Last night, at the dotties 2018, we unveiled our new brand identity to a glittering room of clients, partners and employees. We’re thrilled to be able to share our rationale with you today.
We’ve brought our brand up to speed with a new name and look. From 16th January 2019, we’ll be known as dotdigital. This is not a drastic shift in direction, but to us it signifies our strong commitment to the future of our business and the products we offer our customers.
We’re also changing the name of our platform to Engagement Cloud. In the 20 years we’ve been empowering you, our technology has evolved to meet the ever-advancing needs of your customers. It was becoming clear we needed a name that was more accurate to how you’re using the platform today. Engagement Cloud encompasses all of the same top-notch technology, intelligence and service you rely on to give your customers truly memorable experiences.
What inspired us?
You did! Since 1999, we’ve been evolving our platform to empower your customer engagement. We’ve seen the rise in consumer expectation – and we’ve watched our customers blaze a trail of excellence with data-driven marketing automation. We know that, today, email stands as one component of a much bigger, holistic engagement strategy.
We’ve been always been forward-facing, and for us the future brings further evolution, inspiration and empowerment. Our new brand identity is part of this vision.