Christmas didn’t quite work out? Well maybe Valentine’s Day then.

Valentine’s Day is on the 14th of February. Now this should not come as too much of a surprise – it is the 14th of February every year. Yet, it sneaks up on us each and every year. We get past the fraught Christmas period and think we can relax and then Valentine’s Day seemingly comes out of nowhere. I am not talking about the the blokes that get surprised by Valentine’s Day, but rather, I am talking about the ecommerce companies that seemingly get caught out by it as well.

At the 2017 dotmailer Summit in March, we launched the Hitting the Mark Report (HTM) where we reviewed 100 UK and US ecommerce brands. We thought we would go back and review how those brands handled the 2017 Black Friday period to see if anything had changed and if not, what advice we could give for the upcoming holiday season of Valentine’s Day, Mothering Sunday, Easter, Father’s Day and Graduation Season for our friends in the US.

Sixty percent (60%) of the brands in the full HTM did not have abandoned cart programs in place and surprisingly this number grew to 66% over the Black Friday period (the Monday before through to Cyber Monday). This increase is more likely down to brand concerns about stock and their ecommerce tech rather than a general move away from abandoned cart programs. While there is nothing worse than delivering a bad customer experience, failing to send cart recovery emails is simply leaving money on the table. With 69% of carts being abandoned globally (Baymard Institute 2017), you don’t have to reclaim many of them to make money.

Another surprising thing in our Black Friday Hitting the Mark was that 44% of the brands in the study did not push their Black Friday offers via email. This flies in the face of conventional wisdom when you consider that email is still the most popular channel for consumers when maintaining a relationship with a brand and email consistently delivers the highest ROI; the DMA reports that marketers get a return of over £32 for every pound spent.

On the other hand, these brands may have had the right idea and actually stood out because of their absence. Over the course of that week we received an average of 18 emails per day that teased us with promotional items and potential deals on offer early on and then closed out the week by adding urgency with countdown timers.

To me, this data all points to one thing: marketers falling into the Black Friday trap of focussing on the sale and forgetting that this transaction is part of a long-term relationship. So, what should we be doing in the coming weeks and months to make sure we get these important holiday sales but also maintain and build relationships to get further sales throughout the year?

1. Don’t just sell, add value

You want to promote your products but often this is more achievable not by giving an offer but by using your marketing to enhance your customer service. One of the easiest ways to do this is by providing gift inspiration. Generally, people know they have to get a gift but will have absolutely no idea what to get. What they need is a little inspiration and reassurance. Of course, you can also add value to your customer service by reminding people about the last day to purchase to get things delivered on time, order confirmations and shipping notifications.

I have also recently heard about an email program for people who have procrastinated just a bit too long and missed the all-important date. It was an ecommerce company that would (for an extra fee) send an apology email or even include an apology letter in the package for “their delayed shipping.” They were essentially willing to take the hit for someone who had ordered too late.

2. Recognize that it may not be a special day for everybody

I was recently taking a train to an event and overheard a conversation where a woman was telling her friend about a recent breakup. It was clear that her emotions were still quite raw as she lamented about Valentine’s Day being right around the corner. This got me thinking that a lot of these upcoming holidays may not be relevant for a lot of reasons and our marketing messages may be more than just an annoyance, they could hurt too.

Of course, it would be impossible to know this. It is like bumping into an acquaintance and asking about their parents only to find that one had passed away. You had no way of knowing, but you feel bad anyway.  As part of your preference center let people take a break from your emails. You do not need to know why, and they probably would not say, but they will remember you for providing this little courtesy.

3. Reduce the cadence once they have bought

One of the trends we saw in the full Hitting the Mark report which ran over a period of six months was that even though we had filled in every field on every form, answered all of their questions, thoroughly browsed their websites, and went on to purchase something; many of the brands failed to recognize any of that behavior.

Their emails consisted of a new offer with each new message. Many even went so far as to send us an offer for a product we had already purchased. Most people only need one gift for each of these holidays, once you have bought that Valentine’s Day, Mothering Sunday or Father’s Day gift, how likely are you to need another one? One of the easiest ways to ‘recognize’ a recipient is to know whether they have purchased recently and change your mailing cadence accordingly.

