But, 85 percent of the time, if a business had some likes, at least one liked review was making it to the front of the GBP.
At a glance, I’d say it looks like a brand’s liked reviews may have an advantage when it comes to which sentiment Google highlights. This can be either a positive or negative scenario, depending on whether the reviews that get thumbed up on your listing are your positive or negative reviews.
And that leads us to…
Google’s guidelines for the use of the review likes function
But don’t get too excited, because it turns out, no such guidelines exist. Though it’s been three years since Google debuted this potentially-influential feature, I’ve confirmed with them that nothing has actually been published about what you should and shouldn’t do with this capability. If that seems like an open invitation to spam, I hear you!
So, since there were no official rules, I had to hunt for the next best thing. I was thinking about that SEO agency with the client wanting to pay them to thumb up reviews when I decided to take a Twitter poll. I asked my followers:
Unsurprisingly, given the lack of guidelines, 15 percent of 111 respondents had no idea whether it would be fishy to employ staff or markers to thumb up brand reviews. The dominant 53 percent felt it would be totally fine, but a staunch 32 percent called it spam. The latter group added additional thoughts like these:
I want to thank Tess Voecks, Gyi Tsakalakis, and everyone else for taking the poll. And I think the disagreement in it is especially interesting when we look at what happens next.
After polling the industry, I contacted three forms of Google support: phone, chat, and Twitter. If you found it curious that SEOs might disagree about whether or not paying for review likes is spam, I’m sorry to tell you that Google’s own staff doesn’t have brand-wide consensus on this either. In three parts:
1. The Google phone rep was initially unfamiliar with what the like button is. I explained it to her. First, I asked if it was okay for the business owner to hit the like button on the brand’s reviews, she confirmed that it’s fine to do that. This didn’t surprise me. But, when I asked the question about paying people to take such actions, she replied (I paraphrase):
“If a review is being liked by people apart from the owner, it’s not considered as spam.”
“What if the business owner is paying people, like staff or marketers, to like their reviews,” I asked.
“No, it’s not considered spam.”
“Not even then?”
“No,” she said.
2. Next, here’s a screenshot of my chat with a Google rep:
The final response actually amused me (i.e. yeah, go ahead and do that if you want to, but I wouldn’t do it if I were you).
3. Finally, I spoke with Google’s Twitter support, which I always find helpful:
To sum up, we had one Google rep tell is it would be fine and dandy to pay people to thumb up reviews (uh-oh!), but the other two warned against doing this. We’ll go with majority rule here and try to cobble together our own guidelines, in the absence of public ones.
My guidelines for use of the review likes function
Going forward with what we’ve learned, here’s what I would recommend:
As a business owner, if you receive a review you appreciate, definitely go ahead and thumb it up. It may have some influence on what makes it to the highly-visible “front” of your Google Business Profile, and, even if not, it’s a way of saying “thank you” to the customer when you’re also writing your owner response. So, a nice review comes in, respond with thanks and hit the like button. End of story.
Don’t tell anyone in your employ to thumb up your brand’s reviews. That means staff, marketers, and dependents to whom you pay allowance. Two-thirds of Google reps agree this would be spam, and 32 percent of respondents to my poll got it right about this. Buying likes is almost as sad a strategy as buying reviews. You could get caught and damage the very reputation you are hoping to build. It’s just not worth the risk.
While we’re on the subject, avoid the temptation to thumbs-up your competitors’ negative reviews in hopes of getting them to surface on GBPs. Let’s just not go there. I didn’t ask Google specifically about this, but can’t you just see some unscrupulous party deciding this is clever?
If you suspect someone is artificially inflating review likes on positive or negative reviews, the Twitter Google rep suggests flagging the review. So, this is a step you can take, though my confidence in Google taking action on such measures is not high. But, you could try.
How big of a priority should review likes be for local brands?
In the grand scheme of things, I’d put this low on the scale of local search marketing initiatives. As I mentioned, I’d given only a passing glance at this function over the past few years until I was confronted with the fact that people were trying to spam their way to purchased glory with it.
If reputation is a major focus for your brand (and it should be!) I’d invest more resources into creating excellent in-store experiences, review acquisition and management, and sentiment analysis than I would in worrying too much about those little thumbs. But, if you have some time to spare on a deep rep dive, it could be interesting to see if you can analyze why some types of your brand’s reviews get likes and if there’s anything you can do to build on that. I can also see showing positive reviewers that you reward their nice feedback with likes, if for no other reason than a sign of engagement.
