2019: The year of stop, start, continue.

New Year’s resolutions – let’s be honest – hardly ever work. Research suggests that they are achieved by just 8% of people. New Year’s resolutions are usually over-ambitious and, by their very nature, are unlikely to be achieved instantly.

In reality, change and progress are usually a result of small steps and time. To help your professional year get off to the best possible start, we’ve rounded up our favorite new features from 2018, organized them by hot topic, and listed how you can put them to good use in a ‘stop, start, and continue’ format.

 

Good data-driven marketing is customer-centric

To be data-driven or customer-driven? The truth is, they should go hand in hand.

2018 saw us take an innovative approach to data that lets us scale our platform in ways we could never have hoped to before. This means we can process data and return segmentation queries at scale and speed. Leveraging vast amounts of (customer) data couldn’t be easier.

  • Stop sending communications that are off-brand. Transactional messages triggered by customer actions are often hard-coded and as a result, unrecognisable and damaging to the brand reputation you’ve worked so hard to achieve. This doesn’t have to be the case. Our first release of 2018 (18one) empowered you to take control of your operational messaging – Magento users can design transactional campaigns in EasyEditor, for example.
  • Start running your ecommerce and marketing platform better together, and on autopilot. Whichever ecommerce platform you’re on – we offer a range of triggers which let you respond to customer activity with relevant, timely messages. The very latest addition to our toolbox is our Shopify Flow integration. Based on actions (maybe your customer has requested a refund or just placed their second order) you can add them to a marketing program or update their contact record.
  • Continue syncing your business systems. Two thirds of companies believe siloed data prevents them from making the most effective use of their marketing (Econsultancy). We couldn’t agree more. Without bias, we are committed to maintaining and improving our core integrations across CRM and ecommerce landscapes.

 

Engagement is the word

Another addition is our integration with our newly acquired CPaaS team. Using their API technology, we have extended our reach. Today, you can build intelligent marketing programs featuring SMS, Facebook Messenger, Push Notifications, and more. In 2019 we are committed to bringing even more engagement channels into the fold.

  • Stop thinking of marketing programs in channel-specific terms. Most marketers are already aware of the value of an email campaign. It gets interesting when you create cross-channel programs which allow you to be in multiple places at once.  Customer journeys are increasingly fragmented, so having this flexibility is super-important.
  • Start experimenting with new channels. We launched Google Ads and Facebook Audience connectors in 18three. With these, you can automate a program to funnel contacts (based on data or actions) to audiences. In doing so, you’re dynamically improving the quality of your audience and very directly impacting ad relevancy across the Google Ad network, Facebook, and Instagram.
  • Continue building programs to your heart’s content. Besides the visible improvements to our program builder, we also continuously make changes under the hood. Program builder today is faster, smarter, and more powerful than ever before.

 

Doing right by your customers is good for your business

We launched a comprehensive suite of functionality to help you manage consent obligations effectively. It’s so simple to use, but underneath we had to build smart new ways of working with our existing data to ensure everything works smoothly.

  • Stop fretting about consent. With ConsentInsight you have an informed view of a contact’s consent and can even segment and target by it. As a responsible data processor, we have state-of-the-art security data centers in place to ensure the data you need to store is available, encrypted, and secure.
  • Start capturing marketing preferences. Our recently launched marketing preference feature lets you build preference centers in minutes. Once you know what your subscribers like, you can send them relevant content across campaigns, programs, and more.
  • Continue to monitor customer engagement. The popularity of your marketing preferences is tracked in account reports so you know what topics and products should be central to your content marketing strategy.

 

Buzzword alert!

  • Stop waiting by the AI side-lines. It’s here. AI (artificial intelligence) and ML (machine learning) may have joined the realm of over-used buzzwords, but that doesn’t mean we should stop believing in their power. 2018 was the year we officially brought AI to our users. Now that we’re armed with a dedicated data science team, we can promise there is a lot more to come in 2019.
  • Start simple. Even though product recommendations are smart bottom-line boosters, they’re not hard to use. If you’re already syncing your product and order data with us – you can get started with bestseller and trending recommendations right away. Ready for something more advanced? Choose from one of our machine-learning models.
  • Continue investing time in your data. We’re particularly proud of our data enrichment feature which will help you achieve this. Data enrichment is a simple toggle in your accounts. When activated, our AI can read images, meta data, and more. The output of any AI tactic can only be as good as the data you put in.

 

Feel like you missed a memo last year?