4. Don’t add new customers to your business-as-usual comms right away

Similarly, we have found that many retailers refuse to recognize new customers and treat them differently. Your new customers have found your site, registered, browsed and purchased. How likely are they to need to purchase again right away? That however is too often ignored and new customers are immediately put into the full-on marketing comms program (which as we saw above is usually based around buy, Buy, BUY). Think about easing your new customers into your program by starting with your value-added content, increasing the offer cadence over time.

5. Start working on your abandoned cart program

Let’s face it. If you haven’t started yet, you are unlikely to have your abandoned cart program up and running by Valentine’s Day, so this is a longer-term recommendation. Start working on your abandon cart program as soon as possible. One dotmailer client was able to cover the entire cost of setting up their abandoned cart with the very first recovery email they sent out. In another example, a medium fashion retailer working with dotmailer successfully recovered over £50k per month with its abandoned cart program. The success stories are countless…

Gone are the days of the big Christmas Shopping Season, when just over two months’ trading determined if we had a good year or not. As marketers and retailers, we have been really good at creating the next big gift-giving occasion and these seem to get bigger, better and more frequent every year. The brands that really succeed however do not rely on this constant stream of ‘important’ days. The successful brands build strong, long-lasting customer relationships by using the data they have to deliver relevant emails, which are regarded by subscribers as useful, one-to-one comms rather than generic marketing.

To learn more about seasonal email marketing trends, download our Black Friday Hitting the Mark report below:

The post Christmas didn’t quite work out? Well maybe Valentine’s Day then. appeared first on The Marketing Automation Blog.

Reblogged 2 weeks ago from blog.dotmailer.com

[NEW INTEGRATION] Automate your work day with dotmailer and Zapier

You spend a lot of time in your work day just keeping up with what’s going across your web apps. Whether it’s synthesizing new survey responses from customers or chatting with teammates about new email campaigns getting sent out, it can be a lot to keep track of.

dotmailer’s newest integration partner, Zapier, takes care of the busy work for you. Because Zapier connects dotmailer to 750+ web tools, you don’t have to worry about switching between apps all day long.

Instead, Zapier automates your workflows and seamlessly connects all of your marketing and business processes. Set up Zaps that automatically send email campaigns to new leads from social media, new event attendees, or customers who just made a purchase.

Basically, forget about exporting and importing your contact lists and manually sending out emails. Now you can focus on bigger-picture and more creative tasks that are essential to your business.

Give me some examples of what I can automate

  • Create or update dotmailer contacts from Facebook Lead Ads
  • Create a new dotmailer data field for new Eventbrite events
  • Add new Zoho CRM contacts from new dotmailer survey responses
  • Share dotmailer survey responses in Slack

How do I get started?

You can get Zapier set up with dotmailer in three easy steps:

  1. Sign up for a Zapier account
  2. Learn about ways to use Zapier and dotmailer together
  3. Check out our Zapier help documentation for details on connecting your account and setting up your first Zap

Why not try these pre-made dotmailer Zaps:

<script type=”text/javascript” src=”https://zapier.com/zapbook/embed/widget.js?guided_zaps=17288,17318,17316, 17383,17320,17286,17292,17321,17317″></script>

The post [NEW INTEGRATION] Automate your work day with dotmailer and Zapier appeared first on The Marketing Automation Blog.

Reblogged 4 months ago from blog.dotmailer.com

BINGO – Making multichannel work for you

I do not mind the occasional buzzword if it used as a shorthand for a bigger concept; that is just efficient. I am not a big fan however, when buzzwords make a simple concept sound hard and complicated so the writer or speaker can sell something, which is why I have struggled with the recent marketing ’trend‘ around multi/omnichannel.

First, let’s address omnichannel. Those who remember their Latin from school will know that ’omni‘ is a prefix meaning ’all‘ or ’every‘. It crops up in loads of English words like omniscient, meaning all-knowing or omnipotent, meaning all powerful. Omnichannel therefore means all channels and that is just not possible. No brand has the budget or resources to market across every channel. When was the last time you briefed your agency on your next sky writing campaign? Do not get me wrong, skywriting could be a very effective channel in certain situations but it is probably not the go-to channel for most brands.