What’s your take? Do you know anything about review likes that I should know? Please, share in the comments, and you know what I’ll do if you share a good tip? I’ll thumb up your reply!
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In case you haven’t heard, comedian, actor, producer, and all-round jolly good bloke Romesh Ranganathan will be our celebrity host at this year’s dotties awards, where he’ll be handing out awards to the winners, and hopefully treating us to some of his deadpan comedic delivery.
In anticipation of his appearance at the dotties, and for those of you who may not be too familiar with his work, I’ve got 10 things that you should know about Romesh Ranganathan.
2 x 10 + 1 = Romesh done
Romesh made his comedic debut in 2010, whilst still working his job as a mathematics teacher in his hometown of Crawley, West Sussex. He joins the list of comedians who used to be teachers, which includes Billy Crystal, Greg Davies, and, uh, Roy Hodgson.
His jokes are stinkers
His debut live show, Irrational Live, dominated the country in 2016 with a string of sold-out shows, one of which The Guardian described as having ‘irresistible gags with stink-bomb impact’. It was later released as a concert film, becoming a bestseller in the process.
You’ve probably seen him on a panel show
The last four years have seen Romesh establish himself as a regular or guest on several panel shows, including Mock the Week, 8 out of 10 Cats, Would I Lie to You?, The Last Leg, Have I Got News for You, and QI.
He’s on the telly a lot
Alongside his stage and panel show performances, Romesh has also starred in a number of other TV programs. These include:
Asian Provocateur – The first series, on BBC Three, saw Romesh travel to Sri Lanka to learn about his parents’ country of origin and its culture, meeting family members along the way. The second series, Mum’s American Dream, saw Romesh and his mother, Shanthi, travel to the US to meet more family members.
Just Another Immigrant – This American docuseries premiered on Showtime in June 2018. It follows Romesh, along with his wife and three children, his mother, and his uncle, as they immigrate to the US. As the series progresses, Romesh and family attempt to rebuild their life from scratch, and Romesh attempts to sell out a 6,000-seater venue in just three months.
Judge Romesh – Falling somewhere between Judge Judy, Judge Rinder, and The Jeremy Kyle Show, Judge Romesh sees him settling disputes in a fictional civil court. The first series finished its run at the beginning of September and was screened on Dave.
And he’s got even more on the way
I wonder whether Romesh finds time to sleep, because his new TV series, The Misadventures of Romesh, sees him travelling way, way out of his comfort zone and away from the world of complimentary breakfast buffets to some of the most unlikely places on earth for a holiday.
A man of many talents
Romesh has also performed as a freestyle rap artist under the name of Ranga, and he once managed to reach the finals of the UK freestyle competition.
You can find a video of Romesh battling another comedian on YouTube, but there’s a bit too much foul language for me to embed it on this blog, so here’s a clip of him freestyling on BBC Asian Network instead:
Part of the VGang
Romesh is vegan, having been vegetarian up until 2015. He wrote an article for the Guardian last year about how you can survive Christmas as a vegan. Take a look at the article here.
Born on January 31st, Romesh is an Aquarian comedian, just like Hannibal Buress, Chris Rock, and me.
He’s got his own memoir
Next month sees the release of Romesh’s first book, Memoirs of a Distinctly Average Human Being. Being a distinctly average human being myself, I am very much looking forward to reading this and seeing how our lives compare.
Hip-hop saved his life
Romesh also has his own hip-hop podcast. Named after the Lupe Fiasco song of the same name, Hip-hop Saved My Life has featured guests such as Chali 2Na, Loyle Carner, DJ Yoda, Scroobius Pip, and his mum.
He also got a chance to meet Lupe Fiasco in an episode of Just Another Immigrant:
Now that you’re more closely acquainted with Romesh, perhaps you’ll want to submit an entry to the dotties? If you’re a dotmailer user, then take a look at the categories, and find out how to enter here.
In Part 1 we covered raising awareness, data audits and privacy notices. While in Part 2 we covered how GDPR deals with individuals’ rights including subject access requests and legal basis. In the last instalment, we reviewed consent, marketing to children and data breaches. The last three things to think about are data protection impact assessments, data protection officers and international considerations.