Here are some quick tips to keep you up to speed in 2019:

  • Continue to read our newsletter – if you haven’t already signed up, you can do so here.
  • Start keeping an eye on our public roadmap: the first place we talk about upcoming features. You can follow your favorites and will be notified when they are released.
  • Stop by our extensive Knowledge Base, where you can access hundreds of articles that will help you get the most out of Engagement Cloud.

 

The post 2019: The year of stop, start, continue. appeared first on The Marketing Automation Blog.

Reblogged 4 months ago from blog.dotmailer.com

Get your holiday campaigns wrapped up early this year

The holidays will be here before we know it, so it’s important you’re as prepared as possible. But what are you preparing for? Well, that depends on your audience and your market but here are just a few of the big days coming up:

  •  Halloween and Día de Muertos (Oct 31)
  • Bonfire Night in the UK (Nov 5)
  • Diwali (Nov 7)
  • Singles Day in China (Nov 11)
  • Thanksgiving (Nov 22)
  • Black Friday (Nov 23)
  • Small Business Saturday in the US (Nov 24)
  • Cyber Monday (Nov 26)
  • Small Business Saturday in the UK (Dec 1)
  • Hanukkah (Dec 2-10)
  • Green Monday (Dec 10)
  • Free Shipping Day (Dec 14)
  • Ugly Sweater Day (Dec 21)
  • Panic Saturday (Dec 22)
  • Christmas Eve (Dec 24)
  • Christmas Day (Dec 25)
  • Boxing Day and Kwanzaa (Dec 26)
  • New Year’s Eve (Dec 31)

On top of all that, you’ve also got to make yourself stand out in overcrowded inboxes. But have no fear, we’ve got some handy tips to help make sure your customers sit up and take notice this season.

1.) Go all in

Our first tip: dive straight in the deep end.

Halloween, Thanksgiving or Ugly Sweater Day. Whichever it is, go all in if you’re planning on including them in your marketing plan.

M.A.C and Land’s End are perfect examples of brands fully embracing the day.

M.A.C aims to inspire its make-up loving followers with this ghost bride costume, just in time for the big day. The brand highlights all the products needed to recreate this ethereal look by breaking it down in the email. On the other side, the shopper’s journey is simple and quick to complete.


Lands' End Halloween email

 

 

 

 

 

 

 

 

 

 

 

 

Lands’ End knows just how to make their emails jump out of the inbox. Getting into the spirit of things, it offers customers a spooktacular 31% off for one day only, October 31. The brand’s awesome combination of creepy elements is simply bewitching.

2.) Get creative

During the holidays it’s very easy to fall into the typical of tropes. Customers will be drowning in images of Christmas trees and falling snow and big sale signs. Try to think outside of the box.

Some of our favorite designs use the ordinary and make them extraordinary.

Australian shoe retailers, Spendless Shoes, did this to perfection last year. The beauty of this email lies in its simplicity. The brand’s focus is on the hottest trend of the year. It’s given a seasonal spin by organizing its products in the shape of a Christmas tree. Festive, without being stereotypical about it. 😍

Spendless Shoe holiday email

In this one, Alternative Apparel took its Cyber Monday email to a whole new dimension. Who wouldn’t be surprised and delighted to find a Space Invaders-themed email in their inbox? The brand also manages to showcase its Cyber Monday deal without having to say the word ‘sale. An all-round winner!

3) It’s not all or nothing

Tip number three: sales don’t have to be the center of your holiday campaign.

It’s true, a big, bold SALE sticker is going to catch the shoppers eye but that doesn’t guarantee their business. In fact, with so many sale emails flooding their inbox, they’re more likely to delete it than take notice.

That’s not to say don’t use deals, sales and special offers at all. Instead, break up these sends with other content. It’s important to consider what your audience might be doing. What angle are you taking to appeal to them?

Missguided email

In this email from Missguided, the brand’s chosen to focus on the party season over gift hunting.  This guide lines up some perfect picks depending on the readers’ plans for the festive season. It’s copy if fun and the decision to go pink certainly helps it stand out amongst typical Christmas emails.

Jo Malone email

Jo Malone looks to last-minute shoppers instead. It’s all about delighting customers with its simple solution: find your closest boutique. To keep it festive, its included an ever-so-subtle champagne glass Christmas tree. We also love the bright pops of color which you don’t often see in the fall and winter. This one’s a real crowd pleaser, and all without talking about discounts anywhere!