Multichannel on the other hand is certainly more achievable as ’multi‘ is short for ’multiple‘. Everybody ought to be marketing across multiple channels. I am not sure however, that it is buzzword-worthy in the sense that multichannel is not anything new. Marketers have been using multichannel since the advent of the second channel.

You should be using whichever channels both connect you with your target audience AND meet your objectives. It is this second piece which marketers too often ignore. It is easy to chase after the shiny new channels supported by new technologies. You may even be able to make a legitimate argument that your consumers are there on that channel waiting to hear from you. This ignores whether that channel will help you meet your objectives and in order to do that, you need to take a step back and do a little analysis.

First, do you understand the channel? Before diving into a channel, get immersed in it yourself. See how consumers (i.e. you and your friends) interact with the channel and with each other on that channel. Can you seamlessly integrate marketing, or will it be too intrusive? Also, check out what the early adopting brands are doing on the channel. It is usually better to be a later adopter and learn from other’s mistakes than to become that epic fail case study trotted out at every conference.

Once you truly understand the channel, you can work out how you will support it. There are countless stories of brands who got into social media but because they did not have the mechanisms and resources to listen to those channels, which resulted in frustrating loyal customers.

Last but certainly not least, test the channel with a tightly defined pilot. Know exactly what you are testing as well as the measures of success and the measures of failure. If successful, by all means crack on and roll it out big time but if it is failing, test other approaches till it either works or you decide it is not the right channel for you. Even if you have decided to go with it, do not forget to go back and analyse its performance on a regular basis.

I was working with a client on the value of an email address and we discovered that while people who only received emails were worth about £1.80, people who both received email and liked the brand on Facebook were worth almost £2.70. That led us to look at the people who had only liked the Facebook page. They were worth 10p. What this clearly demonstrated is that no acquisition budget should be going towards Facebook but we should use it to extend the email with exclusive content and other offers.

Do not get hung up on the buzzwords. Remember that at the end of the day, you are a marketer and therefore the king of your own buzzwords (a blog for another time). In this case, omnichannel is both unachievable and not the most effective way to spend your marketing budget. Multichannel on the other hand is achievable but is not anything new. In fact, I am sure you have been a multichannel marketer since the day you started your marketing career. What is important is choosing the right channels – finding the balance between the channels where your customers are and the channels that are going to be the most effective for meeting your objectives.

The post BINGO – Making multichannel work for you appeared first on The Email Marketing Blog.

Reblogged 6 months ago from blog.dotmailer.com

Darryl, the man behind dotmailer’s Custom Technical Solutions team

Why did you decide to come to dotmailer?

I first got to know dotmailer when the company was just a bunch of young enthusiastic web developers called Ellipsis Media back in 1999. I was introduced by one of my suppliers and we decided to bring them on board to build a recruitment website for one of our clients. That client was Amnesty International and the job role was Secretary General. Not bad for a Croydon company whose biggest client before that was Scobles the plumber’s merchants. So, I was probably dotmailer’s first ever corporate client! After that, I used dotmailer at each company I worked for and then one day they approached a colleague and me and asked us if we wanted to work for them. That was 2013.  We grabbed the opportunity with both hands and haven’t looked back since.

Tell us a bit about your role

I’m the Global Head of Technical Solutions which actually gives me responsibility for 2 teams. First, Custom Technical Solutions (CTS), who build bespoke applications and tools for customers that allow them to integrate more closely with dotmailer and make life easier. Second, Technical Pre-sales, which spans our 3 territories (EMEA, US and APAC) and works with prospective and existing clients to figure out the best solution and fit within dotmailer.

What accomplishments are you most proud of from your dotmailer time so far?

I would say so far it has to be helping to turn the CTS team from just 2 people into a group of 7 highly skilled and dedicated men and women who have become an intrinsic and valued part of the dotmailer organization. Also I really enjoy being part of the Senior Technical Management team. Here we have the ability to influence the direction and structure of the platform on a daily basis.

Meet Darryl Clark – the cheese and peanut butter sandwich lover

Can you speak a bit about your background and that of your team? What experience and expertise is required to join this team?

My background is quite diverse from a stint in the Army, through design college, web development, business analysis to heading up my current teams. I would say the most valuable skill that I have is being highly analytical. I love nothing more than listening to a client’s requirements and digging deep to work out how we can answer these if not exceed them.