10. Data Protection Impact Assessments
It has always been best practice to take a privacy-by-design approach when developing your data capture and processing strategies, as well as a key part of any technology implementation. Privacy impact assessments are fundamental to this approach by giving marketers a useful tool to consider properly the privacy risks that their data processing entails. All the GDPR does here is make privacy by design an express legal requirement and makes PIAs (renamed in the regulations as Data Protection Impact Assessment or DPIA) a requirement under certain circumstances where the data processing is likely to result in high risk to the data subjects such as:
where new technology is being deployed
where a processing activity is likely to significantly impact individuals
where there is large-scale processing on special categories of data
For most marketers, it will be the first two circumstances that will be most likely to trigger a DPIA but it is important to know the special categories of data if appropriate in the future.
In many if not most situations, the DPIA will indicate that the processing of the data is not high risk or if it is high risk, you will be able to address those risks. If you cannot mitigate the risk, you should contact the ICO for guidance on whether processing the data will comply with GDPR.
If you haven’t already, you should start to asses if any DPIAs are warranted within your organisation, who will lead them and who else needs to be involved. There is great guidance published by both the UK ICO and the Article 29 Working Party on DPIAs and privacy by design.
11. Data Protection Officers
US President Harry S. Truman had a sign on his desk that read “the buck stops here.” It was his assurance that he was ultimately responsible for how the government operated under his administration. Historically when it comes to data, the buck has not stopped anywhere due to the way that the collection and processing of data has grown organically within businesses and other organisations. I was speaking with one head of CRM recently who told me of the over 80 marketing databases that they currently have. It is going to come down to this CRM manager to get all of that data into a single place.
Every organisation should designate someone to “take the data buck” – to be ultimately responsible for data privacy and compliance. You should also have a think about where this role of Data Protection Officer (DPO) sits within the organisation and overall governance structures so that the person in this role has the freedom to act, should the need arise. In many instances, the GDPR has overcome this by specifying situations where a DPO is required such as:
organisations that carry out large scale, regular and systematic monitoring of individuals
organisations that carry out large scale processing of special categories of data
The first thing to remember here is that Brexit will have little to no impact on GDPR. The government has confirmed on multiple occasions including as recently as the Queen’s Speech on 21st of June 2017, that GDPR will be the data protection law in the UK going forward. Moreover, the UK will still be an EU member when the law goes into effect on the 25th of May 2018.
If you operate in multiple EU member states, then you should determine which would be your lead data regulator. This is not meant to be a way to be under the auspices of the most favourable regulator. Your lead regulator should be the state where your central administration in the EU is based or the location where decisions about your data processing are taken. You can do this by mapping out where you take your data processing decisions and the country with the preponderance of those decisions is the one you should choose. If on the other hand you are not engaged in any cross border data processing, then your decision here is quite straightforward. Once again, the Article 29 Working Party has produced some guidance that will help you make the correct decision.
As I said at the beginning of part 1, data recently released by the DMA indicates that marketers are feeling less prepared for GDPR than they did in February. Marketers are also feeling less knowledgeable about GDPR in general and their four big concerns are:
Implementing a compliant system
I hope that this blog series has gone a little way to making you feel more prepared or at least has given you some things to think about and some things to start discussing internally. Over the coming weeks and months, dotmailer will be publishing useful guidance from recognised sources geared towards email marketers. Our approach is to keep our readers up to speed based on facts directly from this reputable guidance or vetted by the UK or other data regulators around Europe. In addition, our teams will be ready to help you implement the advice you receive from your professional advisors within the dotmailer environment.
In Part 1 we covered raising awareness, data audits and privacy notices. While in Part 2 we covered how GDPR deals with individuals’ rights including subject access requests and legal basis. In this week’s installment, we will be reviewing consent, marketing to children and data breaches.
Under the Privacy and Electronic Communications Regulations, email marketing is consent-based. GDPR however, more fully defines how to get consent with the following stipulations:
Must be freely given – giving people genuine choice and control over how you use their data and “unbundling” consent from other terms and conditions; in other words, consent cannot be a precondition for a service unless it necessary to deliver the service.
Specific – clearly explain exactly what people are consenting to in a way they can easily understand (i.e. not with a load of legal mumbo jumbo) and in a way that does not disrupt the user experience.
