#thedotties: 3 questions we’ve always wanted to ask our Head of Events

Our annual marketing automation awards is here! With the dotties 2018 now open for entries, we wanted to find out what makes the event a highlight in the industry’s calendar. Who better to ask than the brains behind both the dotmailer Summit and the dotties, our Head of Events and all-round phenomenal woman, Amie Lane. Here’s what she had to say.

1.    What inspired you to start the dotties?

I thought it would be a great chance for us to celebrate our clients and partners and all the amazing work they are creating. It’s a perfect opportunity to showcase our successful clients and help our other clients who need some inspiration into what they could do to better their business – so basically a win win for everyone. Its also a fun night where we can all meet our clients face to face and enjoy an evening full of entertainment and a whole lot of dancing.

2.    The event is back again at the iconic Troxy this year. It’s an impressive space – what makes it perfect for the dotties?

The Troxy is great because it’s so versatile. We can really make it our own and stamp the dotmailer personality on the whole venue, so everyone who walks in there feels connected. The history of the venue is super-interesting too. It started out as one of the first luxury cinemas (back when people used to get dressed up to go to the cinema because it was such a treat!); it was then bought by the Royal Opera House who used it for rehearsals – the acoustics are pretty powerful. In the 80s it was a bingo hall before finally being bought by a couple for their wedding – who still own it and have turned it into an events venue for a whole range of events, TV shows and gigs.

3.    What’s the best thing about the night for you?

Seeing everyone – clients, partners and my colleagues – having a great time, enjoying the food and fizz, laughing with each other and dancing the night away. The dotties is not something to be missed, and it’s free for entrants. So, what are you waiting for?

If you’re a dotmailer customer, you can enter now here!

Find out what the dotties is all about

The post #thedotties: 3 questions we’ve always wanted to ask our Head of Events appeared first on The Marketing Automation Blog.

Reblogged 3 weeks ago from blog.dotmailer.com

GDPR: 7 changes we’ve made to the dotmailer platform to empower you

Of course, we’re talking about the GDPR.

Do you feel like countless articles, webinars and networking events later you still don’t have a good grip on the subject? Have you done the math and fretted over what that 4% fine for non-compliance could mean to your business and your budget?

In a recent Direct Marketing Association survey, 59% of its respondents agreed that over half of the marketing email communications they received were irrelevant. That’s not the best news.

At dotmailer, we want you to continue to love your job, chat to your customers, and feel safe that you’re engaging with them in the right way. We believe, if used correctly, the GDPR will drive positive change and encourage a better marketer-customer dialogue.

So, we’ve made some changes in the dotmailer platform to give you new functionality.

And if you need a bit of extra help, we’re offering professional services that could help make the road to compliance that little bit easier.

Here’s an overview of what’s new for you:

1.    ContentInsight

One way we empower our clients to better the dialogue with their contact base is with ConsentInsight. ConsentInsight goes beyond GDPR requirements and allows you to develop a multi-faceted view of a contact’s consent as well as segment and target by them, for relevant marketing communications that will make customers open, read and click.

With ConsentInsight, every dotmailer customer can store, at no extra cost, the consent text that every individual contact agreed to. To allow for a greater demonstration of consent, we’ll store the consent text, the date and time the contact consented, the URL that they consented on, their IP address and full user agent.

We’ll be using Insight data to store consent information. This means that the consent data will show when you view a contact. You can also segment by consent data and include it in campaigns with advanced personalization.

Find out more here.

2.    Double opt-in program templates

Whilst not mandatory, we do recommend double opt-in. This shows that you verify the identity of the receiver of your emails and is further proof that they want to receive communications from you. Plus, sending to a double opted-in list increases unique opens by 72.2%. Double opt-in is switched on by default for all new dotmailer clients.

To help our users with re-permissioning, we’ve created designated program templates. Combined, they create a skeleton process for obtaining and storing consent.

Man hiding under laptop

3.    New functionality for contact records

Like something from Eternal Sunshine of the Spotless Mind, all contacts have the right to be forgotten.

Besides the right to be forgotten, all your contacts will also have the right to submit a Subject Access Request (SAR). This will require you to share what information you have stored against their name.