As a team, we love nothing more than brainstorming our ideas. Every member has a valid input and we listen. Everyone has the opportunity to influence what we do and our motto is “there is no such thing as a stupid question.”

To work in my teams you have to be analytical but open minded to the fact that other people may have a better answer than you. Embrace other people’s input and use it to give our clients the best possible solution. We are hugely detail conscious, but have to be acutely aware that we need to tailor what we say to our audience so being able to talk to anyone at any level is hugely valuable.

How much of the dotmailer platform is easily customizable and when does it cross over into something that requires your team’s expertise? How much time is spent on these custom solutions one-time or ongoing?

I’ll let you in on a little secret here. We don’t actually do anything that our customers can’t do with dotmailer given the right knowledge and resources. This is because we build all of our solutions using the dotmailer public API. The API has hundreds of methods in both SOAP and REST versions, which allows you to do a huge amount with the dotmailer platform. We do have a vast amount of experience and knowledge in the team so we may well be able to build a solution quicker than our customers. We are more than happy to help them and their development teams build a solution using us on a consultancy basis to lessen the steepness of the learning curve.

Our aim when building a solution for a customer is that it runs silently in the background and does what it should without any fuss.

What are your plans for the Custom Tech Solutions team going forward?

The great thing about Custom Technical Solutions is you never know what is around the corner as our customers have very diverse needs. What we are concentrating on at the moment is refining our processes to ensure that they are as streamlined as possible and allow us to give as much information to the customer as we can. We are also always looking at the technology and coding approaches that we use to make sure that we build the most innovative and robust solutions.

We are also looking at our external marketing and sharing our knowledge through blogs so keep an eye on the website for our insights.

What are the most common questions that you get when speaking to a prospective customer?

Most questions seem to revolve around reassurance such as “Have you done this before?”, “How safe is my data?”, “What about security?”, “Can you talk to my developers?”, “Do I need to do anything?”.  In most instances, we are the ones asking the questions as we need to find out information as soon as possible so that we can analyse it to ensure that we have the right detail to provide the right solution.

Can you tell us about the dotmailer differentiators you highlight when speaking to prospective customers that seem to really resonate?

We talk a lot about working with best of breed so for example a customer can use our Channel Extensions in automation programs to fire out an SMS to a contact using their existing provider. We don’t force customers down one route, we like to let them decide for themselves.

Also, I really like to emphasize the fact that there is always more than one way to do something within the dotmailer platform. This means we can usually find a way to do something that works for a client within the platform. If not, then we call in CTS to work out if there is a way that we can build something that will — whether this is automating uploads for a small client or mass sending from thousands of child accounts for an enterprise level one.

What do you see as the future of marketing automation technology?  Will one size ever fit all? Or more customization going forward?

The 64 million dollar question. One size will never fit all. Companies and their systems are too organic for that. There isn’t one car that suits every driver or one racquet that suits every sport. Working with a top drawer partner network and building our system to be as open as possible from an integration perspective means that our customers can make dotmailer mold to their business and not the other way round…and adding to that the fact that we are building lots of features in the platform that will blow your socks off.

Tell us a bit about yourself – favorite sports team, favorite food, guilty pleasure, favorite band, favorite vacation spot?

I’m a dyed in the wool Gooner (aka Arsenal Football Club fan) thanks to my Grandfather leading me down the right path as a child. If you are still reading this after that bombshell, then food-wise I pretty much like everything apart from coriander which as far as I’m concerned is the Devils own spawn. I don’t really have a favorite band, but am partial to a bit of Level 42 and Kings of Leon and you will also find me listening to 90s drum and bass and proper old school hip hop. My favorite holiday destination is any decent villa that I can relax in and spend time with my family and I went to Paris recently and loved that. Guilty pleasure – well that probably has to be confessing to liking Coldplay or the fact that my favorite sandwich is peanut butter, cheese and salad cream. Go on try it, you’ll love it.

Want to meet more of the dotmailer team? Say hi to Darren Hockley, Global Head of Support, and Dan Morris, EVP for North America.