4) Lend a helping hand

When your customers aren’t partying or visiting family or eating too much food, you’ll find them at the shops. They’re frantically shopping, weighed down with bags, still hunting for that perfect gift.

To have a massive impact with your subscribers, try to be as helpful as you can. For many, this can be a stressful time, so helping them out can make the world of difference.

Brit+Co email

This email from Brit+Co is certainly eye-catching. It perfectly sets the scene for its absurd, unexpected and delightful gift guide. It’s inspiring and perfect for those who still have no idea what to get someone. This guide has it covered, from the impossible-to-buy-for friend, to that brother who already has everything.

Tiffany emails

Tiffany take this further by creating personas for readers to browse. For the modernist, it’s curated a beautiful assortment of simple, elegant jewelry. The explorer focuses on men’s gifts and accessories in a perfectly thought through guide. We especially love the ‘Drop A Hint’ prompt at the end of the email. This makes the email perfect for the sender and the recipient.

5) Get some inspiration2018 Holiday Lookbook

For more inspiration, check out our holiday lookbook.
Get ahead of the game and start thinking about how you can make your emails stand out this season.

In the run up to the holidays, be sure to take advantage of the expertise our Professional Services team. With their help you can create beautiful, intelligent campaigns, just in time for the festive season. Get in touch with your Account Manager today to find out about the exclusive offers they have for you.

The post Get your holiday campaigns wrapped up early this year appeared first on The Marketing Automation Blog.

Reblogged 6 months ago from blog.dotmailer.com

Let’s make 2017 the year of honest reviews!

Reviews can be an important part of a local SEO strategy, but columnist Greg Gifford warns that overdoing it can make your business look shady.

The post Let’s make 2017 the year of honest reviews! appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Reblogged 2 years ago from feeds.searchengineland.com

2017 will be the Year of AI and Many Other Distractions

So, what are going to be the key trends in email marketing? As an industry we are going to spend most of the year focussed on:

  • GDPR
  • The death of ‘batch and blast’
  • Purchasing from the Inbox

While it is easy to get excited by all of the opportunities that these trends present (even GDPR), we always need to remember that until we get the basics right, adopting new technology is like putting lipstick on a pig.

GDPR

I recently asked a group of about 100 email marketers whether they were worried about GDPR and nobody raised their hands. So I asked who knew what GDPR stands for and again nobody raised their hands. At this point I started thinking that maybe they were shy so I asked if anybody roughly knew what GDPR is … again nothing.

GDPR stands for General Data Protection Regulations and is the new European data protection regime which will come into effect in May of 2018. Like all regulations there are some vagaries in the wording for which we are eagerly awaiting guidance from the ICO but there are some things we do know.

  • Brexit will not matter – The Secretary of State for DCMS has confirmed that GDPR will apply in the UK from May 2018 just like the rest of the EU. This makes sense for a number of reasons. First, the UK will still be part of the EU in May 2018. Secondly, this was pretty much the last EU regulation negotiated before the Brexit vote, so it is just more practical to adopt it and move on to other things. Third, we will have to be recognised as a data safe haven if we want to continue to trade with the remaining EU members.
  • Plain English – Under the new regime, privacy policies have to be both more detailed and written in plain English. That means that the marketers and lawyers will have to work together to draft language that is both detailed and accurate but not written in legalese and has the brand’s tone of voice.
  • Permission – We will have to be able to confirm that it was the owner of the email address that opted in, not just someone else using that email address. dotmailer has been out in front on this by recommending confirmed opt-in since this past summer. Email marketers will also have to start recognising that permission is not forever. We will have a finite window within which we can first use the registrant’s data and a maximum length of inactivity and un-engagement before we have to stop using their data.

GDPR is a thing and while the email space will be less impacted than many other channels, email marketers need to get their heads around it in the first half of 2017.

‘Batch and blast’ is dead

There are three factors that are coming together and which will drive us to finally kill off batch and blast. We have been talking about the need for greater relevance for nearly twenty years but irrelevant emails worked so there was no real incentive to spend the extra money on significant segmentation. The three driving forces now are:

  1. Consumers are getting tired – We recently launched the Consumer Tracker Report with the DMA, which has been tracking consumer attitudes towards email marketing for the past seven or eight years. The biggest takeaway from the report for me was that consumer attitudes towards marketing email are really quite positive but I get the sense that that could change very quickly:
    • 61% of UK consumers get more than 21 emails per week from brands
    • 85% of UK consumers say that more than half of the emails they get are irrelevant
    • 50% of all consumers have or would consider deleting an email address to control the marketing email they receive.