The GDPR also states that you should respond to such requests without undue delay. We hope you don’t get too many deletion requests, but if you do, at least the platform changes keep it simple, saving you time:

“I’ve received a contact deletion request”

To delete a contact, simply go to your contacts and click into the individual contact you wish to delete. Select the ‘contact actions’ dropdown in the top-right corner and you’ll see the option to delete the contact there.

“What if I’ve accidentally deleted the wrong contact?”

Any contacts you delete will be moved to the recycle bin for 30 days. So, if you made a mistake, you have 30 days to recover the data. After 30 days, their details will be permanently deleted.

4.      Easy exporting

“I’ve received a Subject Access Request, what do I do?”

A contact may ask to know what data you hold against their name. To better facilitate SARs, we’ve made it easier to export individual contact data. Go into their Contact Summary and on the right top hand side of the screen you’ll see the ‘Contact actions’ dropdown. Select ‘Export contact’ and a download will start, containing only necessary data and excluding any behavioral insights you may hold.

5.    SSL/TLS for all custom-domains

Article 32 of the GDPR states that data processors (like dotmailer) should implement appropriate technical and organizational measures to mitigate risk by, amongst other things, encrypting personal data. If you use dotmailer-branded domains, data in transit to and from these domains are as secure as before.

We’ve introduced SSL/TLS for all custom-domains, so you can enjoy the brand recognition of your own domain whilst having confidence that all data is being encrypted whilst being sent to and received from the dotmailer platform.

This way all your email links, unsubscribe pages, landing pages, surveys, preference centers (and so on) are covered under this update too.

6.    Data availability and recovery

Ok, so this isn’t exactly a new feature. But you might not know it’s there – so it’s worth detailing.

Article 32 also discusses maintaining the availability of data, and the ability to recover from a technical incident.

In addition to having redundancy built-in to every level of the dotmailer platform, we regularly back up data to a secondary facility, meaning that in the unlikely event of a major incident affecting the primary facility, we would be able to recover services to the secondary facility – restoring availability.

These secondary facilities are located so that they will not be affected by an incident impacting the primary, whilst still being in the same region for reasons of data sovereignty (so European client data will not leave the EEA)

7.    Consent maintenance programs

Establishing initial consent is easy. But making sure that consent remains valid is harder to achieve without constant monitoring.

Our consent maintenance programs take the legwork out of consent monitoring, providing peace of mind and freeing up your time.

And we’ve got two of them.

Consent maintenance program

This supercharged starter package offers an automation-based solution to ensure you’re only marketing to fully permissioned contacts. Our program monitors engagement and gives you options for dealing with contacts whose consent is degrading over time.

Consent maintenance program plus

This package provides everything in the consent maintenance program, PLUS the creation of up to 3 reconsenting campaigns. GDPR – but make it fashion!

To find out more, and get a quote for your specific requirements, speak to your account manager or give us a call.

 

We’ve created a handy guidebook, so you can share these changes with your whole team. Download it; print it out; stick it on your wall; get it tattooed on the inside of your eyeballs, we don’t care – as long as you have everything you need.

A man rests his head on his laptop against a grey background

 

 

 

 

Disclaimer (the boring, but very important bit)

For the data provided by our customers within the dotmailer platform, dotmailer is a data processor (as defined by the GDPR) and the client is the data controller. This means that as a company we are responsible for handling client data (i.e. your account and user data) in line with the GDPR. Clients however, are ultimately responsible for ensuring they are GDPR compliant with respect to their clients or customer data (i.e. contact data you will be uploading in your address books in the dotmailer platform). Whilst we are committed to building a platform that encourages good-practice in line with GDPR, we cannot provide legal advice and cannot be held responsible for client compliancy. This document is intended as a guide and should not be considered legal advice.

The post GDPR: 7 changes we’ve made to the dotmailer platform to empower you appeared first on The Marketing Automation Blog.

Reblogged 2 months ago from blog.dotmailer.com

We’ve been wowed by Aquascutum’s innovative competition campaign

Here at dotmailer we keep our eyes peeled and our ears sharpened for customers who are doing fantastic things with our platform; it’s great to see companies making use of the tools we’ve created in inventive ways and achieving stellar results, and even better when they involve email! So when we came across Aquascutum’s exciting new competition, we needed to find out more.