Informed – clearly identify yourself as the data controller, identify each processing operation you will be performing, collect separate consent for each unless this would be “unduly disruptive or confusing”, describe the reason behind each data processing operation, and notify people of their right to withdraw consent at any time.
Unambiguous – it must be clear that the person has consented and what they have consented to with an affirmative action (i.e. no pre-checked boxes). Therefore, silence would not be a valid form of consent.
In the last instalment, we talked about deciding on the legal basis you will use to process your marketing data. Consent is not your only option. That said, it is always a good idea to know the source of all of your data, how that data flows through your various systems and what consent you have for the processing of that data. The ICO has published detailed guidance on consent and has produced a consent checklist to help you review your current practices.
For the first time, the GDPR specifically calls out the rights of children and offers special protection for their personal data in the digital world. If you offer what the GDPR calls “information society services” to children and you rely on consent to process their data, you may have to get the permission of the parent or guardian before processing that child’s data. The GDPR set the age at which a child can consent for themselves at 16 but the UK may lower this to 13. One interesting thing to note is that the parent or guardian’s consent expires when the child reaches the age at which they can give consent, so you will have to refresh their consent at that milestone.
9. Data Breaches
The GDPR makes it the responsibility of all organisations to issue notifications for certain types of data breaches. You will have to notify the ICO if the breach is likely to impinge on the rights and freedoms of individuals such as financial loss, loss of confidentiality or significant economic or social harm. If this risk is high you may also have to notify the individual directly. Now is the time to think about your policies and procedures for identifying and managing data breaches.
So far, we have given you a lot to think about and we hope you have gotten started. Check back next soon for our last instalment where we will look at privacy by design, data protection officers and international considerations.
In Part 1, we covered raising awareness, data audits and privacy notices.
4. Individuals’ Rights
Just ‘getting ready’ for GDPR is not going to be good enough because you may also have to prove to the regulator that you are ready for GDPR. One critical proof point will be the decisions you make in getting ready for GDPR, as well as what you will do going forward after its implementation. Get in the habit now of documenting all of your decisions and the deliberations that went into them (more on this under the Protection by Design section). You will also have clearly defined and documented policies and procedures to comply with GDPR. These cannot be the kind of documents that are written and then live in a cupboard just in case something goes wrong, but rather they need to be distributed to staff in a useful format with comparable training so that the processes become habit within your organisation.
One area that is very well suited to this is protecting individuals’ rights. Most of the rights under GDPR are not that different than under the DPA, but now is a good time to ensure that you have your documentation in order. It is also a good time to ensure that your procedures will be compliant around things like correcting data and subject access requests.
5. Subject Access Requests
While we are on the topic of Subject Access requests, these are changing under GDPR. First, the down side; you will no longer be able to charge for these and you will have to reply within 30 rather than 40 days. You will also have to provide some metadata along with the data subject’s own data, such as your data retention periods and many of the other things covered under the notices provision.
The good news is that you can charge for or refuse excessive requests (too frequent) and you can ask the data subject to specify the data they are looking for if you process large amounts of data. You will also be able to provide the data electronically in many cases.
6. Legal Basis
Under the GDPR, the legal basis for processing data is all-important because individuals’ rights can change depending on the legal basis you determine for processing the data. It will be important for businesses to balance the requirements of consent and the legitimate interests that the GDPR provides for. The other legal basis that many email marketers will rely on is processing the data with the subject’s consent.
That puts us half way through the twelve things you should be thinking about to prepare for GDPR. Check back soon for the next two installments.
Editor’s note: The materials and information above is not intended to convey or constitute legal advice. You should seek your own advice specific to your business’ requirements.
So, here we are. There are less than 12 months to go to the implementation date of the new General Data Protection Regulations (GDPR) on 25th May 2018.
It would be great to say that all UK businesses are well on their way to being ready, but data from the DMA released at an event this morning tells a different story.
Marketers are feeling less confident about GDPR than they did in February when 68% of businesses said they were ‘on course’ or ‘ahead’ of plans to be GDPR compliant by May 2018. Since that survey, the ICO and the Article 29 Working Party have issued both guidance and discussion documents bringing businesses greater clarity around what GDPR compliance will entail. This greater clarity has caused respondents to reassess their positions:
Only 55% of companies feel they are now ‘on course’ or ‘ahead’ of plans to meet the May 2018 deadline.