When asked, UK consumers prefer email as the way to maintain relationships with brands by more than 2:1 over every other channel, across all age groups. But that will quickly wane if we continue to deliver content about which they could just not care less.

  1. Data Science – The result of the feverish chase after “Big Data” a few years ago has left us with both the systems to process all of the data we have and the people to help us make sense of it all. This has resulted in marketers being able to better use both the explicit and implicit data that they have to drive marketing action. We also now have the systems in place to convert this information into great customer engagement through marketing automation. When we speak of marketing automation, people generally think that is a customer does A, we will deliver N and if they do B, we will deliver O. This is what we call downstream automation. We also need to remember that we can automate many of the activities that go into building a campaign and getting it out the door. We call this automation of the low value-added button pushing, upstream automation.
  2. AI – Like it or not, 2017 will be the year of Artificial Intelligence. If data science allows us to pick out the key information from all of our data, then AI allows us to automate the process and get better information more quickly. AI in various forms is already in the email space, with tools like Phrasee and Subject Line Gold. Just before Christmas our product development team got into the act during our AI themed hack week.

It is time for batch and blast to die. We are at a point where the opportunity cost of irrelevant emails exceeds the cost of delivering relevant content to each and every recipient.

Purchasing from the inbox

For years the email-receiving community has been actively stripping functionality out of email as a way to protect their customers from spammers pushing malware. In 2017 we are going to see the industry collaborate with the payment providers to allow customers to purchase directly from their inbox. Some of our clients have tested Apple Pay in their emails to great effect, so while this is possible today, it will become widespread in 2017.

Again dotmailer is leading the charge here, with a new PayPal feature we are releasing into beta on January 4 and will go into full release in February. This new feature adds a PayPal button as an element in EasyEditor, which can then be added to any email. The PayPal button is the easiest way to sell a single product straight from the inbox; just add your PayPal account details and product information and you’re done. When your contact clicks the button they’ll be taken to PayPal to complete the transaction.

Don’t be distracted

As I said above, there are going to be some great opportunities in 2017 with data science-driven automation, AI and purchasing from the inbox. Even GDPR will present us with some great opportunities to take our email programs to the next level. That said, we need to make sure we are nailing the basics before we embark on using some of this new technology (GDPR is quickly becoming one of the basics so no ignoring that one). All of this new technology enables us to do the “basics” better, faster and smarter. Get the basics right then use the technology to smash your targets.

The post 2017 will be the Year of AI and Many Other Distractions appeared first on The Email Marketing Blog.

Reblogged 2 years ago from blog.dotmailer.com

BrightLocal opens its 2016 local SEO survey to see how the industry has changed over the last year

Survey questions cover everything from SEO agency size and revenue to services offered and retainer fees.

The post BrightLocal opens its 2016 local SEO survey to see how the industry has changed over the last year appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Reblogged 2 years ago from feeds.searchengineland.com

New year, new goals?

It’s true we can overdo resolutions or set our goals way too high, but as marketers we owe it to ourselves to pick up some good habits, and the DMA consumer tracker report has taught us that. Both marketers and consumers love email because it drives the best ROI and it’s the preferred channel across all age groups by 2:1. So everyone wins!

Let’s tackle what we think are the five aspirations that we should make habit in 2017:

1. Get your data in order – Maybe it’s a bit early for a spring clean, but a good clean set of data is the cornerstone of some excellent email campaigns. A leaking ship is never going to be fit for water, so find those holes in your data, set out a plan to fill them and you’ll be ready to set sail in no time!

2. Get to know your customers – 84% of consumers say that most of the email they get is irrelevant. With that said, we need to get more in-tune with them and a great way to gain that personal touch is to build a preference center. Gaining invaluable information on your customers, like how often they want to be mailed or if they prefer to be sent emails on specific events or products, won’t need guess work because they’ll be telling you want they want and how they want it.

3. Create Segments – If you’re on top of your data you can start to personalize or even hyper-personalize your emails campaigns. Being a personalization expert will make you sound less like that pushy car salesman (no offence to car salesmen) and more like a telepathic personal shopper, knowing what your customers want before they even know they want it!

4. Build new or review existing automation – Once you have mastered the last three points, you will most definitely have some new ideas for programs that you never considered before, or couldn’t build due to lack of data. Lapsed customer, purchase anniversaries or maybe even an internal engagement scoring program to help you separate the really engaged from those who need more attention. Remember, we don’t set automation programs just to forget them; we may need to blow the cobwebs off and re-evaluate or scrap programs if they’re not working or expand on programs that are exceeding expectations.