Founded in 1851, Aquascutum is an England-based luxury clothing manufacturer and retailer dedicated to fine craftsmanship and technical innovation. It’s no surprise then that, for the launch of its Autumn/Winter 16 accessories range, the brand wanted to switch things up from its usual digital look-book.

Aquascutum wanted to create a competition campaign that would add value, both to its database and to its future designs. The company also wanted to showcase the brand’s creative, and provide a technically impressive alternative to its hashtag incentive campaigns – usually run on social media. dotmailer’s flexible technology provided a great fit for the initiative.

 

Illustration: Miranda Schwartz, Graphic Designer at Aquascutum

 

Aquascutum used dotmailer to its advantage

Customers are asked to find five bags within this busy London street scene, illustrated by Aquascutum’s in-house graphic designer, Miranda Schwartz. They’re then given the opportunity to win one of the bags by providing their name, email, DOB, and then by selecting their favorite bag from the collection.

The team at Aquascutum made use of dotmailer’s EasyEditor functionality in the landing pages tool, where they originally created the competition page. Daniel Bhattacharya, Aquascutum’s E-commerce Executive, then extracted the code so that the page could be hosted on the main website. The brand also used dotmailer to create and send emails to contacts, further promoting the competition.

6% average CTR from email

Without wanting to count chickens here (as the competition is still running!) we’ve been impressed with the results of Aquascutum’s handiwork. Average email CTRs have hit 6%, while average link clicks are up by over 100%. The open rate average has doubled, and views and forwards of the promotional email have increased by 50%.

With metrics like these, it’s clear that Aquascutum’s campaign has caught the attention of its audience.

Boosting relevancy

Aquascutum’s competition initiative has allowed the company to engage its database, gaining crucial information on customers’ ages, genders, and style preferences. This initiative will enable the brand to better segment and target its email campaigns as a result.

Prosumer benefits

Perhaps the most interesting benefit of Aquascutum’s campaign is that it’s been able to collect data about customers’ favorite bag designs as feedback for its design team. Positioning the customer as a prosumer within the lifecycle model is a great way to ensure a healthy and true database, and a revolutionary method to drive customer engagement. We’re impressed!

Aquascutum will be running its Autumn/Winter 16 competition until October 31, 2016. Try your hand to be in with a chance of winning something special!

Aquascutum’s competition initiative provides a positive and engaging alternative to a website popover – a feature with an uncertain future. Read our recent blog post on the subject.

Reblogged 1 year ago from blog.dotmailer.com

Meet Dan Morris, Executive Vice President, North America

  1. Why did you decide to come to dotmailer?

The top three reasons were People, Product and Opportunity. I met the people who make up our business and heard their stories from the past 18 years, learned about the platform and market leading status they had built in the UK, and saw that I could add value with my U.S. high growth business experience. I’ve been working with marketers, entrepreneurs and business owners for years across a series of different roles, and saw that I could apply what I’d learned from that and the start-up space to dotmailer’s U.S. operation. dotmailer has had clients in the U.S. for 12 years and we’re positioned to grow the user base of our powerful and easy-to-use platform significantly. I knew I could make a difference here, and what closed the deal for me was the people.  Every single person I’ve met is deeply committed to the business, to the success of our customers and to making our solution simple and efficient.  We’re a great group of passionate people and I’m proud to have joined the dotfamily.

Dan Morris, dotmailer’s EVP for North America in the new NYC office

      1. Tell us a bit about your new role

dotmailer has been in business and in this space for more than 18 years. We were a web agency, then a Systems Integrator, and we got into the email business that way, ultimately building the dotmailer platform thousands of people use daily. This means we know this space better than anyone and we have the perfect solutions to align closely with our customers and the solutions flexible enough to grow with them.  My role is to take all that experience and the platform and grow our U.S. presence. My early focus has been on identifying the right team to execute our growth plans. We want to be the market leader in the U.S. in the next three years – just like we’ve done in the UK –  so getting the right people in the right spots was critical.  We quickly assessed the skills of the U.S. team and made changes that were necessary in order to provide the right focus on customer success. Next, we set out to completely rebuild dotmailer’s commercial approach in the U.S.  We simplified our offers to three bundles, so that pricing and what’s included in those bundles is transparent to our customers.  We’ve heard great things about this already from clients and partners. We’re also increasing our resources on customer success and support.  We’re intensely focused on ease of on-boarding, ease of use and speed of use.  We consistently hear how easy and smooth a process it is to use dotmailer’s tools.  That’s key for us – when you buy a dotmailer solution, we want to onboard you quickly and make sure you have all of your questions answered right away so that you can move right into using it.  Customers are raving about this, so we know it’s working well.