Reblogged 1 year ago from blog.dotmailer.com

Meet Dan Morris, Executive Vice President, North America

  1. Why did you decide to come to dotmailer?

The top three reasons were People, Product and Opportunity. I met the people who make up our business and heard their stories from the past 18 years, learned about the platform and market leading status they had built in the UK, and saw that I could add value with my U.S. high growth business experience. I’ve been working with marketers, entrepreneurs and business owners for years across a series of different roles, and saw that I could apply what I’d learned from that and the start-up space to dotmailer’s U.S. operation. dotmailer has had clients in the U.S. for 12 years and we’re positioned to grow the user base of our powerful and easy-to-use platform significantly. I knew I could make a difference here, and what closed the deal for me was the people.  Every single person I’ve met is deeply committed to the business, to the success of our customers and to making our solution simple and efficient.  We’re a great group of passionate people and I’m proud to have joined the dotfamily.

Dan Morris, dotmailer’s EVP for North America in the new NYC office

      1. Tell us a bit about your new role

dotmailer has been in business and in this space for more than 18 years. We were a web agency, then a Systems Integrator, and we got into the email business that way, ultimately building the dotmailer platform thousands of people use daily. This means we know this space better than anyone and we have the perfect solutions to align closely with our customers and the solutions flexible enough to grow with them.  My role is to take all that experience and the platform and grow our U.S. presence. My early focus has been on identifying the right team to execute our growth plans. We want to be the market leader in the U.S. in the next three years – just like we’ve done in the UK –  so getting the right people in the right spots was critical.  We quickly assessed the skills of the U.S. team and made changes that were necessary in order to provide the right focus on customer success. Next, we set out to completely rebuild dotmailer’s commercial approach in the U.S.  We simplified our offers to three bundles, so that pricing and what’s included in those bundles is transparent to our customers.  We’ve heard great things about this already from clients and partners. We’re also increasing our resources on customer success and support.  We’re intensely focused on ease of on-boarding, ease of use and speed of use.  We consistently hear how easy and smooth a process it is to use dotmailer’s tools.  That’s key for us – when you buy a dotmailer solution, we want to onboard you quickly and make sure you have all of your questions answered right away so that you can move right into using it.  Customers are raving about this, so we know it’s working well.

  1. What early accomplishments are you most proud of from your dotmailer time so far?

I’ve been at dotmailer for eight months now and I’m really proud of all we’ve accomplished together.  We spent a lot of time assessing where we needed to restructure and where we needed to invest.  We made the changes we needed, invested in our partner program, localized tech support, customer on-boarding and added customer success team members.  We have the right people in the right roles and it’s making a difference.  We have a commercial approach that is clear with the complete transparency that we wanted to provide our customers.  We’ve got a more customer-focused approach and we’re on-boarding customers quickly so they’re up and running faster.  We have happier customers than ever before and that’s the key to everything we do.

  1. You’ve moved the U.S. team to a new office. Can you tell us why and a bit about the new space?

I thought it was very important to create a NY office space that was tied to branding and other offices around the world, and also had its own NY energy and culture for our team here – to foster collaboration and to have some fun.  It was also important for us that we had a flexible space where we could welcome customers, partners and resellers, and also hold classes and dotUniversity training sessions. I’m really grateful to the team who worked on the space because it really reflects our team and what we care about.   At any given time, you’ll see a training session happening, the team collaborating, a customer dropping in to ask a few questions or a partner dropping in to work from here.  We love our new, NYC space.

We had a spectacular reception this week to celebrate the opening of this office with customers, partners and the dotmailer leadership team in attendance. Please take a look at the photos from our event on Facebook.

Guests and the team at dotmailer's new NYC office warming party

Guests and the team at dotmailer’s new NYC office warming party

  1. What did you learn from your days in the start-up space that you’re applying at dotmailer?

The start-up space is a great place to learn. You have to know where every dollar is going and coming from, so every choice you make needs to be backed up with a business case for that investment.  You try lots of different things to see if they’ll work and you’re ready to turn those tactics up or down quickly based on an assessment of the results. You also learn things don’t have to stay the way they are, and can change if you make them change. You always listen and learn – to customers, partners, industry veterans, advisors, etc. to better understand what’s working and not working.  dotmailer has been in business for 18 years now, and so there are so many great contributors across the business who know how things have worked and yet are always keen to keep improving.  I am constantly in listening and learning mode so that I can understand all of the unique perspectives our team brings and what we need to act on.

