By no means does that mean design is easy. Achieving simplicity in your work can be hard, but it’s definitely worth it in the end. By simplifying your creative you’re reducing the amount of delay, distractions, confusion and stress customers could experience when reading your email.
Simplicity in your creative matters
Today’s consumers have everything at their fingertips. Literally. Nearly 50% of all emails are now opened on mobile devices. As a result, smartphones have quickly become the consumer’s preferred device for online shopping. And, with social media channels like Instagram making it easier for small brands to reach customers, they’re more difficult to pin down, and even harder to hold on to.
Keeping it simple is more than an idea…it’s a philosophy
Time is a commodity for us all. As marketers we don’t have enough of it, and as consumers we don’t want to waste it. By dedicating just some of your time to our five, life-changing steps, you’ll soon be more agile and able to keep up with customers.
Read our latest cheatsheet
In it you’ll find all you need to know about how you can adopt these tactics today to start creating emails that are really resonate with your customers. Don’t forget to watch our quick demo to see first-hand how dotmailer can help you create simple, beautiful emails. Download today.
If you’re interested in refining your creative, our cheatsheet is an excellent place to start. But, if you want to take a deep dive into your creative, join our Creative Director for bespoke one-to-one sessions.
Hosted by Ger Ashby, Creative Director and presenter of the KISS dotlive, this is your chance to get expert advice on email design. To book in a one-to-one session, talk to your Account Manager today.
Reblogged 7 months ago from blog.dotmailer.com