  1. What early accomplishments are you most proud of from your dotmailer time so far?

I’ve been at dotmailer for eight months now and I’m really proud of all we’ve accomplished together.  We spent a lot of time assessing where we needed to restructure and where we needed to invest.  We made the changes we needed, invested in our partner program, localized tech support, customer on-boarding and added customer success team members.  We have the right people in the right roles and it’s making a difference.  We have a commercial approach that is clear with the complete transparency that we wanted to provide our customers.  We’ve got a more customer-focused approach and we’re on-boarding customers quickly so they’re up and running faster.  We have happier customers than ever before and that’s the key to everything we do.

  1. You’ve moved the U.S. team to a new office. Can you tell us why and a bit about the new space?

I thought it was very important to create a NY office space that was tied to branding and other offices around the world, and also had its own NY energy and culture for our team here – to foster collaboration and to have some fun.  It was also important for us that we had a flexible space where we could welcome customers, partners and resellers, and also hold classes and dotUniversity training sessions. I’m really grateful to the team who worked on the space because it really reflects our team and what we care about.   At any given time, you’ll see a training session happening, the team collaborating, a customer dropping in to ask a few questions or a partner dropping in to work from here.  We love our new, NYC space.

We had a spectacular reception this week to celebrate the opening of this office with customers, partners and the dotmailer leadership team in attendance. Please take a look at the photos from our event on Facebook.

Guests and the team at dotmailer's new NYC office warming party

Guests and the team at dotmailer’s new NYC office warming party

  1. What did you learn from your days in the start-up space that you’re applying at dotmailer?

The start-up space is a great place to learn. You have to know where every dollar is going and coming from, so every choice you make needs to be backed up with a business case for that investment.  You try lots of different things to see if they’ll work and you’re ready to turn those tactics up or down quickly based on an assessment of the results. You also learn things don’t have to stay the way they are, and can change if you make them change. You always listen and learn – to customers, partners, industry veterans, advisors, etc. to better understand what’s working and not working.  dotmailer has been in business for 18 years now, and so there are so many great contributors across the business who know how things have worked and yet are always keen to keep improving.  I am constantly in listening and learning mode so that I can understand all of the unique perspectives our team brings and what we need to act on.

  1. What are your plans for the U.S. and the sales function there?

On our path to being the market leader in the U.S., I’m focused on three things going forward: 1 – I want our customers to be truly happy.  It’s already a big focus in the dotmailer organization – and we’re working hard to understand their challenges and goals so we can take product and service to the next level. 2 – Creating an even more robust program around partners, resellers and further building out our channel partners to continuously improve sales and customer service programs. We recently launched a certification program to ensure partners have all the training and resources they need to support our mutual customers.  3 – We have an aggressive growth plan for the U.S. and I’m very focused on making sure our team is well trained, and that we remain thoughtful and measured as we take the steps to grow.  We want to always keep an eye on what we’re known for – tools that are powerful and simple to use – and make sure everything else we offer remains accessible and valuable as we execute our growth plans.

  1. What are the most common questions that you get when speaking to a prospective customer?

The questions we usually get are around price, service level and flexibility.  How much does dotmailer cost?  How well are you going to look after my business?  How will you integrate into my existing stack and then my plans for future growth? We now have three transparent bundle options with specifics around what’s included published right on our website.  We have introduced a customer success team that’s focused only on taking great care of our customers and we’re hearing stories every day that tells me this is working.  And we have all of the tools to support our customers as they grow and to also integrate into their existing stacks – often integrating so well that you can use dotmailer from within Magento, Salesforce or Dynamics, for example.

  1. Can you tell us about the dotmailer differentiators you highlight when speaking to prospective customers that seem to really resonate?

In addition to the ones above – ease of use, speed of use and the ability to scale with you. With dotmailer’s tiered program, you can start with a lighter level of functionality and grow into more advanced functionality as you need it. The platform itself is so easy to use that most marketers are able to build campaigns in minutes that would have taken hours on other platforms. Our customer success team is also with you all the way if ever you want or need help.  We’ve built a very powerful platform and we have a fantastic team to help you with personalized service as an extended part of your team and we’re ready to grow with you.