5. Test! – Pretty straightforward really…if you’re not already testing, make it part of your everyday and, if you are testing, make sure you keep stock of everything you’ve learnt.

6. Have fun with it! – Let’s face it, many of us can probably agree that 2016 was pretty awful. So, above all else, let’s cut loose and have fun in 2017! Use playful subject lines if your brand guidelines will allow it (maybe do it anyway because if you’re bored of your campaigns, you can be sure your customers are too!) Emojis are a great way to liven up a campaign, just be sure not to over use them as they can become tedious. Gifs are always a fan favorite, and personalized images like the stuff that Moveable Ink and similar companies produce can not only be fun but super engaging and effective too.

Now we know what to do the hard part is getting up and doing it, just like getting back into the gym on the 1st of January. But once you do you’ll be in great shape in no time (or at least your emails will).

The post New year, new goals? appeared first on The Email Marketing Blog.

Reblogged 2 years ago from blog.dotmailer.com

Meet Dan Morris, Executive Vice President, North America

  1. Why did you decide to come to dotmailer?

The top three reasons were People, Product and Opportunity. I met the people who make up our business and heard their stories from the past 18 years, learned about the platform and market leading status they had built in the UK, and saw that I could add value with my U.S. high growth business experience. I’ve been working with marketers, entrepreneurs and business owners for years across a series of different roles, and saw that I could apply what I’d learned from that and the start-up space to dotmailer’s U.S. operation. dotmailer has had clients in the U.S. for 12 years and we’re positioned to grow the user base of our powerful and easy-to-use platform significantly. I knew I could make a difference here, and what closed the deal for me was the people.  Every single person I’ve met is deeply committed to the business, to the success of our customers and to making our solution simple and efficient.  We’re a great group of passionate people and I’m proud to have joined the dotfamily.

Dan Morris, dotmailer’s EVP for North America in the new NYC office

      1. Tell us a bit about your new role

dotmailer has been in business and in this space for more than 18 years. We were a web agency, then a Systems Integrator, and we got into the email business that way, ultimately building the dotmailer platform thousands of people use daily. This means we know this space better than anyone and we have the perfect solutions to align closely with our customers and the solutions flexible enough to grow with them.  My role is to take all that experience and the platform and grow our U.S. presence. My early focus has been on identifying the right team to execute our growth plans. We want to be the market leader in the U.S. in the next three years – just like we’ve done in the UK –  so getting the right people in the right spots was critical.  We quickly assessed the skills of the U.S. team and made changes that were necessary in order to provide the right focus on customer success. Next, we set out to completely rebuild dotmailer’s commercial approach in the U.S.  We simplified our offers to three bundles, so that pricing and what’s included in those bundles is transparent to our customers.  We’ve heard great things about this already from clients and partners. We’re also increasing our resources on customer success and support.  We’re intensely focused on ease of on-boarding, ease of use and speed of use.  We consistently hear how easy and smooth a process it is to use dotmailer’s tools.  That’s key for us – when you buy a dotmailer solution, we want to onboard you quickly and make sure you have all of your questions answered right away so that you can move right into using it.  Customers are raving about this, so we know it’s working well.

  1. What early accomplishments are you most proud of from your dotmailer time so far?

I’ve been at dotmailer for eight months now and I’m really proud of all we’ve accomplished together.  We spent a lot of time assessing where we needed to restructure and where we needed to invest.  We made the changes we needed, invested in our partner program, localized tech support, customer on-boarding and added customer success team members.  We have the right people in the right roles and it’s making a difference.  We have a commercial approach that is clear with the complete transparency that we wanted to provide our customers.  We’ve got a more customer-focused approach and we’re on-boarding customers quickly so they’re up and running faster.  We have happier customers than ever before and that’s the key to everything we do.

  1. You’ve moved the U.S. team to a new office. Can you tell us why and a bit about the new space?

I thought it was very important to create a NY office space that was tied to branding and other offices around the world, and also had its own NY energy and culture for our team here – to foster collaboration and to have some fun.  It was also important for us that we had a flexible space where we could welcome customers, partners and resellers, and also hold classes and dotUniversity training sessions. I’m really grateful to the team who worked on the space because it really reflects our team and what we care about.   At any given time, you’ll see a training session happening, the team collaborating, a customer dropping in to ask a few questions or a partner dropping in to work from here.  We love our new, NYC space.