Marketers perception of their knowledge as ‘good’ rather than ‘basic’ has slipped from 66% to 59%.
Marketers sense of being ‘extremely’ or ‘somewhat’ prepared has fallen from 71% to 61%.
What has not changed is marketers’ four big GDPR-related concerns:
Implementing a compliant system
So what should you be thinking about? Here are 12 things to get you started.
If you are the only person in your organization that is thinking about GDPR, you could be in big, big trouble. This is a major change to the legislative regime in which your business operates, so not only do key people need to be made aware of the revisions your business will need to make, they also need to be made to care.
As one of the speakers at this morning’s DMA event pointed out, good data practitioners already have the proper use of data on their radar; much of what the GDPR contains could therefore be considered business as usual. By stressing that this data attention is now in favor of helping the business comply with the new GDPR regulations, you may be able to obtain more budget for your undertaking.
While I am sure this is true in some cases, I know that for many companies, GDPR will represent a radical change in how they do business. It is critical that senior management is made of the impact sooner rather than later and that all members of staff are trained and brought up to speed on the changes over the next twelve months.
While you are running your internal PR campaign, you can also be talking to all of the people that have data bases squirrelled away here, there and everywhere; these will need to be examined. Among other things, you need to fully document:
What data you hold
Where you obtained it
When it was acquired
How often it is updated
All of the places it is stored within your organization
How the data flows from one place to another
Who has access to the data throughout its journey
How it is stored
Where it is stored
The retention policy for each datum
One of the things that will most likely have to change for most UK businesses under GDPR is their privacy notices. Being open, honest and transparent with consumers about what data you are collecting, why, how you will be using it, and how you will take care of it has been a core principle of data protection law since the original Data Protection Act of 1998. What has changed, however, is that the legislators feel that data owners have not always done this to the best of their ability. They have therefore given us more detailed instructions as to what openness, honesty and transparency entails in practice. The Information Commissioner’s Office (ICO) has released a great code of practice on privacy notices.
Check back next week to read 4-12 of 12 things to think about before GDPR 2018.
As a Product Manager, I spend a lot of time thinking about how I can make our big releases impact you in the best way possible. Our next big release is in February and will contain a number of great new things for our customers who sell (online or otherwise).
But we haven’t only been working on improvements for those of you with shops. We’ve been looking at how you create campaigns – any campaigns – from conception through to editing. And rather than make you wait until February, we’re launching them today. Here’s what’s changed.
Drag and drop template uploader
When you come to upload a template (or a one-off campaign), you’ll notice we’ve replaced the old interface with a drag and drop canvas. You can now drag files from anywhere on your computer straight into dotmailer (although you can click and select too if you find that easier). What’s more, you can drag in as many files as you like, as often as you like. It’s also lightning fast. Tip: try dragging in a zip file, too!
Campaign details with added emojis 😲👍👏
Subject lines. The first thing your contacts see. Proven to increase (or decrease) open rates. We think they’re so important, we’ve redesigned the ‘campaign details’ page to help you come up with subject lines that win.
You can now – finally – add emojis using the searchable picker. Combined with your skills and the personalization picker, your subject lines can now be expertly written, personalized and eye catching.
We’ve also improved the preview window that gives you an example of how your campaign details will look when your email arrives in an inbox. No, we didn’t much like the blue Outlook panel either, so it’s gone and been replaced with an inbox mock-up.
A clearer, cleaner EasyEditor
We’ve changed the building blocks in EasyEditor from pink to grey. Well, we’ve done a lot more than that, but that’s the most noticeable change. We also studied how you interacted with blocks, noticed some old design decisions that could be way better, and improved them.
For example, the header bar that contained the move, copy and delete tools would sometimes be inside a block, and sometimes outside. We knew why this was, but it turned out you didn’t, and it was just plain annoying. And why was the drag area so small? And why was it you couldn’t always see what type of block was selected? We’ve fixed all these things – and more – to create an easier, more consistent experience.
You’ll also notice the new blocks in our segment and landing page editor, too.
Finally, we’ve tweaked the Settings menu slightly to prepare for more changes later this month. In particular, your users, API users and transactional email users are now found under the ‘Access’ option.