  1. How much time is your team on the road vs. in the office? Any road warrior tips to share?

I’ve spent a lot of time on the road, one year I attended 22 tradeshows! Top tip when flying is to be willing to give up your seat for families or groups once you’re at the airport gate, as you’ll often be rewarded with a better seat for helping the airline make the family or group happy. Win win! Since joining dotmailer, I’m focused on being in office and present for the team and customers as much as possible. I can usually be found in our new, NYC office where I spend a lot of time with our team, in customer meetings, in trainings and other hosted events, sales conversations or marketing meetings. I’m here to help the team, clients and partners to succeed, and will always do my best to say yes! Once our prospective customers see how quickly and efficiently they can execute tasks with dotmailer solutions vs. their existing solutions, it’s a no-brainer for them.  I love seeing and hearing their reactions.

  1. Tell us a bit about yourself – favorite sports team, favorite food, guilty pleasure, favorite band, favorite vacation spot?

I’m originally from Yorkshire in England, and grew up just outside York. I moved to the U.S. about seven years ago to join a very fast growing startup, we took it from 5 to well over 300 people which was a fantastic experience. I moved to NYC almost two years ago, and I love exploring this great city.  There’s so much to see and do.  Outside of dotmailer, my passion is cars, and I also enjoy skeet shooting, almost all types of music, and I love to travel – my goal is to get to India, Thailand, Australia and Japan in the near future.

Want to find out more about the dotfamily? Check out our recent post about Darren Hockley, Global Head of Support.

Reblogged 1 year ago from blog.dotmailer.com

dotmailer becomes EU-U.S. Privacy Shield certified

On 12 August we were accepted for the U.S. Department of Commerce’s voluntary privacy certification program. The news is a great milestone for dotmailer, because it recognizes the years of work we’ve put into protecting our customers’ data and privacy. For instance, just look at our comprehensive trust center and involvement in both the International Association of Privacy Professionals (IAPP) and Email Sender & Provider Coalition (ESPC).

To become certified our Chief Privacy Officer, James Koons, made the application to the U.S. Department of Commerce, who audited dotmailer’s privacy statement. (Interesting fact: James actually completed the application process while on vacation climbing Mt. Rainer in Washington state!)

By self-certifying and agreeing to the Privacy Shield Principles, it means that our commitment is enforceable under the Federal Trade Commission (FTC).

What does it mean for you (our customers)?

As we continue to expand globally, this certification is one more important privacy precedent. The aim of the EU-U.S. Privacy Shield, which was recently finalized, provides businesses with stronger protection for the exchange of transatlantic data. If you haven’t seen it already, you might be interested in reading about the recent email privacy war between Microsoft and the U.S. government.

As a certified company, it means we must provide you with adequate privacy protection – a requirement for the transfer of personal data outside of the European Union under the EU Data Protection Directive. Each year, we must self-certify to the U.S. Department of Commerce’s International Trade Administration (ITA), to ensure we adhere to the Privacy Shield Principles.

What does our Chief Privacy Officer think?

James Koons, who has 20 years’ experience in the information systems and security industry, explained why he’s pleased about the news: “I am delighted that dotmailer has been recognized as a good steward of data through the Privacy Shield Certification.

“As a company that has a culture of privacy and security as its core, I believe the certification simply highlights the great work we have already been doing.”

What happened to the Safe Harbour agreement?

The EU-U.S. Privacy Shield replaces the former Safe Harbour agreement for transatlantic data transfers.

Want to know more about what the Privacy Shield means?

You can check out the official Privacy Shield website here, which gives a more detailed overview of the program and requirements for participating organizations.

Reblogged 1 year ago from blog.dotmailer.com

How does your competitor get so many dot gov links?

Some sites get a lot more government links than others and it’s apretty natural thing to ask why. Was it just luck? Have they some content that is particularly attractive to government sites?  Perhaps they’ve undertaken a specific campaign to win such links? These are questions we’ve probably all asked ourselves at some stage –…

The post How does your competitor get so many dot gov links? appeared first on Majestic Blog.

Reblogged 3 years ago from blog.majestic.com