We had a spectacular reception this week to celebrate the opening of this office with customers, partners and the dotmailer leadership team in attendance. Please take a look at the photos from our event on Facebook.

Guests and the team at dotmailer's new NYC office warming party

Guests and the team at dotmailer’s new NYC office warming party

  1. What did you learn from your days in the start-up space that you’re applying at dotmailer?

The start-up space is a great place to learn. You have to know where every dollar is going and coming from, so every choice you make needs to be backed up with a business case for that investment.  You try lots of different things to see if they’ll work and you’re ready to turn those tactics up or down quickly based on an assessment of the results. You also learn things don’t have to stay the way they are, and can change if you make them change. You always listen and learn – to customers, partners, industry veterans, advisors, etc. to better understand what’s working and not working.  dotmailer has been in business for 18 years now, and so there are so many great contributors across the business who know how things have worked and yet are always keen to keep improving.  I am constantly in listening and learning mode so that I can understand all of the unique perspectives our team brings and what we need to act on.

  1. What are your plans for the U.S. and the sales function there?

On our path to being the market leader in the U.S., I’m focused on three things going forward: 1 – I want our customers to be truly happy.  It’s already a big focus in the dotmailer organization – and we’re working hard to understand their challenges and goals so we can take product and service to the next level. 2 – Creating an even more robust program around partners, resellers and further building out our channel partners to continuously improve sales and customer service programs. We recently launched a certification program to ensure partners have all the training and resources they need to support our mutual customers.  3 – We have an aggressive growth plan for the U.S. and I’m very focused on making sure our team is well trained, and that we remain thoughtful and measured as we take the steps to grow.  We want to always keep an eye on what we’re known for – tools that are powerful and simple to use – and make sure everything else we offer remains accessible and valuable as we execute our growth plans.

  1. What are the most common questions that you get when speaking to a prospective customer?

The questions we usually get are around price, service level and flexibility.  How much does dotmailer cost?  How well are you going to look after my business?  How will you integrate into my existing stack and then my plans for future growth? We now have three transparent bundle options with specifics around what’s included published right on our website.  We have introduced a customer success team that’s focused only on taking great care of our customers and we’re hearing stories every day that tells me this is working.  And we have all of the tools to support our customers as they grow and to also integrate into their existing stacks – often integrating so well that you can use dotmailer from within Magento, Salesforce or Dynamics, for example.

  1. Can you tell us about the dotmailer differentiators you highlight when speaking to prospective customers that seem to really resonate?

In addition to the ones above – ease of use, speed of use and the ability to scale with you. With dotmailer’s tiered program, you can start with a lighter level of functionality and grow into more advanced functionality as you need it. The platform itself is so easy to use that most marketers are able to build campaigns in minutes that would have taken hours on other platforms. Our customer success team is also with you all the way if ever you want or need help.  We’ve built a very powerful platform and we have a fantastic team to help you with personalized service as an extended part of your team and we’re ready to grow with you.

  1. How much time is your team on the road vs. in the office? Any road warrior tips to share?

I’ve spent a lot of time on the road, one year I attended 22 tradeshows! Top tip when flying is to be willing to give up your seat for families or groups once you’re at the airport gate, as you’ll often be rewarded with a better seat for helping the airline make the family or group happy. Win win! Since joining dotmailer, I’m focused on being in office and present for the team and customers as much as possible. I can usually be found in our new, NYC office where I spend a lot of time with our team, in customer meetings, in trainings and other hosted events, sales conversations or marketing meetings. I’m here to help the team, clients and partners to succeed, and will always do my best to say yes! Once our prospective customers see how quickly and efficiently they can execute tasks with dotmailer solutions vs. their existing solutions, it’s a no-brainer for them.  I love seeing and hearing their reactions.

  1. Tell us a bit about yourself – favorite sports team, favorite food, guilty pleasure, favorite band, favorite vacation spot?

I’m originally from Yorkshire in England, and grew up just outside York. I moved to the U.S. about seven years ago to join a very fast growing startup, we took it from 5 to well over 300 people which was a fantastic experience. I moved to NYC almost two years ago, and I love exploring this great city.  There’s so much to see and do.  Outside of dotmailer, my passion is cars, and I also enjoy skeet shooting, almost all types of music, and I love to travel – my goal is to get to India, Thailand, Australia and Japan in the near future.

Want to find out more about the dotfamily? Check out our recent post about Darren Hockley, Global Head of Support.

Reblogged 2 years ago from blog.dotmailer.com