  1. What are your plans for the U.S. and the sales function there?

On our path to being the market leader in the U.S., I’m focused on three things going forward: 1 – I want our customers to be truly happy.  It’s already a big focus in the dotmailer organization – and we’re working hard to understand their challenges and goals so we can take product and service to the next level. 2 – Creating an even more robust program around partners, resellers and further building out our channel partners to continuously improve sales and customer service programs. We recently launched a certification program to ensure partners have all the training and resources they need to support our mutual customers.  3 – We have an aggressive growth plan for the U.S. and I’m very focused on making sure our team is well trained, and that we remain thoughtful and measured as we take the steps to grow.  We want to always keep an eye on what we’re known for – tools that are powerful and simple to use – and make sure everything else we offer remains accessible and valuable as we execute our growth plans.

  1. What are the most common questions that you get when speaking to a prospective customer?

The questions we usually get are around price, service level and flexibility.  How much does dotmailer cost?  How well are you going to look after my business?  How will you integrate into my existing stack and then my plans for future growth? We now have three transparent bundle options with specifics around what’s included published right on our website.  We have introduced a customer success team that’s focused only on taking great care of our customers and we’re hearing stories every day that tells me this is working.  And we have all of the tools to support our customers as they grow and to also integrate into their existing stacks – often integrating so well that you can use dotmailer from within Magento, Salesforce or Dynamics, for example.

  1. Can you tell us about the dotmailer differentiators you highlight when speaking to prospective customers that seem to really resonate?

In addition to the ones above – ease of use, speed of use and the ability to scale with you. With dotmailer’s tiered program, you can start with a lighter level of functionality and grow into more advanced functionality as you need it. The platform itself is so easy to use that most marketers are able to build campaigns in minutes that would have taken hours on other platforms. Our customer success team is also with you all the way if ever you want or need help.  We’ve built a very powerful platform and we have a fantastic team to help you with personalized service as an extended part of your team and we’re ready to grow with you.

  1. How much time is your team on the road vs. in the office? Any road warrior tips to share?

I’ve spent a lot of time on the road, one year I attended 22 tradeshows! Top tip when flying is to be willing to give up your seat for families or groups once you’re at the airport gate, as you’ll often be rewarded with a better seat for helping the airline make the family or group happy. Win win! Since joining dotmailer, I’m focused on being in office and present for the team and customers as much as possible. I can usually be found in our new, NYC office where I spend a lot of time with our team, in customer meetings, in trainings and other hosted events, sales conversations or marketing meetings. I’m here to help the team, clients and partners to succeed, and will always do my best to say yes! Once our prospective customers see how quickly and efficiently they can execute tasks with dotmailer solutions vs. their existing solutions, it’s a no-brainer for them.  I love seeing and hearing their reactions.

  1. Tell us a bit about yourself – favorite sports team, favorite food, guilty pleasure, favorite band, favorite vacation spot?

I’m originally from Yorkshire in England, and grew up just outside York. I moved to the U.S. about seven years ago to join a very fast growing startup, we took it from 5 to well over 300 people which was a fantastic experience. I moved to NYC almost two years ago, and I love exploring this great city.  There’s so much to see and do.  Outside of dotmailer, my passion is cars, and I also enjoy skeet shooting, almost all types of music, and I love to travel – my goal is to get to India, Thailand, Australia and Japan in the near future.

Want to find out more about the dotfamily? Check out our recent post about Darren Hockley, Global Head of Support.

Reblogged 1 year ago from blog.dotmailer.com

The Magento Xcelerate program: A positive sum game

As an open source ecommerce platform, Magento is flexible and accessible for developers to work with and as a result, an active community of developers emerged on online forums and at offline meetups all over the world. Many of these were happily plugging away independently of Magento until the split from eBay in early 2015.

Free from the reins of eBay, Magento has decisively been reaching out to, promoting and rewarding the individuals, agencies and technology providers that make up its ecosystem. Last February they announced the Magento Masters Program, empowering the top platform advocates, frequent forum contributors and the innovative solution implementers. Then at April‘s Magento Imagine conference (the largest yet) the theme emerged as ‘We are Magento”, in celebration of the community.

The new Xcelerate Technology Partner Program focuses not on individuals but on business partnerships formed with the technology companies that offer tools for Magento merchants to implement.

 Sharing ideas, opportunities and successes:

This is the Xcelerate Program tagline, which acts as a sort of mission statement to get the technology partners involved moving with regards to continuously considering Magento in their own technology roadmap and jointly communicating successes and learnings from working on implementations with merchants.

“In turn, the program offers members the tools to get moving, through events, resources and contacts. Our goal is to enable you to be an integral part of the Magento ecosystem” Jon Carmody, Head of Technology Partners

The program in practice:

The new program is accompanied by the new Marketplace from which the extensions can be purchased and downloaded. The program splits the extensions into 3 partnership levels:

Registered Partners – these are technology extensions that the new Magento Marketplace team test for code quality. Extensions must now pass this initial level to be eligible for the Marketplace. With each merchant having on average 15 extensions for their site, this is a win for merchants when it comes to extension trustworthiness.

Select Partners – extensions can enter this second tier if the technology falls into one of the strategic categories identified by Magento and if they pass an in-depth technical review. These will be marked as being ‘Select’ in the Marketplace.

Premier Partners – this level is by invitation only, chosen as providing crucial technology to Magento merchants (such as payments, marketing, tax software). The Magento team’s Extension Quality Program looks at coding structure, performance, scalability, security and compatibility but influence in the Community is also a consideration. dotmailer is proud to be the first Premier Technology Partner in the marketing space for Magento.

All in all, the latest move from Magento in illuminating its ecosystem should be positive for all; the merchants who can now choose from a vetted list of extensions and know when to expect tight integration, the technology partners building extensions now with clearer merchant needs/extension gaps in mind and guidance from Magento, and of course the solution implementers recommending the best extension for the merchant now knowing it will be maintained.

Reblogged 1 year ago from blog.dotmailer.com

dotmailer becomes EU-U.S. Privacy Shield certified

On 12 August we were accepted for the U.S. Department of Commerce’s voluntary privacy certification program. The news is a great milestone for dotmailer, because it recognizes the years of work we’ve put into protecting our customers’ data and privacy. For instance, just look at our comprehensive trust center and involvement in both the International Association of Privacy Professionals (IAPP) and Email Sender & Provider Coalition (ESPC).

To become certified our Chief Privacy Officer, James Koons, made the application to the U.S. Department of Commerce, who audited dotmailer’s privacy statement. (Interesting fact: James actually completed the application process while on vacation climbing Mt. Rainer in Washington state!)

By self-certifying and agreeing to the Privacy Shield Principles, it means that our commitment is enforceable under the Federal Trade Commission (FTC).

What does it mean for you (our customers)?

As we continue to expand globally, this certification is one more important privacy precedent. The aim of the EU-U.S. Privacy Shield, which was recently finalized, provides businesses with stronger protection for the exchange of transatlantic data. If you haven’t seen it already, you might be interested in reading about the recent email privacy war between Microsoft and the U.S. government.

As a certified company, it means we must provide you with adequate privacy protection – a requirement for the transfer of personal data outside of the European Union under the EU Data Protection Directive. Each year, we must self-certify to the U.S. Department of Commerce’s International Trade Administration (ITA), to ensure we adhere to the Privacy Shield Principles.

What does our Chief Privacy Officer think?

James Koons, who has 20 years’ experience in the information systems and security industry, explained why he’s pleased about the news: “I am delighted that dotmailer has been recognized as a good steward of data through the Privacy Shield Certification.

“As a company that has a culture of privacy and security as its core, I believe the certification simply highlights the great work we have already been doing.”

What happened to the Safe Harbour agreement?

The EU-U.S. Privacy Shield replaces the former Safe Harbour agreement for transatlantic data transfers.

Want to know more about what the Privacy Shield means?

You can check out the official Privacy Shield website here, which gives a more detailed overview of the program and requirements for participating organizations.

Reblogged 1 year ago from blog.dotmailer.com

The key to local SEO

Want to spend more time doing great work and less time putting out fires? Columnist Greg Gifford emphasizes the importance of client education in local SEO.

The post The key to local SEO appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Reblogged 1 year ago from feeds.searchengineland.com